Last month I ordered my first unflavoured protein concentrate from The Whole Truth. Only to try. If you're interested, I usually take Isopure protein isolate. P.S. I didn't continue with it as for me it was causing bloating.. and went back to Isopure.

Immediately after delivery, I loved 3 things immediately:

1. Their packaging: The scoop was inside a sealed plastic pouch. Easy to take out. In others, I have to put my finger in to hunt for the scoop. Copy this packaging!

2. The scoop design: The inverted cone shape of the scoop is genius! Easiest to scoop out and pour in the shaker without any effort.

3. Their copywriting. One of the very very few that I spent reading a lot. I found it to be the perfect example of someone speaking their mind vs. trying to sell. They do sell a lot so the copywriting worked.

Here they are: