GodgeezAmit Das · BLR
Tue, 29 Sept 2026·0 updates

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Notes on what it takes to design, build, and ship smart consumer hardware in India.

SERIES · 8/8 COMPLETE

The complete industrial designer

Eight-part field guide for the full industrial design process.

01Research02Sketching03Form04CMF05CAD06Prototyping07Hardware UX08Manufacturing
Making hardware
Design & craft

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#61: Bad power adapter by Daily Objects

Found this to be a 'cool' one and bought it. It's slim, and at the time, it made sense for me to get it as a regular travel adapter since it has two USB-C ports to charge my devices.

I'll just tear it apart to make a simple point. It didn't need to be this broad.

  1. It's too flat to grip properly. For a push-and-pull action on or away from the switchboard, you need grip. A flatter body doesn't help. Looks sleek but is horrible ergonomically.

  2. The oversized body either covers or blocks the switch directly to its left or right, and you can't flip the switch without manoeuvring around the adapter to reach the right spot.

  3. The size and ratio itself doesn't align with the standard modular switch plates and blocks that are commonly used in Indian households - Anchor, Legrand, GM and such. I tried in many; it doesn't fit well in any.

DO is attempting to do things differently, and I admire that about them. But this being such a hyper-utilitarian object is a clear missed opportunity.

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#60: Spend money here

Original video

Kept only the ones I need to do more actively.

Pay for this

Because it does this (direct effect)

Because it does this (second-order effect)

High‑quality noise‑cancelling headphones

Removes distracting noise and creates silence

Lets you do deep work, think clearly, and produce higher‑quality output

Personal trainer who comes to you

Creates external accountability; they show up even when you don’t want to

“Buys” the workout habit you wouldn’t stick to on willpower alone

Courses in foundational skills (communication, negotiation, time mgmt)

Improves how you speak, negotiate, and use your time

Raises your lifetime earning power and opportunity set across any career

Diversified investments instead of one big position

Reduces dependence on a single stock or asset

Protects you from catastrophic loss and keeps you in the game long enough to win

BATNA fund (6–9 months’ expenses saved)

Lets you walk away from a bad job or deal

Gives real negotiation power and preserves your self‑respect and standards

Tax accountant / financial planner

Helps structure money, taxes, and investments well

Prevents costly mistakes and quietly compounds your net worth over decades

Lawyer / estate planning

Puts legal structure around your assets and inheritance

Provides security and clarity for the people you love after something goes wrong

Insurance and planning for rare disasters

Pays out when low‑probability, high‑impact events hit (e.g., house fire)

Stops one disaster from resetting your finances to zero

Music, art, or hobby courses

Deepens a craft you love

Makes your inner life richer in a way money alone can’t buy

Experiences you truly care about (trips, shows, etc.)

Create vivid, shared moments

Become stories and memories that define what “a good life” felt like

Time and money on your partner & kids

Funds dinners, walks, trips, shows together

Strengthens relationships, which strongly predict health and happiness in old age

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#59: Art and design

Read this line from actor Kumud Mishra: "Art must challenge what we normalise."

I immediately remembered some thoughts I've been tinkering around with.

We remember art. Sometimes we remember design. We remember the K6 phone booth. We will always remember the Ambassador car, Bajaj Chetak, the rotary dial phone, Coca-Cola bottle, even Lucknow's Tunday Kebabi; the list goes on. All of these are iconic.

Today, you remove the logo, and you can't clearly differentiate one car from another, one slab phone from another, one scooter from another, one bucket from another, one brand's kitchen appliance from another.

You see, the ordinary choice needs no defence in a review. Everybody gets aligned, everybody loves it, and we go ahead with it. For digital, it's Mobbin or Dribbble where one takes screenshots of screenshots, and we implement what we like. Memorable and unique? No.

On the hardware side, every brand buys the same Shenzhen modules and most ready-made designs, and the only thing left to argue about in a review is the enclosure or casing. Even Saint Laurent, Balenciaga and Burberry changed their logos to serifs within years because they had to optimise for legibility in thumbnails.

As a result, everything looks the same.

Maybe it's time some of us, privileged to make bullish decisions in our roles, pushed this change. One small change at a time, maybe. Like keeping the design system, default industrial design language properties, but making one change that'd really need debates and arguments.

Maybe we take an individual stance for a choice we made in an object and defend it, stand by it, because a committee produces an average, and an average has no one person to defend it. Maybe we make that one change reversible, so when it actually doesn't work, we can revert. A room will approve things that can be undone.


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#58: KTMs and BMWs

I'd always seen it before, but this time it was on my face. I'm talking about the cheap aftermarket decals people put on BMWs. I think I spotted these mostly in Kolkata. But only after I saw a bunch of them in Kolkata did I realise BMWs could be the KTMs of the car world. I mean, both KTMs and BMWs are amazing machines, but they get a bad reputation from the kind of riders they attract (mostly).

I get that KTM would largely attract early-20s guys who are online, want to impress girls, express their loud, aggressive nature, do pointless revving at signals, and zig-zag through city traffic. That reads as crass, and unfortunately the brand will get tagged with that energy. Understandable.

But with modded BMWs, it becomes almost intolerable. The cars would have matte-finished decals with flames or horns, glowing underbody lights, fake ///M badges - all things that make a serious performance machine into a B-grade Fast & Furious wannabe car.

The entry ticket to both is relatively low. Both are aspirational categories of vehicles, as both are European. When the entry barrier to an aspirational, high-status brand lowers, it mostly attracts buyers who are very status-sensitive and will over-signal with decals, loud pipes, wraps, etc.

It could also be the brand personality. BMWs have aggressive (and I think ugly af) grilles, and strong DRLs. KTM's stock design language is sharp lines around bright orange, and borderline angry. If the product already looks aggressive, it would attract people who like aggression as an aesthetic and a personality trait, no?

For many young riders and drivers, KTMs and BMWs are the first serious performance machines. These two brands made performance affordable in a country with chaotic traffic and almost no traffic enforcement. Fun machines, with a crass, loud brand image.

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#57: My book Beyond Tools is out now!

I was frustrated with the quality of the candidates I was interviewing. The candidates were not entirely at fault. It was their exposure and what they learned from industry "mentors." They didn't know any better. So, in an attempt to do my part, I wrote a simple list of '88 tips for young product designers.' This was in 2022.

The post gained some popularity. Later that year, I transitioned into building hardware products. That's when I thought about expanding the tips with more reasoning and actionable exercises for designers to follow and practice. I've been writing the book ever since.

Initially, I expanded the book to cover different domains, including digital UI/UX designers, content writers, and a few more, but kept trimming as my thoughts matured.

In a way, I wanted to 'document' everything that I'd learned after interviewing, hiring, and working with many young designers over a decade in an easy-to-carry-everywhere format.

This is that book.

This book will hopefully teach you how to prepare your portfolio, prepare for memorable interviews, do work that helps you stand out, perform and grow at work, and build your career. Also, a bunch of things that you absolutely should not do, despite the industry telling you otherwise.

Beyond tools: A practical guide for designers to become irreplaceable. Buy it and leave a review if you love it. :)

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#56: Why all my blog headers are AI-generated

A while ago, someone from my team told me in the lift that the AI-generated header images of my blogs make him wonder if the writing is AI-generated too. He recommended that I use more 'real-looking' images.

Here's a quick story. I've been writing online since 2010. Since then, I never had a thing for putting header images. Putting images on the go was fine, but together, in a grid, they looked messy. In 2023, I had about two hundred blog posts, and I knew it was time to fix the header images because I didn't want my website to become a glorified Wikipedia of blog posts, aesthetically. But what style of header images? I didn't want it to look cookie-cutter either.

2023 matters because that's when we did a three-week trip to Europe, and the one artist I fell in love with was Alphonse Mucha. I picked up a bunch of his art in Prague. I think it was sometime in December 2023 when I was thinking about the header images, spotted the Mucha paintings, and an idea clicked! Why don't I modernise Mucha?

Midjourney was on the rise, and I spent a good number of sleepless nights getting the prompt right and generating the early ones you see through my blogs. That prompting journey was interesting to me because I kept the style the same - uniform line weight, black and white, modernised flourishes and decorative elements, medieval characters in a modern environment. The output quality I get now in seconds is what a junior-to-senior illustrator would have given me in the fourth or fifth iteration over weeks.

Now, on the inference, saying AI-header images implies AI-written content is like saying a novel with a stock photograph on the cover was written by a photographer. I don't care much about the inference, though, because people see the cover for less than a second, and only the content matters. If the header image settles the takeaway for the reader, the writing wasn't going to anyway.

Happy reading.

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#55: Like what nothing recommends to you

About two years ago, I got to spend about ten days with folks from my team in Pune. One of the things I remembered fondly from that trip is the deep Malvani and Maharashtrian thaali indulgences we had. Every night, for dinner, we'd find a spot from recommendations of a colleague's friend and eat our hearts out.

Living in Bangalore, I miss that food.

Earlier this year, Nandini mentioned about Suryawanshi. Her colleagues were raving about the place. One Sunday, not too long ago, we were in the Church Street area and I spotted one of their outlets. The following Sunday, I ordered in. They were good.

As I was bookmarking places for our upcoming Kolkata visit on Instagram, I saved the ones I had known since childhood and the ones I found on Instagram were about 20% of the places I plan to visit.

You see… the recommendation engine doesn't have an opinion. It'll surface what would make sense for a newbie. But it can't get the specific thing about how I like Lakkhan da'r aloo kabuli, or Shayamnagar bajarer jol porotha, or even Sodepur railway bridge er tolaye radhabollobi. They don't have an app or rating; just a long queue outside. Even Suryavanshi in Bangalore didn't come to me through an app recommendation but just word-of-mouth.

Food is just one example. Spend long enough time with the recommendation engine and you'll lose the muscle of liking something on your own. The small wrong steps of taste, the part where you reach for a thing you do not know why you reach for, had been bypassed. I had been delivered to a thing. I had not arrived at a thing. The arrival is what makes the thing yours.

Find things you like that the recommendation engine does not know you like. A particular way of cutting a mango. A particular street to walk on. The specific dimsum seller at the corner of 80ft. road.

It's possible that in 2028, "what do you like that the app does not know about" will be a real question on first dates. The people who can answer will be a smaller group than you think.

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#54: Who are you without AI?

In 2026, if all AI-models disappeared tomorrow, who would I be?

There is a version of you that exists with the model in your pocket, and a version that would exist without it, and the gap has gotten wide in the last two years, and you have not measured it, because you have not had a reason to.

A writer would probably say that they'd write less and would write their stuff slower. It'd also be worse for the first six months. And then, maybe, it would be better. They might not have the patience left to wait the six months.

The question is not academic. It is the year ahead in compressed form. Whatever the answer is, that is the work.

There's another version. If the AI-models disappeared tomorrow, would the people who admire me for work or the things I'm doing today to brag my problem solving skill or building skills still recognise me? If the answer is no, you have a year, maybe eighteen months, before they do not.

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#53: How to walk without your headphones

The little walk we get to do on a given week to the sabziwala or the walk from the metro, or a post-dinner routine in the nearest park doesn't happen in silence. There's the noise from traffic, cars honking, sometimes people talking, and a lot more from the distant chatter at a chai stall.

So we gave in to podcasts, calling a friend

Most of us, in 2026, no longer know how to walk somewhere without something in our ears. The walk to the sabziwala. The walk from the metro. The silence has become unbearable.

This week, before next Sunday, walk somewhere without your headphones in. Twenty minutes. Once.

The walk is not for thinking. The walk is for nothing. If you come back with nothing, the walk worked.

You will hate the first ten minutes. You will reach for the phone twice without realizing your hand is reaching. You will start composing a tweet about how strange it is to walk without headphones. Your mind, denied a podcast, will offer to be one.

Don't be a podcast.

Around minute eleven, something will shift. You will notice the horn of the auto. The bird. The woman selling jasmine outside the temple. The headphones were not just adding sound. They were subtracting the world.

A few of you will, on minute fourteen, have a thought you have been avoiding for months. I should leave the job. I do not love him anymore. It has been waiting for the headphones to come off. Don't reach for the phone. Let it sit next to you for the rest of the walk. The shape is the work.

By 2032, the people who walk without headphones will be obvious to each other. They will know the name of the man who sells the tomatoes.

Be one of them.

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#52: The most taboo thing in 2026

The most taboo thing a person can do in 2026 is have an experience and not tell anyone about it. Simple. This means that one would live an hour, a slow Sunday afternoon, have great coffee at home, take pictures with visiting parents, get on a long call with your dadi, and not let it become content. These lived moments do not need to become something except the actual thing it was. The lived moment doesn't need to be 'repurposed.'

I know a lot of people around me who already do this. And then a some who don't do this. Become the kind of person who can have something happen and not tell anyone.

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#51: Back to Kindle. Almost.

Somewhere over Rajasthan, I opened the Kindle app on my iPad mini and started reading a book I'd just bought. This is my second time leaving paper. I own over 800 physical books now. The shelves at home are full. Unfortunately, the floor stacks have become their own piece of furniture. It has its own beauty but it's borderline messy.

The arc of my reading journey, if you're interested is as follows. In February 2017, I gave up on paper and bought a Kindle Oasis. It was my first Kindle device and I got the Oasis instead of the Paperwhite because I wanted the light one with longer battery. I immediately fell hard for it. I also made a sensible rule — physical for illustrated or graphic books, digital for everything else. You know if you travel with a couple of books, they cross 3kg easily, which is the sort of fact you learn when you're the one carrying them and find yourself moving to the cabin bag at the check-in counter.

Five years in, 2022, I drifted back to pens, highlighters because… there's a specific satisfaction of dog-earing a page. I sold the Oasis and went full paper again. Bought more books than any single human should own in a country where we pay rent by the square foot.

During my last trip packing, I pulled four books off a shelf for a two-week trip, weighed the bag, put three back. I packed the thinnest one and finished it on day two.

Which is how I ended up here, at 35,000 feet, opening the Kindle app again.

No Kindle device this time. This time it's my favourite iPad mini with the pencil for notes. Goodnotes in split view occasionally. On the iPad with a matte screen guard, it feels like writing. Will apply the same rule as before — illustrated books stay physical, everything else goes digital. This time it's just a different device.

I hope this sticks.

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#50: Invest in design

A few weeks ago, at the airport lobby, I picked up the Fortune magazine (India edition) from the bookstore. The cover story was compelling - The star designer who's reimagining Samsung. Followed by another - The world's most admired companies.

This was around the time when I was reading and putting together my South Korea & Samsung blog post.

Samsung electronics has hired Mauro Porcini as Chief Design Officer who's previously led design at 3M and PepsiCo and started his career as a product designer at Philips. He recalls moments from 3M where he was pissed at the fact that his designs were beautiful and functional but the packaging and overall retail and digital experiences were ugly. He pushed them to be done in the proper way which naturally pissed a lot of people there especially because doing this bit wasn't part of his job description.

He also put a simplistic approach to split responsibilities cleanly where designers come with human-centric approach, marketing with business, and R&D with technology on the table.

The article also covers the transformative story of Samsung all the way up to how they treat design today. For instance, Samsung executives assumed customers cared only about video and audio quality in televisions while the designers argued how TVs look is equally important since the TV spends more time off than on making it more like furniture than source of entertainment. Samsung's Frame TV was born as a result of that argument.

Porcini will now focus on making consumer devices from the ground-up given the ruling age of AI. He'll build towards devices that no longer need to adhere to the known form - the phone doesn't need to look like a smartphone at all. Today, it's important to bring more human into the equation since AI and robots will eventually become a commodity.

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#49: Blogging still. What's next?

Earlier this month, for a long 10-hour+ journey, I printed a 4,000-word essay (from Substack) to read on the flight. I just didn't want to read it on the screen (phone or tablet).

I've been doing this more lately. Now, I read physical books and trying to switch to ebooks between 2016-2019 on a Kindle didn't help. Something about the screen has started making me feel like I've read something but keeping a slow pace to absorb properly becomes ridiculously difficult. It makes me just want to keep scrolling. I don't have a clean explanation for it but I notice the difference.

I still write on the blog. That part isn't changing. It's where I figure out what I think before I know what I think. But I've started wondering whether a 2000-word post is the right delivery for ideas that are better shown than described. The person I want to reach in India in 2026 is probably more likely to watch than to read. I've been thinking of using AI more often to convert these into polished short YT reels so the blogs get more reach. Then the time required to polish them to achieve visuals as I want becomes a task. Maybe someday. I haven't started that and will probably figure out as the year progresses.

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#48: A working log

A few weeks ago, I split my social accounts into three spaces (for now). A private Instagram album. A public Instagram workshop, and something on LinkedIn that doesn't make me cringe. Honestly, I don't know how to use that platform beyond the occasional hiring posts.

I've had @one.more.colour on Instagram for years. I'd use it haphazardly by sharing (uploading) things when I remembered to while scrolling through the phone gallery. Nandini, my wife, keeps poking me, "your relationship with social media is complicated." Here's my new thing. It was obvious that phone cameras replaced the physical album so we kept on capturing everything and revisiting nothing. My phone is a graveyard of thousands of photos I don't look at. I want to undo some of that. I am turning it into something closer to what families used to do with physical albums before camera phones existed. They would print a selected set of photos, walk through different phases of life, revisit a beach vacation or a school year or a house move. The album was for themselves and a small circle.

I removed 2,200 followers from this account because I want it private. I kept only the people I am genuinely comfortable sharing my life with. My ideal future version of this is what I half-jokingly call a 'zero gallery.'

@godgeez is the public Instagram account. I share my work at Native here along with the stuff I find inspiring and some other things I keep creating. Like the private account, I've not treated it with attention. I hope to turn this account into a loosely linked set of set of themes across hardware, systems, design judgment, and building in the real world. The build journey of Native products and the trade-offs we make. A lot of "this failed, here is why" moments that I find myself thinking about for weeks afterward. I hope to make this is a better working log to share the journey with other builders.

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#47: The living room turned into a casino

I wrote my first blog on Blogspot. I think I was in standard 10th, 2004. Then Orkut through college, then Facebook, then the rest of it as the years went by.

Looking back, that early era felt like something. Everyone I knew (school friends, college friends, mutual friends, crushes) were in one place with their life updates, photos, and I was looking forward to opening the tab just to see what had happened. It was like a shared living room where you could drop in anytime and somebody would be there.

Two decades later, that feeling is completely gone.

I can't quite articulate what changed but I can feel it every time I open the apps now. It's tiring before I've even seen anything. Something shifted at some point and I missed it happening. And now I'm standing in what used to be the living room and it's turned into a casino.

I'm not going to throw my phone into a lake. I'm also not writing one of those posts about deleting all my accounts. What I'm doing is more boring: figuring out what I actually want from these platforms, and redesigning my presence around that instead of around whatever the algorithm prefers or what trend bandwagon the world has moved on to. I intend to redesign how I use these platforms from the inside, with some actual intention behind the decisions.

I split my online presence into three spaces. A private Instagram album. A public Instagram workshop. A hardware journal on LinkedIn. Each with a specific job and goal.

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#46: Hobbies & boredom

The moment we get bored, we reach for a screen. Ten seconds later, dopamine hits. A hundred swipes later, nothing. We mistake stimulation for satisfaction. There was a time when an empty evening meant sketching, tinkering, fixing, or just making something dumb because it felt good. Now, “free time” means doing what everyone else is doing: consuming.

Then came the “monetise everything” era. Can’t paint without someone asking if you sell prints. Can’t bake bread without being told to start a channel. The second money enters, curiosity leaves. We’ve forgotten how to do things that don’t scale.

A hobby feeds you back. You finish a session and feel different, you feel less tense and more alive. Most of what people call hobbies today are just distractions. Scrolling isn't a hobby. Shopping new shoes, coffee grinders, pens isn't a hobby if the excitement ends at unboxing and you're not creating anything. Even fitness streaks aren't a hobby if it's just for scoring health badges. It is if you're learning form, building strength and routing. Uploading photos daily, checking likes. If you're posting, writing, shooting, because you care about the work, then it's a hobby.

Hobbies are important. They give you competence and flow. They’re proof that your hands and brain can still cooperate without an app telling them what to do. When you’re learning to play an instrument, shape clay for pottery, or roast coffee right, your brain shuts up. You stop running background tabs in the mind. You stop checking who’s watching. That peace is what hobbies give you.

If you don't have one, cut the noise first. No phone. No Netflix. Sit with boredom long enough that you start itching to do something. Anything. You can learn guitar chords, knife skills in the kitchen, code a small utility tool, shoot and edit photos. You can explore the locality by walking with a camera, sketch in a museum, hike a new trail, or go somewhere new.

Remember,  you were built to make, not just consume.

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#45: Hack your workspace

Last year when we visited Copenhagen to see architecture marvels of Bjarke Ingels (Nandini's favourite architect), I got a bit interested in unconventional yet supremely functional architecture. I came across Frank Gehry's work as well… especially his sketches.

After watching sketches of Frank Gehry, I realised how his workspace was like a playground. Full of materials, sketches, papers all around, models to mess with. It wasn't meant to make you sit behind a desk but rather made you feel like experimenting and test new ideas quickly.

IDEO, the design firm, encourages open spaces, movable whiteboards, and materials accessible all the time. IDEO’s offices had portable whiteboards on wheels, enabling teams to brainstorm anywhere. A movable workspace! How cool is that?

Yves Béhar from Fuseproject who designed for Yale, August, Coway, Tile, Jawbone and many more designed his studio to nurture innovation, much like Frank Gehry. His workspace is a mix of screens, physical models, and natural light!

For my personal workspace, I took a lot of inspiration from Stephen Wolfram's (creator of Mathematica, Wolfram Alpha and Wolfram language) productive desk setup. Here's some documentation on how we went about designing Urban Company's Bengaluru office.

Additionally, these books I referred to (mostly excerpts & videos):

I don't think of workspaces as just places for work — it’s where ideas are born.

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#44: Design solves. Art stays.

A chef's first job is to feed someone. The customer comes and eats the food served. Over time, the chef would keep practicing preparing dishes to recall a childhood memory perhaps. May be how a drumstick curry tasted on a rainy afternoon. The moment is so valuable that they'd want to share it with a guest and welcome them to join them on that rainy afternoon. That's self-expression of that chef. The moment the chef stops feeding and starts sharing is when design ends and art begins. That's where the best cooking lives too!

A designer building an appliance with a light‑glow feature to indicate a function might simply use an LED strip with a warm colour temperature to get the job done. But the designer may also want to express the feeling of warmth, homeliness, and safety they remember from being a child at home at 6 p.m. They want users to feel that same way when they buy the appliance for their own homes.

History remembers the Eames chair, the Braun T3, Leicas, the original Mac, and the list goes on. They are art pieces. Nobody remembers the 'ergonomic home office chair' that topped usability testing in the year XXXX. History is a great filter. It has always preserved objects that make you feel something and discarded the ones with only functions.

Design solves a problem. Art is self-expression. Art is what history will remember. It comes from living with enough texture of experiences that it eventually bleeds into the work you're doing. Live a life worth designing from.

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#43: You were trained to be derivative. Instead, imagine more.

When you start working on a piece that requires designing, it's only natural that we 'research.' It's not always the right decision. What most designers are educated in is research or benchmarking that trains you to arrive at what already exists. In other words, it's derivative work. They keep gravitating towards those methodologies. And derivative work is safe because it's defensible - you have all the data, after all! Original thinking will naturally feel risky because you'll be the only one holding it.

It's important that you hold a point of view. It's a muscle you build. It's like building grip strength with pull-ups.

I have many examples of this. To name a few, there's Teenage Engineering who make extremely opinionated products. Folks I know who own a TE product don't remember signing up for a TE user survey or having a preference for what kind of keyboard they'd have liked to own. Dyson's latest air purifier is a decor object. That design wouldn't have come from benchmarking other air purifiers. It's probably cross-domain imagination.

Learn to imagine. Ban yourself from looking anything up on Pinterest until after you've sketched 10 directions. See what you instinctively knew vs. what you borrowed. Design what the object could look like if its obvious assumption is no longer true - like one generation forward version. Question and learn the why and how of objects. Why this particular shade of grey? How one arrived at this particular shape of stapler or door handle?

Doing activities like these regularly will feel unnatural to folks who default to what's been taught to them. It'll feel incomplete, uncomfortable at first. That's the point. Train anyway. Build opinions and, more importantly, do the hard work required to build them.

Remember this. There are thousands of people who were trained in school to follow a certain set of things, just like you were. Yet, as a whole, we haven’t produced that many great products. There must be a pretty good reason for that.

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#42: Styling vs. designing

The Braun SK-4 phonograph from 1956 did something that sounds obvious now but was radical then: they stopped treating consumer electronics like furniture.

Stereo consoles at the time were heavy wooden cabinets that mimicked domestic furniture and happened to play music. Big gold buttons, orange-peel textured front panels with ornate housings. They were designed to look expensive and blend into traditional living rooms. Retro indeed.

Gugelot and Rams approached it differently. They saw it as a sound machine and designed it accordingly. They replaced the wooden housing with metal and plastic because wood muffled the sound. They restructured the whole unit along a horizontal axis based on technical function. They also stripped out the decorative elements entirely moving to neutral grey and white without luxury accessories.
The press called it "Snow White's coffin" because of the transparent plastic top. It looked nothing like what people expected a radio to be.

The industry then was trying to 'style' the product by dressing up existing technology to fit in homes. Rams 'designed' it to take a form that the technology actually needed. The SK-4 became the standard for Braun's approach and influenced consumer electronics design for decades.

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#41: AI slop

I've started recognising AI writing. They all sound the same no matter who's writing them. They are fairly structured. I’ve been reading for decades. Books, essays, old blogs from RSS days when people wrote badly but honestly. Everyone had what you'd call rough edges in their writing. Now I open LinkedIn and Medium and Substack and it’s like the same person learned to write and decided to speak through all of us. The writing, articulation, voice, perspectives doesn't evolve with time anymore. Topics change but the core craft of expression remains the same now.

Sometimes what gives it away isn’t grammar or em-dashes. It's lack of deep opinion, lack of a concrete point or even how the writing sounds in your head. This AI slop is everywhere now and even in performance reviews folks write before their appraisal cycle.

Folks who are fragmented and struggling on Slack write well articulated long and descriptive versions of their work for performance reviews. Everyone suddenly upgraded in writing and penmanship.

Technology isn't the problem, of course. Maybe we stopped valuing substance and voice as long as it's something acceptable. In that chase, we're making everyone sound identical.

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#40: Vision & ritual board 2026

Rituals are great. Once the things that I feel like doing become more frequent in a given week, they start becoming rituals. Almost like brushing your teeth. I've never created a vision board in the past. Sure there were rough goals in my head for the year ahead but never printed out on a pegboard above my home desk.

This time, I wanted to focus a lot on a few things I wanted to do and keep as a constant reminder and some more that I wanted to bake into my day-to-day more frequently. Constant reminders like going to a distant place with my wife on a long drive. Rituals like using my iPad mini specifically for writing these short notes on Feed, sketching, and using Garage Band to make music.

On a separate note, I've found an all new way to use Instagram. I open it probably for 20ish minutes to consume inspiration and bookmark a lot of music & drum tutorial reels along with some inspiration stuff and occasionally send memes. However, I'm converting into my Flickr. I upload photos I want to keep or remember and delete them from my phone gallery. That way whenever I want to go down the memory lane or show someone something, I go to my Instagram than the dump yard ocean of phone gallery.

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#39: Dumb smart app of the future

My air conditioner is smart. Which means instead of just turning it on, I need an app. The app needs an account. The account needs verification. The verification email goes to an address I haven't checked since 2019. By the time I'm logged in, I could've just walked over and pressed the button. The app sends me notifications. "Your room has reached 23 degrees." I know. I'm sitting in the room. I can feel degrees. The refrigerator also has an app. It takes pictures of what's inside so I can check remotely. Except the camera angle is weird and half the shelves are blocked and I still have to open the door to see if I have eggs. The app tells me my vegetables are expiring. I know this because I put them there three weeks ago and forgot about them, which is a problem the app hasn't solved. It's just made me feel worse about it digitally. The fan in my bedroom connects to my phone via Bluetooth. Sometimes. Other times it just blinks at me angrily until I restart everything including my will to live. There are five speed settings accessible through the app, which is slower than just having a dial I could turn with my actual hand. But we don't do that anymore. We don't use our hands. We use apps that crash, require updates, and occasionally just decide they're done communicating with the device that's three feet away. I've got nine apps to control appliances that used to have switches. Each app works differently. Each has different login requirements. Each promises convenience while delivering the opposite. Yesterday I tried to turn on the fan. The app said "device not found." The fan was running. I could see it. The fan knew it existed. The app disagreed.

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#38: Instructions for living

You've read seven books about productivity. Maybe twelve. You know the Pomodoro Technique, time blocking, deep work, atomic habits. You've highlighted passages. You've told yourself "this one is different." And yet this morning you spent forty-five minutes scrolling instead of doing the one thing you actually needed to do. Because reading about productivity is its own form of procrastination, seductive as hell because it feels like progress. You're learning! Improving! One book away from having your life together. Except you're not. Reading about doing things and actually doing things are separated by a chasm so wide you could fit all your good intentions in there and still have room for everyone's New Year's resolutions and expired gym memberships. You read about minimalism while your closet overflows. You read about better habits while eating cereal for dinner three nights running. You know what you should do. You've known for years. The information isn't the problem. You don't need more information. You need less. But implementation is hard and boring and doesn't give you that dopamine hit of "aha, THIS is the answer!" Implementation is just you, alone, doing the thing, with no revelation, no YouTube productivity guru promising transformation. So you buy another book. Another system. Another app. Another framework that'll definitely work this time. And maybe it would. If you actually did it instead of reading about doing it better. Here's what nobody puts in the books: the gap between knowing and doing isn't an information gap. It's a courage gap. No amount of reading builds that bridge. You have to walk across it. Badly. Awkwardly. So here are your instructions: Close the book. Pick one thing. The thing you've been avoiding. Do it badly. Do it scared. Do it for ten minutes. Don't read about it. Don't optimise it. Just do it, and let it be imperfect. Tomorrow, do it again. That's it.

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#37: Writing for yourself vs. writing for others

I've been writing this thing for 30 minutes. Deleted it twice. Started over four times. And the whole time there's this voice in my head asking "who's this for?" If it's for me, I can say anything. When I write for myself, I can say anything. The weird dream about the talking refrigerator. Why pigeons are just flying rats. Nobody's grading it. Nobody's expecting profundity or insight or a thesis statement. It just flows. Stream of consciousness, no filter, probably terrible but it's mine. I'm not trying to be interesting or funny, or relatable. I'm just thinking out loud with a keyboard. And that's when the good stuff happens. The honest stuff. The thing that makes you go "oh, I thought I was the only one who felt that way." But then I start thinking about craft. About structure. About whether this is even worth reading. And the second I do that, everything halts. Because now I'm performing. Now I'm wondering if I have a point, if I'm getting to it fast enough, if anyone cares about my sandwich theory. The act of considering an audience kills the thing that makes it worth reading in the first place. So I've decided something. I'm writing this for me. Just me. If you happen to be reading it, that's between you and whatever algorithm or impulse brought you here. But I'm not writing TO you. I'm writing NEAR you. Like someone talking to themselves on the subway. You can listen if you want. Or not. Either way, I'm saying the thing about the pigeons. They really are just rats with wings. Anyway, I think I'm done now. Or maybe I'm just tired of thinking about whether I'm done. Same thing, probably.

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#36: Library of good intentions

There are two hundred plus unread books on my shelf. I know because I counted them a few months ago to keep a directory on my website instead of reading any of them. I bought most of them because I genuinely intended to read them. Past tense but intended. Some I bought because a lot of folks on YouTube said I had to read them. Some because the cover looked smart and I wanted to be the kind of person who reads books with covers like that. A few because I was in the bookstore and buying books feels like self-improvement without actually having to improve yourself. It's like joining a gym. The membership makes you feel healthy. Actually going is optional. Here's what I tell myself: I'll read them eventually. When things slow down. When I have time. When I finish the book I'm currently not reading. Still, I keep buying new ones. Last week I bought two more. I walked past these unread books to make room for them. I don't borrow because I make my books dirty and borrowing a book has a deadline and my relationship with reading is apparently allergic to external pressure. Because ownership feels like progress even when the books just sit there judging me. The bookshelf is now less a library and more a monument to who I wish I was. Which is fine. We all need monuments.

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#35: Draft angles

So you design this machine made of plastic, right? Looks beautiful in CAD. Perfect curves, clean lines, everything snaps together like LEGO. Then you start adding the stuff that actually has to go inside. The PCB needs mounting bosses. Okay, add four posts. Wait, the battery sits there, move two posts. Now the second PCB has nowhere to go. Fine, cut a grill, but not too many holes or the plastic gets weak. Oh, and we also want the logo backlit, so now you need a light guide, which means a cavity in the tool, which means a slide, which means money. And don't forget the screws. Six screws holding the two halves together, but they can't go just anywhere because there's a touch PCB ribbon cable running right where you wanted screw boss number three, so you move it, but now the snap fits aren't balanced and one corner feels mushy when you press it. "Can we make this edge sharper and straighter?" No. "Why not?" Because injection moulding, because draft angles, because we live in a physical universe with physical constraints. Then there's the IML film that's supposed to sit flush but keeps getting undulated surfaces during lamination at the edges, and the internal chassis that was supposed to be a perfectly moulded part but got A-surface sink marks which is not acceptable. The PCB and IML needs modification now because screwing will leave air pocket, which makes the touchscreen registration drift, which means recalibration, which means firmware changes, which means another meeting. By the time you're done you've got an assembly with forty-seven components and if even one screw boss cracks during drop testing the whole thing has to be redesigned. My innocent relative asks what I do for a living. I tell him I make things that fit together. He says "like puzzles?" Sure. Except the pieces keep changing shape and everyone has opinions about what the picture should look like and also it has to cost hundreds of bucks less than last year.

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#34: Toyota slow Toyota fast

Started reading The machine that changed the world on Toyota’s lean manufacturing. Toyota's advantage wasn’t speed in the way we usually think about it. Today, we do things like moving people faster, shouting louder, or squeezing more hours out of the day.

On the other hand, what Toyota did looked slower on the surface. They did smaller batches with more stops and checks. They did those to stop problems move forward. Western factories treated defects like a cleanup task. Build first, fix later. Sort of like what we do today.

Toyota treated defects like poison. If something went wrong, the line stopped. That sounds extreme until you realise what it prevents. When defects travel, they compound. Toyota’s insight was simple: stopping early is cheaper than fixing late. And more importantly, stopping teaches the system where it’s broken. This flips the usual logic that we inherited from the West. Instead of rewarding uninterrupted production, they rewarded uninterrupted correctness. It’s uncomfortable because it forces problems into the open. Most organisations would rather hide them until the end.

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#33: Start at the epicentre

When you start anything new, forces pull you in multiple directions. There's stuff you could do, stuff you want to do, and stuff you have to do. The stuff you have to do is where you should begin. Everything else is distraction disguised as preparation. If you're launching a power drill, you could obsess about packaging design, warranty card formatting, instruction manual translations, branded carrying cases. But the first thing requiring attention is whether the drill actually drills holes cleanly and reliably. That's the epicentre. Everything else is secondary.

Ask "If I took this away, would what I'm selling still exist?" A power drill without fancy packaging is still a power drill. Some customers won't like it, but the core offering remains intact. A power drill that doesn't drill holes properly isn't a tool. So figure out what can't be removed. If you can continue without something, it's not the epicentre. When you find it, you'll know instantly. Then focus all energy on making that foundation exceptional. Everything else you build depends on it.

The distractions happen because peripheral decisions feel productive and are less scary than tackling the central problem. Designing premium packaging is easier than engineering a clutch that won't burn out. Choosing between matte black or brushed steel finishes is more comfortable than running ten thousand cycle tests to verify durability. But those activities are procrastination giving you a false sense of product development.

Find your epicentre. Make it great. Everything else is just accessories that can be added incrementally once the foundation proves solid.

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#32: Build your thing

The easiest way to build something good is to build something you actually need. Not something you think other people might want. Not something a market study suggests could work. Something that solves a problem you're experiencing right now, today, that's annoying you enough to fix it.

When you're solving your own problem, the light switches on. You know immediately if something works because you're the user. James Dyson was vacuuming his own house when he noticed his bag vacuum kept losing suction. Dust clogged the bag pores. Real problem, experienced firsthand. He invented the bagless cyclonic vacuum because he needed it.

I bought Vic Firth drumsticks for the first time in 2018. They were amazing. Vic Firth played timpani for the Boston Symphony and couldn't find drumsticks that worked properly, so he started making them in his basement. Eventually he noticed his homemade sticks had different pitches when dropped. That led him to match pairs by moisture, weight, density, and pitch. "The perfect pair" became his product tagline. His company now makes 85,000 drumsticks daily with 62% market share. Bill Bowerman coached track and wanted lighter running shoes, so he poured rubber into his waffle iron. That became Nike's waffle sole. These were people fixing their own immediate problems and discovering massive markets of people with identical needs.

The deeper benefit is you fall in love with what you're making. You understand the problem intimately. You know why the solution matters. There's no substitute for that emotional connection when you're grinding through year three of building a business. When you build what you need, you're also the quality control. You can assess immediately whether something's good or garbage because you're living with it. Build for yourself first, and the passion problem solves itself. You're serving an audience of one who you understand completely—you.

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#31: Expensive guessing

Business schools and investors love plans. Five-year projections. Market analysis. Revenue forecasts broken down by quarter. Strategic roadmaps with color-coded milestones. It all looks professional in a binder. It feels like control. That's the problem—it's feelings, not reality. Unless you're psychic, long-term business planning is creative fiction pretending to be science.

You can't predict the factors that actually matter. A competitor launches something that changes customer expectations overnight. Economic conditions shift. A pandemic happens. A technology you depend on gets deprecated. Your best employee quits. Your worst employee has a breakthrough idea. Tariffs, regulations, viral trends, supply chain disruptions—none of this appears in your plan because you couldn't have known. The plan sits in your drawer looking official while the world moves in directions you never charted.

What's worse: plans become mental prisons. You wrote in January that you'd launch feature X in June, so you march toward June even though you learned in March that customers actually need feature Y. The plan said so. You committed to stakeholders. Changing course feels like failure. This is backward—the most information you have about anything is while you're actually doing it, not six months before you started. Yet we make our biggest decisions at the point of maximum ignorance, then treat those guesses as gospel.

Decide what you're doing this week, not this year. Figure out the next most important thing and do that. Plans are just guesses wearing a suit.

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#30: Stay small

When someone asks "how big is your company?" they're not looking for a small answer. Say you have a hundred employees and you get "Wow, impressive!" Say you have five people and you get "Oh... that's nice" with a patronising smile. We've coded bigness into success. Growth equals winning. Expansion equals ambition. But nobody ever asks the follow-up: why?

Harvard doesn't open campuses in every city to prove it's a great university. A Michelin-starred restaurant with twelve seats isn't trying to become McDonald's. We don't measure excellence in education or food by scale, yet we automatically apply this metric to business. Maybe your company's perfect size is seven people. Maybe it's just you and a laptop in a coffee shop building a tool that ten thousand people love. Scale and quality have zero correlation.

The irony gets deeper. Small businesses dream of being big. Big businesses spend millions on "agility consultants" trying to recapture speed, flexibility to pivot in an afternoon, and direct customer contacts small companies have naturally.

Weight comes in forms beyond headcount. It's locked-in office leases. It's IT infrastructure you're committed to for three years. It's furniture, HR processes, compliance meetings, expense policies. Each thing you add creates gravitational pull. You can't move as easily. The real trap: once you scale up, shrinking means layoffs, damaged morale, restructuring chaos. Stay small deliberately, and you keep your options open.

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#29: Success teaches better than failure

The startup world has turned failure into performance art. Everyone's got a failure story at networking events. Podcasts celebrate "lessons from my failed startup." Conference talks open with "I failed three times before this worked." We've built an entire mythology around failing fast, failing often, failing forward. It's utter nonsense that misses the actual mechanics of learning.

When you fail at something, you get one data point: that specific approach didn't work. You don't know if it was timing, execution, market fit, messaging, or pure bad luck. You're stuck reverse-engineering what went wrong, which is mostly guesswork dressed up as introspection. Meanwhile, you still have no idea what to do next. Failure just proves you showed up.

Success works completely differently. When something succeeds, you see the whole system. You know the sequence: we did X, then Y happened, then Z fell into place. You can map cause and effect. More importantly, you can repeat it and improve it.

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#28: The real world is just an excuse

The phrase "that would never work in the real world" gets thrown around constantly. The real world, as these people describe it, is a depressing graveyard where anything new or unfamiliar loses by default. Only what already exists wins, even when those things are broken and inefficient.

People using "the real world" as a reason are pessimists trying to protect their own worldview. They expect new concepts to fail because they themselves are afraid. Worse, they actively drag others down. When you show up hopeful and ambitious, they weaponise "the real world" to convince you that your ideas are impossible, that you're wasting time.

37signals (the company behind Rework) proves this thinking is garbage. According to "real world" logic, their company shouldn't exist. You can't have employees spread across eight cities on two continents who barely see each other. You can't attract millions of customers without advertising budgets. You can't share your recipes and secrets openly and still beat competition. But they did all of it. They stayed profitable through recessions and bubble bursts while everyone else was following "real world" playbooks.

The real world isn't actually a place. It's an excuse. It's a justification people use for not trying. It has zero to do with you or your capabilities. When someone says something won't work in the real world, what they're really saying is "I'm scared to try this myself, and I need you to be scared too." Don't breathe it in. Their limitations aren't your limitations. Their failures aren't your failures. Build your own reality instead.

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#27: Walking in public

All of us, pedestrians, in our day-to-day lives are doing a cooperative dance whenever we are walking. We are dancing without even knowing we are dancing.

We don’t bump into each other. We have a weird (however, explainable) understanding while walking. While walking, we sense the space around us. These are objects like trees, stones on the walkway, a planter, a staircase, sudden steps, puddle, sand. These are also, and more importantly, people who are around us either walking or standing by the road-side shop or a tobacco shop, juice shop and the likes.

We naturally align to the rhythm of the group pace, we naturally avoid bumping into each other, we subconsciously are looking at each other in different ways.

Sometimes, it’s the body language, a peripheral vision capture when you see someone speeding up towards you or away from you, the speed of the person in front of you, the sound of the racing footsteps coming from behind, the increasing volume of people talking, the sound of the cars and how it might lead some walkers to change their ongoing rhythm.

There’s another interesting thing. People who are either on phone help up against their ear or with earphones on. I’m like that sometimes. Whenever I go for an hour long plus walks alone, I prefer either talking to my parents a bit followed by a podcast.

I miss out on all the signals that keep the natural rhythm of walking with a crowd. I don’t get the ambient sound or don’t pay any attention to them. I don’t hear footsteps, or any sound coming from any other sources.

I’m mostly registering visual cues without realising. I am focusing a lot more to focus on what I’m listening to than what’s around me. Only the absolute unique or absurd thing catches my eye. Most others get ignored.

We were never taught about these. We don’t even know we know this cooperative dance.

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#26: Vanishing footpaths

Footpaths are vanishing. Koramangala 3rd & 4th block are considered among the best residential areas. We’ve been living here for years now. The 80-feet road is our neighbour.

Last night, when I stepped out for a quick walk, I had one new realisation and one hard truth staring back at me. I started from Wipro Park Signal to Sony Signal, sticking to one side of the footpath and back.

There was barely any space to walk. Piles of mud, construction materials, concrete columns, broken drain covers, rusted TMT rods protruding everywhere, leftover garbage from homes and restaurants—clogging every inch. I had to walk on the main road because the footpath simply didn’t exist. But the road wasn’t any better—one lane was unofficially reserved for private vehicles, cabs, and delivery fleet parking.

On my way back, I took 67 photos capturing the sorry state of the footpath; just between Imagine Store on 80-Feet Road and Wipro Park Signal. What was once one of the most convenient residential areas in this part of the city is now a neglected dump yard.

Over the years, Nandini would often call out the poor state of infrastructure while we walked or drove. But last night, it became unavoidable for me.

This road is also lively, packed with pubs. As I passed a few, the music was loud, people were enjoying themselves both inside and those waiting to get in. The noise, the dressed-up crowd—it all had an effect on me.

I calmed down. I slowed down.

Knowing I was out for a simple post-dinner walk, that once I got home, I’d read a few pages of a book and go to sleep while the world around me was still buzzing with music and nightlife… brought me joy.

I felt happy that I no longer needed to be part of that. I didn’t feel left out. I felt energised just in a different way. Physically, the party crowd slows you down, the red light slows you down, the broken footpath slows you down. These are all part of the neighbourhood, and they always will be.

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#25: Lunch box

Lunch tiffin boxes have more value that we give them credit for. Both the lunch box and ones who prepare it for us.

Today as I was heading towards our factory, I noticed a lot of folks heading towards their work on motorcycles. Of course that's an usual sight especially during peak office hours.

However, couple of things become prominent when you observe it from far. Everyone who carry the lunch box don't think about food for the first few hours because somewhere they know it's there.

When they are riding bikes, they are more protective of the lunch carry cases hanging from the bike handle, or their sleeves than the backpack. Without realising.

Without explicitly realising, one appreciates their other half, parents, cook who made sure that food is packed and we don't go hungry.

It's that unsaid comfort, unspotted protection while commuting, unrealised appreciation for the maker, and a little bit of 'taken for granted' that makes you think... lunch boxes are special!

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#24: Text in the world

Next time you're out for a walk, try to find blank views that don't have any text. We were in Indiranagar last night to buy a cabin trolley. More on that later. But I started feeling visually bombarded from looking at stores on either side of the road. Just in time, kitchen ministry to stones, heavy music in different shapes and fonts. Superdry, brooks brothers, alleviate in the same viewing window. Try going for a walk today and observe how every wall is almost filled with some text. It will become evident why some brands feel like screaming, trying too hard while a handful of text, identities will leave enough space around them. That's why I feel calmer when crossing a small bridge, an unattended lane, or even looking at trees. No text, no ads.

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#23: Koramangala's WIP

Koramangala has only become more horrible with broken footpath across the 80-feet road, roads that constantly keep car suspension in check, and year long repair and construction work.

As we keep walking through the lanes and roads of Koramangala, we've almost become blind to the broken pavements, concrete blocks that come on our walking path.

Subconsciously, our legs and eyes know which one to step on and how to manoeuvre through them. Some I know have been lying there for years. Some tiles on the footpath have started to slant.

And that concave shape it took over the years with lakh+ footsteps on them is understandable. Now, while we get upset with the city infrastructure, government and what not... we also get a bit of comfort that every component of the city is aging with us.

It's no longer the flat concrete surface. The grouting is no longer intact. Cracks have formed and now becoming home to grass. The unattended debris too, are getting old!

They will eventually dissolve and become another generation's construction.

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#22: Mall plants

While we were waiting for the elevator in a mall, I saw the kid of another waiting couple just excited and happily jumping around. He would just go around the waiting lobby to the plants, tap their leaves, giggle, and come back. That's the first time after a long time I noticed the plants in a mall closely. The kid would tap on the leaves as he was patting them like a pet. Almost as if he was inviting them to be friends. Everytime he tapped the leaves, he would laugh and come back to his parents to show his excitement. I also noticed the plants were watered well. The little guy made me observe something that I normally won't.

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#21: Hold hands

Nandini and I go for hour long walks a few times every week. We have covered all parts of Koramangala in the last four years and still find something new everytime we step out. A dance studio, an astrologer, a new construction site, interiors of a beautiful house and such. We hold hands and walk. I realised that my palm is actually her steering wheel, brake, accelerator and nudge tool. I'll grab her palm tight if I need her to slow down. Double tap and and slight pull to indicate her to move fast to cross a lane. Grab it string off I want her to look down and stop suddenly for a pothole, rock, or puddle. Just tap a few times fast if I want her to look at something. And maybe a few hundreds of combination gestures and feedback to just navigate around our locality. All of this is without ever rehearsing. Of course. It's just naturally built in and communicated while we keep talking about days, plans and things to do. Hold hands.

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#20: Micro-adjustments

I spent an hour today rearranging the same room I’ve rearranged a hundred times. Moved the study table by a few inches, made space for a future 3D printer, bought transparent shelves to display the tiny die-cast cars I’ve been hoarding since 2015. It’s funny that every time I “organise,” I tell myself it’s for efficiency, but it’s probably just a more respectable form of procrastination.

Builders justify tinkering as progress. Designers disguise control issues as layout experiments. Updated my website too. Fixed a sentence, uploaded a few thoughts I’ll likely rewrite again next week. My library page finally feels current, which means it’ll bother me again in two days. Tonight, I’ll go for a walk with my wife. We haven’t gone in weeks. It’ll probably be nice. Fresh air, actual movement, the illusion of stepping away. But even while walking, I’ll be adjusting something in my head like the next shelf, the next line, the next small fix pretending to be purpose. The body gets rest; the brain keeps rearranging furniture.

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#19: The joy of low stakes

This year I finished Productober. Probably the first time ever. That's 30 days of sketching product ideas, one every day. Just the joy of making something because it existed in my head and wanted out.

It reminded me how much I love low-stakes work. When no one’s watching, judgment disappears. You just play. There’s something beautiful about creating for no reason other than curiosity without the goal of a pitch deck waiting, or a part review next day. Just you, the pencil, and the small satisfaction of turning an idea into form.

The world doesn’t reward that kind of work anymore. It won't given it doesn't produce any value in absolute terms. It's fair. But you should value that kind of work. Every sketch wasn’t good. Some were half-thoughts created in rush. Some I’d redo differently now. But I finished. And that’s what mattered on 30th October really. Showing up without chasing outcomes. It’s funny how low-stakes work can give you back your high-stakes energy. It clears the creative rust. Reminds you what it felt like to make before everything needed justification.

Maybe that’s why I still draw some more after work. It’s the only space left where I don’t owe anyone an explanation.

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#18: Gifting

I love giving people things. Thoughtful ones. A book that changed me. A pen that writes a certain way. A small object that says, “You mattered enough for me to notice this.”

I don’t give for birthdays. I'm not a birthday celebrating person. Never have. I give when I see something that instantly reminds me of a person. Sometimes it’s a friend across the world who’ll get a random parcel three weeks late. Sometimes it’s a teammate who quietly did brilliant work no one praised loudly enough. And mostly to my wife, because honestly, watching her smile when she unwraps something is addictive.

But gifting, for me, isn’t about generosity. It’s about observation. I pay attention. I watch what excites you, what annoys you, what you reach for without thinking. I remember small things you said three months ago. Then one day, you get something that makes sense in a way only you and I understand. That’s the joy. That’s the art.

Good gifting takes homework. It requires tuning into another person’s frequency long enough to understand their taste and what they’ll feel seen by.

When people say “it’s the thought that counts,” they forget that thoughts require time. Care is expensive. You can’t fake it. You can’t mass-produce it. That’s why truly personalised gifts hit different. They come from noticing details no one else can.

Every gift I’ve given has been a small message that says: I care enough to study you.

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#17: Attention span

Some days I don’t even know what I worked on. Yes, still. Even after being in the profession for 16 years. I just know I worked continuously, reactively, and endlessly. Every meeting begins with, “Let’s quickly align,” and ends with, “Let’s circle back.” I want to sit, think, and go deep into one thing but my day is a jigsaw of partial thoughts.

I miss what deep work used to feel like. That strange, immersive quiet when time disappears and the problem becomes a place you live in. But that kind of focus needs protection. And protection takes privilege. It takes saying no, rescheduling, delaying, disappointing someone’s expectation of “speed.” That’s the irony: the same culture that demands innovation denies the conditions that make it possible.

There’s this absurd belief that moving fast is the same as getting somewhere. But all we’re really doing is shifting tabs and calling it progress. Everyone’s tired but no one’s allowed to stop. We glorify being stretched thin as if exhaustion is proof of relevance.

I can’t read long essays anymore without noticing the urge to check something else halfway through. Even while reading this paragraph, maybe you’ve already thought of your next task. That’s how fractured we’ve become.

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#16: Work desk

Your desk says a lot about who you are when nobody’s watching. Mine is a flat wooden standing desk that’s slowly become an ecosystem. There are 6 plants around the monitor creating a pseudo boundary around my desk. I like the subtle shadows they cast. There’s a small stack of index cards on the top right corner of my desk mat. Four pens that are too nice to lend, and a set of charging cables which are always tangled somehow, no matter how many times I try to fix it.

This is my space at work. I clear it before work, rearrange it when I feel overwhelmed, sit at it when I need to remember that I still have agency over something.

Meetings, brainstorms, collaborations are all great in theory. But every builder knows the real work happens in the minutes no one’s watching. Clear thinking happens between those calls. That’s what I protect. Which is why I’m seriously considering buying over-ear headphones. Think of it as a visual shield. A “please don’t” for anyone approaching. I hate over-ear headphones. They’re bulky, sweaty, impractical. But they signal 'don't disturb me.'

Over time, I’ve realised the desk is less about productivity and more about peace. It’s the one space where I decide what enters mentally and physically. It’s where I put things that make me feel anchored: the old Seaboard keyboard from last December, a small ceramic tray that holds my watch and AirPods, a notebook that still feels heavier with 100s of cut-outs.

Maybe that’s all adulthood really is. Trying to carve out a few square feet of control in a life that’s mostly out of it.

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#15: Scarcity

I heard chef Ranveer Brar say something on the TRS podcast that hit me. He spoke about the Nordics. He admired how those countries embrace scarcity. They have short days, long winters, limited ingredients for food and somehow still rank among the happiest places on Earth. Their happiness comes from less done well.

Fewer choices. Simpler meals. Slower rhythms. More presence. He connected it to cooking: when you don’t have 20 spices, you get creative with 3. You focus more. You taste better. Scarcity purifies intent.

He said, “People there feel cleaner.” Cleaner in thought. In emotion. In rhythm. Less storage. Less greed. Fewer distractions. More joy.

I've felt that too. Earlier this year when I did a 10-days stay in Sikkim. Cold town. For people living there, food took time, and days end early. Where there's an elevated sense of survival that quietly teaches you how to live. My food cravings disappeared, I'd stand still after morning workout and gaze at the Kanchenjunga peak for 30-40 straight minutes without even touching my phone. I didn't binge-watch on Netflix, mind was still. Mountains ground you. The silence around you is total silence. I didn't need my bucket of desk accessories, gadgets around to survive. Only essentials mattered. The people there designed their lives around what was available or not available.

But the moment I came back, abundance returned. Noise, notifications, tabs, groceries, plans.

Conditions shape consciousness. We think the opposite of poverty is wealth. Maybe the real opposite is clarity. When you honour your limits, life becomes richer. What's available is 'just enough,' and that's sufficient. We descend into plenty and then greed begins; greed breeds “more,” more breeds “worry,” and worry erodes joy. 

The same sun, air, water, and people exist everywhere; what changes is our “niyat” (intent). With clean intent, little feels like everything; with anxious abundance, everything can feel like nothing.

OFFCUT

#14: Brushing at night

For years I thought it was just toothpaste, brush, spit, done. Then my dentist in Kolkata said with Sensodyne you’re supposed to rub it in with your finger for a minute and keep it for five minutes before brushing. Five minutes. Like a weird dental marinade. I started doing it. And I swear I can feel the difference.

The other trick I’ve learned is that brushing kills cravings. Once I brush, the day is over. No burnt basque cheesecake, which is amazeball max! So now I brush right after my last meal. Here I am, newly obsessed with the ritual of brushing like I invented it. Maybe that’s adulthood. Relearning instructions you ignored as a kid, then pretending you discovered them yourself.

OFFCUT

#13: Instagram feed

Everyone posts stories now. Stories are quick. Stories disappear. Which is perfect, because so do our attention spans. Feeds were supposed to be where friends connected. You posted something. They liked it. They left a comment. You felt seen. Now feeds are graveyards. Scroll long enough and you find a post from someone you actually know, buried under reels, ads, and “suggested” strangers selling you tote bags.

So I’ve started liking feed posts again. Actually commenting. Pretending it’s still 2014 when posting something meant you wanted your friends to see it, not an algorithm. It feels outdated. But at least it feels human.

Feeds demand effort. Stories demand nothing. And nothing always wins. Still, I’ll keep trying. I’ll reply to feed posts. I’ll type full sentences. I’ll resist the fire emoji. I’ll act like it matters. And when no one notices, I’ll probably post about it on my story.

OFFCUT

#12: The last 5%

Nobody talks about how exhausting the last 5% is. The final screws, that one .2mm gap, the edits, the updates that nobody asked for. You can build 95% of something and it still feels like progress. But the last 5%? It’s pure bureaucracy disguised as craftsmanship. The funny part is, most people will never notice the difference between 95% and 100%. Except you. You’ll notice it forever. Which is why you’ll do it anyway. Because you can’t not.

OFFCUT

#11: Ordinary

Somewhere along the way, “ordinary” became the worst insult. It’s why people keep starting podcasts. Why everyone buys the same phone in a different colour. Why every Instagram bio is trying to sound like an accidental philosopher. We’re so afraid of being regular that we’ve made “unique” the new uniform. And in chasing that, we’ve become the most ordinary generation in history. We all want to stand out. Which means nobody does.

OFFCUT

#10: The myth of 'balance'

We keep saying we want balance. Work-life balance. Sleep-screen balance. But balance is fake. Nobody actually wants equal halves of anything. Balance just means you’re failing to commit, politely. Real life is tilting too far into something until it tips you over. Falling asleep at your desk. Eating breakfast at 3 PM. Loving someone too much until it hurts. Building something until you’re broke. Balance is what the productivity gurus sell you so you buy another app to track how unbalanced you are. The truth is, obsession gets things made. Balance gets you yoga pants.

OFFCUT

#9: My online versions

There’s a version of me on LinkedIn that sounds like a TED talk. There’s another one on Instagram that looks like I go outside more than I actually do. Twitter me is opinionated, but only in 280 characters, because apparently that’s all the conviction I’ve got. Facebook me still has photos from college parties where I look suspiciously happier than I remember being. And somewhere, buried under bad search results, is probably still my Orkut profile. And then there’s the website version of me which is neat, polished, written in a voice I wish I always had. None of them are fake. But none of them are me. They’re snapshots. Yet they all live on, collecting likes from strangers who think they’re up to date. Sometimes I wonder if I should delete it all. Start fresh. But then again, at least the versions, broken as they are, give me cover. They’re decoys. You want to know me? Pick whichever one fits the story you already believe. It’ll probably be close enough.

OFFCUT

#8: Meetings

Essentially, a gathering of more than 1 person. Some meetings are pointless. Just people showing up without anything to offer; or worse, without knowing why they’re there. You’ve got someone driving it who doesn’t actually want conflict, just confirmation. Someone shares a doc they should’ve shared yesterday. Someone else adds a comment that sounds smart but moves nothing. You wonder why this couldn’t be async. Meanwhile, the person running it wonders why no one’s participating. They think you’re unprepared. You think they’re unprepared. Everyone thinks the meeting could’ve been better, but no one says it out loud. Because it’s easier to let the calendar invite stay broken than fix how we talk. Good meetings are not for updates. That’s what Slack is for. It’s not alignment. That’s what shared docs are for. A good meeting needs to be worth gathering. Most aren’t. No one’s willing to ask: what are we really here to do? And who’s responsible if it doesn’t happen?

OFFCUT

#7: Stoicism

It’s not journaling. It’s deleting a Slack message before sending it. It’s choosing not to defend yourself in a meeting when you know it won’t matter a week from now. It’s making coffee instead of replying to a passive-aggressive message. It’s holding your face still when something breaks, even though you’ve already played out five failure paths in your head. It’s showing up calm when your brain isn’t. It’s not because you don’t feel things. You feel everything. You’ve just learned not everything needs to be expressed.

It’s also in the personal stuff. Like saying no to drama from friends without needing to explain. Letting silence sit in a room without trying to patch it with a random thing that pops in your head . Choosing not to escalate a fight when you know it’s just about being tired. Not replying to a text just to prove a point. Letting someone misunderstand you. Letting someone think they’re right. It’s watching your parents repeat the same outdated advice and still thanking them. It’s knowing your partner’s having a bad day and not asking them to be okay for your sake. Dropping the sarcasm.

It’s a filter. Between what you feel and what you do. You’re choosing. Not suppressing. Repeatedly.

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#6: The safest bet

People can think long term. Some choose not to. They’re short-term because long-term means risk. Means ambiguity. Means committing to something that might make you look wrong for a while. And some people can’t afford to look wrong. Not even for a day. Not after spending years crafting an image of certainty. So they build in sprints. Announce in hindsight. Only bet on outcomes that are already happening. You think they’re decisive. But they’re just following safety with extraordinary speed. It looks like momentum but is actually fear, neatly disguised as clarity. But it gets things done. Just nothing that lasts.

OFFCUT

#5: Walking alone

Walking alone isn’t silence as popularised. Your head gets louder. All the things you postponed thinking about come back persistently. I, sometimes, avoid what starts coming in the head when there’s no one else around. Walking with others is chatter. It doesn’t challenge anything. It just fills time. You don’t have to finish a thought. You just ride someone else’s.

When I walk alone, there’s nowhere to hide. Not physically, and definitely not mentally. I try to solve problems I don’t have to solve. I replay conversations that ended fine. I remember things I wish I’d said differently. I even start arguments with people who aren’t there. It’s not all bad. Sometimes, I hear myself clearly. I can tell when I’m lying to myself. But it never feels peaceful. It’s not calm. Calm is one of the reasons why I'd go for a walk to begin with. And that’s the point. I keep walking because I want to stop avoiding those loops or unfinished, unattended thoughts. I want to know what’s waiting when the obvious distractions fade.

Some days I get nothing but repetition. It feels like progress. I don’t try to make sense of it. I just keep walking. It’s the only time I’m not pretending I’m fine. I’m just there. In motion.

OFFCUT

#4. Feedback fatigue

Sometimes I want someone to tell me I wasn’t crazy. Not that the work was perfect. It never is. But just that it made sense. That the choices I made weren’t arbitrary. That the hours weren’t wasted. That the thing I saw in my head actually showed up, at least partially, on the screen or in the object or in the line of text.

But that’s not what feedback does. When you’ve spent weeks obsessing over pixels, or phrasing, or wiring diagrams, the last thing you want is someone pointing at the one thing you already knew wasn’t working. It’s not that they’re wrong. They’re usually right. But they’re also late. You’ve already been through this loop with yourself seventeen times. You’ve already tried the other option.

What you want now is relief. Not critique. Just someone to say: I see it. You’re not imagining it. It’s something. But of course, that’s not how teams work. That’s not how design works. That’s not how anything worth making works. So you smile. You nod. You write down the note. You say, “Good point.” Sometimes you even mean it. But inside, you shrink a little. Because you’re not sure how many more iterations you have in you.

You keep going. You want confirmation that you’re not crazy.

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#3. Things I don't tell my parents

There are things I don’t say to my parents. Not because they wouldn’t understand. But because I’m afraid they would.

I don’t talk about how tired I am, because then they’d worry. And I already carry enough worry for all of us. I don't want more. I don’t talk about money in any real sense like how much I make, how much I spend, how much I’m afraid of getting comfortable. I don’t talk about the kind of pressure that comes from building something that looks impressive from the outside but mostly feels like controlled chaos from the inside. I don’t talk about the nights I sleep badly. Or the days I wake up angry for no clear reason.

I tell them I’m fine. I tell them it’s all going well. And technically, it is. But not in the way they think. My mother sometimes asks if I’ve eaten. I always say yes. Even when I haven’t. She asks if I’m taking breaks. I say yes again. Even when I’m answering that question while replying to Slack on my other screen. My dad tells me the same things but in his 'dad' language of least number of words.

I’m just editing the version of myself they get to see. Because the full version wouldn’t land. Or it would land too hard. And then I’d have to take care of their reaction. So I don’t go there. I keep it at surface level. I share photos. Talk about the good things.

I think they know. Parents always know. But we all pretend. They ask nothing deeper. It works. Mostly.

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#2. Coffee mug & busy people

I’ve noticed I refill my mug more on days I feel behind. I’m not sure when it started. It’s not the caffeine. I don’t even finish the coffee half the time. It’s just something to hold. I’ll get up in the middle of a draft, microwave what’s left, stare at the wall while it heats. Sometimes I drink it, sometimes I don’t. Lately I don’t. But I still do the whole routine. It gives the day some shape. Like a loop I can keep repeating when I don’t know what else to do.

And I watch other people do it too. Especially the ones who always look busy. Always walking around with a mug in hand, even when it’s empty. There’s something about it. You don’t question someone holding a mug. You assume they’re mid-task and focused. Maybe not. I don’t know. It’s just a mug. But it’s always in my hand.

OFFCUT

#1. The 'after-this-week' lie

I have a habit of telling myself that after this week, things will settle. That once I get through these three meetings, close this one thread, approve this one design, reply to that one long message I’ve been ignoring, I’ll feel different. Like peace is just slightly backlogged.

But somehow, every time I “clear the deck,” 20 new tabs open in my head. Some of them are work. Some are not. I start wondering if I should switch phones. If I need a different desk chair for better back relief. If that friend I haven’t messaged in six months thinks I’m avoiding them. It all arrives at once, disguised as urgency.

I’ve started to realise that I’m just moving things to different surfaces. My brain, my body, my Notes app. They’re all cluttered, just differently labeled. Sometimes I fantasise about being the kind of person who lets things go. Who closes the laptop at 8PM and doesn’t think about product decisions while taking a walk. I even try it. For a day or two, I’ll walk slower, talk less, drink tea without watching a teardown video on the side.

But eventually the itch returns. The need to sort, solve, define, fix, optimise, improve. The idea that peace is something to be earned through completion. It’s ridiculous, of course.

The inbox never ends. The loop never closes. But I still fall for it. I say, “After this week.” I say it again the week after. And the week after that. Some weeks I even believe it. But deep down I know that what I’m really craving is relief from the performance of being productive. That version of me who always has a plan, who always has a system, who always knows what’s next. That version of me is exhausting. And yet I keep trying to become him. Just for one more week.

LIBRARY

The Huawei story

Tian Tao

An authorised account of Huawei's first twenty-five years, written with access to Ren Zhengfei's internal memos. Reads as company-approved, which is itself informative.

Big Ones

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Becoming Steve Jobs

Brent Schlender

Written against the Isaacson biography, arguing Jobs got substantially better at his job between NeXT and the iPod. Sourced from people close to him.

Big Ones
Biographies

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After Steve: How Apple became a trillion-dollar company and lost its soul

Tripp Mickle

Mickle on Apple after 2011, structured around Cook and Ive pulling in different directions. Ends up being a book about what happens when operations wins.

Big Ones
Work, culture & teams

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507 mechanical movements

Henry T. Brown

507 line drawings of linkages, gears, ratchets and escapements, two sentences each, published 1868. A lookup book for when a mechanism has to do something and you cannot picture the arrangement.

Hardware engineering

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A manual for writers of research papers, theses, and dissertations

Kate L. Turabian

Turabian's citation and structure manual. Reference only, and the standard one.

Reading & writing

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American Gods

Neil Gaiman

Old gods brought to America by immigrants are losing ground to new ones built from television and money. Road novel underneath the mythology.

Fiction

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A little history of the world

E. H. Gombrich

Gombrich wrote this for children in 1935, in six weeks, covering everything from the stone age to the first world war. Still the clearest short history there is.

Food, travel & culture

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A Project Guide to UX Design: For User Experience Designers in the Field or in the Making

Carolyn Chandler

Runs through a UX project in order, from kickoff to handoff, with the documents each stage produces. Written for people who have to run the project, not just design it.

Software design

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Beyond logos

Clare Dowdy

Identity work beyond the mark itself. Case studies at length, heavy on the artwork.

Art & design

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Books vs cigarettes

George Orwell

Orwell essays, including the title one where he works out what he actually spends on books against tobacco. Short and mostly about money and class.

Reading & writing

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Cut in half: The hidden world inside everyday objects

Mike Warren

Everyday objects sliced through the middle with a waterjet and photographed. A camera lens, a running shoe, a lock.

Hardware engineering

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Careless people: A story of where I used to work

Sarah Wynn-Williams

Seven years inside Facebook's policy team, written by someone who was in the rooms. Meta went to arbitration to stop her promoting it.

Work, culture & teams

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Design of machine elements

Virgil Moring Faires

Standard machine design textbook. Shafts, bearings, gears, springs, fasteners, with the calculations.

Hardware design
Hardware engineering

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Designing with Data: Improving the User Experience with A/B Testing

Rochelle King

How to run A/B tests without letting them make the design decisions for you. Written by people who ran them at Etsy and Netflix.

Software design

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Confessions of a public speaker

Scott Berkun

Berkun on speaking, written by someone who does it for a living and is candid about the bad rooms. Includes what to do when nobody laughs.

Life & productivity

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CULTure at Zomato

Deepinder Goyal, Ashish Goel, Naina Sahni

Zomato's own account of how it built its culture. Company-published, and reads that way.

Work, culture & teams

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Business adventures

John Brooks

Twelve New Yorker pieces from the 1960s on corporate failures, including the Edsel launch and the rise of Xerox. Reporting rather than case studies.

Business & finance

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Checklist manifesto

Atul Gawande

Gawande notices pilots use checklists and surgeons do not, tests it across eight hospitals and publishes the mortality data. The rest of the book is the resistance he met.

Life & productivity

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Building Products for the Enterprise

Blair Reeves

Product management where the buyer and the user are different people. Covers the parts consumer product advice skips entirely.

Software design

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Fuseproject: Designing ideas

Yves Béhar

Béhar's studio work collected, product by product, with the reasoning behind each.

Hardware design

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Enterprise Search

Martin White

How search works inside organisations, where the content is messy and the users have no patience. Reference.

Software design

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Designing Bots: Creating Conversational Experiences

Amir Shevat

How to design a bot conversation, covering error states and handoff to a human. Written at the peak of the chatbot wave and still the sensible version of it.

Software design

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Designing Voice User Interfaces: Principles of Conversational Experiences

Cathy Pearl

Pearl on voice interface design from her time at Google. Deals with the hard parts, like what happens when the system mishears.

Software design

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Finite and Infinite games

James P. Carse

Carse distinguishes games played to win from games played to keep playing. Written in numbered propositions and closer to philosophy than strategy.

Mental models & behavioral

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Create This Book

Moriah Elizabeth

A book of drawing and writing prompts with blank pages to fill. Nothing to read.

Thinking tools
Creativity

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Gordon Ramsay's great escape

Gordon Ramsay

Ramsay travelling through India, cooking with people who know the food better than he does. Recipes throughout, but not the point.

Food, travel & culture

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Everyone can cook

Eric Akis

Basic technique-first cookbook aimed at people starting from nothing.

Food, travel & culture

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Braun: Designed to keep

Klaus Klemp

The Braun catalogue photographed properly, product by product. Shows how narrow the rules were and how much came out of them.

Big Ones

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Dieter rams: The complete works

Klaus Klemp

Every Braun and Vitsoe product Rams worked on, catalogued and photographed. Reference more than argument.

Hardware design

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100 more things every designer needs to know about people

Susan Weinschenk

Weinschenk's second run at the same idea: research findings from psychology, one per spread, aimed at people designing interfaces. Reference rather than argument.

Observation & research

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100 things every designer needs to know about people

Susan Weinschenk

A hundred findings from perception, memory and motivation research, each on a single spread with the study cited. Reference rather than argument.

Observation & research

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1000+ little habits

Marc Chernoff

Short prompts on habit and routine, one or two lines each. Built for dipping into.

Thinking tools

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101 essays that will change the way you think

Brianna Wiest

Short essays on self-knowledge and attention, mostly written for the internet before being collected. Uneven, and the good ones are early.

Thinking tools

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40 days of dating

Jessica Walsh

Two friends in New York date each other for forty days and publish their journals side by side. The gap between his entry and hers on the same evening is the whole thing.

Creativity

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5 very good reasons to punch a dolphin in the mouth

Matthew Inman

Collected comics from The Oatmeal. Mostly about small daily irritations.

Humour & quotes

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50 Big Ideas You Really Need to Know

Ben Dupré

Fifty concepts from science, politics and philosophy, four pages each with a timeline down the margin.

Thinking tools

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99 ways to tell a story: Exercises in style

Matt Madden

Madden draws the same one-page comic 99 times, changing only the technique. Layout, viewpoint, genre, style.

Thinking tools
Graphic Novel

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A brief history of everything

Ken Wilber

Wilber's attempt to fit physics, biology, psychology and religion into one developmental scheme. Written as an interview with himself.

Mental models & behavioral

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A brief history of time

Stephen Hawking

Hawking on relativity, black holes and the shape of the universe, written for people with no maths. The chapter on the arrow of time is the one that sticks.

Big Ones

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A game of thrones

George R. R. Martin

First of the series. Political manoeuvring across several families, told in rotating viewpoint chapters.

Graphic Novel
Fiction

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A gentleman in moscow

Amor Towles

A count is sentenced to house arrest in a Moscow hotel in 1922 and stays thirty years. The entire book happens inside one building.

Fiction

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A history of video games in 64 objects

World Video Game Hall of Fame

The World Video Game Hall of Fame tells the industry's history through 64 physical things. Cartridges, cabinets, controllers, packaging.

Gaming

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A man called ove

Fredrik Backman

A widower who has given up on people is interrupted by neighbours who will not leave him alone. Comic on the surface and not underneath.

Fiction

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Addiction by design

Natasha Dow Schüll

Fifteen years of fieldwork on slot machine design and the state players call the zone, built on the machines' own engineering documents. Every dark-pattern argument in software is here first.

Observation & research

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Akira: Vol. 1

Katsuhiro Ōtomo

Otomo's Neo-Tokyo, drawn at a density most comics never attempt. Worth owning in print because the paper size does half the work.

Graphic Novel

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Alchemy

Rory Sutherland

Sutherland argues that the things which work in marketing usually make no economic sense, and that this is the point. Makes the strongest available case for testing the idea that sounds stupid.

Thinking tools

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Alibaba

Duncan Clark

How Jack Ma built Alibaba from a flat in Hangzhou, written by an insider who ran international operations there.

Biographies

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A swim in a pond in the rain

George Saunders

Saunders takes seven Russian short stories and works through each line by line, explaining what the writer is doing and why. Essentially a writing class transcribed.

Fiction

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A whack on the side of the head

Roger von Oech

Exercises built around ten mental locks, like looking for the right answer, being practical, avoiding ambiguity. Works as a workbook with a pen, not as a read.

Creativity
Thinking tools

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About face: The essentials ofeveryday design

Alan Cooper

Cooper's interaction design textbook. Goal-directed design, personas and the full pattern vocabulary, at textbook length.

Art & design

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Actionable gamification

Yu-kai Chou

Chou's Octalysis framework, breaking motivation into eight drives and applying them to product design. Systematic to the point of being mechanical.

Gaming

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Animal farm

George Orwell

Farm animals overthrow the farmer and rebuild the same hierarchy. Short enough to read in a sitting.

Fiction

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Anything you want

Derek Sivers

Sivers on building and selling CD Baby, in about forty very short chapters. Argues most of business advice is aimed at companies you would not want to run.

Life & productivity

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Articulating design decisions

Tom Greever

Greever on defending design work to people who can approve or kill it. Structured around the conversation rather than the artefact.

Work, culture & teams

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Atlas shrugged

Ayn Rand

Rand's case for individualism, delivered through a collapsing industrial America and a very long speech.

Fiction

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Attention factory

Matthew Brennan

How ByteDance built TikTok, written by someone who worked in Chinese tech. Focuses on the recommendation engine as the actual product.

Thinking tools

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Autobiography of a yogi

Paramahansa Yogananda

Yogananda's account of his training in India and his move to America in the 1920s. The book that carried Indian spiritual practice into the West.

Life & productivity

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Batmobile: The complete history

Mark Cotta Vaz

Every version of the car from 1939 onward, with the design decisions and the people behind them.

Art & design

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Beyond order

Jordan B. Peterson

Peterson's second set of rules, structured as twelve chapters of argument and anecdote.

Life & productivity

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Biomimicry

Janine M. Benyus

Benyus on designing by copying biological solutions. Reads as a survey of examples across materials, energy and manufacturing.

Observation & research
Creativity

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Bird by bird

Anne Lamott

Lamott on writing, built around one instruction: let the first draft be bad on purpose. Short chapters, mostly anecdote.

Reading & writing

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Blood, sweat and pixels

Jason Schreier

Ten accounts of games being made, each one going wrong in a different way. Schreier got people to talk about crunch on the record.

Gaming

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Build

Tony Fadell

Fadell on building the iPod, the iPhone and Nest, written as short chapters of advice. Direct to the point of blunt about managing and being managed.

Big Ones

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Build, Don't Talk

Raj Shamani

Raj Shamani on career and money for a young Indian audience. Short chapters, heavy on anecdote.

Work, culture & teams

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Building a second brain

Tiago Forte

Forte's system for capturing and organising notes so you can find things later. The method is four steps and the book is mostly about sticking to them.

Life & productivity

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Building a storybrand 2.0

Donald Miller

Miller's argument is that a company should cast the customer as the hero and itself as the guide. A single framework, applied repeatedly.

Work, culture & teams
Art & design

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Built to last

Jim Collins

Collins and Porras compared eighteen long-lived companies against direct competitors to find what the survivors shared. Some of the conclusions have aged badly, which is worth reading for on its own.

Work, culture & teams

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Business model generation

Alexander Osterwalder

The business model canvas and the nine blocks it splits a company into. Designed as a workbook, and it works better used that way than read.

Business & finance

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Business model you

Tim Clark

The same canvas from the business model book, applied to a single career instead of a company.

Life & productivity

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Cad monkeys, dinosaur babies and T-shaped people

Warren Berger

Berger interviewed several hundred designers about how they actually work. The useful parts are where they contradict each other.

Hardware design

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Chief design officers at work

Jaleh Afshar

Interviews with design leaders about how they got the seat and what they do once they have it. Format is straight question and answer.

Work, culture & teams

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Citizen first, designer second

Rejane Dal Bello

Indian design practice argued from a civic starting point rather than a commercial one.

Art & design

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Clear thinking

Shane Parrish

Parrish on the decisions you make before you know you are deciding. Short, and the first section on defaults is the part worth having.

Mental models & behavioral

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Continuous discovery habits

Teresa Torres

Torres on interviewing customers every week rather than in bursts. Gives you the opportunity solution tree, which is the part people take away.

Observation & research

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Cracking the PM interview

Gayle Laakmann McDowell

Interview preparation for product roles. Reference, and best read close to the interview.

Work, culture & teams

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Creative acts for curious people

Sarah Stein Greenberg

Exercises from the Stanford d.school, each one an activity with a time and materials list.

Creativity

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Creative Block

Danielle Krysa

Fifty artists on how they get unstuck, with their work alongside. Interview format.

Thinking tools
Creativity

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Creative Selection

Ken Kocienda

The whole book centres on Apple's demo culture. Build the thing, show it, get criticism, repeat. Shows how really hard details get backed into Apple's products.

Big Ones

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Creative struggle

Gavin Aung Than

Graphic essays on artists and the difficulty of making things. Short, illustrated throughout.

Creativity
Graphic Novel

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Creativity, inc.

Ed Catmull

Catmull on running Pixar, structured around the mechanisms they built to catch bad films early. The Braintrust chapter is the one people quote.

Big Ones

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Daily Rituals

Mason Currey

How 161 writers, artists and composers arranged their working days. Currey keeps each to a page or two and makes no argument.

Thinking tools

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Data Points

Nathan Yau

Yau on treating data as a material with its own properties before choosing a chart. Practical and heavily illustrated.

Data Visualisation

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Days at the morisaki bookshop

Satoshi Yagisawa

A woman moves into the room above her uncle's second-hand bookshop in Jimbocho. Small, quiet, mostly about the shop.

Fiction

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Dear data

Giorgia Lupi

Two designers posted each other a hand-drawn postcard every week for a year, each one visualising something small they had counted, like complaints, doors, laughter.

Data Visualisation

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Death Note: The complete box set

Tsugumi Ohba

A student finds a notebook that kills anyone whose name is written in it, then a detective starts looking for him. Almost entirely two people out-thinking each other.

Graphic Novel

LIBRARY

Decode and conquer

Lewis C. Lin

Product management interview frameworks, question by question. Reference.

Software design

LIBRARY

Deep Work

Cal Newport

Newport's case that uninterrupted concentration is getting rarer and therefore more valuable. Half argument, half instructions for arranging a week.

Work, culture & teams

LIBRARY

Demand side sales

Bob Moesta

Moesta applies jobs-to-be-done to selling, starting from what makes someone switch rather than what makes a product good.

Work, culture & teams

LIBRARY

Design as art

Bruno Munari

Munari takes apart an orange, a pea pod, a lamp and treats each as a finished design. Four pages on the orange alone. Shows that product thinking arrived fully formed in 1966.

Art & design

LIBRARY

Design by Ikea

Sara Kristoffersson

An academic history of how Ikea's design method and supply chain shaped what the products became.

Big Ones
Hardware design

LIBRARY

Design Interactions

Anthony Dunne

Work from the RCA programme Dunne ran, where the brief is usually a question rather than a product.

Hardware design
Software design

LIBRARY

Design is storytelling

Ellen Lupton

Lupton applies narrative structure like arc, character and scene to interface and product decisions. Short and heavily illustrated.

Creativity
Software design

LIBRARY

Designed to Win: The Story of Tata Elxsi

Sujata Kelkar Shetty

How Tata Elxsi turned itself into a design and engineering services business. Company history, sanctioned.

Biographies
Business & finance

LIBRARY

Designing brand identity

Alina Wheeler

Wheeler's process manual for identity work, from research to rollout, with case studies at the back. The standard reference.

Art & design

LIBRARY

Designing news

Francesco Franchi

Franchi on information design in newspapers and magazines, drawing on his own work at IL. Mostly a portfolio with argument attached.

Art & design

LIBRARY

Designing smart objects in everyday life

Marco C. Rozendaal

Connected product design, covering what changes when an object has a network behind it.

Hardware design

LIBRARY

Digital minimalism

Cal Newport

Newport's case for deliberately removing most optional technology from your life, with a thirty-day reset to do it.

Work, culture & teams
Life & productivity

LIBRARY

Do interesting

Russell Davies

Davies on noticing things and acting on them, in short chapters with exercises. Part of the Do Book series, so it is small and quick.

Creativity

LIBRARY

Do the work

Steven Pressfield

Pressfield on resistance, which is his name for whatever stops you starting. Very short, closer to a pep talk than a method.

Creativity

LIBRARY

Don't make me think

Steve Krug

Krug's usability book, built on the idea that every question a page raises costs the user something. Short chapters, redrawn examples, still the first thing to hand someone.

Work, culture & teams

LIBRARY

Don't shoot the dog!

Karen Pryor

Pryor on shaping behaviour through reinforcement, drawn from training dolphins. The applications to people are left for you to notice.

Work, culture & teams

LIBRARY

Dream with your eyes open

Ronnie Screwvala

Ronnie Screwvala on building UTV and selling it to Disney. Indian entrepreneurship told through deals.

Biographies

LIBRARY

Drive

Scott Robertson

Automotive design sketching, page after page of car renders and process. Portfolio rather than instruction.

Sketching
Art & design

LIBRARY

Ego is the enemy

Ryan Holiday

Holiday on ambition getting in its own way, structured in three parts around aspiring, succeeding and failing. Short chapters, historical examples.

Life & productivity

LIBRARY

Emotion by design

Greg Hoffman

Greg Hoffman on Nike's brand and creative work, written by someone who ran it. Company-flavoured but specific about the campaigns.

Art & design

LIBRARY

Engineering for Industrial Designers and Inventors

Thomas Ask

The engineering an industrial designer needs to talk to engineers. Statics, materials, motors, tolerance, worked through with examples.

Hardware design
Hardware engineering

LIBRARY

Every Day I Read: 53 Ways to Get Closer to Books

Steve Leveen

Fifty-three short prompts about reading more and reading better. More of a nudge book than a method.

Reading & writing

LIBRARY

Everybody loves a good drought

P. Sainath

Sainath spent years reporting from India's poorest districts, and the pieces are about the economics of poverty rather than its imagery. Still the benchmark for Indian field reporting.

Observation & research

LIBRARY

Everybody writes

Ann Handley

Handley on writing for marketing, covering grammar, structure and process in short numbered chapters. Reference.

Reading & writing

LIBRARY

Everything I know about life I learned from powerpoint

Russell Davies

Davies on PowerPoint as a way of thinking rather than just a way of presenting. Short, essay-length.

Creativity

LIBRARY

Extra lives

Tom Bissell

Bissell on why he plays video games, written honestly enough to include the parts he is not proud of. Criticism rather than reporting.

Gaming

LIBRARY

Factfulness

Hans Rosling

Rosling on why educated people get basic world statistics wrong, built around thirteen questions most readers fail. Ends with instincts to check yourself against.

Observation & research
Mental models & behavioral

LIBRARY

Flatland: A Romance of Many Dimensions

Edwin A. Abbott

A two-dimensional world visited by a sphere, written in 1884. Half geometry lesson, half satire of Victorian class.

Fiction

LIBRARY

Founders at work

Jessica Livingston

Livingston interviewed founders of early tech companies about the beginning specifically, before it worked. Question and answer throughout.

Thinking tools
Work, culture & teams

LIBRARY

Freakonomics

Steven D. Levitt

Levitt applies economics to questions economics usually ignores, like cheating teachers and estate agents. Some of the findings have been contested since.

Mental models & behavioral

LIBRARY

From South Korea

Jon Dowling

Photography and design work out of South Korea, presented as a survey.

Food, travel & culture

LIBRARY

Gamestorming

Dave Gray

Eighty-odd workshop games for groups trying to think together, each with materials, time and steps. Reference for running sessions.

Creativity
Work, culture & teams

LIBRARY

Generating product ideas

Artiom Dashinsky

Methods for coming up with product concepts, laid out as repeatable exercises.

Creativity
Work, culture & teams
Software design

LIBRARY

Getting gamers

Jamie Madigan

Madigan on the psychology behind why games hold attention. Academic in sourcing, readable in tone.

Gaming

LIBRARY

Ghost world

Daniel Clowes

Two teenagers finish school and slowly stop being friends. Clowes lets almost nothing happen, deliberately.

Graphic Novel
Fiction

LIBRARY

Good charts

Scott Berinato

Berinato on making business charts that argue rather than decorate. The four-type grid at the front is the part people take away.

Data Visualisation

LIBRARY

Good strategy Bad strategy

Richard P. Rumelt

Rumelt's argument is that most strategy documents contain no strategy, only goals. The kernel he proposes is diagnosis, policy, action.

Mental models & behavioral
Work, culture & teams

LIBRARY

Good to great

Jim Collins

Collins compared eleven companies that outperformed their sector for fifteen years. Several have since collapsed, which makes it a better book about method than about conclusions.

Work, culture & teams

LIBRARY

Masters of doom

David Kushner

How id Software built Wolfenstein and Doom. One man solved the rendering, the other made it a game, then the partnership broke.

Gaming

LIBRARY

Plato and a Platypus walk into a bar

Thomas Cathcart

Philosophy explained through jokes, each one demonstrating the fallacy being discussed. Gives you the vocabulary faster than a textbook does.

Humour & quotes
Thinking tools

LIBRARY

Predictably Irrational

Dan Ariely

Behavioural economics through experiments, the Economist subscription pricing one being the standout. Ariely's later work has had data-integrity problems, so take the studies as prompts rather than proof.

Mental models & behavioral

LIBRARY

The back of the napkin

Dan Roam

Roam's claim is that any problem can be worked out with six kinds of picture and no drawing skill. The framework holds up, the corporate examples do not.

Sketching

LIBRARY

Thing explainer

Randall Munroe

Munroe explains some of the most complex man-made things with only the thousand most common English words.

Visual reference

LIBRARY

Am I overthinking this?

Michelle Rial

Everyday worries turned into charts and diagrams, many built from real objects photographed on a table. Reads in one sitting.

Humour & quotes
Life & productivity

LIBRARY

BIg ideas, little pictures

Jono Hey

Hand-drawn one-panel explanations from Sketchplanations, one concept per page, from the Doppler effect to the Overton window.

Visual reference
Creativity

LIBRARY

Book of branding

Radim Malinic

A working designer's guide to building a brand identity, from brief to delivery, using his own studio's projects.

Art & design

LIBRARY

Book of ideas: Vol. 1

Radim Malinic

Malinic on creative work: finding ideas, staying motivated, running a practice. Short chapters on heavily designed pages.

Art & design

LIBRARY

Book of ideas: Vol. 2

Radim Malinic

Second volume in the same format, with more on process and the business side of creative work.

Art & design

LIBRARY

City guides: Barcelona

Monocle

Monocle's pocket guide to Barcelona. Hotels, food, shops and a few short essays on the city.

Food, travel & culture

LIBRARY

Creativity

Catmull on running Pixar and Disney Animation: the Braintrust, daily reviews, and why every early film is bad before it gets good.

Creativity

LIBRARY

Dan and Phil go outside

Dan Howell

Photo book from Dan and Phil's world tour, with their commentary.

Creativity

LIBRARY

Dance first. think later

Kathryn Petras

618 rules to live by, collected from quotations and arranged by theme.

Humour & quotes

LIBRARY

Dig your well before you are thirsty

Harvey Mackay

Mackay on building a network before you need it. Mostly practical advice on staying in touch with people.

Work, culture & teams

LIBRARY

Do you matter? How great design will make people love your company

Robert Brunner

Brunner, who ran Apple's industrial design group before Jony Ive, on why design has to be company strategy and not a service department.

Art & design

LIBRARY

Everything

A teenager allergic to the outside world falls for the boy next door. Young adult, quick read.

Life & productivity

LIBRARY

Execution

Larry Bossidy

Bossidy and Charan on why strategies fail in the doing. Built around three processes: people, strategy and operations.

Work, culture & teams

LIBRARY

Flatlands

Edwin A. Abbott

A square living in a two-dimensional world is visited by a sphere. Written in 1884 as a satire of Victorian class, and still the clearest way into thinking about dimensions.

Fiction

LIBRARY

Get naked

Patrick Lencioni

A fable about consulting. You win clients by being willing to look foolish, ask obvious questions and admit mistakes.

Graphic Novel

LIBRARY

God explained in a taxi ride

Paul Arden

Arden's short illustrated take on religion, laid out like one of his advertising books.

Fiction

LIBRARY

Google

Steven Levy

Levy's inside account of Google, from the search algorithm to Android and China, with more access than any other writer got.

Big Ones

LIBRARY

Grand designs

Kevin McCloud

Houses from the TV series, each shown with plans and the story of the build.

Art & design

LIBRARY

Great at work

Morten T. Hansen

Hansen surveyed 5,000 people to find what top performers do differently. The first finding, do less then obsess, carries the book.

Work, culture & teams

LIBRARY

Grit: The power of passion and perseverance

Angela Duckworth

Duckworth argues sustained effort matters more than talent, with West Point cadets and spelling bee finalists as evidence.

Work, culture & teams

LIBRARY

Hell yeah or no

Derek Sivers

Short essays by Sivers on what is worth doing. Each fits on a page or two.

Life & productivity

LIBRARY

Hidden Genius

Polina Marinova Pompliano

Profiles of high performers from Pompliano's newsletter The Profile, grouped by the trait they share.

Mental models & behavioral

LIBRARY

HIdden potential

Adam Grant

Grant on how people grow beyond what their starting point predicts. Character skills and learning systems over raw talent.

Work, culture & teams

LIBRARY

How not to be wrong

Jordan Ellenberg

Ellenberg shows where everyday reasoning breaks without maths: linear thinking, regression to the mean, lotteries. Opens with the WWII bomber armour problem.

Mental models & behavioral

LIBRARY

How to know everything

Elke Wiss

A Dutch philosopher on asking better questions, Socratic style, with exercises for everyday conversations.

Observation & research

LIBRARY

How to live

Derek Sivers

Twenty-seven short chapters, each giving a different and often contradictory answer to how to live.

Life & productivity

LIBRARY

How to take smart notes

Sönke Ahrens

Ahrens explains Luhmann's slip-box: permanent notes in your own words, linked by number. Most of the book is about why writing is thinking.

Reading & writing

LIBRARY

How to travel

The School of Life

The School of Life on travelling to change how you feel rather than to tick off sights. Short essays.

Food, travel & culture

LIBRARY

How We Learn: The New Science of Education and the Brain

Stanislas Dehaene

Dehaene on the four pillars of learning from neuroscience: attention, active engagement, error feedback and consolidation.

Work, culture & teams
Thinking tools

LIBRARY

How will you measure your life?

Clayton M. Christensen

Christensen applies his business theories to career, family and integrity. The marginal cost chapter, on breaking a principle just this once, is the one people remember.

Life & productivity

LIBRARY

Hyperbole and a half

Allie Brosh

Brosh's comics on childhood, dogs and depression, drawn in a deliberately crude style. The two depression chapters are why it is famous.

Graphic Novel

LIBRARY

I think, therefore I draw

Daniel Klein

Philosophy explained through cartoons, one gag per idea. From the authors of Plato and a Platypus.

Thinking tools

LIBRARY

Ideas are your only currency

Rod Judkins

Short provocations on thinking differently from a Central Saint Martins lecturer.

Thinking tools
Creativity

LIBRARY

Ignore everybody

Hugh MacLeod

MacLeod's 40 rules for creative work, each paired with one of his cartoons drawn on the back of business cards.

Creativity
Thinking tools

LIBRARY

Indian anthropometric dimensions

Debkumar Chakrabarti

Body measurements of Indian adults compiled at NID, with tables for designing chairs, workspaces and products. A reference for anyone designing for Indian bodies.

Hardware design

LIBRARY

Indian style

Deidi von Schaewen

Photographs of Indian interiors, from palaces to village homes.

Food, travel & culture

LIBRARY

Industrial design - A to Z

Charlotte Fiell

An alphabetical survey of industrial designers and companies, one entry per page with product photographs.

Hardware design

LIBRARY

Intercom on starting up

Des Traynor, Eoghan McCabe, Paul Adams

Intercom's founders on building a startup: product, marketing and early hiring. Short essays from their blog.

Work, culture & teams

LIBRARY

Inventing the medium

Janet H. Murray

Murray's textbook on designing for digital media as its own medium, organised around four properties: procedural, participatory, spatial and encyclopedic.

Hardware design
Software design

LIBRARY

Invisible Cities

Italo Calvino

Marco Polo describes 55 cities to Kublai Khan, each a page or two long. They may all be Venice.

Thinking tools
Fiction

LIBRARY

Iron man manual

Daniel Wallace

An in-universe technical manual of Tony Stark's suits, with cutaways and specs.

Art & design

LIBRARY

It does not have to be crazy at work!

Jason Fried

Fried and Hansson on running Basecamp without long hours, chat overload or growth for its own sake.

Work, culture & teams

LIBRARY

It's lonely at the centre of the earth

Zoe Thorogood

Thorogood's autobiographical comic about depression, drawn in a different style every few pages.

Graphic Novel
Fiction

LIBRARY

Joyful

Ingrid Fetell Lee

Lee identifies ten aesthetics of joy, like roundness, abundance and colour, and shows how they appear in objects and places.

Life & productivity

LIBRARY

Keep Going

Austin Kleon

Ten short rules for staying creative over years, not days. The third of Kleon's small books.

Thinking tools

LIBRARY

Laws of UX

Jon Yablonski

Yablonski turns psychology findings like Hick's law and Jakob's law into interface rules, one per chapter.

Software design

LIBRARY

Leaders eat last

Simon Sinek

Sinek on why people trust leaders who put their safety first. Built on Marine Corps stories and brain chemistry.

Work, culture & teams

LIBRARY

Lean in

Sheryl Sandberg

Sandberg on women and leadership, drawing on her years at Google and Facebook.

Work, culture & teams

LIBRARY

Let my people go surfing

Yvon Chouinard

Chouinard on running Patagonia, one chapter each on product, environment and business philosophy.

Big Ones
Biographies

LIBRARY

Liespotting

Pamela Meyer

Meyer on spotting deception in words and body language, written for business settings.

Observation & research

LIBRARY

Listen like you mean it

Ximena Vengoechea

A UX researcher on listening in everyday conversations, using techniques borrowed from user interviews.

Observation & research

LIBRARY

Loonshots

Safi Bahcall

Bahcall uses phase transitions from physics to explain why big organisations kill radical ideas, and how Vannevar Bush and Theodore Vail kept them alive.

Thinking tools
Creativity

LIBRARY

Losing my virginity

Richard Branson

Branson's autobiography, from a student magazine to Virgin Records, an airline and balloon crossings.

Biographies

LIBRARY

Made to stick

Chip Heath

The Heaths on why some ideas stick: simple, unexpected, concrete, credible, emotional, stories. Each principle with before and after examples.

Work, culture & teams

LIBRARY

Magic words

Jonah Berger

Berger on which words change behaviour, from using nouns instead of verbs to asking for advice instead of feedback.

Reading & writing

LIBRARY

Making ideas happen

Scott Belsky

Belsky on why most creative ideas die in execution, and his system of action steps, references and backburner items.

Creativity

LIBRARY

Malgudi days

R. K. Narayan

Narayan's short stories set in a fictional South Indian town. Small lives, drawn exactly.

Fiction

LIBRARY

Mapping experiences

James Kalbach

Kalbach on journey maps, service blueprints and experience maps: when to use which and how to make them.

Software design

LIBRARY

Marks of excellence

Per Mollerup

Mollerup's history and taxonomy of trademarks, from heraldry to corporate logos, classified by type.

Art & design

LIBRARY

Married to Bhutan

Linda Leaming

An American woman moves to Bhutan and marries a local painter. Memoir.

Food, travel & culture

LIBRARY

Meanwhile

Jason Shiga

A choose-your-path comic with tabs to follow between pages. 3,856 possible stories about a boy and a mad scientist.

Graphic Novel
Fiction

LIBRARY

Metamorphosis

Franz Kafka

Gregor Samsa wakes up as an insect and his family has to deal with it. About 70 pages.

Fiction

LIBRARY

Million dollar weekend

Noah Kagan

Kagan's method for starting a business in a weekend: ask, validate with pre-sales, then build.

Work, culture & teams

LIBRARY

Mindset

Carol S. Dweck

Dweck's fixed versus growth mindset, with examples from school, sport and business.

Life & productivity
Work, culture & teams

LIBRARY

More shit my dad says

Justin Halpern

More of Halpern's father's blunt remarks, with the stories behind them.

Humour & quotes

LIBRARY

Multipliers

Liz Wiseman

Wiseman on leaders who make their teams smarter and those who drain them, with five disciplines of the first kind.

Work, culture & teams

LIBRARY

My Gita

Devdutt Pattanaik

Pattanaik reads the Bhagavad Gita by theme rather than verse, with his own line drawings.

Fiction

LIBRARY

Navigating ambiguity

Andrea Small

A Stanford d.school guide to working when the problem itself is unclear. Short and illustrated.

Hardware design
Work, culture & teams
Software design

LIBRARY

Am I overthinking this? a journal

Michelle Rial

The journal version of Rial's chart book. The prompts ask you to chart your own worries instead of reading hers.

Thinking tools

LIBRARY

Beyond engineering

Robert Pool

Pool on how technology gets shaped by things outside engineering: regulation, public fear, money and history. The nuclear power chapters carry most of the argument.

Hardware engineering

LIBRARY

Do One Thing Every Day That Makes You Smarter: A Journal

Robie Rogge

A journal with one small prompt a day to learn something new.

Thinking tools

LIBRARY

Do one thing everyday that scares you: A journal

Robie Rogge

A journal of small daily dares, one prompt a page.

Thinking tools

LIBRARY

Guide to information graphics

Dona M. Wong

A rulebook for charts from the Wall Street Journal's former graphics director. Short, specific rules on scales, colour and labels.

Data Visualisation

LIBRARY

Hidden in plain sight

Jan Chipchase

Chipchase spent years watching how people from Kabul to Tokyo use phones and money. A field guide to seeing why people do what they do.

Observation & research

LIBRARY

House of Huawei

Eva Dou

Eva Dou's history of Huawei, from Ren Zhengfei's army years to US sanctions. Reported from outside, not authorised.

Big Ones

LIBRARY

How Google works

Eric Schmidt

Schmidt and Rosenberg on managing what they call smart creatives. Hiring, decisions and culture as practised at Google.

Work, culture & teams

LIBRARY

How things work

Louis Bloomfield

A physics textbook organised around objects: skates, bicycles, clocks, microwave ovens. Each chapter starts from the thing and works back to the principle.

Hardware engineering
Hardware design

LIBRARY

How to build a car

Adrian Newey

Newey on forty years designing racing cars, told car by car with his own drawings. Aerodynamics explained by the person who shaped it.

Hardware engineering
Big Ones

LIBRARY

How to design cars like a pro

Tony Lewin

How car design studios work, from sketch to clay model to production, with case studies from major manufacturers.

Sketching

LIBRARY

How to draw

Scott Robertson

Robertson's perspective course for designers. Learn to construct objects in space, then draw anything. Exercises build from lines to complex forms.

Sketching

LIBRARY

How to read a book

Mortimer J. Adler

Adler's 1940 manual on reading at four levels, from basic to comparing many books on one subject. Includes how to read each kind of book.

Reading & writing

LIBRARY

I will teach you to be rich

Ramit Sethi

Sethi's six-week plan for automating money: accounts, credit, investing, conscious spending. Written for American systems but the logic transfers.

Business & finance

LIBRARY

Information dashboard design

Stephen Few

Few on designing dashboards that can be read at a glance. Bad examples annotated, then rebuilt.

Data Visualisation

LIBRARY

Information design Workbook

Kim Baer

Case studies of information design projects, from wayfinding to reports to interfaces, with the process shown.

Data Visualisation

LIBRARY

Insanely simple

Ken Segall

Segall, the ad man who named the iMac, on simplicity as Apple's working method. Stories from the agency side.

Big Ones

LIBRARY

Inside Apple

Adam Lashinsky

Lashinsky on how Apple is organised: secrecy, directly responsible individuals and a functional structure. Reported from outside through former employees.

Hardware design
Big Ones

LIBRARY

Invention by design

Henry Petroski

Petroski follows how the paper clip, zip, fax machine and bridges got their shapes. Every case comes down to constraints.

Hardware engineering

LIBRARY

It was the best of sentences, it was the worst of sentences

June Casagrande

A guide to writing clear sentences, with grammar explained through bad examples.

Reading & writing

LIBRARY

Jony Ive

Leander Kahney

Kahney's biography of Ive, from Newcastle Polytechnic to Apple's design studio. Strong on the product histories, thin on Ive himself since he did not take part.

Big Ones
Hardware design
Biographies

LIBRARY

Knowledge is beautiful

David McCandless

McCandless's second infographic collection. Big datasets turned into full-page visuals.

Data Visualisation

LIBRARY

Lateral thinking

Edward de Bono

De Bono's textbook on deliberately breaking patterns in thinking, with exercises. The book that coined the term.

Mental models & behavioral
Creativity

LIBRARY

Let's Talk Money

Monika Halan

Halan's plain guide to personal finance in India: insurance, mutual funds and a simple three-account system.

Business & finance

LIBRARY

Level up!

Scott Rogers

Rogers's guide to video game design: levels, characters, cameras and controls, illustrated with his own cartoons.

Gaming

LIBRARY

Lost and founder

Rand Fishkin

Fishkin on the startup myths he learnt the hard way building Moz: funding, growth and being CEO.

Work, culture & teams
Biographies

LIBRARY

Main street millionaire

Codie Sanchez

Sanchez's case for buying boring small businesses like laundromats instead of starting startups.

Business & finance

LIBRARY

Make wearable electronics: 2nd edition

Kate Hartman

Hartman's project book on building circuits into clothing, from conductive thread to sensors.

Hardware engineering

LIBRARY

Making It, Third edition

Chris Lefteri

Lefteri's reference of manufacturing processes, each with a diagram, typical products, costs and volumes.

Hardware design
Hardware engineering

LIBRARY

Manufacturing processes for design professionals

Rob Thompson

Thompson photographs each process on the factory floor, step by step, from blow moulding to CNC machining.

Hardware engineering

LIBRARY

Meditations

Marcus Aurelius

Marcus Aurelius's private notes to himself while running an empire at war. Never meant to be published.

Life & productivity

LIBRARY

Michel Vaillant Legendary Races 1: In the Hell of Indianapolis

Jean Graton

A Michel Vaillant racing comic set at the Indianapolis 500.

LIBRARY

Microcopy: The complete guide

Kinneret Yifrah

Yifrah on writing the small text in interfaces: buttons, error messages, empty states and forms.

Reading & writing

LIBRARY

Nendo

Nendo

A monograph of Oki Sato's studio, with hundreds of projects, each built on a small twist to an ordinary object.

Hardware design

LIBRARY

Never Enough

Andrew Wilkinson

Wilkinson on building Tiny and getting rich, then finding money did not fix the anxiety behind it.

Biographies

LIBRARY

Never lose a customer again

Joey Coleman

Coleman maps the first 100 days with a new customer in eight phases, with examples of small gestures that keep them.

Work, culture & teams

LIBRARY

Nike

Sam Grawe

Phaidon's book on Nike's design culture, told through its products, studios and designers.

Big Ones

LIBRARY

Nine Lies about work

Marcus Buckingham

Buckingham and Goodall take apart workplace beliefs like cascading goals and 360 feedback, using survey data.

Work, culture & teams

LIBRARY

No rules rules

Reed Hastings

Hastings and Erin Meyer on Netflix's culture: build talent density, add candour, then remove controls like the travel policy.

Work, culture & teams
Big Ones

LIBRARY

Notes of a dirty old man

Charles Bukowski

Bukowski's columns for an LA underground paper from the late 1960s.

Life & productivity

LIBRARY

Nudge

Richard H. Thaler

Thaler and Sunstein on choice architecture: defaults, framing and how small design changes shift behaviour.

Mental models & behavioral

LIBRARY

Nuts and bolts

Roma Agrawal

Agrawal, a structural engineer who worked on the Shard, picks seven small inventions: nail, wheel, spring, magnet, lens, string and pump. Each is traced to the big things built on it.

Hardware design
Hardware engineering

LIBRARY

Obviously awesome

April Dunford

Dunford's step-by-step method for product positioning, with worked examples from her startups.

Work, culture & teams

LIBRARY

Oh sh*t what now?

Craig Oldham

Oldham's blunt advice for design graduates entering the industry.

Art & design

LIBRARY

On looking

Alexandra Horowitz

Horowitz walks the same Manhattan block eleven times with different companions: a geologist, a typographer, her toddler, her dog. Each walk shows something the last one missed.

Observation & research

LIBRARY

On writing well

William Zinsser

Zinsser on non-fiction writing: clutter, simplicity, the reader. The book follows its own advice.

Reading & writing

LIBRARY

Open circuits

Windell Oskay

Photographs of electronic components cut in half: resistors, capacitors, LEDs, chips. The insides of parts you only ever see from outside.

Hardware engineering

LIBRARY

Option B

Sheryl Sandberg

Sandberg on grief after her husband's sudden death, written with Adam Grant on building resilience.

Work, culture & teams

LIBRARY

Origins of Form: The Shape of Natural and Man-Made Things

Christopher Williams

How forces and materials shape both natural and man-made objects. Structure, growth and tools explained with diagrams.

Art & design
Hardware design

LIBRARY

Outliers

Malcolm Gladwell

Gladwell on why success depends on timing and circumstance: 10,000 hours, Canadian hockey birthdays, Korean Air.

Work, culture & teams
Business & finance

LIBRARY

Outlive

Peter Attia

Attia on extending healthspan through exercise, nutrition, sleep and early testing. Heavy on zone 2 training and strength.

Life & productivity

LIBRARY

Perennal seller

Ryan Holiday

Holiday on making work that sells for years, not weeks. Half on making, half on marketing.

Creativity
Thinking tools
Business & finance

LIBRARY

Perspective made easy

Ernest R. Norling

A 1939 perspective primer with simple step-by-step diagrams. Still in print.

Sketching

LIBRARY

Phantoms in the brain

V. S. Ramachandran

Ramachandran on phantom limbs and other neurological cases, and what they reveal about the brain. The mirror box experiment is here.

Mental models & behavioral

LIBRARY

Pivot

Jenny Blake

Blake's method for changing careers in small steps rather than one leap.

Work, culture & teams

LIBRARY

Play bigger

Al Ramadan

Category design: the argument that winning companies create a new market category and define it. From three Silicon Valley consultants.

Work, culture & teams

LIBRARY

Power vs force: The hidden determinants

David R. Hawkins

Hawkins's map of consciousness levels from shame to enlightenment, calibrated with muscle testing.

Mental models & behavioral

LIBRARY

Practical Electronics for Inventors

Paul Scherz

A thick electronics reference, from basic theory to microcontrollers, written for makers rather than engineers.

Hardware engineering

LIBRARY

Practical UI Patterns for Design Systems

Diana MacDonald

MacDonald on documenting and naming UI patterns so a design system stays consistent.

Software design

LIBRARY

Pre-suasion

Robert B. Cialdini

Cialdini on what happens before the ask: how attention and framing prime people to say yes.

Thinking tools
Mental models & behavioral

LIBRARY

Premchand Ki Shreshth Kahaniyan (Hindi)

Munshi Premchand

A selection of Premchand's Hindi short stories about village life, caste and poverty in early twentieth century India.

Fiction

LIBRARY

Pretty much everything

Aaron James Draplin

Draplin's monograph: logos, posters, Field Notes and his working rules.

Art & design

LIBRARY

Priceless

William Poundstone

Poundstone on how prices are set using anchoring and other biases, from restaurant menus to luxury brands.

Work, culture & teams
Observation & research

LIBRARY

Principles

Ray Dalio

Dalio's rules for life and management at Bridgewater, numbered and cross-referenced. The first third is his life story.

Life & productivity

LIBRARY

Product design and development

Karl T. Ulrich

The standard engineering-school textbook on product development: concept selection, architecture, prototyping and cost.

Hardware design
Hardware engineering

LIBRARY

Product-led growth

Wes Bush

Bush on letting the product sell itself through free trials and freemium, with frameworks for choosing a model.

Work, culture & teams
Software design

LIBRARY

Product-led onboarding

Ramli John

John on getting new users to value quickly through tours, emails and checklists.

Software design

LIBRARY

Purple Cow

Seth Godin

Godin's case that only remarkable products get noticed. Short.

Business & finance

LIBRARY

Quiet

Susan Cain

Cain on introverts in a culture built for extroverts, from Harvard Business School to open-plan offices.

Work, culture & teams

LIBRARY

Radical Candor

Kim Malone Scott

Scott's two-by-two for feedback: care personally, challenge directly. Examples from Google and Apple.

Work, culture & teams

LIBRARY

Rahul Bajaj: An Extraordinary Life

Gita Piramal

Piramal's biography of Rahul Bajaj and the scooter company he ran through the licence raj.

Biographies

LIBRARY

Read This if You Want to Take Great Photographs

Henry Carroll

Carroll's short photography course: composition, exposure, light and lenses, each shown with a famous photograph.

Art & design

LIBRARY

Reality is broken

Jane McGonigal

McGonigal argues games meet needs that real life fails to, and that game design can fix work and school.

Gaming

LIBRARY

Rebel Talent

Francesca Gino

Gino's research on when breaking rules pays off at work.

Work, culture & teams

LIBRARY

Remaking the world

Henry Petroski

Petroski's essays on engineers and the things they built.

Observation & research

LIBRARY

Remote

Jason Fried

Fried and Hansson's case for remote work, written years before 2020.

Work, culture & teams

LIBRARY

ReWork: Change the way you work forever

Jason Fried

Short essays from Basecamp's founders against conventional business advice. Planning is guessing, meetings are toxic.

Work, culture & teams

LIBRARY

Rocket surgery made easy

Steve Krug

Krug's do-it-yourself usability testing: three users, one morning a month, fix the worst problems first.

Software design

LIBRARY

Sabrina

Nick Drnaso

A woman disappears and the people around her get pulled into online conspiracy theories. Drawn in a flat, still style.

Graphic Novel
Fiction

LIBRARY

Sagmeister and walsh

Stefan Sagmeister

Monograph of Stefan Sagmeister and Jessica Walsh's studio work.

Art & design

LIBRARY

Same as ever

Morgan Housel

Housel on the things that do not change: risk, expectations, stories. Short chapters.

Life & productivity

LIBRARY

Samsung rising

Geoffrey Cain

Cain's history of Samsung, from a dried fish trader to Galaxy phones, including the Note 7 fires.

Big Ones

LIBRARY

Sapiens: Vol. 1

Yuval Noah Harari

The graphic novel version of Sapiens. The first volume covers the birth of humankind.

Graphic Novel

LIBRARY

Sapiens: Vol. 2

Yuval Noah Harari

Second volume of the graphic Sapiens, on the pillars of civilisation.

Graphic Novel

LIBRARY

Savour Mumbai

Vikas Khanna

Khanna's photographic tribute to Mumbai's food, from street stalls to old cafes.

Food, travel & culture

LIBRARY

Search Patterns: Design for Discovery

Peter Morville

Morville and Callender on designing search and discovery, with patterns for autocomplete, filters and results.

Software design

LIBRARY

Self-Compassion

Kristin Neff

Neff's research on treating yourself as you would a friend, with exercises.

Life & productivity

LIBRARY

Seven brief lessons on physics

Carlo Rovelli

Rovelli explains relativity, quantum mechanics and black holes in seven short essays. About 80 pages.

Thinking tools

LIBRARY

Several short sentences about writing

Verlyn Klinkenborg

Klinkenborg on writing, set in short lines like a poem. Every sentence is meant to stand on its own.

Reading & writing

LIBRARY

Shit my dad says

Justin Halpern

Halpern's father's blunt remarks, first posted on Twitter, then collected with stories.

Humour & quotes

LIBRARY

Shoe Dog

Phil Knight

Knight's memoir of building Nike, from selling Japanese running shoes out of a car to the 1980 IPO. A cash crisis in almost every chapter.

Big Ones
Biographies

LIBRARY

Shoot Like Wes: A Practical Guide to Wes Anderson Photography

Tania Braukamper

A practical guide to symmetry, colour and framing in the style of Wes Anderson, for photographers.

Art & design

LIBRARY

Show me the numbers

Stephen Few

Few on tables and graphs for business: which chart for which comparison, and why most software defaults are wrong.

Data Visualisation

LIBRARY

Show your work!

Austin Kleon

Kleon on sharing your process in public so people can find you. Ten short chapters.

Thinking tools

LIBRARY

Six easy pieces

Richard P. Feynman

Six of Feynman's introductory lectures, on atoms, energy, gravity and quantum behaviour, for non-physicists.

Thinking tools

LIBRARY

Six thinking hats

Edward de Bono

De Bono's method for meetings. Everyone wears the same coloured hat at the same time: facts, feelings, risks, benefits, ideas, process.

Thinking tools

LIBRARY

Sketching product design presentations

Roselien Steur

Eissen and Steur on presentation sketches for product designers: layout, colour and rendering, with student and studio examples.

Hardware design

LIBRARY

Sketching the basics

Koos Eissen

Perspective sketching for product designers, from ellipses to shading, by two TU Delft teachers.

Sketching

LIBRARY

Slay the dragon

Robert Denton Bryant

Writing for video games: story structure, characters and dialogue, from two industry writers.

Gaming

LIBRARY

Slow productivity

Cal Newport

Newport's three principles: do fewer things, work at a natural pace, obsess over quality.

Life & productivity

LIBRARY

Small things considered

Henry Petroski

Petroski on everyday objects, from the toothbrush to the doorknob, and the compromises built into each.

Observation & research

LIBRARY

Smart brevity

Mike Allen

Axios's founders on writing short: a strong first sentence, why it matters, then bullets.

Reading & writing

LIBRARY

So good they can't ignore you

Cal Newport

Newport argues skill comes before passion. Build career capital first, then trade it for control over your work.

Work, culture & teams

LIBRARY

Soft city

Jonathan Raban

Raban's 1974 essays on living in London and how people build the city in their heads.

Observation & research

LIBRARY

Speculative everything

Anthony Dunne

Dunne and Raby on design that asks questions instead of solving problems: speculative and critical design.

Creativity
Thinking tools

LIBRARY

Sprint how to solve big problems and test new ideas in just five days

Jake Knapp

Google Ventures' five-day process: map, sketch, decide, prototype, then test with five users.

Software design

LIBRARY

Steal like an artist

Austin Kleon

Kleon's ten rules for creativity, starting with copying your heroes. Readable in an hour.

Thinking tools

LIBRARY

Steal this Computer Book 4.0

Wallace Wang

Wang's guide to hacking culture, viruses and online scams, from the early 2000s.

Software design

LIBRARY

Stillness is the key

Ryan Holiday

Holiday on stillness of mind, spirit and body, with stories from Kennedy to Tiger Woods.

Life & productivity

LIBRARY

Stories for boys who want to be different

Ben Brooks

Short stories about real boys and men who did not fit the mould.

Visual reference

LIBRARY

Structures or why things don't fall down

J. E. Gordon

Gordon explains why bridges, bones and boats stand up or fail, with almost no maths. Tension, compression and shear.

Hardware engineering

LIBRARY

Sum

David Eagleman

Forty short fictions about possible afterlives, each a few pages long.

Fiction
Creativity
Life & productivity

LIBRARY

Super normal

Jasper Morrison

Morrison and Fukasawa collect ordinary objects that are good precisely because nobody notices them.

Hardware design

LIBRARY

Ten principles for good design

Dieter Rams

Rams's ten principles, each shown with his Braun and Vitsoe products.

Hardware design

LIBRARY

Terribly tiny tales: Volume 1

Chintan Ruparel

Very short stories from the Terribly Tiny Tales platform.

Fiction

LIBRARY

Tetris

Box Brown

Box Brown's comic history of Tetris, from Alexey Pajitnov in Moscow to the licensing fight over Nintendo.

Gaming

LIBRARY

The $100 startup

Chris Guillebeau

Guillebeau studied people who started businesses with under $100. Case studies and one-page plans.

Business & finance

LIBRARY

The 2 hour cocktail party

Nick Gray

Gray's playbook for hosting small networking parties: name tags, a fixed end time, icebreakers.

Life & productivity
Food, travel & culture

LIBRARY

The 3-minute rule

Brant Pinvidic

A TV producer's method for pitching anything in three minutes.

Work, culture & teams

LIBRARY

The 48 laws of power

Robert Greene

Greene's 48 rules of power, each illustrated with episodes from history.

Work, culture & teams
Life & productivity

LIBRARY

The 5 types of wealth

Sahil Bloom

Bloom's five types of wealth: time, social, mental, physical and financial, with a scorecard for each.

Life & productivity

LIBRARY

The 7 habits of highly effective people

Stephen R. Covey

Covey's seven habits, from be proactive to sharpen the saw. Home of the circle of influence.

Life & productivity

LIBRARY

The A-Z of modern design

Bernd Polster

An alphabetical reference of twentieth century designers and objects.

Hardware design

LIBRARY

The Accidental Billionaires: Sex, Money, Betrayal and the Founding of Facebook

Ben Mezrich

Mezrich's dramatised account of Facebook's founding at Harvard. The basis for The Social Network.

Big Ones
Biographies

LIBRARY

The advertising concept book

Pete Barry

Barry on generating advertising ideas, with hundreds of rough layouts drawn for the book.

Reading & writing

LIBRARY

The almanack of Naval Ravikant

Eric Jorgenson

Naval's tweets and podcast answers on wealth and happiness, compiled by Jorgenson. Free online.

Life & productivity

LIBRARY

The amazing book is not on fire

Dan Howell

Dan and Phil's book of games, stories and photos, tied to their YouTube channel.

Creativity

LIBRARY

The Ambuja Story

Narotam Sekhsaria

Sekhsaria on building Ambuja Cements from one plant in Gujarat into a market leader.

Business & finance

LIBRARY

The art of creative thinking

Rod Judkins

89 short chapters on seeing things differently, from a Central Saint Martins lecturer.

Creativity

LIBRARY

The art of district 9

Daniel Falconer

Concept art for District 9: the aliens, their ships and the Johannesburg setting.

Art & design

LIBRARY

The art of innovation

Tom Kelley

Tom Kelley on how IDEO works: observation, brainstorming rules and fast prototyping.

Work, culture & teams

LIBRARY

The art of mass effect: Andromeda

BioWare

Concept art from Mass Effect: Andromeda.

Art & design

LIBRARY

The art of noticing

Rob Walker

131 exercises for paying attention to the world around you.

Observation & research

LIBRARY

The Art of Spending Money

Morgan Housel

Housel on the psychology of spending rather than saving.

Business & finance

LIBRARY

The art of stress-free productivity

David Allen

Allen's Getting Things Done: capture everything, decide the next action, review weekly.

Life & productivity

LIBRARY

The art of thinking clearly

Rolf Dobelli

Dobelli's 99 cognitive biases, about three pages each.

Mental models & behavioral

LIBRARY

The art of travel

Alain de Botton

De Botton on why we travel and why it often disappoints, each chapter paired with a writer or artist.

Food, travel & culture

LIBRARY

The art of war

Sun Tzu

Sun Tzu's thirteen chapters on strategy, roughly 2,500 years old.

Work, culture & teams
Thinking tools

LIBRARY

The artist's way

Julia Cameron

Cameron's twelve-week course for blocked creatives. Morning pages and artist dates.

Thinking tools

LIBRARY

The believing brain

Michael Shermer

Shermer on how beliefs come first and reasons follow, from ghosts to politics.

Mental models & behavioral

LIBRARY

The best American infographics 2013

Gareth Cook

A selection of the year's best infographics, edited by Gareth Cook with an introduction by David Byrne.

Data Visualisation

LIBRARY

The big book of dashboards

Steve Wexler

Twenty-eight real business dashboards, each critiqued, with notes on what works.

Data Visualisation

LIBRARY

The birth of Korean cool

Y. Euny Hong

Hong on how South Korea engineered its pop culture exports, mixed with her own years in a Seoul school.

Food, travel & culture

LIBRARY

The black swan

Nassim Nicholas Taleb

Taleb on rare events that nobody predicts and everyone explains afterwards.

Mental models & behavioral

LIBRARY

The book of circles

Manuel Lima

Lima's visual history of circular diagrams, from medieval charts to data visualisation.

Data Visualisation

LIBRARY

The book of trees

Manuel Lima

Lima's history of the tree diagram as a way to organise knowledge.

Data Visualisation

LIBRARY

The book on the bookshelf

Henry Petroski

Petroski on how books came to stand upright with spines out, from chained libraries to modern shelves.

Reading & writing

LIBRARY

The boy, the mole, the fox and the horse

Charlie Mackesy

Mackesy's drawings with short lines of dialogue about kindness and friendship.

Graphic Novel

LIBRARY

The brand gap

Marty Neumeier

Neumeier's short illustrated argument that a brand is what customers feel, not what the company says.

Work, culture & teams
Art & design

LIBRARY

The broken ear

Hergé

Tintin chases a stolen idol into a South American republic.

Graphic Novel
Fiction

LIBRARY

The cartoon introduction to economics : vol. 1

Yoram Bauman

Microeconomics as a comic.

Business & finance

LIBRARY

The cartoon introduction to economics : vol. 2

Yoram Bauman

Macroeconomics as a comic.

Business & finance

LIBRARY

The CEO factory

Sudhir Sitapati

Sitapati on how Hindustan Unilever trains managers who go on to run other companies.

Work, culture & teams

LIBRARY

The change book

Mikael Krogerus

Fifty models on change, one diagram each, from the authors of The Decision Book.

Thinking tools

LIBRARY

The choice factory

Richard Shotton

Shotton's 25 behavioural biases for advertisers, each backed by an experiment.

Work, culture & teams
Reading & writing

LIBRARY

The comic book story of video games

Jonathan Hennessey

Video game history as a comic, from early computers to modern consoles.

Gaming

LIBRARY

The communication book

Mikael Krogerus

Forty-four models for communication, one diagram each.

Thinking tools

LIBRARY

The company of strangers

Paul Seabright

Seabright on how humans came to trust strangers enough to trade, and the economy that grew from it.

Observation & research

LIBRARY

The complete maus

Art Spiegelman

Spiegelman records his father's Holocaust survival, with Jews drawn as mice and Nazis as cats. Also about the son doing the interviewing.

Graphic Novel

LIBRARY

The Concise Mastery

Robert Greene

The short version of Greene's Mastery: apprenticeship, mentors and long practice.

Work, culture & teams

LIBRARY

The copywriter's handbook

Robert W. Bly

Bly's reference on writing ads, letters and web copy. Headlines, benefits, the call to action.

Reading & writing

LIBRARY

The courage to be disliked

Ichiro Kishimi, Fumitake Koga

A dialogue between a philosopher and a young man on Adler's psychology. The past does not decide who you are.

Life & productivity

LIBRARY

The creative act

Rick Rubin

Rubin's short passages on creativity as paying attention. Written like a book of sayings.

Creativity
Thinking tools

LIBRARY

The culture map

Erin Meyer

Meyer's eight scales for how cultures differ, from giving feedback to building trust. For anyone working across countries.

Work, culture & teams
Food, travel & culture

LIBRARY

The daily laws

Robert Greene

366 short readings from Greene's books, one for each day.

Life & productivity

LIBRARY

The daily stoic

Ryan Holiday

366 stoic passages with a short commentary on each.

Life & productivity

LIBRARY

The data journalism handbook

Jonathan Gray

Chapters from newsrooms on finding stories in data.

Data Visualisation

LIBRARY

The decision book

Mikael Krogerus

Fifty decision models as diagrams, from the Eisenhower matrix to the long tail.

Thinking tools

LIBRARY

The definitive book of body language

Allan Pease

The Peases on reading gestures, handshakes and posture.

Observation & research

LIBRARY

The design of everyday things

Don Norman

Norman on affordances, signifiers and mapping, starting from doors that need signs to explain them.

Hardware design

LIBRARY

The Doodle revolution

Sunni Brown

Brown argues doodling helps you think, and sets out a visual language for work.

Sketching

LIBRARY

The Elements of Style

William Strunk Jr., E. B. White

Strunk and White's rules for clear English. This edition is illustrated by Maira Kalman.

Graphic Novel
Reading & writing

LIBRARY

The essays of Warren Buffet

Lawrence A. Cunningham

Buffett's shareholder letters, rearranged by topic by Cunningham.

Business & finance

LIBRARY

The evolution of useful things

Henry Petroski

Petroski argues form follows failure. Forks, paper clips and zips improved by fixing whatever annoyed people.

Observation & research
Hardware design

LIBRARY

The Five Dysfunctions of a team

Patrick Lencioni

A fable about a new CEO fixing her leadership team. The pyramid starts with absence of trust.

Work, culture & teams

LIBRARY

The formula: The science behind why people succeed or fail

Albert-László Barabási

Barabási uses network data to show that performance and success are measured by different things.

Life & productivity

LIBRARY

The fountainhead

Ayn Rand

Rand's architect Howard Roark refuses to compromise his buildings.

Fiction

LIBRARY

The functional art

Alberto Cairo

Cairo on infographics as tools for understanding, with interviews of newsroom designers.

Data Visualisation

LIBRARY

The fundamentals of product design

Richard Morris

An introduction to the product design process, from research to prototype, with case studies.

Hardware design

LIBRARY

The golden tap

Kashyap Deorah

Deorah on hyper-funded Indian startups and where the money actually flows.

Work, culture & teams

LIBRARY

The Great Indian Novel

Shashi Tharoor

Tharoor retells the Mahabharata as India's independence struggle.

Fiction

LIBRARY

The happiness advantage

Shawn Achor

Achor argues happiness comes before success, and gives seven principles to act on it.

Life & productivity

LIBRARY

The happiness project

Gretchen Rubin

Rubin spends a year testing happiness resolutions, one theme a month.

Life & productivity

LIBRARY

The happiness trap

Russ Harris

Harris introduces acceptance and commitment therapy: stop fighting difficult thoughts and act on your values.

Life & productivity

LIBRARY

The hard thing about hard things

Ben Horowitz

Horowitz on a CEO's worst days at Loudcloud and Opsware: layoffs, firing friends, nearly going under.

Work, culture & teams

LIBRARY

The Hardware hacker

Andrew "Bunnie" Huang

Bunnie Huang on making hardware in Shenzhen: factory visits, chumby, Novena and the open-copy culture he calls gongkai.

Hardware design
Hardware engineering

LIBRARY

The hardware startup

Renée DiResta

Taking a hardware product from prototype to production: funding, manufacturing and distribution.

Hardware design
Big Ones

LIBRARY

The hungry brain

Stephan J. Guyenet

Guyenet on why the brain drives overeating, from food reward to leptin.

Life & productivity

LIBRARY

The industrial design reader

Carma Gorman

An anthology of writing on industrial design from the 1850s onwards.

Hardware design

LIBRARY

The Industrial Design Reference & Specification Book

Dan Cuffaro

A reference on the industrial design process, materials and manufacturing, one topic per spread.

Hardware design

LIBRARY

The industries of the future

Alec Ross

Ross on robotics, genomics, digital money and big data, drawing on his time at the State Department.

Observation & research

LIBRARY

The infographic history of the world

James Ball

World history from the big bang onwards, told in infographics.

Data Visualisation

LIBRARY

The innovators

Walter Isaacson

Isaacson on the people behind computers and the internet, from Ada Lovelace to Google. Collaboration over lone genius.

Big Ones
Biographies

LIBRARY

The lean startup

Eric Ries

Ries's build, measure, learn loop and the minimum viable product.

Work, culture & teams

LIBRARY

The left hand of darkness

Ursula K. Le Guin

An envoy visits a planet where people have no fixed sex. Le Guin, 1969.

Fiction

LIBRARY

The Life-Changing Manga of Tidying Up

Marie Kondo

The KonMari method as a manga, following a woman sorting out her apartment.

Life & productivity

LIBRARY

The little book of hygge

Meik Wiking

Wiking on the Danish idea of cosiness: candles, friends, comfort.

Food, travel & culture

LIBRARY

The little book of lykke

Meik Wiking

Wiking travels to find what makes people happy in different countries.

Food, travel & culture

LIBRARY

The making of a manager

Julie Zhuo

Zhuo on becoming a manager at 25 at Facebook: meetings, feedback and hiring.

Work, culture & teams

LIBRARY

The Making of Hero: Four Brothers, Two Wheels and a Revolution That Shaped India

Sunil Kant Munjal

Sunil Kant Munjal on how his father and uncles built Hero Cycles and then Hero Honda.

Business & finance
Biographies

LIBRARY

The Maruti Story

R. C. Bhargava

Bhargava on Maruti from 1981: the Suzuki partnership, the Maruti 800 and learning to make cars in India.

Business & finance

LIBRARY

The mountain is you!

Brianna Wiest

Wiest on self-sabotage and how to get out of your own way.

Life & productivity

LIBRARY

The one device

Brian Merchant

Merchant goes to mines, factories and labs to trace the iPhone's parts and the people behind them.

Big Ones

LIBRARY

The pencil

Henry Petroski

Petroski's history of the pencil, from graphite mining to Thoreau's family business. A history of engineering through one object.

Hardware design
Hardware engineering

LIBRARY

The people of the indus

Nikhil Gulati

A comic about the Indus Valley civilisation.

Food, travel & culture
Graphic Novel

LIBRARY

The personal MBA

Josh Kaufman

Kaufman's summary of business concepts, from value creation to systems, without the MBA.

Business & finance

LIBRARY

The practicing mind

Thomas M. Sterner

Sterner on focusing on process over outcome, from piano practice to golf.

Thinking tools

LIBRARY

The psychology book

Catherine Collin

DK's Big Ideas book on psychology, one thinker per spread.

Mental models & behavioral

LIBRARY

The psychology of money

Morgan Housel

Housel's twenty short stories about how people behave with money.

Business & finance

LIBRARY

The quotable tycoon

David Olive

Quotations from business leaders, arranged by topic.

Humour & quotes

LIBRARY

The rational animal

Douglas T. Kenrick, Vladas Griskevicius

Kenrick and Griskevicius on how evolutionary motives shape everyday decisions.

Thinking tools

LIBRARY

The Rise of Asian Paints

Anupam Gupta

How Asian Paints grew from a small Bombay garage operation into India's largest paint company.

Business & finance

LIBRARY

The sketchnote handbook

Mike Rohde

Rohde's visual note-taking method: lettering, containers, arrows and simple people.

Sketching

LIBRARY

The sketchnote handbook: Advanced

Mike Rohde

Rohde's follow-up, with more advanced sketchnoting techniques.

Sketching

LIBRARY

The startup way

Eric Ries

Ries applies the lean startup to big companies, drawing on his work with GE.

Work, culture & teams

LIBRARY

The Steal Like An Artist journal

Austin Kleon

A journal with prompts built from Steal Like an Artist.

Thinking tools

LIBRARY

The story of philosophy

Will Durant

Durant on the lives and ideas of the great philosophers, from Plato to Dewey.

Life & productivity

LIBRARY

The subtle art of not giving a fuck

Mark Manson

Manson on choosing what to care about.

Life & productivity

LIBRARY

The Taj: A story of mughal India

Diana Preston

Shah Jahan, Mumtaz Mahal and the building of the Taj Mahal.

Food, travel & culture

LIBRARY

The tanishq story

Vinay Kamath

How Titan built Tanishq into India's first national jewellery brand.

Big Ones

LIBRARY

The tao of Charlie Munger

David Clark

Munger's quotes on investing and life, with commentary.

Business & finance

LIBRARY

The tao of coaching

Max Landsberg

Landsberg's short guide to coaching at work, told partly as a story.

Work, culture & teams

LIBRARY

The team that managed itself

Christina Wodtke

Wodtke's fable about a new manager learning to run a team.

Work, culture & teams

LIBRARY

The ten faces of innovation

Tom Kelley

Kelley's ten roles in an innovation team, from anthropologist to storyteller.

Creativity

LIBRARY

The things we make

Bill Hammack

Hammack on the engineering method, told through the stories of how things get made.

Hardware design
Hardware engineering

LIBRARY

The three body problem

Liu Cixin

Liu Cixin's first contact story, starting in the Cultural Revolution.

Fiction

LIBRARY

The Toyota way

Jeffrey K. Liker

Liker's fourteen principles behind Toyota's production system and culture.

Big Ones

LIBRARY

The travelling belly

Kalyan Karmakar

Kalyan Karmakar's food memoir of eating across India.

Food, travel & culture

LIBRARY

The ultimate history of video games

Steven L. Kent

Kent's oral history of video games, from pinball to the PlayStation.

Gaming

LIBRARY

The ultimate history of video games: Vol. 2

Steven L. Kent

The second volume of Kent's history, picking up where the first left off.

Gaming

LIBRARY

The unfair advantage

Ash Ali, Hasan Kubba

Ali and Kubba's MILES framework for spotting a founder's hidden advantages.

Life & productivity
Work, culture & teams

LIBRARY

The User Experience Team of One: A Research and Design Survival Guide

Leah Buley

Buley's methods for doing UX when you are the only designer in the company.

Software design

LIBRARY

The visual display of quantitative information

Edward R. Tufte

Tufte on graphical excellence: data ink, chartjunk, small multiples. He self-published it to control the printing.

Data Visualisation

LIBRARY

The visual MBA

Jason Barron

An MBA's core ideas as sketchnotes.

Work, culture & teams
Visual reference

LIBRARY

The war of art

Steven Pressfield

Pressfield on Resistance, the force that stops you doing your work.

Thinking tools
Creativity

LIBRARY

The way things work

David Macaulay

Macaulay explains machines with detailed cutaways and a woolly mammoth. The drawings do the work.

Hardware engineering
Hardware design

LIBRARY

The Xiaomi way

Li Wanqiang

Li Wanqiang on Xiaomi's fan-driven marketing and product development.

Big Ones

LIBRARY

The Year of Magical Thinking

Joan Didion

Didion on the year after her husband's sudden death, while her daughter lay ill in hospital.

Biographies

LIBRARY

The year without pants

Scott Berkun

Berkun works as a manager at Automattic, the company behind WordPress, and reports on remote work from inside.

Work, culture & teams

LIBRARY

Things are what you make of them

Adam J. Kurtz

Kurtz's handwritten advice for creative people.

Creativity

LIBRARY

Things come apart 2.0

Todd McLellan

McLellan photographs objects taken apart with every part laid out, from a typewriter to a piano.

Hardware engineering

LIBRARY

Think like a freak

Steven D. Levitt

Levitt and Dubner on approaching problems differently: say I don't know, think like a child.

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Think Like a Street Photographer

Matt Stuart

Matt Stuart on street photography: patience, observation and luck.

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Donella H. Meadows

Meadows on stocks, flows and feedback loops, and the places to intervene in a system.

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This is a prototype

Scott Witthoft

A d.school guide to prototyping early and cheaply.

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Timelines of everything

DK

DK's timelines from the big bang to today.

Visual reference

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Tiny beautiful things

Cheryl Strayed

Strayed's Dear Sugar advice columns.

Life & productivity

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Tiny habits

B. J. Fogg

Fogg's behaviour model: make habits tiny, anchor them to routines, celebrate.

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Titan

Ron Chernow

Chernow's biography of John D. Rockefeller.

Big Ones

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To engineer is human

Henry Petroski

Petroski on failure as the engine of engineering, from collapsed bridges to the Hyatt walkway.

Hardware engineering

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To:ky:oo

Liam Wong

Liam Wong's neon night photographs of Tokyo.

Art & design

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Tomorrow and tomorrow and tomorrow

Gabrielle Zevin

Two friends make video games together over thirty years.

Fiction

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Tools of titans

Tim Ferriss

Ferriss's notes from his podcast guests, sorted into health, wealth and wisdom.

Life & productivity

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Traction

Gabriel Weinberg

Nineteen marketing channels and the bullseye framework for choosing one.

Software design

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Tragic design

Jonathan Shariat

Shariat and Saucier on design that hurts people, from medical software to dark patterns.

Software design

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Tribal leadership

David Logan

Logan's five stages of workplace tribes, from life sucks to life is great.

Work, culture & teams

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Tribe of mentors

Tim Ferriss

Ferriss sends the same eleven questions to over a hundred people and prints the answers.

Thinking tools

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Trillion dollar coach

Eric Schmidt, Jonathan Rosenberg, Alan Eagle

Lessons from Bill Campbell, who coached Jobs, Page and Schmidt.

Work, culture & teams

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Twenty-first Century Design

Marcus Fairs

Fairs's survey of design since 2000, mostly products and furniture, with short texts.

Hardware design

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Ultimate family visual dictionary

DK

DK's visual dictionary, with every object labelled.

Visual reference

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Understanding comics

Scott McCloud

McCloud explains how comics work, in comics. The idea of closure between panels is the core of it.

Graphic Novel
Observation & research

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Unfolding the napkins

Dan Roam

Roam's workbook version of The Back of the Napkin.

Sketching

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Universal methods of design

Bruce Hanington

A hundred research methods for designers, one per spread.

Art & design

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Universal principles of design

William Lidwell

One design principle per spread, each with an example.

Art & design

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Universal principles of UX

Irene Pereyra

Pereyra's principles for UX, one per spread.

Software design

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Unreasonable hospitality

Will Guidara

Guidara on running Eleven Madison Park and giving guests more than they expected.

Work, culture & teams

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User friendly

Cliff Kuang

Kuang and Fabricant on the history of user-centred design, from Three Mile Island to the iPhone.

Observation & research

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Username: Evie

Joe Sugg

Joe Sugg's graphic novel about a girl who escapes into a virtual world.

Graphic Novel
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Uzumaki

Junji Itō

A town becomes obsessed with spirals. Junji Ito's horror manga.

Graphic Novel

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Value proposition design

Alexander Osterwalder

Osterwalder's canvas for matching products to customer jobs, pains and gains.

Work, culture & teams
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Visual meetings

David Sibbet

Sibbet on using graphics and sticky notes to run meetings.

Sketching
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Visualize this

Nathan Yau

Yau's hands-on guide to making charts with code and tools.

Data Visualisation

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Watchmen

Alan Moore

Moore and Gibbons on retired superheroes in 1985, with the Cold War close to nuclear war.

Graphic Novel

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Ways of seeing

John Berger

Berger on how we look at images, from oil painting to advertising. Based on his 1972 BBC series.

Observation & research

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Welcome to the new world

Jake Halpern

Halpern and Sloan's comic about a Syrian refugee family arriving in the US.

Graphic Novel

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What got you here won't get you there

Marshall Goldsmith

Goldsmith's twenty habits that hold successful people back, like adding too much value.

Work, culture & teams

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What if?

Randall Munroe

Munroe answers absurd hypothetical questions with real physics.

Creativity
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What if? 2

Randall Munroe

More absurd questions, answered just as seriously.

Thinking tools
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Whatever you think, think the opposite

Paul Arden

Arden's short book on risk and doing the opposite of what seems sensible.

Life & productivity

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Where good ideas come from

Steven Johnson

Johnson's seven patterns behind innovation, from the adjacent possible to the slow hunch.

Creativity

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Who gets what and why

Alvin E. Roth

Roth, who won a Nobel for this work, on matching markets: kidney exchange, school choice, medical residencies.

Observation & research

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Who moved my cheese

Spencer Johnson

A parable about mice and little people handling change.

Mental models & behavioral

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Why not?

Barry J. Nalebuff

Nalebuff and Ayres's tools for solving problems and inventing things.

Art & design

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Winning the story wars

Jonah Sachs

Sachs on storytelling in marketing, built on myth structure.

Reading & writing

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Wordless diagrams

Nigel Holmes

Holmes explains everyday tasks with diagrams alone, no words.

Creativity

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Words that sell

Richard Bayan

Bayan's thesaurus of persuasive words and phrases for copywriters.

Reading & writing

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Work rules!

Laszlo Bock

Bock on Google's people practices: hiring, performance reviews and perks.

Work, culture & teams

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Working

Studs Terkel

Terkel's interviews with over a hundred working people about what they do all day.

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Writing to learn

William Zinsser

Zinsser on writing as a way to learn any subject.

Reading & writing

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Yes! 50 financially proven ways to be persuasive

Robert Cialdini

Fifty short findings on persuasion from Cialdini and colleagues.

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Zag

Marty Neumeier

Neumeier on radical differentiation. If everyone zigs, zag.

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Zen and the art of motorcycle maintainence

Robert M. Pirsig

Pirsig's motorcycle trip with his son turns into an inquiry into quality.

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Zero to One: Notes on Start Ups, or How to Build the Future

Peter Thiel

Thiel's lectures on startups: monopoly over competition, secrets, and being the last mover.

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Siddhartha: An Indian tale

Hermann Hesse

A young man in the Buddha's time leaves home to find enlightenment by living it rather than being taught it. Hesse.

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Microinteractions: Designing with Details

Dan Saffer

Saffer on the small moments inside products: triggers, rules, feedback, loops and modes.

Software design

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Triggers

Marshall Goldsmith

Goldsmith on the environmental triggers that shape behaviour, and the daily questions he uses to change them.

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The lego story

The Lego company's history, from Ole Kirk Christiansen's wooden toys to the plastic brick.

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Tue, 29 Sept 2026·0 updates

Everything,
updated daily.

Notes on what it takes to design, build, and ship smart consumer hardware in India.

SERIES · 8/8 COMPLETE

The complete industrial designer

Eight-part field guide for the full industrial design process.

01Research02Sketching03Form04CMF05CAD06Prototyping07Hardware UX08Manufacturing
Making hardware
Design & craft

OFFCUT

#61: Bad power adapter by Daily Objects

Found this to be a 'cool' one and bought it. It's slim, and at the time, it made sense for me to get it as a regular travel adapter since it has two USB-C ports to charge my devices.

I'll just tear it apart to make a simple point. It didn't need to be this broad.

  1. It's too flat to grip properly. For a push-and-pull action on or away from the switchboard, you need grip. A flatter body doesn't help. Looks sleek but is horrible ergonomically.

  2. The oversized body either covers or blocks the switch directly to its left or right, and you can't flip the switch without manoeuvring around the adapter to reach the right spot.

  3. The size and ratio itself doesn't align with the standard modular switch plates and blocks that are commonly used in Indian households - Anchor, Legrand, GM and such. I tried in many; it doesn't fit well in any.

DO is attempting to do things differently, and I admire that about them. But this being such a hyper-utilitarian object is a clear missed opportunity.

OFFCUT

#60: Spend money here

Original video

Kept only the ones I need to do more actively.

Pay for this

Because it does this (direct effect)

Because it does this (second-order effect)

High‑quality noise‑cancelling headphones

Removes distracting noise and creates silence

Lets you do deep work, think clearly, and produce higher‑quality output

Personal trainer who comes to you

Creates external accountability; they show up even when you don’t want to

“Buys” the workout habit you wouldn’t stick to on willpower alone

Courses in foundational skills (communication, negotiation, time mgmt)

Improves how you speak, negotiate, and use your time

Raises your lifetime earning power and opportunity set across any career

Diversified investments instead of one big position

Reduces dependence on a single stock or asset

Protects you from catastrophic loss and keeps you in the game long enough to win

BATNA fund (6–9 months’ expenses saved)

Lets you walk away from a bad job or deal

Gives real negotiation power and preserves your self‑respect and standards

Tax accountant / financial planner

Helps structure money, taxes, and investments well

Prevents costly mistakes and quietly compounds your net worth over decades

Lawyer / estate planning

Puts legal structure around your assets and inheritance

Provides security and clarity for the people you love after something goes wrong

Insurance and planning for rare disasters

Pays out when low‑probability, high‑impact events hit (e.g., house fire)

Stops one disaster from resetting your finances to zero

Music, art, or hobby courses

Deepens a craft you love

Makes your inner life richer in a way money alone can’t buy

Experiences you truly care about (trips, shows, etc.)

Create vivid, shared moments

Become stories and memories that define what “a good life” felt like

Time and money on your partner & kids

Funds dinners, walks, trips, shows together

Strengthens relationships, which strongly predict health and happiness in old age

OFFCUT

#59: Art and design

Read this line from actor Kumud Mishra: "Art must challenge what we normalise."

I immediately remembered some thoughts I've been tinkering around with.

We remember art. Sometimes we remember design. We remember the K6 phone booth. We will always remember the Ambassador car, Bajaj Chetak, the rotary dial phone, Coca-Cola bottle, even Lucknow's Tunday Kebabi; the list goes on. All of these are iconic.

Today, you remove the logo, and you can't clearly differentiate one car from another, one slab phone from another, one scooter from another, one bucket from another, one brand's kitchen appliance from another.

You see, the ordinary choice needs no defence in a review. Everybody gets aligned, everybody loves it, and we go ahead with it. For digital, it's Mobbin or Dribbble where one takes screenshots of screenshots, and we implement what we like. Memorable and unique? No.

On the hardware side, every brand buys the same Shenzhen modules and most ready-made designs, and the only thing left to argue about in a review is the enclosure or casing. Even Saint Laurent, Balenciaga and Burberry changed their logos to serifs within years because they had to optimise for legibility in thumbnails.

As a result, everything looks the same.

Maybe it's time some of us, privileged to make bullish decisions in our roles, pushed this change. One small change at a time, maybe. Like keeping the design system, default industrial design language properties, but making one change that'd really need debates and arguments.

Maybe we take an individual stance for a choice we made in an object and defend it, stand by it, because a committee produces an average, and an average has no one person to defend it. Maybe we make that one change reversible, so when it actually doesn't work, we can revert. A room will approve things that can be undone.


OFFCUT

#58: KTMs and BMWs

I'd always seen it before, but this time it was on my face. I'm talking about the cheap aftermarket decals people put on BMWs. I think I spotted these mostly in Kolkata. But only after I saw a bunch of them in Kolkata did I realise BMWs could be the KTMs of the car world. I mean, both KTMs and BMWs are amazing machines, but they get a bad reputation from the kind of riders they attract (mostly).

I get that KTM would largely attract early-20s guys who are online, want to impress girls, express their loud, aggressive nature, do pointless revving at signals, and zig-zag through city traffic. That reads as crass, and unfortunately the brand will get tagged with that energy. Understandable.

But with modded BMWs, it becomes almost intolerable. The cars would have matte-finished decals with flames or horns, glowing underbody lights, fake ///M badges - all things that make a serious performance machine into a B-grade Fast & Furious wannabe car.

The entry ticket to both is relatively low. Both are aspirational categories of vehicles, as both are European. When the entry barrier to an aspirational, high-status brand lowers, it mostly attracts buyers who are very status-sensitive and will over-signal with decals, loud pipes, wraps, etc.

It could also be the brand personality. BMWs have aggressive (and I think ugly af) grilles, and strong DRLs. KTM's stock design language is sharp lines around bright orange, and borderline angry. If the product already looks aggressive, it would attract people who like aggression as an aesthetic and a personality trait, no?

For many young riders and drivers, KTMs and BMWs are the first serious performance machines. These two brands made performance affordable in a country with chaotic traffic and almost no traffic enforcement. Fun machines, with a crass, loud brand image.

OFFCUT

#57: My book Beyond Tools is out now!

I was frustrated with the quality of the candidates I was interviewing. The candidates were not entirely at fault. It was their exposure and what they learned from industry "mentors." They didn't know any better. So, in an attempt to do my part, I wrote a simple list of '88 tips for young product designers.' This was in 2022.

The post gained some popularity. Later that year, I transitioned into building hardware products. That's when I thought about expanding the tips with more reasoning and actionable exercises for designers to follow and practice. I've been writing the book ever since.

Initially, I expanded the book to cover different domains, including digital UI/UX designers, content writers, and a few more, but kept trimming as my thoughts matured.

In a way, I wanted to 'document' everything that I'd learned after interviewing, hiring, and working with many young designers over a decade in an easy-to-carry-everywhere format.

This is that book.

This book will hopefully teach you how to prepare your portfolio, prepare for memorable interviews, do work that helps you stand out, perform and grow at work, and build your career. Also, a bunch of things that you absolutely should not do, despite the industry telling you otherwise.

Beyond tools: A practical guide for designers to become irreplaceable. Buy it and leave a review if you love it. :)

OFFCUT

#56: Why all my blog headers are AI-generated

A while ago, someone from my team told me in the lift that the AI-generated header images of my blogs make him wonder if the writing is AI-generated too. He recommended that I use more 'real-looking' images.

Here's a quick story. I've been writing online since 2010. Since then, I never had a thing for putting header images. Putting images on the go was fine, but together, in a grid, they looked messy. In 2023, I had about two hundred blog posts, and I knew it was time to fix the header images because I didn't want my website to become a glorified Wikipedia of blog posts, aesthetically. But what style of header images? I didn't want it to look cookie-cutter either.

2023 matters because that's when we did a three-week trip to Europe, and the one artist I fell in love with was Alphonse Mucha. I picked up a bunch of his art in Prague. I think it was sometime in December 2023 when I was thinking about the header images, spotted the Mucha paintings, and an idea clicked! Why don't I modernise Mucha?

Midjourney was on the rise, and I spent a good number of sleepless nights getting the prompt right and generating the early ones you see through my blogs. That prompting journey was interesting to me because I kept the style the same - uniform line weight, black and white, modernised flourishes and decorative elements, medieval characters in a modern environment. The output quality I get now in seconds is what a junior-to-senior illustrator would have given me in the fourth or fifth iteration over weeks.

Now, on the inference, saying AI-header images implies AI-written content is like saying a novel with a stock photograph on the cover was written by a photographer. I don't care much about the inference, though, because people see the cover for less than a second, and only the content matters. If the header image settles the takeaway for the reader, the writing wasn't going to anyway.

Happy reading.

OFFCUT

#55: Like what nothing recommends to you

About two years ago, I got to spend about ten days with folks from my team in Pune. One of the things I remembered fondly from that trip is the deep Malvani and Maharashtrian thaali indulgences we had. Every night, for dinner, we'd find a spot from recommendations of a colleague's friend and eat our hearts out.

Living in Bangalore, I miss that food.

Earlier this year, Nandini mentioned about Suryawanshi. Her colleagues were raving about the place. One Sunday, not too long ago, we were in the Church Street area and I spotted one of their outlets. The following Sunday, I ordered in. They were good.

As I was bookmarking places for our upcoming Kolkata visit on Instagram, I saved the ones I had known since childhood and the ones I found on Instagram were about 20% of the places I plan to visit.

You see… the recommendation engine doesn't have an opinion. It'll surface what would make sense for a newbie. But it can't get the specific thing about how I like Lakkhan da'r aloo kabuli, or Shayamnagar bajarer jol porotha, or even Sodepur railway bridge er tolaye radhabollobi. They don't have an app or rating; just a long queue outside. Even Suryavanshi in Bangalore didn't come to me through an app recommendation but just word-of-mouth.

Food is just one example. Spend long enough time with the recommendation engine and you'll lose the muscle of liking something on your own. The small wrong steps of taste, the part where you reach for a thing you do not know why you reach for, had been bypassed. I had been delivered to a thing. I had not arrived at a thing. The arrival is what makes the thing yours.

Find things you like that the recommendation engine does not know you like. A particular way of cutting a mango. A particular street to walk on. The specific dimsum seller at the corner of 80ft. road.

It's possible that in 2028, "what do you like that the app does not know about" will be a real question on first dates. The people who can answer will be a smaller group than you think.

OFFCUT

#54: Who are you without AI?

In 2026, if all AI-models disappeared tomorrow, who would I be?

There is a version of you that exists with the model in your pocket, and a version that would exist without it, and the gap has gotten wide in the last two years, and you have not measured it, because you have not had a reason to.

A writer would probably say that they'd write less and would write their stuff slower. It'd also be worse for the first six months. And then, maybe, it would be better. They might not have the patience left to wait the six months.

The question is not academic. It is the year ahead in compressed form. Whatever the answer is, that is the work.

There's another version. If the AI-models disappeared tomorrow, would the people who admire me for work or the things I'm doing today to brag my problem solving skill or building skills still recognise me? If the answer is no, you have a year, maybe eighteen months, before they do not.

OFFCUT

#53: How to walk without your headphones

The little walk we get to do on a given week to the sabziwala or the walk from the metro, or a post-dinner routine in the nearest park doesn't happen in silence. There's the noise from traffic, cars honking, sometimes people talking, and a lot more from the distant chatter at a chai stall.

So we gave in to podcasts, calling a friend

Most of us, in 2026, no longer know how to walk somewhere without something in our ears. The walk to the sabziwala. The walk from the metro. The silence has become unbearable.

This week, before next Sunday, walk somewhere without your headphones in. Twenty minutes. Once.

The walk is not for thinking. The walk is for nothing. If you come back with nothing, the walk worked.

You will hate the first ten minutes. You will reach for the phone twice without realizing your hand is reaching. You will start composing a tweet about how strange it is to walk without headphones. Your mind, denied a podcast, will offer to be one.

Don't be a podcast.

Around minute eleven, something will shift. You will notice the horn of the auto. The bird. The woman selling jasmine outside the temple. The headphones were not just adding sound. They were subtracting the world.

A few of you will, on minute fourteen, have a thought you have been avoiding for months. I should leave the job. I do not love him anymore. It has been waiting for the headphones to come off. Don't reach for the phone. Let it sit next to you for the rest of the walk. The shape is the work.

By 2032, the people who walk without headphones will be obvious to each other. They will know the name of the man who sells the tomatoes.

Be one of them.

OFFCUT

#52: The most taboo thing in 2026

The most taboo thing a person can do in 2026 is have an experience and not tell anyone about it. Simple. This means that one would live an hour, a slow Sunday afternoon, have great coffee at home, take pictures with visiting parents, get on a long call with your dadi, and not let it become content. These lived moments do not need to become something except the actual thing it was. The lived moment doesn't need to be 'repurposed.'

I know a lot of people around me who already do this. And then a some who don't do this. Become the kind of person who can have something happen and not tell anyone.

OFFCUT

#51: Back to Kindle. Almost.

Somewhere over Rajasthan, I opened the Kindle app on my iPad mini and started reading a book I'd just bought. This is my second time leaving paper. I own over 800 physical books now. The shelves at home are full. Unfortunately, the floor stacks have become their own piece of furniture. It has its own beauty but it's borderline messy.

The arc of my reading journey, if you're interested is as follows. In February 2017, I gave up on paper and bought a Kindle Oasis. It was my first Kindle device and I got the Oasis instead of the Paperwhite because I wanted the light one with longer battery. I immediately fell hard for it. I also made a sensible rule — physical for illustrated or graphic books, digital for everything else. You know if you travel with a couple of books, they cross 3kg easily, which is the sort of fact you learn when you're the one carrying them and find yourself moving to the cabin bag at the check-in counter.

Five years in, 2022, I drifted back to pens, highlighters because… there's a specific satisfaction of dog-earing a page. I sold the Oasis and went full paper again. Bought more books than any single human should own in a country where we pay rent by the square foot.

During my last trip packing, I pulled four books off a shelf for a two-week trip, weighed the bag, put three back. I packed the thinnest one and finished it on day two.

Which is how I ended up here, at 35,000 feet, opening the Kindle app again.

No Kindle device this time. This time it's my favourite iPad mini with the pencil for notes. Goodnotes in split view occasionally. On the iPad with a matte screen guard, it feels like writing. Will apply the same rule as before — illustrated books stay physical, everything else goes digital. This time it's just a different device.

I hope this sticks.

OFFCUT

#50: Invest in design

A few weeks ago, at the airport lobby, I picked up the Fortune magazine (India edition) from the bookstore. The cover story was compelling - The star designer who's reimagining Samsung. Followed by another - The world's most admired companies.

This was around the time when I was reading and putting together my South Korea & Samsung blog post.

Samsung electronics has hired Mauro Porcini as Chief Design Officer who's previously led design at 3M and PepsiCo and started his career as a product designer at Philips. He recalls moments from 3M where he was pissed at the fact that his designs were beautiful and functional but the packaging and overall retail and digital experiences were ugly. He pushed them to be done in the proper way which naturally pissed a lot of people there especially because doing this bit wasn't part of his job description.

He also put a simplistic approach to split responsibilities cleanly where designers come with human-centric approach, marketing with business, and R&D with technology on the table.

The article also covers the transformative story of Samsung all the way up to how they treat design today. For instance, Samsung executives assumed customers cared only about video and audio quality in televisions while the designers argued how TVs look is equally important since the TV spends more time off than on making it more like furniture than source of entertainment. Samsung's Frame TV was born as a result of that argument.

Porcini will now focus on making consumer devices from the ground-up given the ruling age of AI. He'll build towards devices that no longer need to adhere to the known form - the phone doesn't need to look like a smartphone at all. Today, it's important to bring more human into the equation since AI and robots will eventually become a commodity.

OFFCUT

#49: Blogging still. What's next?

Earlier this month, for a long 10-hour+ journey, I printed a 4,000-word essay (from Substack) to read on the flight. I just didn't want to read it on the screen (phone or tablet).

I've been doing this more lately. Now, I read physical books and trying to switch to ebooks between 2016-2019 on a Kindle didn't help. Something about the screen has started making me feel like I've read something but keeping a slow pace to absorb properly becomes ridiculously difficult. It makes me just want to keep scrolling. I don't have a clean explanation for it but I notice the difference.

I still write on the blog. That part isn't changing. It's where I figure out what I think before I know what I think. But I've started wondering whether a 2000-word post is the right delivery for ideas that are better shown than described. The person I want to reach in India in 2026 is probably more likely to watch than to read. I've been thinking of using AI more often to convert these into polished short YT reels so the blogs get more reach. Then the time required to polish them to achieve visuals as I want becomes a task. Maybe someday. I haven't started that and will probably figure out as the year progresses.

OFFCUT

#48: A working log

A few weeks ago, I split my social accounts into three spaces (for now). A private Instagram album. A public Instagram workshop, and something on LinkedIn that doesn't make me cringe. Honestly, I don't know how to use that platform beyond the occasional hiring posts.

I've had @one.more.colour on Instagram for years. I'd use it haphazardly by sharing (uploading) things when I remembered to while scrolling through the phone gallery. Nandini, my wife, keeps poking me, "your relationship with social media is complicated." Here's my new thing. It was obvious that phone cameras replaced the physical album so we kept on capturing everything and revisiting nothing. My phone is a graveyard of thousands of photos I don't look at. I want to undo some of that. I am turning it into something closer to what families used to do with physical albums before camera phones existed. They would print a selected set of photos, walk through different phases of life, revisit a beach vacation or a school year or a house move. The album was for themselves and a small circle.

I removed 2,200 followers from this account because I want it private. I kept only the people I am genuinely comfortable sharing my life with. My ideal future version of this is what I half-jokingly call a 'zero gallery.'

@godgeez is the public Instagram account. I share my work at Native here along with the stuff I find inspiring and some other things I keep creating. Like the private account, I've not treated it with attention. I hope to turn this account into a loosely linked set of set of themes across hardware, systems, design judgment, and building in the real world. The build journey of Native products and the trade-offs we make. A lot of "this failed, here is why" moments that I find myself thinking about for weeks afterward. I hope to make this is a better working log to share the journey with other builders.

OFFCUT

#47: The living room turned into a casino

I wrote my first blog on Blogspot. I think I was in standard 10th, 2004. Then Orkut through college, then Facebook, then the rest of it as the years went by.

Looking back, that early era felt like something. Everyone I knew (school friends, college friends, mutual friends, crushes) were in one place with their life updates, photos, and I was looking forward to opening the tab just to see what had happened. It was like a shared living room where you could drop in anytime and somebody would be there.

Two decades later, that feeling is completely gone.

I can't quite articulate what changed but I can feel it every time I open the apps now. It's tiring before I've even seen anything. Something shifted at some point and I missed it happening. And now I'm standing in what used to be the living room and it's turned into a casino.

I'm not going to throw my phone into a lake. I'm also not writing one of those posts about deleting all my accounts. What I'm doing is more boring: figuring out what I actually want from these platforms, and redesigning my presence around that instead of around whatever the algorithm prefers or what trend bandwagon the world has moved on to. I intend to redesign how I use these platforms from the inside, with some actual intention behind the decisions.

I split my online presence into three spaces. A private Instagram album. A public Instagram workshop. A hardware journal on LinkedIn. Each with a specific job and goal.

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#46: Hobbies & boredom

The moment we get bored, we reach for a screen. Ten seconds later, dopamine hits. A hundred swipes later, nothing. We mistake stimulation for satisfaction. There was a time when an empty evening meant sketching, tinkering, fixing, or just making something dumb because it felt good. Now, “free time” means doing what everyone else is doing: consuming.

Then came the “monetise everything” era. Can’t paint without someone asking if you sell prints. Can’t bake bread without being told to start a channel. The second money enters, curiosity leaves. We’ve forgotten how to do things that don’t scale.

A hobby feeds you back. You finish a session and feel different, you feel less tense and more alive. Most of what people call hobbies today are just distractions. Scrolling isn't a hobby. Shopping new shoes, coffee grinders, pens isn't a hobby if the excitement ends at unboxing and you're not creating anything. Even fitness streaks aren't a hobby if it's just for scoring health badges. It is if you're learning form, building strength and routing. Uploading photos daily, checking likes. If you're posting, writing, shooting, because you care about the work, then it's a hobby.

Hobbies are important. They give you competence and flow. They’re proof that your hands and brain can still cooperate without an app telling them what to do. When you’re learning to play an instrument, shape clay for pottery, or roast coffee right, your brain shuts up. You stop running background tabs in the mind. You stop checking who’s watching. That peace is what hobbies give you.

If you don't have one, cut the noise first. No phone. No Netflix. Sit with boredom long enough that you start itching to do something. Anything. You can learn guitar chords, knife skills in the kitchen, code a small utility tool, shoot and edit photos. You can explore the locality by walking with a camera, sketch in a museum, hike a new trail, or go somewhere new.

Remember,  you were built to make, not just consume.

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#45: Hack your workspace

Last year when we visited Copenhagen to see architecture marvels of Bjarke Ingels (Nandini's favourite architect), I got a bit interested in unconventional yet supremely functional architecture. I came across Frank Gehry's work as well… especially his sketches.

After watching sketches of Frank Gehry, I realised how his workspace was like a playground. Full of materials, sketches, papers all around, models to mess with. It wasn't meant to make you sit behind a desk but rather made you feel like experimenting and test new ideas quickly.

IDEO, the design firm, encourages open spaces, movable whiteboards, and materials accessible all the time. IDEO’s offices had portable whiteboards on wheels, enabling teams to brainstorm anywhere. A movable workspace! How cool is that?

Yves Béhar from Fuseproject who designed for Yale, August, Coway, Tile, Jawbone and many more designed his studio to nurture innovation, much like Frank Gehry. His workspace is a mix of screens, physical models, and natural light!

For my personal workspace, I took a lot of inspiration from Stephen Wolfram's (creator of Mathematica, Wolfram Alpha and Wolfram language) productive desk setup. Here's some documentation on how we went about designing Urban Company's Bengaluru office.

Additionally, these books I referred to (mostly excerpts & videos):

I don't think of workspaces as just places for work — it’s where ideas are born.

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#44: Design solves. Art stays.

A chef's first job is to feed someone. The customer comes and eats the food served. Over time, the chef would keep practicing preparing dishes to recall a childhood memory perhaps. May be how a drumstick curry tasted on a rainy afternoon. The moment is so valuable that they'd want to share it with a guest and welcome them to join them on that rainy afternoon. That's self-expression of that chef. The moment the chef stops feeding and starts sharing is when design ends and art begins. That's where the best cooking lives too!

A designer building an appliance with a light‑glow feature to indicate a function might simply use an LED strip with a warm colour temperature to get the job done. But the designer may also want to express the feeling of warmth, homeliness, and safety they remember from being a child at home at 6 p.m. They want users to feel that same way when they buy the appliance for their own homes.

History remembers the Eames chair, the Braun T3, Leicas, the original Mac, and the list goes on. They are art pieces. Nobody remembers the 'ergonomic home office chair' that topped usability testing in the year XXXX. History is a great filter. It has always preserved objects that make you feel something and discarded the ones with only functions.

Design solves a problem. Art is self-expression. Art is what history will remember. It comes from living with enough texture of experiences that it eventually bleeds into the work you're doing. Live a life worth designing from.

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#43: You were trained to be derivative. Instead, imagine more.

When you start working on a piece that requires designing, it's only natural that we 'research.' It's not always the right decision. What most designers are educated in is research or benchmarking that trains you to arrive at what already exists. In other words, it's derivative work. They keep gravitating towards those methodologies. And derivative work is safe because it's defensible - you have all the data, after all! Original thinking will naturally feel risky because you'll be the only one holding it.

It's important that you hold a point of view. It's a muscle you build. It's like building grip strength with pull-ups.

I have many examples of this. To name a few, there's Teenage Engineering who make extremely opinionated products. Folks I know who own a TE product don't remember signing up for a TE user survey or having a preference for what kind of keyboard they'd have liked to own. Dyson's latest air purifier is a decor object. That design wouldn't have come from benchmarking other air purifiers. It's probably cross-domain imagination.

Learn to imagine. Ban yourself from looking anything up on Pinterest until after you've sketched 10 directions. See what you instinctively knew vs. what you borrowed. Design what the object could look like if its obvious assumption is no longer true - like one generation forward version. Question and learn the why and how of objects. Why this particular shade of grey? How one arrived at this particular shape of stapler or door handle?

Doing activities like these regularly will feel unnatural to folks who default to what's been taught to them. It'll feel incomplete, uncomfortable at first. That's the point. Train anyway. Build opinions and, more importantly, do the hard work required to build them.

Remember this. There are thousands of people who were trained in school to follow a certain set of things, just like you were. Yet, as a whole, we haven’t produced that many great products. There must be a pretty good reason for that.

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#42: Styling vs. designing

The Braun SK-4 phonograph from 1956 did something that sounds obvious now but was radical then: they stopped treating consumer electronics like furniture.

Stereo consoles at the time were heavy wooden cabinets that mimicked domestic furniture and happened to play music. Big gold buttons, orange-peel textured front panels with ornate housings. They were designed to look expensive and blend into traditional living rooms. Retro indeed.

Gugelot and Rams approached it differently. They saw it as a sound machine and designed it accordingly. They replaced the wooden housing with metal and plastic because wood muffled the sound. They restructured the whole unit along a horizontal axis based on technical function. They also stripped out the decorative elements entirely moving to neutral grey and white without luxury accessories.
The press called it "Snow White's coffin" because of the transparent plastic top. It looked nothing like what people expected a radio to be.

The industry then was trying to 'style' the product by dressing up existing technology to fit in homes. Rams 'designed' it to take a form that the technology actually needed. The SK-4 became the standard for Braun's approach and influenced consumer electronics design for decades.

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#41: AI slop

I've started recognising AI writing. They all sound the same no matter who's writing them. They are fairly structured. I’ve been reading for decades. Books, essays, old blogs from RSS days when people wrote badly but honestly. Everyone had what you'd call rough edges in their writing. Now I open LinkedIn and Medium and Substack and it’s like the same person learned to write and decided to speak through all of us. The writing, articulation, voice, perspectives doesn't evolve with time anymore. Topics change but the core craft of expression remains the same now.

Sometimes what gives it away isn’t grammar or em-dashes. It's lack of deep opinion, lack of a concrete point or even how the writing sounds in your head. This AI slop is everywhere now and even in performance reviews folks write before their appraisal cycle.

Folks who are fragmented and struggling on Slack write well articulated long and descriptive versions of their work for performance reviews. Everyone suddenly upgraded in writing and penmanship.

Technology isn't the problem, of course. Maybe we stopped valuing substance and voice as long as it's something acceptable. In that chase, we're making everyone sound identical.

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#40: Vision & ritual board 2026

Rituals are great. Once the things that I feel like doing become more frequent in a given week, they start becoming rituals. Almost like brushing your teeth. I've never created a vision board in the past. Sure there were rough goals in my head for the year ahead but never printed out on a pegboard above my home desk.

This time, I wanted to focus a lot on a few things I wanted to do and keep as a constant reminder and some more that I wanted to bake into my day-to-day more frequently. Constant reminders like going to a distant place with my wife on a long drive. Rituals like using my iPad mini specifically for writing these short notes on Feed, sketching, and using Garage Band to make music.

On a separate note, I've found an all new way to use Instagram. I open it probably for 20ish minutes to consume inspiration and bookmark a lot of music & drum tutorial reels along with some inspiration stuff and occasionally send memes. However, I'm converting into my Flickr. I upload photos I want to keep or remember and delete them from my phone gallery. That way whenever I want to go down the memory lane or show someone something, I go to my Instagram than the dump yard ocean of phone gallery.

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#39: Dumb smart app of the future

My air conditioner is smart. Which means instead of just turning it on, I need an app. The app needs an account. The account needs verification. The verification email goes to an address I haven't checked since 2019. By the time I'm logged in, I could've just walked over and pressed the button. The app sends me notifications. "Your room has reached 23 degrees." I know. I'm sitting in the room. I can feel degrees. The refrigerator also has an app. It takes pictures of what's inside so I can check remotely. Except the camera angle is weird and half the shelves are blocked and I still have to open the door to see if I have eggs. The app tells me my vegetables are expiring. I know this because I put them there three weeks ago and forgot about them, which is a problem the app hasn't solved. It's just made me feel worse about it digitally. The fan in my bedroom connects to my phone via Bluetooth. Sometimes. Other times it just blinks at me angrily until I restart everything including my will to live. There are five speed settings accessible through the app, which is slower than just having a dial I could turn with my actual hand. But we don't do that anymore. We don't use our hands. We use apps that crash, require updates, and occasionally just decide they're done communicating with the device that's three feet away. I've got nine apps to control appliances that used to have switches. Each app works differently. Each has different login requirements. Each promises convenience while delivering the opposite. Yesterday I tried to turn on the fan. The app said "device not found." The fan was running. I could see it. The fan knew it existed. The app disagreed.

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#38: Instructions for living

You've read seven books about productivity. Maybe twelve. You know the Pomodoro Technique, time blocking, deep work, atomic habits. You've highlighted passages. You've told yourself "this one is different." And yet this morning you spent forty-five minutes scrolling instead of doing the one thing you actually needed to do. Because reading about productivity is its own form of procrastination, seductive as hell because it feels like progress. You're learning! Improving! One book away from having your life together. Except you're not. Reading about doing things and actually doing things are separated by a chasm so wide you could fit all your good intentions in there and still have room for everyone's New Year's resolutions and expired gym memberships. You read about minimalism while your closet overflows. You read about better habits while eating cereal for dinner three nights running. You know what you should do. You've known for years. The information isn't the problem. You don't need more information. You need less. But implementation is hard and boring and doesn't give you that dopamine hit of "aha, THIS is the answer!" Implementation is just you, alone, doing the thing, with no revelation, no YouTube productivity guru promising transformation. So you buy another book. Another system. Another app. Another framework that'll definitely work this time. And maybe it would. If you actually did it instead of reading about doing it better. Here's what nobody puts in the books: the gap between knowing and doing isn't an information gap. It's a courage gap. No amount of reading builds that bridge. You have to walk across it. Badly. Awkwardly. So here are your instructions: Close the book. Pick one thing. The thing you've been avoiding. Do it badly. Do it scared. Do it for ten minutes. Don't read about it. Don't optimise it. Just do it, and let it be imperfect. Tomorrow, do it again. That's it.

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#37: Writing for yourself vs. writing for others

I've been writing this thing for 30 minutes. Deleted it twice. Started over four times. And the whole time there's this voice in my head asking "who's this for?" If it's for me, I can say anything. When I write for myself, I can say anything. The weird dream about the talking refrigerator. Why pigeons are just flying rats. Nobody's grading it. Nobody's expecting profundity or insight or a thesis statement. It just flows. Stream of consciousness, no filter, probably terrible but it's mine. I'm not trying to be interesting or funny, or relatable. I'm just thinking out loud with a keyboard. And that's when the good stuff happens. The honest stuff. The thing that makes you go "oh, I thought I was the only one who felt that way." But then I start thinking about craft. About structure. About whether this is even worth reading. And the second I do that, everything halts. Because now I'm performing. Now I'm wondering if I have a point, if I'm getting to it fast enough, if anyone cares about my sandwich theory. The act of considering an audience kills the thing that makes it worth reading in the first place. So I've decided something. I'm writing this for me. Just me. If you happen to be reading it, that's between you and whatever algorithm or impulse brought you here. But I'm not writing TO you. I'm writing NEAR you. Like someone talking to themselves on the subway. You can listen if you want. Or not. Either way, I'm saying the thing about the pigeons. They really are just rats with wings. Anyway, I think I'm done now. Or maybe I'm just tired of thinking about whether I'm done. Same thing, probably.

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#36: Library of good intentions

There are two hundred plus unread books on my shelf. I know because I counted them a few months ago to keep a directory on my website instead of reading any of them. I bought most of them because I genuinely intended to read them. Past tense but intended. Some I bought because a lot of folks on YouTube said I had to read them. Some because the cover looked smart and I wanted to be the kind of person who reads books with covers like that. A few because I was in the bookstore and buying books feels like self-improvement without actually having to improve yourself. It's like joining a gym. The membership makes you feel healthy. Actually going is optional. Here's what I tell myself: I'll read them eventually. When things slow down. When I have time. When I finish the book I'm currently not reading. Still, I keep buying new ones. Last week I bought two more. I walked past these unread books to make room for them. I don't borrow because I make my books dirty and borrowing a book has a deadline and my relationship with reading is apparently allergic to external pressure. Because ownership feels like progress even when the books just sit there judging me. The bookshelf is now less a library and more a monument to who I wish I was. Which is fine. We all need monuments.

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#35: Draft angles

So you design this machine made of plastic, right? Looks beautiful in CAD. Perfect curves, clean lines, everything snaps together like LEGO. Then you start adding the stuff that actually has to go inside. The PCB needs mounting bosses. Okay, add four posts. Wait, the battery sits there, move two posts. Now the second PCB has nowhere to go. Fine, cut a grill, but not too many holes or the plastic gets weak. Oh, and we also want the logo backlit, so now you need a light guide, which means a cavity in the tool, which means a slide, which means money. And don't forget the screws. Six screws holding the two halves together, but they can't go just anywhere because there's a touch PCB ribbon cable running right where you wanted screw boss number three, so you move it, but now the snap fits aren't balanced and one corner feels mushy when you press it. "Can we make this edge sharper and straighter?" No. "Why not?" Because injection moulding, because draft angles, because we live in a physical universe with physical constraints. Then there's the IML film that's supposed to sit flush but keeps getting undulated surfaces during lamination at the edges, and the internal chassis that was supposed to be a perfectly moulded part but got A-surface sink marks which is not acceptable. The PCB and IML needs modification now because screwing will leave air pocket, which makes the touchscreen registration drift, which means recalibration, which means firmware changes, which means another meeting. By the time you're done you've got an assembly with forty-seven components and if even one screw boss cracks during drop testing the whole thing has to be redesigned. My innocent relative asks what I do for a living. I tell him I make things that fit together. He says "like puzzles?" Sure. Except the pieces keep changing shape and everyone has opinions about what the picture should look like and also it has to cost hundreds of bucks less than last year.

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#34: Toyota slow Toyota fast

Started reading The machine that changed the world on Toyota’s lean manufacturing. Toyota's advantage wasn’t speed in the way we usually think about it. Today, we do things like moving people faster, shouting louder, or squeezing more hours out of the day.

On the other hand, what Toyota did looked slower on the surface. They did smaller batches with more stops and checks. They did those to stop problems move forward. Western factories treated defects like a cleanup task. Build first, fix later. Sort of like what we do today.

Toyota treated defects like poison. If something went wrong, the line stopped. That sounds extreme until you realise what it prevents. When defects travel, they compound. Toyota’s insight was simple: stopping early is cheaper than fixing late. And more importantly, stopping teaches the system where it’s broken. This flips the usual logic that we inherited from the West. Instead of rewarding uninterrupted production, they rewarded uninterrupted correctness. It’s uncomfortable because it forces problems into the open. Most organisations would rather hide them until the end.

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#33: Start at the epicentre

When you start anything new, forces pull you in multiple directions. There's stuff you could do, stuff you want to do, and stuff you have to do. The stuff you have to do is where you should begin. Everything else is distraction disguised as preparation. If you're launching a power drill, you could obsess about packaging design, warranty card formatting, instruction manual translations, branded carrying cases. But the first thing requiring attention is whether the drill actually drills holes cleanly and reliably. That's the epicentre. Everything else is secondary.

Ask "If I took this away, would what I'm selling still exist?" A power drill without fancy packaging is still a power drill. Some customers won't like it, but the core offering remains intact. A power drill that doesn't drill holes properly isn't a tool. So figure out what can't be removed. If you can continue without something, it's not the epicentre. When you find it, you'll know instantly. Then focus all energy on making that foundation exceptional. Everything else you build depends on it.

The distractions happen because peripheral decisions feel productive and are less scary than tackling the central problem. Designing premium packaging is easier than engineering a clutch that won't burn out. Choosing between matte black or brushed steel finishes is more comfortable than running ten thousand cycle tests to verify durability. But those activities are procrastination giving you a false sense of product development.

Find your epicentre. Make it great. Everything else is just accessories that can be added incrementally once the foundation proves solid.

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#32: Build your thing

The easiest way to build something good is to build something you actually need. Not something you think other people might want. Not something a market study suggests could work. Something that solves a problem you're experiencing right now, today, that's annoying you enough to fix it.

When you're solving your own problem, the light switches on. You know immediately if something works because you're the user. James Dyson was vacuuming his own house when he noticed his bag vacuum kept losing suction. Dust clogged the bag pores. Real problem, experienced firsthand. He invented the bagless cyclonic vacuum because he needed it.

I bought Vic Firth drumsticks for the first time in 2018. They were amazing. Vic Firth played timpani for the Boston Symphony and couldn't find drumsticks that worked properly, so he started making them in his basement. Eventually he noticed his homemade sticks had different pitches when dropped. That led him to match pairs by moisture, weight, density, and pitch. "The perfect pair" became his product tagline. His company now makes 85,000 drumsticks daily with 62% market share. Bill Bowerman coached track and wanted lighter running shoes, so he poured rubber into his waffle iron. That became Nike's waffle sole. These were people fixing their own immediate problems and discovering massive markets of people with identical needs.

The deeper benefit is you fall in love with what you're making. You understand the problem intimately. You know why the solution matters. There's no substitute for that emotional connection when you're grinding through year three of building a business. When you build what you need, you're also the quality control. You can assess immediately whether something's good or garbage because you're living with it. Build for yourself first, and the passion problem solves itself. You're serving an audience of one who you understand completely—you.

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#31: Expensive guessing

Business schools and investors love plans. Five-year projections. Market analysis. Revenue forecasts broken down by quarter. Strategic roadmaps with color-coded milestones. It all looks professional in a binder. It feels like control. That's the problem—it's feelings, not reality. Unless you're psychic, long-term business planning is creative fiction pretending to be science.

You can't predict the factors that actually matter. A competitor launches something that changes customer expectations overnight. Economic conditions shift. A pandemic happens. A technology you depend on gets deprecated. Your best employee quits. Your worst employee has a breakthrough idea. Tariffs, regulations, viral trends, supply chain disruptions—none of this appears in your plan because you couldn't have known. The plan sits in your drawer looking official while the world moves in directions you never charted.

What's worse: plans become mental prisons. You wrote in January that you'd launch feature X in June, so you march toward June even though you learned in March that customers actually need feature Y. The plan said so. You committed to stakeholders. Changing course feels like failure. This is backward—the most information you have about anything is while you're actually doing it, not six months before you started. Yet we make our biggest decisions at the point of maximum ignorance, then treat those guesses as gospel.

Decide what you're doing this week, not this year. Figure out the next most important thing and do that. Plans are just guesses wearing a suit.

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#30: Stay small

When someone asks "how big is your company?" they're not looking for a small answer. Say you have a hundred employees and you get "Wow, impressive!" Say you have five people and you get "Oh... that's nice" with a patronising smile. We've coded bigness into success. Growth equals winning. Expansion equals ambition. But nobody ever asks the follow-up: why?

Harvard doesn't open campuses in every city to prove it's a great university. A Michelin-starred restaurant with twelve seats isn't trying to become McDonald's. We don't measure excellence in education or food by scale, yet we automatically apply this metric to business. Maybe your company's perfect size is seven people. Maybe it's just you and a laptop in a coffee shop building a tool that ten thousand people love. Scale and quality have zero correlation.

The irony gets deeper. Small businesses dream of being big. Big businesses spend millions on "agility consultants" trying to recapture speed, flexibility to pivot in an afternoon, and direct customer contacts small companies have naturally.

Weight comes in forms beyond headcount. It's locked-in office leases. It's IT infrastructure you're committed to for three years. It's furniture, HR processes, compliance meetings, expense policies. Each thing you add creates gravitational pull. You can't move as easily. The real trap: once you scale up, shrinking means layoffs, damaged morale, restructuring chaos. Stay small deliberately, and you keep your options open.

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#29: Success teaches better than failure

The startup world has turned failure into performance art. Everyone's got a failure story at networking events. Podcasts celebrate "lessons from my failed startup." Conference talks open with "I failed three times before this worked." We've built an entire mythology around failing fast, failing often, failing forward. It's utter nonsense that misses the actual mechanics of learning.

When you fail at something, you get one data point: that specific approach didn't work. You don't know if it was timing, execution, market fit, messaging, or pure bad luck. You're stuck reverse-engineering what went wrong, which is mostly guesswork dressed up as introspection. Meanwhile, you still have no idea what to do next. Failure just proves you showed up.

Success works completely differently. When something succeeds, you see the whole system. You know the sequence: we did X, then Y happened, then Z fell into place. You can map cause and effect. More importantly, you can repeat it and improve it.

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#28: The real world is just an excuse

The phrase "that would never work in the real world" gets thrown around constantly. The real world, as these people describe it, is a depressing graveyard where anything new or unfamiliar loses by default. Only what already exists wins, even when those things are broken and inefficient.

People using "the real world" as a reason are pessimists trying to protect their own worldview. They expect new concepts to fail because they themselves are afraid. Worse, they actively drag others down. When you show up hopeful and ambitious, they weaponise "the real world" to convince you that your ideas are impossible, that you're wasting time.

37signals (the company behind Rework) proves this thinking is garbage. According to "real world" logic, their company shouldn't exist. You can't have employees spread across eight cities on two continents who barely see each other. You can't attract millions of customers without advertising budgets. You can't share your recipes and secrets openly and still beat competition. But they did all of it. They stayed profitable through recessions and bubble bursts while everyone else was following "real world" playbooks.

The real world isn't actually a place. It's an excuse. It's a justification people use for not trying. It has zero to do with you or your capabilities. When someone says something won't work in the real world, what they're really saying is "I'm scared to try this myself, and I need you to be scared too." Don't breathe it in. Their limitations aren't your limitations. Their failures aren't your failures. Build your own reality instead.

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#27: Walking in public

All of us, pedestrians, in our day-to-day lives are doing a cooperative dance whenever we are walking. We are dancing without even knowing we are dancing.

We don’t bump into each other. We have a weird (however, explainable) understanding while walking. While walking, we sense the space around us. These are objects like trees, stones on the walkway, a planter, a staircase, sudden steps, puddle, sand. These are also, and more importantly, people who are around us either walking or standing by the road-side shop or a tobacco shop, juice shop and the likes.

We naturally align to the rhythm of the group pace, we naturally avoid bumping into each other, we subconsciously are looking at each other in different ways.

Sometimes, it’s the body language, a peripheral vision capture when you see someone speeding up towards you or away from you, the speed of the person in front of you, the sound of the racing footsteps coming from behind, the increasing volume of people talking, the sound of the cars and how it might lead some walkers to change their ongoing rhythm.

There’s another interesting thing. People who are either on phone help up against their ear or with earphones on. I’m like that sometimes. Whenever I go for an hour long plus walks alone, I prefer either talking to my parents a bit followed by a podcast.

I miss out on all the signals that keep the natural rhythm of walking with a crowd. I don’t get the ambient sound or don’t pay any attention to them. I don’t hear footsteps, or any sound coming from any other sources.

I’m mostly registering visual cues without realising. I am focusing a lot more to focus on what I’m listening to than what’s around me. Only the absolute unique or absurd thing catches my eye. Most others get ignored.

We were never taught about these. We don’t even know we know this cooperative dance.

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#26: Vanishing footpaths

Footpaths are vanishing. Koramangala 3rd & 4th block are considered among the best residential areas. We’ve been living here for years now. The 80-feet road is our neighbour.

Last night, when I stepped out for a quick walk, I had one new realisation and one hard truth staring back at me. I started from Wipro Park Signal to Sony Signal, sticking to one side of the footpath and back.

There was barely any space to walk. Piles of mud, construction materials, concrete columns, broken drain covers, rusted TMT rods protruding everywhere, leftover garbage from homes and restaurants—clogging every inch. I had to walk on the main road because the footpath simply didn’t exist. But the road wasn’t any better—one lane was unofficially reserved for private vehicles, cabs, and delivery fleet parking.

On my way back, I took 67 photos capturing the sorry state of the footpath; just between Imagine Store on 80-Feet Road and Wipro Park Signal. What was once one of the most convenient residential areas in this part of the city is now a neglected dump yard.

Over the years, Nandini would often call out the poor state of infrastructure while we walked or drove. But last night, it became unavoidable for me.

This road is also lively, packed with pubs. As I passed a few, the music was loud, people were enjoying themselves both inside and those waiting to get in. The noise, the dressed-up crowd—it all had an effect on me.

I calmed down. I slowed down.

Knowing I was out for a simple post-dinner walk, that once I got home, I’d read a few pages of a book and go to sleep while the world around me was still buzzing with music and nightlife… brought me joy.

I felt happy that I no longer needed to be part of that. I didn’t feel left out. I felt energised just in a different way. Physically, the party crowd slows you down, the red light slows you down, the broken footpath slows you down. These are all part of the neighbourhood, and they always will be.

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#25: Lunch box

Lunch tiffin boxes have more value that we give them credit for. Both the lunch box and ones who prepare it for us.

Today as I was heading towards our factory, I noticed a lot of folks heading towards their work on motorcycles. Of course that's an usual sight especially during peak office hours.

However, couple of things become prominent when you observe it from far. Everyone who carry the lunch box don't think about food for the first few hours because somewhere they know it's there.

When they are riding bikes, they are more protective of the lunch carry cases hanging from the bike handle, or their sleeves than the backpack. Without realising.

Without explicitly realising, one appreciates their other half, parents, cook who made sure that food is packed and we don't go hungry.

It's that unsaid comfort, unspotted protection while commuting, unrealised appreciation for the maker, and a little bit of 'taken for granted' that makes you think... lunch boxes are special!

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#24: Text in the world

Next time you're out for a walk, try to find blank views that don't have any text. We were in Indiranagar last night to buy a cabin trolley. More on that later. But I started feeling visually bombarded from looking at stores on either side of the road. Just in time, kitchen ministry to stones, heavy music in different shapes and fonts. Superdry, brooks brothers, alleviate in the same viewing window. Try going for a walk today and observe how every wall is almost filled with some text. It will become evident why some brands feel like screaming, trying too hard while a handful of text, identities will leave enough space around them. That's why I feel calmer when crossing a small bridge, an unattended lane, or even looking at trees. No text, no ads.

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#23: Koramangala's WIP

Koramangala has only become more horrible with broken footpath across the 80-feet road, roads that constantly keep car suspension in check, and year long repair and construction work.

As we keep walking through the lanes and roads of Koramangala, we've almost become blind to the broken pavements, concrete blocks that come on our walking path.

Subconsciously, our legs and eyes know which one to step on and how to manoeuvre through them. Some I know have been lying there for years. Some tiles on the footpath have started to slant.

And that concave shape it took over the years with lakh+ footsteps on them is understandable. Now, while we get upset with the city infrastructure, government and what not... we also get a bit of comfort that every component of the city is aging with us.

It's no longer the flat concrete surface. The grouting is no longer intact. Cracks have formed and now becoming home to grass. The unattended debris too, are getting old!

They will eventually dissolve and become another generation's construction.

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#22: Mall plants

While we were waiting for the elevator in a mall, I saw the kid of another waiting couple just excited and happily jumping around. He would just go around the waiting lobby to the plants, tap their leaves, giggle, and come back. That's the first time after a long time I noticed the plants in a mall closely. The kid would tap on the leaves as he was patting them like a pet. Almost as if he was inviting them to be friends. Everytime he tapped the leaves, he would laugh and come back to his parents to show his excitement. I also noticed the plants were watered well. The little guy made me observe something that I normally won't.

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#21: Hold hands

Nandini and I go for hour long walks a few times every week. We have covered all parts of Koramangala in the last four years and still find something new everytime we step out. A dance studio, an astrologer, a new construction site, interiors of a beautiful house and such. We hold hands and walk. I realised that my palm is actually her steering wheel, brake, accelerator and nudge tool. I'll grab her palm tight if I need her to slow down. Double tap and and slight pull to indicate her to move fast to cross a lane. Grab it string off I want her to look down and stop suddenly for a pothole, rock, or puddle. Just tap a few times fast if I want her to look at something. And maybe a few hundreds of combination gestures and feedback to just navigate around our locality. All of this is without ever rehearsing. Of course. It's just naturally built in and communicated while we keep talking about days, plans and things to do. Hold hands.

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#20: Micro-adjustments

I spent an hour today rearranging the same room I’ve rearranged a hundred times. Moved the study table by a few inches, made space for a future 3D printer, bought transparent shelves to display the tiny die-cast cars I’ve been hoarding since 2015. It’s funny that every time I “organise,” I tell myself it’s for efficiency, but it’s probably just a more respectable form of procrastination.

Builders justify tinkering as progress. Designers disguise control issues as layout experiments. Updated my website too. Fixed a sentence, uploaded a few thoughts I’ll likely rewrite again next week. My library page finally feels current, which means it’ll bother me again in two days. Tonight, I’ll go for a walk with my wife. We haven’t gone in weeks. It’ll probably be nice. Fresh air, actual movement, the illusion of stepping away. But even while walking, I’ll be adjusting something in my head like the next shelf, the next line, the next small fix pretending to be purpose. The body gets rest; the brain keeps rearranging furniture.

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#19: The joy of low stakes

This year I finished Productober. Probably the first time ever. That's 30 days of sketching product ideas, one every day. Just the joy of making something because it existed in my head and wanted out.

It reminded me how much I love low-stakes work. When no one’s watching, judgment disappears. You just play. There’s something beautiful about creating for no reason other than curiosity without the goal of a pitch deck waiting, or a part review next day. Just you, the pencil, and the small satisfaction of turning an idea into form.

The world doesn’t reward that kind of work anymore. It won't given it doesn't produce any value in absolute terms. It's fair. But you should value that kind of work. Every sketch wasn’t good. Some were half-thoughts created in rush. Some I’d redo differently now. But I finished. And that’s what mattered on 30th October really. Showing up without chasing outcomes. It’s funny how low-stakes work can give you back your high-stakes energy. It clears the creative rust. Reminds you what it felt like to make before everything needed justification.

Maybe that’s why I still draw some more after work. It’s the only space left where I don’t owe anyone an explanation.

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#18: Gifting

I love giving people things. Thoughtful ones. A book that changed me. A pen that writes a certain way. A small object that says, “You mattered enough for me to notice this.”

I don’t give for birthdays. I'm not a birthday celebrating person. Never have. I give when I see something that instantly reminds me of a person. Sometimes it’s a friend across the world who’ll get a random parcel three weeks late. Sometimes it’s a teammate who quietly did brilliant work no one praised loudly enough. And mostly to my wife, because honestly, watching her smile when she unwraps something is addictive.

But gifting, for me, isn’t about generosity. It’s about observation. I pay attention. I watch what excites you, what annoys you, what you reach for without thinking. I remember small things you said three months ago. Then one day, you get something that makes sense in a way only you and I understand. That’s the joy. That’s the art.

Good gifting takes homework. It requires tuning into another person’s frequency long enough to understand their taste and what they’ll feel seen by.

When people say “it’s the thought that counts,” they forget that thoughts require time. Care is expensive. You can’t fake it. You can’t mass-produce it. That’s why truly personalised gifts hit different. They come from noticing details no one else can.

Every gift I’ve given has been a small message that says: I care enough to study you.

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#17: Attention span

Some days I don’t even know what I worked on. Yes, still. Even after being in the profession for 16 years. I just know I worked continuously, reactively, and endlessly. Every meeting begins with, “Let’s quickly align,” and ends with, “Let’s circle back.” I want to sit, think, and go deep into one thing but my day is a jigsaw of partial thoughts.

I miss what deep work used to feel like. That strange, immersive quiet when time disappears and the problem becomes a place you live in. But that kind of focus needs protection. And protection takes privilege. It takes saying no, rescheduling, delaying, disappointing someone’s expectation of “speed.” That’s the irony: the same culture that demands innovation denies the conditions that make it possible.

There’s this absurd belief that moving fast is the same as getting somewhere. But all we’re really doing is shifting tabs and calling it progress. Everyone’s tired but no one’s allowed to stop. We glorify being stretched thin as if exhaustion is proof of relevance.

I can’t read long essays anymore without noticing the urge to check something else halfway through. Even while reading this paragraph, maybe you’ve already thought of your next task. That’s how fractured we’ve become.

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#16: Work desk

Your desk says a lot about who you are when nobody’s watching. Mine is a flat wooden standing desk that’s slowly become an ecosystem. There are 6 plants around the monitor creating a pseudo boundary around my desk. I like the subtle shadows they cast. There’s a small stack of index cards on the top right corner of my desk mat. Four pens that are too nice to lend, and a set of charging cables which are always tangled somehow, no matter how many times I try to fix it.

This is my space at work. I clear it before work, rearrange it when I feel overwhelmed, sit at it when I need to remember that I still have agency over something.

Meetings, brainstorms, collaborations are all great in theory. But every builder knows the real work happens in the minutes no one’s watching. Clear thinking happens between those calls. That’s what I protect. Which is why I’m seriously considering buying over-ear headphones. Think of it as a visual shield. A “please don’t” for anyone approaching. I hate over-ear headphones. They’re bulky, sweaty, impractical. But they signal 'don't disturb me.'

Over time, I’ve realised the desk is less about productivity and more about peace. It’s the one space where I decide what enters mentally and physically. It’s where I put things that make me feel anchored: the old Seaboard keyboard from last December, a small ceramic tray that holds my watch and AirPods, a notebook that still feels heavier with 100s of cut-outs.

Maybe that’s all adulthood really is. Trying to carve out a few square feet of control in a life that’s mostly out of it.

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#15: Scarcity

I heard chef Ranveer Brar say something on the TRS podcast that hit me. He spoke about the Nordics. He admired how those countries embrace scarcity. They have short days, long winters, limited ingredients for food and somehow still rank among the happiest places on Earth. Their happiness comes from less done well.

Fewer choices. Simpler meals. Slower rhythms. More presence. He connected it to cooking: when you don’t have 20 spices, you get creative with 3. You focus more. You taste better. Scarcity purifies intent.

He said, “People there feel cleaner.” Cleaner in thought. In emotion. In rhythm. Less storage. Less greed. Fewer distractions. More joy.

I've felt that too. Earlier this year when I did a 10-days stay in Sikkim. Cold town. For people living there, food took time, and days end early. Where there's an elevated sense of survival that quietly teaches you how to live. My food cravings disappeared, I'd stand still after morning workout and gaze at the Kanchenjunga peak for 30-40 straight minutes without even touching my phone. I didn't binge-watch on Netflix, mind was still. Mountains ground you. The silence around you is total silence. I didn't need my bucket of desk accessories, gadgets around to survive. Only essentials mattered. The people there designed their lives around what was available or not available.

But the moment I came back, abundance returned. Noise, notifications, tabs, groceries, plans.

Conditions shape consciousness. We think the opposite of poverty is wealth. Maybe the real opposite is clarity. When you honour your limits, life becomes richer. What's available is 'just enough,' and that's sufficient. We descend into plenty and then greed begins; greed breeds “more,” more breeds “worry,” and worry erodes joy. 

The same sun, air, water, and people exist everywhere; what changes is our “niyat” (intent). With clean intent, little feels like everything; with anxious abundance, everything can feel like nothing.

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#14: Brushing at night

For years I thought it was just toothpaste, brush, spit, done. Then my dentist in Kolkata said with Sensodyne you’re supposed to rub it in with your finger for a minute and keep it for five minutes before brushing. Five minutes. Like a weird dental marinade. I started doing it. And I swear I can feel the difference.

The other trick I’ve learned is that brushing kills cravings. Once I brush, the day is over. No burnt basque cheesecake, which is amazeball max! So now I brush right after my last meal. Here I am, newly obsessed with the ritual of brushing like I invented it. Maybe that’s adulthood. Relearning instructions you ignored as a kid, then pretending you discovered them yourself.

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#13: Instagram feed

Everyone posts stories now. Stories are quick. Stories disappear. Which is perfect, because so do our attention spans. Feeds were supposed to be where friends connected. You posted something. They liked it. They left a comment. You felt seen. Now feeds are graveyards. Scroll long enough and you find a post from someone you actually know, buried under reels, ads, and “suggested” strangers selling you tote bags.

So I’ve started liking feed posts again. Actually commenting. Pretending it’s still 2014 when posting something meant you wanted your friends to see it, not an algorithm. It feels outdated. But at least it feels human.

Feeds demand effort. Stories demand nothing. And nothing always wins. Still, I’ll keep trying. I’ll reply to feed posts. I’ll type full sentences. I’ll resist the fire emoji. I’ll act like it matters. And when no one notices, I’ll probably post about it on my story.

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#12: The last 5%

Nobody talks about how exhausting the last 5% is. The final screws, that one .2mm gap, the edits, the updates that nobody asked for. You can build 95% of something and it still feels like progress. But the last 5%? It’s pure bureaucracy disguised as craftsmanship. The funny part is, most people will never notice the difference between 95% and 100%. Except you. You’ll notice it forever. Which is why you’ll do it anyway. Because you can’t not.

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#11: Ordinary

Somewhere along the way, “ordinary” became the worst insult. It’s why people keep starting podcasts. Why everyone buys the same phone in a different colour. Why every Instagram bio is trying to sound like an accidental philosopher. We’re so afraid of being regular that we’ve made “unique” the new uniform. And in chasing that, we’ve become the most ordinary generation in history. We all want to stand out. Which means nobody does.

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#10: The myth of 'balance'

We keep saying we want balance. Work-life balance. Sleep-screen balance. But balance is fake. Nobody actually wants equal halves of anything. Balance just means you’re failing to commit, politely. Real life is tilting too far into something until it tips you over. Falling asleep at your desk. Eating breakfast at 3 PM. Loving someone too much until it hurts. Building something until you’re broke. Balance is what the productivity gurus sell you so you buy another app to track how unbalanced you are. The truth is, obsession gets things made. Balance gets you yoga pants.

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#9: My online versions

There’s a version of me on LinkedIn that sounds like a TED talk. There’s another one on Instagram that looks like I go outside more than I actually do. Twitter me is opinionated, but only in 280 characters, because apparently that’s all the conviction I’ve got. Facebook me still has photos from college parties where I look suspiciously happier than I remember being. And somewhere, buried under bad search results, is probably still my Orkut profile. And then there’s the website version of me which is neat, polished, written in a voice I wish I always had. None of them are fake. But none of them are me. They’re snapshots. Yet they all live on, collecting likes from strangers who think they’re up to date. Sometimes I wonder if I should delete it all. Start fresh. But then again, at least the versions, broken as they are, give me cover. They’re decoys. You want to know me? Pick whichever one fits the story you already believe. It’ll probably be close enough.

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#8: Meetings

Essentially, a gathering of more than 1 person. Some meetings are pointless. Just people showing up without anything to offer; or worse, without knowing why they’re there. You’ve got someone driving it who doesn’t actually want conflict, just confirmation. Someone shares a doc they should’ve shared yesterday. Someone else adds a comment that sounds smart but moves nothing. You wonder why this couldn’t be async. Meanwhile, the person running it wonders why no one’s participating. They think you’re unprepared. You think they’re unprepared. Everyone thinks the meeting could’ve been better, but no one says it out loud. Because it’s easier to let the calendar invite stay broken than fix how we talk. Good meetings are not for updates. That’s what Slack is for. It’s not alignment. That’s what shared docs are for. A good meeting needs to be worth gathering. Most aren’t. No one’s willing to ask: what are we really here to do? And who’s responsible if it doesn’t happen?

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#7: Stoicism

It’s not journaling. It’s deleting a Slack message before sending it. It’s choosing not to defend yourself in a meeting when you know it won’t matter a week from now. It’s making coffee instead of replying to a passive-aggressive message. It’s holding your face still when something breaks, even though you’ve already played out five failure paths in your head. It’s showing up calm when your brain isn’t. It’s not because you don’t feel things. You feel everything. You’ve just learned not everything needs to be expressed.

It’s also in the personal stuff. Like saying no to drama from friends without needing to explain. Letting silence sit in a room without trying to patch it with a random thing that pops in your head . Choosing not to escalate a fight when you know it’s just about being tired. Not replying to a text just to prove a point. Letting someone misunderstand you. Letting someone think they’re right. It’s watching your parents repeat the same outdated advice and still thanking them. It’s knowing your partner’s having a bad day and not asking them to be okay for your sake. Dropping the sarcasm.

It’s a filter. Between what you feel and what you do. You’re choosing. Not suppressing. Repeatedly.

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#6: The safest bet

People can think long term. Some choose not to. They’re short-term because long-term means risk. Means ambiguity. Means committing to something that might make you look wrong for a while. And some people can’t afford to look wrong. Not even for a day. Not after spending years crafting an image of certainty. So they build in sprints. Announce in hindsight. Only bet on outcomes that are already happening. You think they’re decisive. But they’re just following safety with extraordinary speed. It looks like momentum but is actually fear, neatly disguised as clarity. But it gets things done. Just nothing that lasts.

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#5: Walking alone

Walking alone isn’t silence as popularised. Your head gets louder. All the things you postponed thinking about come back persistently. I, sometimes, avoid what starts coming in the head when there’s no one else around. Walking with others is chatter. It doesn’t challenge anything. It just fills time. You don’t have to finish a thought. You just ride someone else’s.

When I walk alone, there’s nowhere to hide. Not physically, and definitely not mentally. I try to solve problems I don’t have to solve. I replay conversations that ended fine. I remember things I wish I’d said differently. I even start arguments with people who aren’t there. It’s not all bad. Sometimes, I hear myself clearly. I can tell when I’m lying to myself. But it never feels peaceful. It’s not calm. Calm is one of the reasons why I'd go for a walk to begin with. And that’s the point. I keep walking because I want to stop avoiding those loops or unfinished, unattended thoughts. I want to know what’s waiting when the obvious distractions fade.

Some days I get nothing but repetition. It feels like progress. I don’t try to make sense of it. I just keep walking. It’s the only time I’m not pretending I’m fine. I’m just there. In motion.

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#4. Feedback fatigue

Sometimes I want someone to tell me I wasn’t crazy. Not that the work was perfect. It never is. But just that it made sense. That the choices I made weren’t arbitrary. That the hours weren’t wasted. That the thing I saw in my head actually showed up, at least partially, on the screen or in the object or in the line of text.

But that’s not what feedback does. When you’ve spent weeks obsessing over pixels, or phrasing, or wiring diagrams, the last thing you want is someone pointing at the one thing you already knew wasn’t working. It’s not that they’re wrong. They’re usually right. But they’re also late. You’ve already been through this loop with yourself seventeen times. You’ve already tried the other option.

What you want now is relief. Not critique. Just someone to say: I see it. You’re not imagining it. It’s something. But of course, that’s not how teams work. That’s not how design works. That’s not how anything worth making works. So you smile. You nod. You write down the note. You say, “Good point.” Sometimes you even mean it. But inside, you shrink a little. Because you’re not sure how many more iterations you have in you.

You keep going. You want confirmation that you’re not crazy.

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#3. Things I don't tell my parents

There are things I don’t say to my parents. Not because they wouldn’t understand. But because I’m afraid they would.

I don’t talk about how tired I am, because then they’d worry. And I already carry enough worry for all of us. I don't want more. I don’t talk about money in any real sense like how much I make, how much I spend, how much I’m afraid of getting comfortable. I don’t talk about the kind of pressure that comes from building something that looks impressive from the outside but mostly feels like controlled chaos from the inside. I don’t talk about the nights I sleep badly. Or the days I wake up angry for no clear reason.

I tell them I’m fine. I tell them it’s all going well. And technically, it is. But not in the way they think. My mother sometimes asks if I’ve eaten. I always say yes. Even when I haven’t. She asks if I’m taking breaks. I say yes again. Even when I’m answering that question while replying to Slack on my other screen. My dad tells me the same things but in his 'dad' language of least number of words.

I’m just editing the version of myself they get to see. Because the full version wouldn’t land. Or it would land too hard. And then I’d have to take care of their reaction. So I don’t go there. I keep it at surface level. I share photos. Talk about the good things.

I think they know. Parents always know. But we all pretend. They ask nothing deeper. It works. Mostly.

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#2. Coffee mug & busy people

I’ve noticed I refill my mug more on days I feel behind. I’m not sure when it started. It’s not the caffeine. I don’t even finish the coffee half the time. It’s just something to hold. I’ll get up in the middle of a draft, microwave what’s left, stare at the wall while it heats. Sometimes I drink it, sometimes I don’t. Lately I don’t. But I still do the whole routine. It gives the day some shape. Like a loop I can keep repeating when I don’t know what else to do.

And I watch other people do it too. Especially the ones who always look busy. Always walking around with a mug in hand, even when it’s empty. There’s something about it. You don’t question someone holding a mug. You assume they’re mid-task and focused. Maybe not. I don’t know. It’s just a mug. But it’s always in my hand.

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#1. The 'after-this-week' lie

I have a habit of telling myself that after this week, things will settle. That once I get through these three meetings, close this one thread, approve this one design, reply to that one long message I’ve been ignoring, I’ll feel different. Like peace is just slightly backlogged.

But somehow, every time I “clear the deck,” 20 new tabs open in my head. Some of them are work. Some are not. I start wondering if I should switch phones. If I need a different desk chair for better back relief. If that friend I haven’t messaged in six months thinks I’m avoiding them. It all arrives at once, disguised as urgency.

I’ve started to realise that I’m just moving things to different surfaces. My brain, my body, my Notes app. They’re all cluttered, just differently labeled. Sometimes I fantasise about being the kind of person who lets things go. Who closes the laptop at 8PM and doesn’t think about product decisions while taking a walk. I even try it. For a day or two, I’ll walk slower, talk less, drink tea without watching a teardown video on the side.

But eventually the itch returns. The need to sort, solve, define, fix, optimise, improve. The idea that peace is something to be earned through completion. It’s ridiculous, of course.

The inbox never ends. The loop never closes. But I still fall for it. I say, “After this week.” I say it again the week after. And the week after that. Some weeks I even believe it. But deep down I know that what I’m really craving is relief from the performance of being productive. That version of me who always has a plan, who always has a system, who always knows what’s next. That version of me is exhausting. And yet I keep trying to become him. Just for one more week.

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A brief history of time

Stephen Hawking

Hawking on relativity, black holes and the shape of the universe, written for people with no maths. The chapter on the arrow of time is the one that sticks.

Big Ones

LIBRARY

A game of thrones

George R. R. Martin

First of the series. Political manoeuvring across several families, told in rotating viewpoint chapters.

Graphic Novel
Fiction

LIBRARY

A gentleman in moscow

Amor Towles

A count is sentenced to house arrest in a Moscow hotel in 1922 and stays thirty years. The entire book happens inside one building.

Fiction

LIBRARY

A history of video games in 64 objects

World Video Game Hall of Fame

The World Video Game Hall of Fame tells the industry's history through 64 physical things. Cartridges, cabinets, controllers, packaging.

Gaming

LIBRARY

A man called ove

Fredrik Backman

A widower who has given up on people is interrupted by neighbours who will not leave him alone. Comic on the surface and not underneath.

Fiction

LIBRARY

Addiction by design

Natasha Dow Schüll

Fifteen years of fieldwork on slot machine design and the state players call the zone, built on the machines' own engineering documents. Every dark-pattern argument in software is here first.

Observation & research

LIBRARY

Akira: Vol. 1

Katsuhiro Ōtomo

Otomo's Neo-Tokyo, drawn at a density most comics never attempt. Worth owning in print because the paper size does half the work.

Graphic Novel

LIBRARY

Alchemy

Rory Sutherland

Sutherland argues that the things which work in marketing usually make no economic sense, and that this is the point. Makes the strongest available case for testing the idea that sounds stupid.

Thinking tools

LIBRARY

Alibaba

Duncan Clark

How Jack Ma built Alibaba from a flat in Hangzhou, written by an insider who ran international operations there.

Biographies

LIBRARY

A swim in a pond in the rain

George Saunders

Saunders takes seven Russian short stories and works through each line by line, explaining what the writer is doing and why. Essentially a writing class transcribed.

Fiction

LIBRARY

A whack on the side of the head

Roger von Oech

Exercises built around ten mental locks, like looking for the right answer, being practical, avoiding ambiguity. Works as a workbook with a pen, not as a read.

Creativity
Thinking tools

LIBRARY

About face: The essentials ofeveryday design

Alan Cooper

Cooper's interaction design textbook. Goal-directed design, personas and the full pattern vocabulary, at textbook length.

Art & design

LIBRARY

Actionable gamification

Yu-kai Chou

Chou's Octalysis framework, breaking motivation into eight drives and applying them to product design. Systematic to the point of being mechanical.

Gaming

LIBRARY

Animal farm

George Orwell

Farm animals overthrow the farmer and rebuild the same hierarchy. Short enough to read in a sitting.

Fiction

LIBRARY

Anything you want

Derek Sivers

Sivers on building and selling CD Baby, in about forty very short chapters. Argues most of business advice is aimed at companies you would not want to run.

Life & productivity

LIBRARY

Articulating design decisions

Tom Greever

Greever on defending design work to people who can approve or kill it. Structured around the conversation rather than the artefact.

Work, culture & teams

LIBRARY

Atlas shrugged

Ayn Rand

Rand's case for individualism, delivered through a collapsing industrial America and a very long speech.

Fiction

LIBRARY

Attention factory

Matthew Brennan

How ByteDance built TikTok, written by someone who worked in Chinese tech. Focuses on the recommendation engine as the actual product.

Thinking tools

LIBRARY

Autobiography of a yogi

Paramahansa Yogananda

Yogananda's account of his training in India and his move to America in the 1920s. The book that carried Indian spiritual practice into the West.

Life & productivity

LIBRARY

Batmobile: The complete history

Mark Cotta Vaz

Every version of the car from 1939 onward, with the design decisions and the people behind them.

Art & design

LIBRARY

Beyond order

Jordan B. Peterson

Peterson's second set of rules, structured as twelve chapters of argument and anecdote.

Life & productivity

LIBRARY

Biomimicry

Janine M. Benyus

Benyus on designing by copying biological solutions. Reads as a survey of examples across materials, energy and manufacturing.

Observation & research
Creativity

LIBRARY

Bird by bird

Anne Lamott

Lamott on writing, built around one instruction: let the first draft be bad on purpose. Short chapters, mostly anecdote.

Reading & writing

LIBRARY

Blood, sweat and pixels

Jason Schreier

Ten accounts of games being made, each one going wrong in a different way. Schreier got people to talk about crunch on the record.

Gaming

LIBRARY

Build

Tony Fadell

Fadell on building the iPod, the iPhone and Nest, written as short chapters of advice. Direct to the point of blunt about managing and being managed.

Big Ones

LIBRARY

Build, Don't Talk

Raj Shamani

Raj Shamani on career and money for a young Indian audience. Short chapters, heavy on anecdote.

Work, culture & teams

LIBRARY

Building a second brain

Tiago Forte

Forte's system for capturing and organising notes so you can find things later. The method is four steps and the book is mostly about sticking to them.

Life & productivity

LIBRARY

Building a storybrand 2.0

Donald Miller

Miller's argument is that a company should cast the customer as the hero and itself as the guide. A single framework, applied repeatedly.

Work, culture & teams
Art & design

LIBRARY

Built to last

Jim Collins

Collins and Porras compared eighteen long-lived companies against direct competitors to find what the survivors shared. Some of the conclusions have aged badly, which is worth reading for on its own.

Work, culture & teams

LIBRARY

Business model generation

Alexander Osterwalder

The business model canvas and the nine blocks it splits a company into. Designed as a workbook, and it works better used that way than read.

Business & finance

LIBRARY

Business model you

Tim Clark

The same canvas from the business model book, applied to a single career instead of a company.

Life & productivity

LIBRARY

Cad monkeys, dinosaur babies and T-shaped people

Warren Berger

Berger interviewed several hundred designers about how they actually work. The useful parts are where they contradict each other.

Hardware design

LIBRARY

Chief design officers at work

Jaleh Afshar

Interviews with design leaders about how they got the seat and what they do once they have it. Format is straight question and answer.

Work, culture & teams

LIBRARY

Citizen first, designer second

Rejane Dal Bello

Indian design practice argued from a civic starting point rather than a commercial one.

Art & design

LIBRARY

Clear thinking

Shane Parrish

Parrish on the decisions you make before you know you are deciding. Short, and the first section on defaults is the part worth having.

Mental models & behavioral

LIBRARY

Continuous discovery habits

Teresa Torres

Torres on interviewing customers every week rather than in bursts. Gives you the opportunity solution tree, which is the part people take away.

Observation & research

LIBRARY

Cracking the PM interview

Gayle Laakmann McDowell

Interview preparation for product roles. Reference, and best read close to the interview.

Work, culture & teams

LIBRARY

Creative acts for curious people

Sarah Stein Greenberg

Exercises from the Stanford d.school, each one an activity with a time and materials list.

Creativity

LIBRARY

Creative Block

Danielle Krysa

Fifty artists on how they get unstuck, with their work alongside. Interview format.

Thinking tools
Creativity

LIBRARY

Creative Selection

Ken Kocienda

The whole book centres on Apple's demo culture. Build the thing, show it, get criticism, repeat. Shows how really hard details get backed into Apple's products.

Big Ones

LIBRARY

Creative struggle

Gavin Aung Than

Graphic essays on artists and the difficulty of making things. Short, illustrated throughout.

Creativity
Graphic Novel

LIBRARY

Creativity, inc.

Ed Catmull

Catmull on running Pixar, structured around the mechanisms they built to catch bad films early. The Braintrust chapter is the one people quote.

Big Ones

LIBRARY

Daily Rituals

Mason Currey

How 161 writers, artists and composers arranged their working days. Currey keeps each to a page or two and makes no argument.

Thinking tools

LIBRARY

Data Points

Nathan Yau

Yau on treating data as a material with its own properties before choosing a chart. Practical and heavily illustrated.

Data Visualisation

LIBRARY

Days at the morisaki bookshop

Satoshi Yagisawa

A woman moves into the room above her uncle's second-hand bookshop in Jimbocho. Small, quiet, mostly about the shop.

Fiction

LIBRARY

Dear data

Giorgia Lupi

Two designers posted each other a hand-drawn postcard every week for a year, each one visualising something small they had counted, like complaints, doors, laughter.

Data Visualisation

LIBRARY

Death Note: The complete box set

Tsugumi Ohba

A student finds a notebook that kills anyone whose name is written in it, then a detective starts looking for him. Almost entirely two people out-thinking each other.

Graphic Novel

LIBRARY

Decode and conquer

Lewis C. Lin

Product management interview frameworks, question by question. Reference.

Software design

LIBRARY

Deep Work

Cal Newport

Newport's case that uninterrupted concentration is getting rarer and therefore more valuable. Half argument, half instructions for arranging a week.

Work, culture & teams

LIBRARY

Demand side sales

Bob Moesta

Moesta applies jobs-to-be-done to selling, starting from what makes someone switch rather than what makes a product good.

Work, culture & teams

LIBRARY

Design as art

Bruno Munari

Munari takes apart an orange, a pea pod, a lamp and treats each as a finished design. Four pages on the orange alone. Shows that product thinking arrived fully formed in 1966.

Art & design

LIBRARY

Design by Ikea

Sara Kristoffersson

An academic history of how Ikea's design method and supply chain shaped what the products became.

Big Ones
Hardware design

LIBRARY

Design Interactions

Anthony Dunne

Work from the RCA programme Dunne ran, where the brief is usually a question rather than a product.

Hardware design
Software design

LIBRARY

Design is storytelling

Ellen Lupton

Lupton applies narrative structure like arc, character and scene to interface and product decisions. Short and heavily illustrated.

Creativity
Software design

LIBRARY

Designed to Win: The Story of Tata Elxsi

Sujata Kelkar Shetty

How Tata Elxsi turned itself into a design and engineering services business. Company history, sanctioned.

Biographies
Business & finance

LIBRARY

Designing brand identity

Alina Wheeler

Wheeler's process manual for identity work, from research to rollout, with case studies at the back. The standard reference.

Art & design

LIBRARY

Designing news

Francesco Franchi

Franchi on information design in newspapers and magazines, drawing on his own work at IL. Mostly a portfolio with argument attached.

Art & design

LIBRARY

Designing smart objects in everyday life

Marco C. Rozendaal

Connected product design, covering what changes when an object has a network behind it.

Hardware design

LIBRARY

Digital minimalism

Cal Newport

Newport's case for deliberately removing most optional technology from your life, with a thirty-day reset to do it.

Work, culture & teams
Life & productivity

LIBRARY

Do interesting

Russell Davies

Davies on noticing things and acting on them, in short chapters with exercises. Part of the Do Book series, so it is small and quick.

Creativity

LIBRARY

Do the work

Steven Pressfield

Pressfield on resistance, which is his name for whatever stops you starting. Very short, closer to a pep talk than a method.

Creativity

LIBRARY

Don't make me think

Steve Krug

Krug's usability book, built on the idea that every question a page raises costs the user something. Short chapters, redrawn examples, still the first thing to hand someone.

Work, culture & teams

LIBRARY

Don't shoot the dog!

Karen Pryor

Pryor on shaping behaviour through reinforcement, drawn from training dolphins. The applications to people are left for you to notice.

Work, culture & teams

LIBRARY

Dream with your eyes open

Ronnie Screwvala

Ronnie Screwvala on building UTV and selling it to Disney. Indian entrepreneurship told through deals.

Biographies

LIBRARY

Drive

Scott Robertson

Automotive design sketching, page after page of car renders and process. Portfolio rather than instruction.

Sketching
Art & design

LIBRARY

Ego is the enemy

Ryan Holiday

Holiday on ambition getting in its own way, structured in three parts around aspiring, succeeding and failing. Short chapters, historical examples.

Life & productivity

LIBRARY

Emotion by design

Greg Hoffman

Greg Hoffman on Nike's brand and creative work, written by someone who ran it. Company-flavoured but specific about the campaigns.

Art & design

LIBRARY

Engineering for Industrial Designers and Inventors

Thomas Ask

The engineering an industrial designer needs to talk to engineers. Statics, materials, motors, tolerance, worked through with examples.

Hardware design
Hardware engineering

LIBRARY

Every Day I Read: 53 Ways to Get Closer to Books

Steve Leveen

Fifty-three short prompts about reading more and reading better. More of a nudge book than a method.

Reading & writing

LIBRARY

Everybody loves a good drought

P. Sainath

Sainath spent years reporting from India's poorest districts, and the pieces are about the economics of poverty rather than its imagery. Still the benchmark for Indian field reporting.

Observation & research

LIBRARY

Everybody writes

Ann Handley

Handley on writing for marketing, covering grammar, structure and process in short numbered chapters. Reference.

Reading & writing

LIBRARY

Everything I know about life I learned from powerpoint

Russell Davies

Davies on PowerPoint as a way of thinking rather than just a way of presenting. Short, essay-length.

Creativity

LIBRARY

Extra lives

Tom Bissell

Bissell on why he plays video games, written honestly enough to include the parts he is not proud of. Criticism rather than reporting.

Gaming

LIBRARY

Factfulness

Hans Rosling

Rosling on why educated people get basic world statistics wrong, built around thirteen questions most readers fail. Ends with instincts to check yourself against.

Observation & research
Mental models & behavioral

LIBRARY

Flatland: A Romance of Many Dimensions

Edwin A. Abbott

A two-dimensional world visited by a sphere, written in 1884. Half geometry lesson, half satire of Victorian class.

Fiction

LIBRARY

Founders at work

Jessica Livingston

Livingston interviewed founders of early tech companies about the beginning specifically, before it worked. Question and answer throughout.

Thinking tools
Work, culture & teams

LIBRARY

Freakonomics

Steven D. Levitt

Levitt applies economics to questions economics usually ignores, like cheating teachers and estate agents. Some of the findings have been contested since.

Mental models & behavioral

LIBRARY

From South Korea

Jon Dowling

Photography and design work out of South Korea, presented as a survey.

Food, travel & culture

LIBRARY

Gamestorming

Dave Gray

Eighty-odd workshop games for groups trying to think together, each with materials, time and steps. Reference for running sessions.

Creativity
Work, culture & teams

LIBRARY

Generating product ideas

Artiom Dashinsky

Methods for coming up with product concepts, laid out as repeatable exercises.

Creativity
Work, culture & teams
Software design

LIBRARY

Getting gamers

Jamie Madigan

Madigan on the psychology behind why games hold attention. Academic in sourcing, readable in tone.

Gaming

LIBRARY

Ghost world

Daniel Clowes

Two teenagers finish school and slowly stop being friends. Clowes lets almost nothing happen, deliberately.

Graphic Novel
Fiction

LIBRARY

Good charts

Scott Berinato

Berinato on making business charts that argue rather than decorate. The four-type grid at the front is the part people take away.

Data Visualisation

LIBRARY

Good strategy Bad strategy

Richard P. Rumelt

Rumelt's argument is that most strategy documents contain no strategy, only goals. The kernel he proposes is diagnosis, policy, action.

Mental models & behavioral
Work, culture & teams

LIBRARY

Good to great

Jim Collins

Collins compared eleven companies that outperformed their sector for fifteen years. Several have since collapsed, which makes it a better book about method than about conclusions.

Work, culture & teams

LIBRARY

Masters of doom

David Kushner

How id Software built Wolfenstein and Doom. One man solved the rendering, the other made it a game, then the partnership broke.

Gaming

LIBRARY

Plato and a Platypus walk into a bar

Thomas Cathcart

Philosophy explained through jokes, each one demonstrating the fallacy being discussed. Gives you the vocabulary faster than a textbook does.

Humour & quotes
Thinking tools

LIBRARY

Predictably Irrational

Dan Ariely

Behavioural economics through experiments, the Economist subscription pricing one being the standout. Ariely's later work has had data-integrity problems, so take the studies as prompts rather than proof.

Mental models & behavioral

LIBRARY

The back of the napkin

Dan Roam

Roam's claim is that any problem can be worked out with six kinds of picture and no drawing skill. The framework holds up, the corporate examples do not.

Sketching

LIBRARY

Thing explainer

Randall Munroe

Munroe explains some of the most complex man-made things with only the thousand most common English words.

Visual reference

LIBRARY

Am I overthinking this?

Michelle Rial

Everyday worries turned into charts and diagrams, many built from real objects photographed on a table. Reads in one sitting.

Humour & quotes
Life & productivity

LIBRARY

BIg ideas, little pictures

Jono Hey

Hand-drawn one-panel explanations from Sketchplanations, one concept per page, from the Doppler effect to the Overton window.

Visual reference
Creativity

LIBRARY

Book of branding

Radim Malinic

A working designer's guide to building a brand identity, from brief to delivery, using his own studio's projects.

Art & design

LIBRARY

Book of ideas: Vol. 1

Radim Malinic

Malinic on creative work: finding ideas, staying motivated, running a practice. Short chapters on heavily designed pages.

Art & design

LIBRARY

Book of ideas: Vol. 2

Radim Malinic

Second volume in the same format, with more on process and the business side of creative work.

Art & design

LIBRARY

City guides: Barcelona

Monocle

Monocle's pocket guide to Barcelona. Hotels, food, shops and a few short essays on the city.

Food, travel & culture

LIBRARY

Creativity

Catmull on running Pixar and Disney Animation: the Braintrust, daily reviews, and why every early film is bad before it gets good.

Creativity

LIBRARY

Dan and Phil go outside

Dan Howell

Photo book from Dan and Phil's world tour, with their commentary.

Creativity

LIBRARY

Dance first. think later

Kathryn Petras

618 rules to live by, collected from quotations and arranged by theme.

Humour & quotes

LIBRARY

Dig your well before you are thirsty

Harvey Mackay

Mackay on building a network before you need it. Mostly practical advice on staying in touch with people.

Work, culture & teams

LIBRARY

Do you matter? How great design will make people love your company

Robert Brunner

Brunner, who ran Apple's industrial design group before Jony Ive, on why design has to be company strategy and not a service department.

Art & design

LIBRARY

Everything

A teenager allergic to the outside world falls for the boy next door. Young adult, quick read.

Life & productivity

LIBRARY

Execution

Larry Bossidy

Bossidy and Charan on why strategies fail in the doing. Built around three processes: people, strategy and operations.

Work, culture & teams

LIBRARY

Flatlands

Edwin A. Abbott

A square living in a two-dimensional world is visited by a sphere. Written in 1884 as a satire of Victorian class, and still the clearest way into thinking about dimensions.

Fiction

LIBRARY

Get naked

Patrick Lencioni

A fable about consulting. You win clients by being willing to look foolish, ask obvious questions and admit mistakes.

Graphic Novel

LIBRARY

God explained in a taxi ride

Paul Arden

Arden's short illustrated take on religion, laid out like one of his advertising books.

Fiction

LIBRARY

Google

Steven Levy

Levy's inside account of Google, from the search algorithm to Android and China, with more access than any other writer got.

Big Ones

LIBRARY

Grand designs

Kevin McCloud

Houses from the TV series, each shown with plans and the story of the build.

Art & design

LIBRARY

Great at work

Morten T. Hansen

Hansen surveyed 5,000 people to find what top performers do differently. The first finding, do less then obsess, carries the book.

Work, culture & teams

LIBRARY

Grit: The power of passion and perseverance

Angela Duckworth

Duckworth argues sustained effort matters more than talent, with West Point cadets and spelling bee finalists as evidence.

Work, culture & teams

LIBRARY

Hell yeah or no

Derek Sivers

Short essays by Sivers on what is worth doing. Each fits on a page or two.

Life & productivity

LIBRARY

Hidden Genius

Polina Marinova Pompliano

Profiles of high performers from Pompliano's newsletter The Profile, grouped by the trait they share.

Mental models & behavioral

LIBRARY

HIdden potential

Adam Grant

Grant on how people grow beyond what their starting point predicts. Character skills and learning systems over raw talent.

Work, culture & teams

LIBRARY

How not to be wrong

Jordan Ellenberg

Ellenberg shows where everyday reasoning breaks without maths: linear thinking, regression to the mean, lotteries. Opens with the WWII bomber armour problem.

Mental models & behavioral

LIBRARY

How to know everything

Elke Wiss

A Dutch philosopher on asking better questions, Socratic style, with exercises for everyday conversations.

Observation & research

LIBRARY

How to live

Derek Sivers

Twenty-seven short chapters, each giving a different and often contradictory answer to how to live.

Life & productivity

LIBRARY

How to take smart notes

Sönke Ahrens

Ahrens explains Luhmann's slip-box: permanent notes in your own words, linked by number. Most of the book is about why writing is thinking.

Reading & writing

LIBRARY

How to travel

The School of Life

The School of Life on travelling to change how you feel rather than to tick off sights. Short essays.

Food, travel & culture

LIBRARY

How We Learn: The New Science of Education and the Brain

Stanislas Dehaene

Dehaene on the four pillars of learning from neuroscience: attention, active engagement, error feedback and consolidation.

Work, culture & teams
Thinking tools

LIBRARY

How will you measure your life?

Clayton M. Christensen

Christensen applies his business theories to career, family and integrity. The marginal cost chapter, on breaking a principle just this once, is the one people remember.

Life & productivity

LIBRARY

Hyperbole and a half

Allie Brosh

Brosh's comics on childhood, dogs and depression, drawn in a deliberately crude style. The two depression chapters are why it is famous.

Graphic Novel

LIBRARY

I think, therefore I draw

Daniel Klein

Philosophy explained through cartoons, one gag per idea. From the authors of Plato and a Platypus.

Thinking tools

LIBRARY

Ideas are your only currency

Rod Judkins

Short provocations on thinking differently from a Central Saint Martins lecturer.

Thinking tools
Creativity

LIBRARY

Ignore everybody

Hugh MacLeod

MacLeod's 40 rules for creative work, each paired with one of his cartoons drawn on the back of business cards.

Creativity
Thinking tools

LIBRARY

Indian anthropometric dimensions

Debkumar Chakrabarti

Body measurements of Indian adults compiled at NID, with tables for designing chairs, workspaces and products. A reference for anyone designing for Indian bodies.

Hardware design

LIBRARY

Indian style

Deidi von Schaewen

Photographs of Indian interiors, from palaces to village homes.

Food, travel & culture

LIBRARY

Industrial design - A to Z

Charlotte Fiell

An alphabetical survey of industrial designers and companies, one entry per page with product photographs.

Hardware design

LIBRARY

Intercom on starting up

Des Traynor, Eoghan McCabe, Paul Adams

Intercom's founders on building a startup: product, marketing and early hiring. Short essays from their blog.

Work, culture & teams

LIBRARY

Inventing the medium

Janet H. Murray

Murray's textbook on designing for digital media as its own medium, organised around four properties: procedural, participatory, spatial and encyclopedic.

Hardware design
Software design

LIBRARY

Invisible Cities

Italo Calvino

Marco Polo describes 55 cities to Kublai Khan, each a page or two long. They may all be Venice.

Thinking tools
Fiction

LIBRARY

Iron man manual

Daniel Wallace

An in-universe technical manual of Tony Stark's suits, with cutaways and specs.

Art & design

LIBRARY

It does not have to be crazy at work!

Jason Fried

Fried and Hansson on running Basecamp without long hours, chat overload or growth for its own sake.

Work, culture & teams

LIBRARY

It's lonely at the centre of the earth

Zoe Thorogood

Thorogood's autobiographical comic about depression, drawn in a different style every few pages.

Graphic Novel
Fiction

LIBRARY

Joyful

Ingrid Fetell Lee

Lee identifies ten aesthetics of joy, like roundness, abundance and colour, and shows how they appear in objects and places.

Life & productivity

LIBRARY

Keep Going

Austin Kleon

Ten short rules for staying creative over years, not days. The third of Kleon's small books.

Thinking tools

LIBRARY

Laws of UX

Jon Yablonski

Yablonski turns psychology findings like Hick's law and Jakob's law into interface rules, one per chapter.

Software design

LIBRARY

Leaders eat last

Simon Sinek

Sinek on why people trust leaders who put their safety first. Built on Marine Corps stories and brain chemistry.

Work, culture & teams

LIBRARY

Lean in

Sheryl Sandberg

Sandberg on women and leadership, drawing on her years at Google and Facebook.

Work, culture & teams

LIBRARY

Let my people go surfing

Yvon Chouinard

Chouinard on running Patagonia, one chapter each on product, environment and business philosophy.

Big Ones
Biographies

LIBRARY

Liespotting

Pamela Meyer

Meyer on spotting deception in words and body language, written for business settings.

Observation & research

LIBRARY

Listen like you mean it

Ximena Vengoechea

A UX researcher on listening in everyday conversations, using techniques borrowed from user interviews.

Observation & research

LIBRARY

Loonshots

Safi Bahcall

Bahcall uses phase transitions from physics to explain why big organisations kill radical ideas, and how Vannevar Bush and Theodore Vail kept them alive.

Thinking tools
Creativity

LIBRARY

Losing my virginity

Richard Branson

Branson's autobiography, from a student magazine to Virgin Records, an airline and balloon crossings.

Biographies

LIBRARY

Made to stick

Chip Heath

The Heaths on why some ideas stick: simple, unexpected, concrete, credible, emotional, stories. Each principle with before and after examples.

Work, culture & teams

LIBRARY

Magic words

Jonah Berger

Berger on which words change behaviour, from using nouns instead of verbs to asking for advice instead of feedback.

Reading & writing

LIBRARY

Making ideas happen

Scott Belsky

Belsky on why most creative ideas die in execution, and his system of action steps, references and backburner items.

Creativity

LIBRARY

Malgudi days

R. K. Narayan

Narayan's short stories set in a fictional South Indian town. Small lives, drawn exactly.

Fiction

LIBRARY

Mapping experiences

James Kalbach

Kalbach on journey maps, service blueprints and experience maps: when to use which and how to make them.

Software design

LIBRARY

Marks of excellence

Per Mollerup

Mollerup's history and taxonomy of trademarks, from heraldry to corporate logos, classified by type.

Art & design

LIBRARY

Married to Bhutan

Linda Leaming

An American woman moves to Bhutan and marries a local painter. Memoir.

Food, travel & culture

LIBRARY

Meanwhile

Jason Shiga

A choose-your-path comic with tabs to follow between pages. 3,856 possible stories about a boy and a mad scientist.

Graphic Novel
Fiction

LIBRARY

Metamorphosis

Franz Kafka

Gregor Samsa wakes up as an insect and his family has to deal with it. About 70 pages.

Fiction

LIBRARY

Million dollar weekend

Noah Kagan

Kagan's method for starting a business in a weekend: ask, validate with pre-sales, then build.

Work, culture & teams

LIBRARY

Mindset

Carol S. Dweck

Dweck's fixed versus growth mindset, with examples from school, sport and business.

Life & productivity
Work, culture & teams

LIBRARY

More shit my dad says

Justin Halpern

More of Halpern's father's blunt remarks, with the stories behind them.

Humour & quotes

LIBRARY

Multipliers

Liz Wiseman

Wiseman on leaders who make their teams smarter and those who drain them, with five disciplines of the first kind.

Work, culture & teams

LIBRARY

My Gita

Devdutt Pattanaik

Pattanaik reads the Bhagavad Gita by theme rather than verse, with his own line drawings.

Fiction

LIBRARY

Navigating ambiguity

Andrea Small

A Stanford d.school guide to working when the problem itself is unclear. Short and illustrated.

Hardware design
Work, culture & teams
Software design

LIBRARY

Am I overthinking this? a journal

Michelle Rial

The journal version of Rial's chart book. The prompts ask you to chart your own worries instead of reading hers.

Thinking tools

LIBRARY

Beyond engineering

Robert Pool

Pool on how technology gets shaped by things outside engineering: regulation, public fear, money and history. The nuclear power chapters carry most of the argument.

Hardware engineering

LIBRARY

Do One Thing Every Day That Makes You Smarter: A Journal

Robie Rogge

A journal with one small prompt a day to learn something new.

Thinking tools

LIBRARY

Do one thing everyday that scares you: A journal

Robie Rogge

A journal of small daily dares, one prompt a page.

Thinking tools

LIBRARY

Guide to information graphics

Dona M. Wong

A rulebook for charts from the Wall Street Journal's former graphics director. Short, specific rules on scales, colour and labels.

Data Visualisation

LIBRARY

Hidden in plain sight

Jan Chipchase

Chipchase spent years watching how people from Kabul to Tokyo use phones and money. A field guide to seeing why people do what they do.

Observation & research

LIBRARY

House of Huawei

Eva Dou

Eva Dou's history of Huawei, from Ren Zhengfei's army years to US sanctions. Reported from outside, not authorised.

Big Ones

LIBRARY

How Google works

Eric Schmidt

Schmidt and Rosenberg on managing what they call smart creatives. Hiring, decisions and culture as practised at Google.

Work, culture & teams

LIBRARY

How things work

Louis Bloomfield

A physics textbook organised around objects: skates, bicycles, clocks, microwave ovens. Each chapter starts from the thing and works back to the principle.

Hardware engineering
Hardware design

LIBRARY

How to build a car

Adrian Newey

Newey on forty years designing racing cars, told car by car with his own drawings. Aerodynamics explained by the person who shaped it.

Hardware engineering
Big Ones

LIBRARY

How to design cars like a pro

Tony Lewin

How car design studios work, from sketch to clay model to production, with case studies from major manufacturers.

Sketching

LIBRARY

How to draw

Scott Robertson

Robertson's perspective course for designers. Learn to construct objects in space, then draw anything. Exercises build from lines to complex forms.

Sketching

LIBRARY

How to read a book

Mortimer J. Adler

Adler's 1940 manual on reading at four levels, from basic to comparing many books on one subject. Includes how to read each kind of book.

Reading & writing

LIBRARY

I will teach you to be rich

Ramit Sethi

Sethi's six-week plan for automating money: accounts, credit, investing, conscious spending. Written for American systems but the logic transfers.

Business & finance

LIBRARY

Information dashboard design

Stephen Few

Few on designing dashboards that can be read at a glance. Bad examples annotated, then rebuilt.

Data Visualisation

LIBRARY

Information design Workbook

Kim Baer

Case studies of information design projects, from wayfinding to reports to interfaces, with the process shown.

Data Visualisation

LIBRARY

Insanely simple

Ken Segall

Segall, the ad man who named the iMac, on simplicity as Apple's working method. Stories from the agency side.

Big Ones

LIBRARY

Inside Apple

Adam Lashinsky

Lashinsky on how Apple is organised: secrecy, directly responsible individuals and a functional structure. Reported from outside through former employees.

Hardware design
Big Ones

LIBRARY

Invention by design

Henry Petroski

Petroski follows how the paper clip, zip, fax machine and bridges got their shapes. Every case comes down to constraints.

Hardware engineering

LIBRARY

It was the best of sentences, it was the worst of sentences

June Casagrande

A guide to writing clear sentences, with grammar explained through bad examples.

Reading & writing

LIBRARY

Jony Ive

Leander Kahney

Kahney's biography of Ive, from Newcastle Polytechnic to Apple's design studio. Strong on the product histories, thin on Ive himself since he did not take part.

Big Ones
Hardware design
Biographies

LIBRARY

Knowledge is beautiful

David McCandless

McCandless's second infographic collection. Big datasets turned into full-page visuals.

Data Visualisation

LIBRARY

Lateral thinking

Edward de Bono

De Bono's textbook on deliberately breaking patterns in thinking, with exercises. The book that coined the term.

Mental models & behavioral
Creativity

LIBRARY

Let's Talk Money

Monika Halan

Halan's plain guide to personal finance in India: insurance, mutual funds and a simple three-account system.

Business & finance

LIBRARY

Level up!

Scott Rogers

Rogers's guide to video game design: levels, characters, cameras and controls, illustrated with his own cartoons.

Gaming

LIBRARY

Lost and founder

Rand Fishkin

Fishkin on the startup myths he learnt the hard way building Moz: funding, growth and being CEO.

Work, culture & teams
Biographies

LIBRARY

Main street millionaire

Codie Sanchez

Sanchez's case for buying boring small businesses like laundromats instead of starting startups.

Business & finance

LIBRARY

Make wearable electronics: 2nd edition

Kate Hartman

Hartman's project book on building circuits into clothing, from conductive thread to sensors.

Hardware engineering

LIBRARY

Making It, Third edition

Chris Lefteri

Lefteri's reference of manufacturing processes, each with a diagram, typical products, costs and volumes.

Hardware design
Hardware engineering

LIBRARY

Manufacturing processes for design professionals

Rob Thompson

Thompson photographs each process on the factory floor, step by step, from blow moulding to CNC machining.

Hardware engineering

LIBRARY

Meditations

Marcus Aurelius

Marcus Aurelius's private notes to himself while running an empire at war. Never meant to be published.

Life & productivity

LIBRARY

Michel Vaillant Legendary Races 1: In the Hell of Indianapolis

Jean Graton

A Michel Vaillant racing comic set at the Indianapolis 500.

LIBRARY

Microcopy: The complete guide

Kinneret Yifrah

Yifrah on writing the small text in interfaces: buttons, error messages, empty states and forms.

Reading & writing

LIBRARY

Nendo

Nendo

A monograph of Oki Sato's studio, with hundreds of projects, each built on a small twist to an ordinary object.

Hardware design

LIBRARY

Never Enough

Andrew Wilkinson

Wilkinson on building Tiny and getting rich, then finding money did not fix the anxiety behind it.

Biographies

LIBRARY

Never lose a customer again

Joey Coleman

Coleman maps the first 100 days with a new customer in eight phases, with examples of small gestures that keep them.

Work, culture & teams

LIBRARY

Nike

Sam Grawe

Phaidon's book on Nike's design culture, told through its products, studios and designers.

Big Ones

LIBRARY

Nine Lies about work

Marcus Buckingham

Buckingham and Goodall take apart workplace beliefs like cascading goals and 360 feedback, using survey data.

Work, culture & teams

LIBRARY

No rules rules

Reed Hastings

Hastings and Erin Meyer on Netflix's culture: build talent density, add candour, then remove controls like the travel policy.

Work, culture & teams
Big Ones

LIBRARY

Notes of a dirty old man

Charles Bukowski

Bukowski's columns for an LA underground paper from the late 1960s.

Life & productivity

LIBRARY

Nudge

Richard H. Thaler

Thaler and Sunstein on choice architecture: defaults, framing and how small design changes shift behaviour.

Mental models & behavioral

LIBRARY

Nuts and bolts

Roma Agrawal

Agrawal, a structural engineer who worked on the Shard, picks seven small inventions: nail, wheel, spring, magnet, lens, string and pump. Each is traced to the big things built on it.

Hardware design
Hardware engineering

LIBRARY

Obviously awesome

April Dunford

Dunford's step-by-step method for product positioning, with worked examples from her startups.

Work, culture & teams

LIBRARY

Oh sh*t what now?

Craig Oldham

Oldham's blunt advice for design graduates entering the industry.

Art & design

LIBRARY

On looking

Alexandra Horowitz

Horowitz walks the same Manhattan block eleven times with different companions: a geologist, a typographer, her toddler, her dog. Each walk shows something the last one missed.

Observation & research

LIBRARY

On writing well

William Zinsser

Zinsser on non-fiction writing: clutter, simplicity, the reader. The book follows its own advice.

Reading & writing

LIBRARY

Open circuits

Windell Oskay

Photographs of electronic components cut in half: resistors, capacitors, LEDs, chips. The insides of parts you only ever see from outside.

Hardware engineering

LIBRARY

Option B

Sheryl Sandberg

Sandberg on grief after her husband's sudden death, written with Adam Grant on building resilience.

Work, culture & teams

LIBRARY

Origins of Form: The Shape of Natural and Man-Made Things

Christopher Williams

How forces and materials shape both natural and man-made objects. Structure, growth and tools explained with diagrams.

Art & design
Hardware design

LIBRARY

Outliers

Malcolm Gladwell

Gladwell on why success depends on timing and circumstance: 10,000 hours, Canadian hockey birthdays, Korean Air.

Work, culture & teams
Business & finance

LIBRARY

Outlive

Peter Attia

Attia on extending healthspan through exercise, nutrition, sleep and early testing. Heavy on zone 2 training and strength.

Life & productivity

LIBRARY

Perennal seller

Ryan Holiday

Holiday on making work that sells for years, not weeks. Half on making, half on marketing.

Creativity
Thinking tools
Business & finance

LIBRARY

Perspective made easy

Ernest R. Norling

A 1939 perspective primer with simple step-by-step diagrams. Still in print.

Sketching

LIBRARY

Phantoms in the brain

V. S. Ramachandran

Ramachandran on phantom limbs and other neurological cases, and what they reveal about the brain. The mirror box experiment is here.

Mental models & behavioral

LIBRARY

Pivot

Jenny Blake

Blake's method for changing careers in small steps rather than one leap.

Work, culture & teams

LIBRARY

Play bigger

Al Ramadan

Category design: the argument that winning companies create a new market category and define it. From three Silicon Valley consultants.

Work, culture & teams

LIBRARY

Power vs force: The hidden determinants

David R. Hawkins

Hawkins's map of consciousness levels from shame to enlightenment, calibrated with muscle testing.

Mental models & behavioral

LIBRARY

Practical Electronics for Inventors

Paul Scherz

A thick electronics reference, from basic theory to microcontrollers, written for makers rather than engineers.

Hardware engineering

LIBRARY

Practical UI Patterns for Design Systems

Diana MacDonald

MacDonald on documenting and naming UI patterns so a design system stays consistent.

Software design

LIBRARY

Pre-suasion

Robert B. Cialdini

Cialdini on what happens before the ask: how attention and framing prime people to say yes.

Thinking tools
Mental models & behavioral

LIBRARY

Premchand Ki Shreshth Kahaniyan (Hindi)

Munshi Premchand

A selection of Premchand's Hindi short stories about village life, caste and poverty in early twentieth century India.

Fiction

LIBRARY

Pretty much everything

Aaron James Draplin

Draplin's monograph: logos, posters, Field Notes and his working rules.

Art & design

LIBRARY

Priceless

William Poundstone

Poundstone on how prices are set using anchoring and other biases, from restaurant menus to luxury brands.

Work, culture & teams
Observation & research

LIBRARY

Principles

Ray Dalio

Dalio's rules for life and management at Bridgewater, numbered and cross-referenced. The first third is his life story.

Life & productivity

LIBRARY

Product design and development

Karl T. Ulrich

The standard engineering-school textbook on product development: concept selection, architecture, prototyping and cost.

Hardware design
Hardware engineering

LIBRARY

Product-led growth

Wes Bush

Bush on letting the product sell itself through free trials and freemium, with frameworks for choosing a model.

Work, culture & teams
Software design

LIBRARY

Product-led onboarding

Ramli John

John on getting new users to value quickly through tours, emails and checklists.

Software design

LIBRARY

Purple Cow

Seth Godin

Godin's case that only remarkable products get noticed. Short.

Business & finance

LIBRARY

Quiet

Susan Cain

Cain on introverts in a culture built for extroverts, from Harvard Business School to open-plan offices.

Work, culture & teams

LIBRARY

Radical Candor

Kim Malone Scott

Scott's two-by-two for feedback: care personally, challenge directly. Examples from Google and Apple.

Work, culture & teams

LIBRARY

Rahul Bajaj: An Extraordinary Life

Gita Piramal

Piramal's biography of Rahul Bajaj and the scooter company he ran through the licence raj.

Biographies

LIBRARY

Read This if You Want to Take Great Photographs

Henry Carroll

Carroll's short photography course: composition, exposure, light and lenses, each shown with a famous photograph.

Art & design

LIBRARY

Reality is broken

Jane McGonigal

McGonigal argues games meet needs that real life fails to, and that game design can fix work and school.

Gaming

LIBRARY

Rebel Talent

Francesca Gino

Gino's research on when breaking rules pays off at work.

Work, culture & teams

LIBRARY

Remaking the world

Henry Petroski

Petroski's essays on engineers and the things they built.

Observation & research

LIBRARY

Remote

Jason Fried

Fried and Hansson's case for remote work, written years before 2020.

Work, culture & teams

LIBRARY

ReWork: Change the way you work forever

Jason Fried

Short essays from Basecamp's founders against conventional business advice. Planning is guessing, meetings are toxic.

Work, culture & teams

LIBRARY

Rocket surgery made easy

Steve Krug

Krug's do-it-yourself usability testing: three users, one morning a month, fix the worst problems first.

Software design

LIBRARY

Sabrina

Nick Drnaso

A woman disappears and the people around her get pulled into online conspiracy theories. Drawn in a flat, still style.

Graphic Novel
Fiction

LIBRARY

Sagmeister and walsh

Stefan Sagmeister

Monograph of Stefan Sagmeister and Jessica Walsh's studio work.

Art & design

LIBRARY

Same as ever

Morgan Housel

Housel on the things that do not change: risk, expectations, stories. Short chapters.

Life & productivity

LIBRARY

Samsung rising

Geoffrey Cain

Cain's history of Samsung, from a dried fish trader to Galaxy phones, including the Note 7 fires.

Big Ones

LIBRARY

Sapiens: Vol. 1

Yuval Noah Harari

The graphic novel version of Sapiens. The first volume covers the birth of humankind.

Graphic Novel

LIBRARY

Sapiens: Vol. 2

Yuval Noah Harari

Second volume of the graphic Sapiens, on the pillars of civilisation.

Graphic Novel

LIBRARY

Savour Mumbai

Vikas Khanna

Khanna's photographic tribute to Mumbai's food, from street stalls to old cafes.

Food, travel & culture

LIBRARY

Search Patterns: Design for Discovery

Peter Morville

Morville and Callender on designing search and discovery, with patterns for autocomplete, filters and results.

Software design

LIBRARY

Self-Compassion

Kristin Neff

Neff's research on treating yourself as you would a friend, with exercises.

Life & productivity

LIBRARY

Seven brief lessons on physics

Carlo Rovelli

Rovelli explains relativity, quantum mechanics and black holes in seven short essays. About 80 pages.

Thinking tools

LIBRARY

Several short sentences about writing

Verlyn Klinkenborg

Klinkenborg on writing, set in short lines like a poem. Every sentence is meant to stand on its own.

Reading & writing

LIBRARY

Shit my dad says

Justin Halpern

Halpern's father's blunt remarks, first posted on Twitter, then collected with stories.

Humour & quotes

LIBRARY

Shoe Dog

Phil Knight

Knight's memoir of building Nike, from selling Japanese running shoes out of a car to the 1980 IPO. A cash crisis in almost every chapter.

Big Ones
Biographies

LIBRARY

Shoot Like Wes: A Practical Guide to Wes Anderson Photography

Tania Braukamper

A practical guide to symmetry, colour and framing in the style of Wes Anderson, for photographers.

Art & design

LIBRARY

Show me the numbers

Stephen Few

Few on tables and graphs for business: which chart for which comparison, and why most software defaults are wrong.

Data Visualisation

LIBRARY

Show your work!

Austin Kleon

Kleon on sharing your process in public so people can find you. Ten short chapters.

Thinking tools

LIBRARY

Six easy pieces

Richard P. Feynman

Six of Feynman's introductory lectures, on atoms, energy, gravity and quantum behaviour, for non-physicists.

Thinking tools

LIBRARY

Six thinking hats

Edward de Bono

De Bono's method for meetings. Everyone wears the same coloured hat at the same time: facts, feelings, risks, benefits, ideas, process.

Thinking tools

LIBRARY

Sketching product design presentations

Roselien Steur

Eissen and Steur on presentation sketches for product designers: layout, colour and rendering, with student and studio examples.

Hardware design

LIBRARY

Sketching the basics

Koos Eissen

Perspective sketching for product designers, from ellipses to shading, by two TU Delft teachers.

Sketching

LIBRARY

Slay the dragon

Robert Denton Bryant

Writing for video games: story structure, characters and dialogue, from two industry writers.

Gaming

LIBRARY

Slow productivity

Cal Newport

Newport's three principles: do fewer things, work at a natural pace, obsess over quality.

Life & productivity

LIBRARY

Small things considered

Henry Petroski

Petroski on everyday objects, from the toothbrush to the doorknob, and the compromises built into each.

Observation & research

LIBRARY

Smart brevity

Mike Allen

Axios's founders on writing short: a strong first sentence, why it matters, then bullets.

Reading & writing

LIBRARY

So good they can't ignore you

Cal Newport

Newport argues skill comes before passion. Build career capital first, then trade it for control over your work.

Work, culture & teams

LIBRARY

Soft city

Jonathan Raban

Raban's 1974 essays on living in London and how people build the city in their heads.

Observation & research

LIBRARY

Speculative everything

Anthony Dunne

Dunne and Raby on design that asks questions instead of solving problems: speculative and critical design.

Creativity
Thinking tools

LIBRARY

Sprint how to solve big problems and test new ideas in just five days

Jake Knapp

Google Ventures' five-day process: map, sketch, decide, prototype, then test with five users.

Software design

LIBRARY

Steal like an artist

Austin Kleon

Kleon's ten rules for creativity, starting with copying your heroes. Readable in an hour.

Thinking tools

LIBRARY

Steal this Computer Book 4.0

Wallace Wang

Wang's guide to hacking culture, viruses and online scams, from the early 2000s.

Software design

LIBRARY

Stillness is the key

Ryan Holiday

Holiday on stillness of mind, spirit and body, with stories from Kennedy to Tiger Woods.

Life & productivity

LIBRARY

Stories for boys who want to be different

Ben Brooks

Short stories about real boys and men who did not fit the mould.

Visual reference

LIBRARY

Structures or why things don't fall down

J. E. Gordon

Gordon explains why bridges, bones and boats stand up or fail, with almost no maths. Tension, compression and shear.

Hardware engineering

LIBRARY

Sum

David Eagleman

Forty short fictions about possible afterlives, each a few pages long.

Fiction
Creativity
Life & productivity

LIBRARY

Super normal

Jasper Morrison

Morrison and Fukasawa collect ordinary objects that are good precisely because nobody notices them.

Hardware design

LIBRARY

Ten principles for good design

Dieter Rams

Rams's ten principles, each shown with his Braun and Vitsoe products.

Hardware design

LIBRARY

Terribly tiny tales: Volume 1

Chintan Ruparel

Very short stories from the Terribly Tiny Tales platform.

Fiction

LIBRARY

Tetris

Box Brown

Box Brown's comic history of Tetris, from Alexey Pajitnov in Moscow to the licensing fight over Nintendo.

Gaming

LIBRARY

The $100 startup

Chris Guillebeau

Guillebeau studied people who started businesses with under $100. Case studies and one-page plans.

Business & finance

LIBRARY

The 2 hour cocktail party

Nick Gray

Gray's playbook for hosting small networking parties: name tags, a fixed end time, icebreakers.

Life & productivity
Food, travel & culture

LIBRARY

The 3-minute rule

Brant Pinvidic

A TV producer's method for pitching anything in three minutes.

Work, culture & teams

LIBRARY

The 48 laws of power

Robert Greene

Greene's 48 rules of power, each illustrated with episodes from history.

Work, culture & teams
Life & productivity

LIBRARY

The 5 types of wealth

Sahil Bloom

Bloom's five types of wealth: time, social, mental, physical and financial, with a scorecard for each.

Life & productivity

LIBRARY

The 7 habits of highly effective people

Stephen R. Covey

Covey's seven habits, from be proactive to sharpen the saw. Home of the circle of influence.

Life & productivity

LIBRARY

The A-Z of modern design

Bernd Polster

An alphabetical reference of twentieth century designers and objects.

Hardware design

LIBRARY

The Accidental Billionaires: Sex, Money, Betrayal and the Founding of Facebook

Ben Mezrich

Mezrich's dramatised account of Facebook's founding at Harvard. The basis for The Social Network.

Big Ones
Biographies

LIBRARY

The advertising concept book

Pete Barry

Barry on generating advertising ideas, with hundreds of rough layouts drawn for the book.

Reading & writing

LIBRARY

The almanack of Naval Ravikant

Eric Jorgenson

Naval's tweets and podcast answers on wealth and happiness, compiled by Jorgenson. Free online.

Life & productivity

LIBRARY

The amazing book is not on fire

Dan Howell

Dan and Phil's book of games, stories and photos, tied to their YouTube channel.

Creativity

LIBRARY

The Ambuja Story

Narotam Sekhsaria

Sekhsaria on building Ambuja Cements from one plant in Gujarat into a market leader.

Business & finance

LIBRARY

The art of creative thinking

Rod Judkins

89 short chapters on seeing things differently, from a Central Saint Martins lecturer.

Creativity

LIBRARY

The art of district 9

Daniel Falconer

Concept art for District 9: the aliens, their ships and the Johannesburg setting.

Art & design

LIBRARY

The art of innovation

Tom Kelley

Tom Kelley on how IDEO works: observation, brainstorming rules and fast prototyping.

Work, culture & teams

LIBRARY

The art of mass effect: Andromeda

BioWare

Concept art from Mass Effect: Andromeda.

Art & design

LIBRARY

The art of noticing

Rob Walker

131 exercises for paying attention to the world around you.

Observation & research

LIBRARY

The Art of Spending Money

Morgan Housel

Housel on the psychology of spending rather than saving.

Business & finance

LIBRARY

The art of stress-free productivity

David Allen

Allen's Getting Things Done: capture everything, decide the next action, review weekly.

Life & productivity

LIBRARY

The art of thinking clearly

Rolf Dobelli

Dobelli's 99 cognitive biases, about three pages each.

Mental models & behavioral

LIBRARY

The art of travel

Alain de Botton

De Botton on why we travel and why it often disappoints, each chapter paired with a writer or artist.

Food, travel & culture

LIBRARY

The art of war

Sun Tzu

Sun Tzu's thirteen chapters on strategy, roughly 2,500 years old.

Work, culture & teams
Thinking tools

LIBRARY

The artist's way

Julia Cameron

Cameron's twelve-week course for blocked creatives. Morning pages and artist dates.

Thinking tools

LIBRARY

The believing brain

Michael Shermer

Shermer on how beliefs come first and reasons follow, from ghosts to politics.

Mental models & behavioral

LIBRARY

The best American infographics 2013

Gareth Cook

A selection of the year's best infographics, edited by Gareth Cook with an introduction by David Byrne.

Data Visualisation

LIBRARY

The big book of dashboards

Steve Wexler

Twenty-eight real business dashboards, each critiqued, with notes on what works.

Data Visualisation

LIBRARY

The birth of Korean cool

Y. Euny Hong

Hong on how South Korea engineered its pop culture exports, mixed with her own years in a Seoul school.

Food, travel & culture

LIBRARY

The black swan

Nassim Nicholas Taleb

Taleb on rare events that nobody predicts and everyone explains afterwards.

Mental models & behavioral

LIBRARY

The book of circles

Manuel Lima

Lima's visual history of circular diagrams, from medieval charts to data visualisation.

Data Visualisation

LIBRARY

The book of trees

Manuel Lima

Lima's history of the tree diagram as a way to organise knowledge.

Data Visualisation

LIBRARY

The book on the bookshelf

Henry Petroski

Petroski on how books came to stand upright with spines out, from chained libraries to modern shelves.

Reading & writing

LIBRARY

The boy, the mole, the fox and the horse

Charlie Mackesy

Mackesy's drawings with short lines of dialogue about kindness and friendship.

Graphic Novel

LIBRARY

The brand gap

Marty Neumeier

Neumeier's short illustrated argument that a brand is what customers feel, not what the company says.

Work, culture & teams
Art & design

LIBRARY

The broken ear

Hergé

Tintin chases a stolen idol into a South American republic.

Graphic Novel
Fiction

LIBRARY

The cartoon introduction to economics : vol. 1

Yoram Bauman

Microeconomics as a comic.

Business & finance

LIBRARY

The cartoon introduction to economics : vol. 2

Yoram Bauman

Macroeconomics as a comic.

Business & finance

LIBRARY

The CEO factory

Sudhir Sitapati

Sitapati on how Hindustan Unilever trains managers who go on to run other companies.

Work, culture & teams

LIBRARY

The change book

Mikael Krogerus

Fifty models on change, one diagram each, from the authors of The Decision Book.

Thinking tools

LIBRARY

The choice factory

Richard Shotton

Shotton's 25 behavioural biases for advertisers, each backed by an experiment.

Work, culture & teams
Reading & writing

LIBRARY

The comic book story of video games

Jonathan Hennessey

Video game history as a comic, from early computers to modern consoles.

Gaming

LIBRARY

The communication book

Mikael Krogerus

Forty-four models for communication, one diagram each.

Thinking tools

LIBRARY

The company of strangers

Paul Seabright

Seabright on how humans came to trust strangers enough to trade, and the economy that grew from it.

Observation & research

LIBRARY

The complete maus

Art Spiegelman

Spiegelman records his father's Holocaust survival, with Jews drawn as mice and Nazis as cats. Also about the son doing the interviewing.

Graphic Novel

LIBRARY

The Concise Mastery

Robert Greene

The short version of Greene's Mastery: apprenticeship, mentors and long practice.

Work, culture & teams

LIBRARY

The copywriter's handbook

Robert W. Bly

Bly's reference on writing ads, letters and web copy. Headlines, benefits, the call to action.

Reading & writing

LIBRARY

The courage to be disliked

Ichiro Kishimi, Fumitake Koga

A dialogue between a philosopher and a young man on Adler's psychology. The past does not decide who you are.

Life & productivity

LIBRARY

The creative act

Rick Rubin

Rubin's short passages on creativity as paying attention. Written like a book of sayings.

Creativity
Thinking tools

LIBRARY

The culture map

Erin Meyer

Meyer's eight scales for how cultures differ, from giving feedback to building trust. For anyone working across countries.

Work, culture & teams
Food, travel & culture

LIBRARY

The daily laws

Robert Greene

366 short readings from Greene's books, one for each day.

Life & productivity

LIBRARY

The daily stoic

Ryan Holiday

366 stoic passages with a short commentary on each.

Life & productivity

LIBRARY

The data journalism handbook

Jonathan Gray

Chapters from newsrooms on finding stories in data.

Data Visualisation

LIBRARY

The decision book

Mikael Krogerus

Fifty decision models as diagrams, from the Eisenhower matrix to the long tail.

Thinking tools

LIBRARY

The definitive book of body language

Allan Pease

The Peases on reading gestures, handshakes and posture.

Observation & research

LIBRARY

The design of everyday things

Don Norman

Norman on affordances, signifiers and mapping, starting from doors that need signs to explain them.

Hardware design

LIBRARY

The Doodle revolution

Sunni Brown

Brown argues doodling helps you think, and sets out a visual language for work.

Sketching

LIBRARY

The Elements of Style

William Strunk Jr., E. B. White

Strunk and White's rules for clear English. This edition is illustrated by Maira Kalman.

Graphic Novel
Reading & writing

LIBRARY

The essays of Warren Buffet

Lawrence A. Cunningham

Buffett's shareholder letters, rearranged by topic by Cunningham.

Business & finance

LIBRARY

The evolution of useful things

Henry Petroski

Petroski argues form follows failure. Forks, paper clips and zips improved by fixing whatever annoyed people.

Observation & research
Hardware design

LIBRARY

The Five Dysfunctions of a team

Patrick Lencioni

A fable about a new CEO fixing her leadership team. The pyramid starts with absence of trust.

Work, culture & teams

LIBRARY

The formula: The science behind why people succeed or fail

Albert-László Barabási

Barabási uses network data to show that performance and success are measured by different things.

Life & productivity

LIBRARY

The fountainhead

Ayn Rand

Rand's architect Howard Roark refuses to compromise his buildings.

Fiction

LIBRARY

The functional art

Alberto Cairo

Cairo on infographics as tools for understanding, with interviews of newsroom designers.

Data Visualisation

LIBRARY

The fundamentals of product design

Richard Morris

An introduction to the product design process, from research to prototype, with case studies.

Hardware design

LIBRARY

The golden tap

Kashyap Deorah

Deorah on hyper-funded Indian startups and where the money actually flows.

Work, culture & teams

LIBRARY

The Great Indian Novel

Shashi Tharoor

Tharoor retells the Mahabharata as India's independence struggle.

Fiction

LIBRARY

The happiness advantage

Shawn Achor

Achor argues happiness comes before success, and gives seven principles to act on it.

Life & productivity

LIBRARY

The happiness project

Gretchen Rubin

Rubin spends a year testing happiness resolutions, one theme a month.

Life & productivity

LIBRARY

The happiness trap

Russ Harris

Harris introduces acceptance and commitment therapy: stop fighting difficult thoughts and act on your values.

Life & productivity

LIBRARY

The hard thing about hard things

Ben Horowitz

Horowitz on a CEO's worst days at Loudcloud and Opsware: layoffs, firing friends, nearly going under.

Work, culture & teams

LIBRARY

The Hardware hacker

Andrew "Bunnie" Huang

Bunnie Huang on making hardware in Shenzhen: factory visits, chumby, Novena and the open-copy culture he calls gongkai.

Hardware design
Hardware engineering

LIBRARY

The hardware startup

Renée DiResta

Taking a hardware product from prototype to production: funding, manufacturing and distribution.

Hardware design
Big Ones

LIBRARY

The hungry brain

Stephan J. Guyenet

Guyenet on why the brain drives overeating, from food reward to leptin.

Life & productivity

LIBRARY

The industrial design reader

Carma Gorman

An anthology of writing on industrial design from the 1850s onwards.

Hardware design

LIBRARY

The Industrial Design Reference & Specification Book

Dan Cuffaro

A reference on the industrial design process, materials and manufacturing, one topic per spread.

Hardware design

LIBRARY

The industries of the future

Alec Ross

Ross on robotics, genomics, digital money and big data, drawing on his time at the State Department.

Observation & research

LIBRARY

The infographic history of the world

James Ball

World history from the big bang onwards, told in infographics.

Data Visualisation

LIBRARY

The innovators

Walter Isaacson

Isaacson on the people behind computers and the internet, from Ada Lovelace to Google. Collaboration over lone genius.

Big Ones
Biographies

LIBRARY

The lean startup

Eric Ries

Ries's build, measure, learn loop and the minimum viable product.

Work, culture & teams

LIBRARY

The left hand of darkness

Ursula K. Le Guin

An envoy visits a planet where people have no fixed sex. Le Guin, 1969.

Fiction

LIBRARY

The Life-Changing Manga of Tidying Up

Marie Kondo

The KonMari method as a manga, following a woman sorting out her apartment.

Life & productivity

LIBRARY

The little book of hygge

Meik Wiking

Wiking on the Danish idea of cosiness: candles, friends, comfort.

Food, travel & culture

LIBRARY

The little book of lykke

Meik Wiking

Wiking travels to find what makes people happy in different countries.

Food, travel & culture

LIBRARY

The making of a manager

Julie Zhuo

Zhuo on becoming a manager at 25 at Facebook: meetings, feedback and hiring.

Work, culture & teams

LIBRARY

The Making of Hero: Four Brothers, Two Wheels and a Revolution That Shaped India

Sunil Kant Munjal

Sunil Kant Munjal on how his father and uncles built Hero Cycles and then Hero Honda.

Business & finance
Biographies

LIBRARY

The Maruti Story

R. C. Bhargava

Bhargava on Maruti from 1981: the Suzuki partnership, the Maruti 800 and learning to make cars in India.

Business & finance

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The mountain is you!

Brianna Wiest

Wiest on self-sabotage and how to get out of your own way.

Life & productivity

LIBRARY

The one device

Brian Merchant

Merchant goes to mines, factories and labs to trace the iPhone's parts and the people behind them.

Big Ones

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The pencil

Henry Petroski

Petroski's history of the pencil, from graphite mining to Thoreau's family business. A history of engineering through one object.

Hardware design
Hardware engineering

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The people of the indus

Nikhil Gulati

A comic about the Indus Valley civilisation.

Food, travel & culture
Graphic Novel

LIBRARY

The personal MBA

Josh Kaufman

Kaufman's summary of business concepts, from value creation to systems, without the MBA.

Business & finance

LIBRARY

The practicing mind

Thomas M. Sterner

Sterner on focusing on process over outcome, from piano practice to golf.

Thinking tools

LIBRARY

The psychology book

Catherine Collin

DK's Big Ideas book on psychology, one thinker per spread.

Mental models & behavioral

LIBRARY

The psychology of money

Morgan Housel

Housel's twenty short stories about how people behave with money.

Business & finance

LIBRARY

The quotable tycoon

David Olive

Quotations from business leaders, arranged by topic.

Humour & quotes

LIBRARY

The rational animal

Douglas T. Kenrick, Vladas Griskevicius

Kenrick and Griskevicius on how evolutionary motives shape everyday decisions.

Thinking tools

LIBRARY

The Rise of Asian Paints

Anupam Gupta

How Asian Paints grew from a small Bombay garage operation into India's largest paint company.

Business & finance

LIBRARY

The sketchnote handbook

Mike Rohde

Rohde's visual note-taking method: lettering, containers, arrows and simple people.

Sketching

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The sketchnote handbook: Advanced

Mike Rohde

Rohde's follow-up, with more advanced sketchnoting techniques.

Sketching

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The startup way

Eric Ries

Ries applies the lean startup to big companies, drawing on his work with GE.

Work, culture & teams

LIBRARY

The Steal Like An Artist journal

Austin Kleon

A journal with prompts built from Steal Like an Artist.

Thinking tools

LIBRARY

The story of philosophy

Will Durant

Durant on the lives and ideas of the great philosophers, from Plato to Dewey.

Life & productivity

LIBRARY

The subtle art of not giving a fuck

Mark Manson

Manson on choosing what to care about.

Life & productivity

LIBRARY

The Taj: A story of mughal India

Diana Preston

Shah Jahan, Mumtaz Mahal and the building of the Taj Mahal.

Food, travel & culture

LIBRARY

The tanishq story

Vinay Kamath

How Titan built Tanishq into India's first national jewellery brand.

Big Ones

LIBRARY

The tao of Charlie Munger

David Clark

Munger's quotes on investing and life, with commentary.

Business & finance

LIBRARY

The tao of coaching

Max Landsberg

Landsberg's short guide to coaching at work, told partly as a story.

Work, culture & teams

LIBRARY

The team that managed itself

Christina Wodtke

Wodtke's fable about a new manager learning to run a team.

Work, culture & teams

LIBRARY

The ten faces of innovation

Tom Kelley

Kelley's ten roles in an innovation team, from anthropologist to storyteller.

Creativity

LIBRARY

The things we make

Bill Hammack

Hammack on the engineering method, told through the stories of how things get made.

Hardware design
Hardware engineering

LIBRARY

The three body problem

Liu Cixin

Liu Cixin's first contact story, starting in the Cultural Revolution.

Fiction

LIBRARY

The Toyota way

Jeffrey K. Liker

Liker's fourteen principles behind Toyota's production system and culture.

Big Ones

LIBRARY

The travelling belly

Kalyan Karmakar

Kalyan Karmakar's food memoir of eating across India.

Food, travel & culture

LIBRARY

The ultimate history of video games

Steven L. Kent

Kent's oral history of video games, from pinball to the PlayStation.

Gaming

LIBRARY

The ultimate history of video games: Vol. 2

Steven L. Kent

The second volume of Kent's history, picking up where the first left off.

Gaming

LIBRARY

The unfair advantage

Ash Ali, Hasan Kubba

Ali and Kubba's MILES framework for spotting a founder's hidden advantages.

Life & productivity
Work, culture & teams

LIBRARY

The User Experience Team of One: A Research and Design Survival Guide

Leah Buley

Buley's methods for doing UX when you are the only designer in the company.

Software design

LIBRARY

The visual display of quantitative information

Edward R. Tufte

Tufte on graphical excellence: data ink, chartjunk, small multiples. He self-published it to control the printing.

Data Visualisation

LIBRARY

The visual MBA

Jason Barron

An MBA's core ideas as sketchnotes.

Work, culture & teams
Visual reference

LIBRARY

The war of art

Steven Pressfield

Pressfield on Resistance, the force that stops you doing your work.

Thinking tools
Creativity

LIBRARY

The way things work

David Macaulay

Macaulay explains machines with detailed cutaways and a woolly mammoth. The drawings do the work.

Hardware engineering
Hardware design

LIBRARY

The Xiaomi way

Li Wanqiang

Li Wanqiang on Xiaomi's fan-driven marketing and product development.

Big Ones

LIBRARY

The Year of Magical Thinking

Joan Didion

Didion on the year after her husband's sudden death, while her daughter lay ill in hospital.

Biographies

LIBRARY

The year without pants

Scott Berkun

Berkun works as a manager at Automattic, the company behind WordPress, and reports on remote work from inside.

Work, culture & teams

LIBRARY

Things are what you make of them

Adam J. Kurtz

Kurtz's handwritten advice for creative people.

Creativity

LIBRARY

Things come apart 2.0

Todd McLellan

McLellan photographs objects taken apart with every part laid out, from a typewriter to a piano.

Hardware engineering

LIBRARY

Think like a freak

Steven D. Levitt

Levitt and Dubner on approaching problems differently: say I don't know, think like a child.

Thinking tools
Business & finance

LIBRARY

Think Like a Street Photographer

Matt Stuart

Matt Stuart on street photography: patience, observation and luck.

Art & design

LIBRARY

Thinking in Systems

Donella H. Meadows

Meadows on stocks, flows and feedback loops, and the places to intervene in a system.

Thinking tools
Mental models & behavioral

LIBRARY

This is a prototype

Scott Witthoft

A d.school guide to prototyping early and cheaply.

Work, culture & teams

LIBRARY

Timelines of everything

DK

DK's timelines from the big bang to today.

Visual reference

LIBRARY

Tiny beautiful things

Cheryl Strayed

Strayed's Dear Sugar advice columns.

Life & productivity

LIBRARY

Tiny habits

B. J. Fogg

Fogg's behaviour model: make habits tiny, anchor them to routines, celebrate.

Thinking tools

LIBRARY

Titan

Ron Chernow

Chernow's biography of John D. Rockefeller.

Big Ones

LIBRARY

To engineer is human

Henry Petroski

Petroski on failure as the engine of engineering, from collapsed bridges to the Hyatt walkway.

Hardware engineering

LIBRARY

To:ky:oo

Liam Wong

Liam Wong's neon night photographs of Tokyo.

Art & design

LIBRARY

Tomorrow and tomorrow and tomorrow

Gabrielle Zevin

Two friends make video games together over thirty years.

Fiction

LIBRARY

Tools of titans

Tim Ferriss

Ferriss's notes from his podcast guests, sorted into health, wealth and wisdom.

Life & productivity

LIBRARY

Traction

Gabriel Weinberg

Nineteen marketing channels and the bullseye framework for choosing one.

Software design

LIBRARY

Tragic design

Jonathan Shariat

Shariat and Saucier on design that hurts people, from medical software to dark patterns.

Software design

LIBRARY

Tribal leadership

David Logan

Logan's five stages of workplace tribes, from life sucks to life is great.

Work, culture & teams

LIBRARY

Tribe of mentors

Tim Ferriss

Ferriss sends the same eleven questions to over a hundred people and prints the answers.

Thinking tools

LIBRARY

Trillion dollar coach

Eric Schmidt, Jonathan Rosenberg, Alan Eagle

Lessons from Bill Campbell, who coached Jobs, Page and Schmidt.

Work, culture & teams

LIBRARY

Twenty-first Century Design

Marcus Fairs

Fairs's survey of design since 2000, mostly products and furniture, with short texts.

Hardware design

LIBRARY

Ultimate family visual dictionary

DK

DK's visual dictionary, with every object labelled.

Visual reference

LIBRARY

Understanding comics

Scott McCloud

McCloud explains how comics work, in comics. The idea of closure between panels is the core of it.

Graphic Novel
Observation & research

LIBRARY

Unfolding the napkins

Dan Roam

Roam's workbook version of The Back of the Napkin.

Sketching

LIBRARY

Universal methods of design

Bruce Hanington

A hundred research methods for designers, one per spread.

Art & design

LIBRARY

Universal principles of design

William Lidwell

One design principle per spread, each with an example.

Art & design

LIBRARY

Universal principles of UX

Irene Pereyra

Pereyra's principles for UX, one per spread.

Software design

LIBRARY

Unreasonable hospitality

Will Guidara

Guidara on running Eleven Madison Park and giving guests more than they expected.

Work, culture & teams

LIBRARY

User friendly

Cliff Kuang

Kuang and Fabricant on the history of user-centred design, from Three Mile Island to the iPhone.

Observation & research

LIBRARY

Username: Evie

Joe Sugg

Joe Sugg's graphic novel about a girl who escapes into a virtual world.

Graphic Novel
Fiction

LIBRARY

Uzumaki

Junji Itō

A town becomes obsessed with spirals. Junji Ito's horror manga.

Graphic Novel

LIBRARY

Value proposition design

Alexander Osterwalder

Osterwalder's canvas for matching products to customer jobs, pains and gains.

Work, culture & teams
Software design

LIBRARY

Visual meetings

David Sibbet

Sibbet on using graphics and sticky notes to run meetings.

Sketching
Work, culture & teams

LIBRARY

Visualize this

Nathan Yau

Yau's hands-on guide to making charts with code and tools.

Data Visualisation

LIBRARY

Watchmen

Alan Moore

Moore and Gibbons on retired superheroes in 1985, with the Cold War close to nuclear war.

Graphic Novel

LIBRARY

Ways of seeing

John Berger

Berger on how we look at images, from oil painting to advertising. Based on his 1972 BBC series.

Observation & research

LIBRARY

Welcome to the new world

Jake Halpern

Halpern and Sloan's comic about a Syrian refugee family arriving in the US.

Graphic Novel

LIBRARY

What got you here won't get you there

Marshall Goldsmith

Goldsmith's twenty habits that hold successful people back, like adding too much value.

Work, culture & teams

LIBRARY

What if?

Randall Munroe

Munroe answers absurd hypothetical questions with real physics.

Creativity
Thinking tools

LIBRARY

What if? 2

Randall Munroe

More absurd questions, answered just as seriously.

Thinking tools
Creativity

LIBRARY

Whatever you think, think the opposite

Paul Arden

Arden's short book on risk and doing the opposite of what seems sensible.

Life & productivity

LIBRARY

Where good ideas come from

Steven Johnson

Johnson's seven patterns behind innovation, from the adjacent possible to the slow hunch.

Creativity

LIBRARY

Who gets what and why

Alvin E. Roth

Roth, who won a Nobel for this work, on matching markets: kidney exchange, school choice, medical residencies.

Observation & research

LIBRARY

Who moved my cheese

Spencer Johnson

A parable about mice and little people handling change.

Mental models & behavioral

LIBRARY

Why not?

Barry J. Nalebuff

Nalebuff and Ayres's tools for solving problems and inventing things.

Art & design

LIBRARY

Winning the story wars

Jonah Sachs

Sachs on storytelling in marketing, built on myth structure.

Reading & writing

LIBRARY

Wordless diagrams

Nigel Holmes

Holmes explains everyday tasks with diagrams alone, no words.

Creativity

LIBRARY

Words that sell

Richard Bayan

Bayan's thesaurus of persuasive words and phrases for copywriters.

Reading & writing

LIBRARY

Work rules!

Laszlo Bock

Bock on Google's people practices: hiring, performance reviews and perks.

Work, culture & teams

LIBRARY

Working

Studs Terkel

Terkel's interviews with over a hundred working people about what they do all day.

Observation & research

LIBRARY

Writing to learn

William Zinsser

Zinsser on writing as a way to learn any subject.

Reading & writing

LIBRARY

Yes! 50 financially proven ways to be persuasive

Robert Cialdini

Fifty short findings on persuasion from Cialdini and colleagues.

Reading & writing
Thinking tools

LIBRARY

Zag

Marty Neumeier

Neumeier on radical differentiation. If everyone zigs, zag.

Art & design
Work, culture & teams

LIBRARY

Zen and the art of motorcycle maintainence

Robert M. Pirsig

Pirsig's motorcycle trip with his son turns into an inquiry into quality.

Life & productivity

LIBRARY

Zero to One: Notes on Start Ups, or How to Build the Future

Peter Thiel

Thiel's lectures on startups: monopoly over competition, secrets, and being the last mover.

Work, culture & teams

LIBRARY

Siddhartha: An Indian tale

Hermann Hesse

A young man in the Buddha's time leaves home to find enlightenment by living it rather than being taught it. Hesse.

Fiction

LIBRARY

Microinteractions: Designing with Details

Dan Saffer

Saffer on the small moments inside products: triggers, rules, feedback, loops and modes.

Software design

LIBRARY

Triggers

Marshall Goldsmith

Goldsmith on the environmental triggers that shape behaviour, and the daily questions he uses to change them.

Life & productivity
Work, culture & teams

LIBRARY

The lego story

The Lego company's history, from Ole Kirk Christiansen's wooden toys to the plastic brick.

Big Ones
Art & design
Big Ones
Biographies
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WorkAbout
Tue, 29 Sept 2026·0 updates

Everything,
updated daily.

Notes on what it takes to design, build, and ship smart consumer hardware in India.

SERIES · 8/8 COMPLETE

The complete industrial designer

Eight-part field guide for the full industrial design process.

01Research02Sketching03Form04CMF05CAD06Prototyping07Hardware UX08Manufacturing
Making hardware
Design & craft

OFFCUT

#61: Bad power adapter by Daily Objects

Found this to be a 'cool' one and bought it. It's slim, and at the time, it made sense for me to get it as a regular travel adapter since it has two USB-C ports to charge my devices.

I'll just tear it apart to make a simple point. It didn't need to be this broad.

  1. It's too flat to grip properly. For a push-and-pull action on or away from the switchboard, you need grip. A flatter body doesn't help. Looks sleek but is horrible ergonomically.

  2. The oversized body either covers or blocks the switch directly to its left or right, and you can't flip the switch without manoeuvring around the adapter to reach the right spot.

  3. The size and ratio itself doesn't align with the standard modular switch plates and blocks that are commonly used in Indian households - Anchor, Legrand, GM and such. I tried in many; it doesn't fit well in any.

DO is attempting to do things differently, and I admire that about them. But this being such a hyper-utilitarian object is a clear missed opportunity.

OFFCUT

#60: Spend money here

Original video

Kept only the ones I need to do more actively.

Pay for this

Because it does this (direct effect)

Because it does this (second-order effect)

High‑quality noise‑cancelling headphones

Removes distracting noise and creates silence

Lets you do deep work, think clearly, and produce higher‑quality output

Personal trainer who comes to you

Creates external accountability; they show up even when you don’t want to

“Buys” the workout habit you wouldn’t stick to on willpower alone

Courses in foundational skills (communication, negotiation, time mgmt)

Improves how you speak, negotiate, and use your time

Raises your lifetime earning power and opportunity set across any career

Diversified investments instead of one big position

Reduces dependence on a single stock or asset

Protects you from catastrophic loss and keeps you in the game long enough to win

BATNA fund (6–9 months’ expenses saved)

Lets you walk away from a bad job or deal

Gives real negotiation power and preserves your self‑respect and standards

Tax accountant / financial planner

Helps structure money, taxes, and investments well

Prevents costly mistakes and quietly compounds your net worth over decades

Lawyer / estate planning

Puts legal structure around your assets and inheritance

Provides security and clarity for the people you love after something goes wrong

Insurance and planning for rare disasters

Pays out when low‑probability, high‑impact events hit (e.g., house fire)

Stops one disaster from resetting your finances to zero

Music, art, or hobby courses

Deepens a craft you love

Makes your inner life richer in a way money alone can’t buy

Experiences you truly care about (trips, shows, etc.)

Create vivid, shared moments

Become stories and memories that define what “a good life” felt like

Time and money on your partner & kids

Funds dinners, walks, trips, shows together

Strengthens relationships, which strongly predict health and happiness in old age

OFFCUT

#59: Art and design

Read this line from actor Kumud Mishra: "Art must challenge what we normalise."

I immediately remembered some thoughts I've been tinkering around with.

We remember art. Sometimes we remember design. We remember the K6 phone booth. We will always remember the Ambassador car, Bajaj Chetak, the rotary dial phone, Coca-Cola bottle, even Lucknow's Tunday Kebabi; the list goes on. All of these are iconic.

Today, you remove the logo, and you can't clearly differentiate one car from another, one slab phone from another, one scooter from another, one bucket from another, one brand's kitchen appliance from another.

You see, the ordinary choice needs no defence in a review. Everybody gets aligned, everybody loves it, and we go ahead with it. For digital, it's Mobbin or Dribbble where one takes screenshots of screenshots, and we implement what we like. Memorable and unique? No.

On the hardware side, every brand buys the same Shenzhen modules and most ready-made designs, and the only thing left to argue about in a review is the enclosure or casing. Even Saint Laurent, Balenciaga and Burberry changed their logos to serifs within years because they had to optimise for legibility in thumbnails.

As a result, everything looks the same.

Maybe it's time some of us, privileged to make bullish decisions in our roles, pushed this change. One small change at a time, maybe. Like keeping the design system, default industrial design language properties, but making one change that'd really need debates and arguments.

Maybe we take an individual stance for a choice we made in an object and defend it, stand by it, because a committee produces an average, and an average has no one person to defend it. Maybe we make that one change reversible, so when it actually doesn't work, we can revert. A room will approve things that can be undone.


OFFCUT

#58: KTMs and BMWs

I'd always seen it before, but this time it was on my face. I'm talking about the cheap aftermarket decals people put on BMWs. I think I spotted these mostly in Kolkata. But only after I saw a bunch of them in Kolkata did I realise BMWs could be the KTMs of the car world. I mean, both KTMs and BMWs are amazing machines, but they get a bad reputation from the kind of riders they attract (mostly).

I get that KTM would largely attract early-20s guys who are online, want to impress girls, express their loud, aggressive nature, do pointless revving at signals, and zig-zag through city traffic. That reads as crass, and unfortunately the brand will get tagged with that energy. Understandable.

But with modded BMWs, it becomes almost intolerable. The cars would have matte-finished decals with flames or horns, glowing underbody lights, fake ///M badges - all things that make a serious performance machine into a B-grade Fast & Furious wannabe car.

The entry ticket to both is relatively low. Both are aspirational categories of vehicles, as both are European. When the entry barrier to an aspirational, high-status brand lowers, it mostly attracts buyers who are very status-sensitive and will over-signal with decals, loud pipes, wraps, etc.

It could also be the brand personality. BMWs have aggressive (and I think ugly af) grilles, and strong DRLs. KTM's stock design language is sharp lines around bright orange, and borderline angry. If the product already looks aggressive, it would attract people who like aggression as an aesthetic and a personality trait, no?

For many young riders and drivers, KTMs and BMWs are the first serious performance machines. These two brands made performance affordable in a country with chaotic traffic and almost no traffic enforcement. Fun machines, with a crass, loud brand image.

OFFCUT

#57: My book Beyond Tools is out now!

I was frustrated with the quality of the candidates I was interviewing. The candidates were not entirely at fault. It was their exposure and what they learned from industry "mentors." They didn't know any better. So, in an attempt to do my part, I wrote a simple list of '88 tips for young product designers.' This was in 2022.

The post gained some popularity. Later that year, I transitioned into building hardware products. That's when I thought about expanding the tips with more reasoning and actionable exercises for designers to follow and practice. I've been writing the book ever since.

Initially, I expanded the book to cover different domains, including digital UI/UX designers, content writers, and a few more, but kept trimming as my thoughts matured.

In a way, I wanted to 'document' everything that I'd learned after interviewing, hiring, and working with many young designers over a decade in an easy-to-carry-everywhere format.

This is that book.

This book will hopefully teach you how to prepare your portfolio, prepare for memorable interviews, do work that helps you stand out, perform and grow at work, and build your career. Also, a bunch of things that you absolutely should not do, despite the industry telling you otherwise.

Beyond tools: A practical guide for designers to become irreplaceable. Buy it and leave a review if you love it. :)

OFFCUT

#56: Why all my blog headers are AI-generated

A while ago, someone from my team told me in the lift that the AI-generated header images of my blogs make him wonder if the writing is AI-generated too. He recommended that I use more 'real-looking' images.

Here's a quick story. I've been writing online since 2010. Since then, I never had a thing for putting header images. Putting images on the go was fine, but together, in a grid, they looked messy. In 2023, I had about two hundred blog posts, and I knew it was time to fix the header images because I didn't want my website to become a glorified Wikipedia of blog posts, aesthetically. But what style of header images? I didn't want it to look cookie-cutter either.

2023 matters because that's when we did a three-week trip to Europe, and the one artist I fell in love with was Alphonse Mucha. I picked up a bunch of his art in Prague. I think it was sometime in December 2023 when I was thinking about the header images, spotted the Mucha paintings, and an idea clicked! Why don't I modernise Mucha?

Midjourney was on the rise, and I spent a good number of sleepless nights getting the prompt right and generating the early ones you see through my blogs. That prompting journey was interesting to me because I kept the style the same - uniform line weight, black and white, modernised flourishes and decorative elements, medieval characters in a modern environment. The output quality I get now in seconds is what a junior-to-senior illustrator would have given me in the fourth or fifth iteration over weeks.

Now, on the inference, saying AI-header images implies AI-written content is like saying a novel with a stock photograph on the cover was written by a photographer. I don't care much about the inference, though, because people see the cover for less than a second, and only the content matters. If the header image settles the takeaway for the reader, the writing wasn't going to anyway.

Happy reading.

OFFCUT

#55: Like what nothing recommends to you

About two years ago, I got to spend about ten days with folks from my team in Pune. One of the things I remembered fondly from that trip is the deep Malvani and Maharashtrian thaali indulgences we had. Every night, for dinner, we'd find a spot from recommendations of a colleague's friend and eat our hearts out.

Living in Bangalore, I miss that food.

Earlier this year, Nandini mentioned about Suryawanshi. Her colleagues were raving about the place. One Sunday, not too long ago, we were in the Church Street area and I spotted one of their outlets. The following Sunday, I ordered in. They were good.

As I was bookmarking places for our upcoming Kolkata visit on Instagram, I saved the ones I had known since childhood and the ones I found on Instagram were about 20% of the places I plan to visit.

You see… the recommendation engine doesn't have an opinion. It'll surface what would make sense for a newbie. But it can't get the specific thing about how I like Lakkhan da'r aloo kabuli, or Shayamnagar bajarer jol porotha, or even Sodepur railway bridge er tolaye radhabollobi. They don't have an app or rating; just a long queue outside. Even Suryavanshi in Bangalore didn't come to me through an app recommendation but just word-of-mouth.

Food is just one example. Spend long enough time with the recommendation engine and you'll lose the muscle of liking something on your own. The small wrong steps of taste, the part where you reach for a thing you do not know why you reach for, had been bypassed. I had been delivered to a thing. I had not arrived at a thing. The arrival is what makes the thing yours.

Find things you like that the recommendation engine does not know you like. A particular way of cutting a mango. A particular street to walk on. The specific dimsum seller at the corner of 80ft. road.

It's possible that in 2028, "what do you like that the app does not know about" will be a real question on first dates. The people who can answer will be a smaller group than you think.

OFFCUT

#54: Who are you without AI?

In 2026, if all AI-models disappeared tomorrow, who would I be?

There is a version of you that exists with the model in your pocket, and a version that would exist without it, and the gap has gotten wide in the last two years, and you have not measured it, because you have not had a reason to.

A writer would probably say that they'd write less and would write their stuff slower. It'd also be worse for the first six months. And then, maybe, it would be better. They might not have the patience left to wait the six months.

The question is not academic. It is the year ahead in compressed form. Whatever the answer is, that is the work.

There's another version. If the AI-models disappeared tomorrow, would the people who admire me for work or the things I'm doing today to brag my problem solving skill or building skills still recognise me? If the answer is no, you have a year, maybe eighteen months, before they do not.

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#53: How to walk without your headphones

The little walk we get to do on a given week to the sabziwala or the walk from the metro, or a post-dinner routine in the nearest park doesn't happen in silence. There's the noise from traffic, cars honking, sometimes people talking, and a lot more from the distant chatter at a chai stall.

So we gave in to podcasts, calling a friend

Most of us, in 2026, no longer know how to walk somewhere without something in our ears. The walk to the sabziwala. The walk from the metro. The silence has become unbearable.

This week, before next Sunday, walk somewhere without your headphones in. Twenty minutes. Once.

The walk is not for thinking. The walk is for nothing. If you come back with nothing, the walk worked.

You will hate the first ten minutes. You will reach for the phone twice without realizing your hand is reaching. You will start composing a tweet about how strange it is to walk without headphones. Your mind, denied a podcast, will offer to be one.

Don't be a podcast.

Around minute eleven, something will shift. You will notice the horn of the auto. The bird. The woman selling jasmine outside the temple. The headphones were not just adding sound. They were subtracting the world.

A few of you will, on minute fourteen, have a thought you have been avoiding for months. I should leave the job. I do not love him anymore. It has been waiting for the headphones to come off. Don't reach for the phone. Let it sit next to you for the rest of the walk. The shape is the work.

By 2032, the people who walk without headphones will be obvious to each other. They will know the name of the man who sells the tomatoes.

Be one of them.

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#52: The most taboo thing in 2026

The most taboo thing a person can do in 2026 is have an experience and not tell anyone about it. Simple. This means that one would live an hour, a slow Sunday afternoon, have great coffee at home, take pictures with visiting parents, get on a long call with your dadi, and not let it become content. These lived moments do not need to become something except the actual thing it was. The lived moment doesn't need to be 'repurposed.'

I know a lot of people around me who already do this. And then a some who don't do this. Become the kind of person who can have something happen and not tell anyone.

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#51: Back to Kindle. Almost.

Somewhere over Rajasthan, I opened the Kindle app on my iPad mini and started reading a book I'd just bought. This is my second time leaving paper. I own over 800 physical books now. The shelves at home are full. Unfortunately, the floor stacks have become their own piece of furniture. It has its own beauty but it's borderline messy.

The arc of my reading journey, if you're interested is as follows. In February 2017, I gave up on paper and bought a Kindle Oasis. It was my first Kindle device and I got the Oasis instead of the Paperwhite because I wanted the light one with longer battery. I immediately fell hard for it. I also made a sensible rule — physical for illustrated or graphic books, digital for everything else. You know if you travel with a couple of books, they cross 3kg easily, which is the sort of fact you learn when you're the one carrying them and find yourself moving to the cabin bag at the check-in counter.

Five years in, 2022, I drifted back to pens, highlighters because… there's a specific satisfaction of dog-earing a page. I sold the Oasis and went full paper again. Bought more books than any single human should own in a country where we pay rent by the square foot.

During my last trip packing, I pulled four books off a shelf for a two-week trip, weighed the bag, put three back. I packed the thinnest one and finished it on day two.

Which is how I ended up here, at 35,000 feet, opening the Kindle app again.

No Kindle device this time. This time it's my favourite iPad mini with the pencil for notes. Goodnotes in split view occasionally. On the iPad with a matte screen guard, it feels like writing. Will apply the same rule as before — illustrated books stay physical, everything else goes digital. This time it's just a different device.

I hope this sticks.

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#50: Invest in design

A few weeks ago, at the airport lobby, I picked up the Fortune magazine (India edition) from the bookstore. The cover story was compelling - The star designer who's reimagining Samsung. Followed by another - The world's most admired companies.

This was around the time when I was reading and putting together my South Korea & Samsung blog post.

Samsung electronics has hired Mauro Porcini as Chief Design Officer who's previously led design at 3M and PepsiCo and started his career as a product designer at Philips. He recalls moments from 3M where he was pissed at the fact that his designs were beautiful and functional but the packaging and overall retail and digital experiences were ugly. He pushed them to be done in the proper way which naturally pissed a lot of people there especially because doing this bit wasn't part of his job description.

He also put a simplistic approach to split responsibilities cleanly where designers come with human-centric approach, marketing with business, and R&D with technology on the table.

The article also covers the transformative story of Samsung all the way up to how they treat design today. For instance, Samsung executives assumed customers cared only about video and audio quality in televisions while the designers argued how TVs look is equally important since the TV spends more time off than on making it more like furniture than source of entertainment. Samsung's Frame TV was born as a result of that argument.

Porcini will now focus on making consumer devices from the ground-up given the ruling age of AI. He'll build towards devices that no longer need to adhere to the known form - the phone doesn't need to look like a smartphone at all. Today, it's important to bring more human into the equation since AI and robots will eventually become a commodity.

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#49: Blogging still. What's next?

Earlier this month, for a long 10-hour+ journey, I printed a 4,000-word essay (from Substack) to read on the flight. I just didn't want to read it on the screen (phone or tablet).

I've been doing this more lately. Now, I read physical books and trying to switch to ebooks between 2016-2019 on a Kindle didn't help. Something about the screen has started making me feel like I've read something but keeping a slow pace to absorb properly becomes ridiculously difficult. It makes me just want to keep scrolling. I don't have a clean explanation for it but I notice the difference.

I still write on the blog. That part isn't changing. It's where I figure out what I think before I know what I think. But I've started wondering whether a 2000-word post is the right delivery for ideas that are better shown than described. The person I want to reach in India in 2026 is probably more likely to watch than to read. I've been thinking of using AI more often to convert these into polished short YT reels so the blogs get more reach. Then the time required to polish them to achieve visuals as I want becomes a task. Maybe someday. I haven't started that and will probably figure out as the year progresses.

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#48: A working log

A few weeks ago, I split my social accounts into three spaces (for now). A private Instagram album. A public Instagram workshop, and something on LinkedIn that doesn't make me cringe. Honestly, I don't know how to use that platform beyond the occasional hiring posts.

I've had @one.more.colour on Instagram for years. I'd use it haphazardly by sharing (uploading) things when I remembered to while scrolling through the phone gallery. Nandini, my wife, keeps poking me, "your relationship with social media is complicated." Here's my new thing. It was obvious that phone cameras replaced the physical album so we kept on capturing everything and revisiting nothing. My phone is a graveyard of thousands of photos I don't look at. I want to undo some of that. I am turning it into something closer to what families used to do with physical albums before camera phones existed. They would print a selected set of photos, walk through different phases of life, revisit a beach vacation or a school year or a house move. The album was for themselves and a small circle.

I removed 2,200 followers from this account because I want it private. I kept only the people I am genuinely comfortable sharing my life with. My ideal future version of this is what I half-jokingly call a 'zero gallery.'

@godgeez is the public Instagram account. I share my work at Native here along with the stuff I find inspiring and some other things I keep creating. Like the private account, I've not treated it with attention. I hope to turn this account into a loosely linked set of set of themes across hardware, systems, design judgment, and building in the real world. The build journey of Native products and the trade-offs we make. A lot of "this failed, here is why" moments that I find myself thinking about for weeks afterward. I hope to make this is a better working log to share the journey with other builders.

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#47: The living room turned into a casino

I wrote my first blog on Blogspot. I think I was in standard 10th, 2004. Then Orkut through college, then Facebook, then the rest of it as the years went by.

Looking back, that early era felt like something. Everyone I knew (school friends, college friends, mutual friends, crushes) were in one place with their life updates, photos, and I was looking forward to opening the tab just to see what had happened. It was like a shared living room where you could drop in anytime and somebody would be there.

Two decades later, that feeling is completely gone.

I can't quite articulate what changed but I can feel it every time I open the apps now. It's tiring before I've even seen anything. Something shifted at some point and I missed it happening. And now I'm standing in what used to be the living room and it's turned into a casino.

I'm not going to throw my phone into a lake. I'm also not writing one of those posts about deleting all my accounts. What I'm doing is more boring: figuring out what I actually want from these platforms, and redesigning my presence around that instead of around whatever the algorithm prefers or what trend bandwagon the world has moved on to. I intend to redesign how I use these platforms from the inside, with some actual intention behind the decisions.

I split my online presence into three spaces. A private Instagram album. A public Instagram workshop. A hardware journal on LinkedIn. Each with a specific job and goal.

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#46: Hobbies & boredom

The moment we get bored, we reach for a screen. Ten seconds later, dopamine hits. A hundred swipes later, nothing. We mistake stimulation for satisfaction. There was a time when an empty evening meant sketching, tinkering, fixing, or just making something dumb because it felt good. Now, “free time” means doing what everyone else is doing: consuming.

Then came the “monetise everything” era. Can’t paint without someone asking if you sell prints. Can’t bake bread without being told to start a channel. The second money enters, curiosity leaves. We’ve forgotten how to do things that don’t scale.

A hobby feeds you back. You finish a session and feel different, you feel less tense and more alive. Most of what people call hobbies today are just distractions. Scrolling isn't a hobby. Shopping new shoes, coffee grinders, pens isn't a hobby if the excitement ends at unboxing and you're not creating anything. Even fitness streaks aren't a hobby if it's just for scoring health badges. It is if you're learning form, building strength and routing. Uploading photos daily, checking likes. If you're posting, writing, shooting, because you care about the work, then it's a hobby.

Hobbies are important. They give you competence and flow. They’re proof that your hands and brain can still cooperate without an app telling them what to do. When you’re learning to play an instrument, shape clay for pottery, or roast coffee right, your brain shuts up. You stop running background tabs in the mind. You stop checking who’s watching. That peace is what hobbies give you.

If you don't have one, cut the noise first. No phone. No Netflix. Sit with boredom long enough that you start itching to do something. Anything. You can learn guitar chords, knife skills in the kitchen, code a small utility tool, shoot and edit photos. You can explore the locality by walking with a camera, sketch in a museum, hike a new trail, or go somewhere new.

Remember,  you were built to make, not just consume.

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#45: Hack your workspace

Last year when we visited Copenhagen to see architecture marvels of Bjarke Ingels (Nandini's favourite architect), I got a bit interested in unconventional yet supremely functional architecture. I came across Frank Gehry's work as well… especially his sketches.

After watching sketches of Frank Gehry, I realised how his workspace was like a playground. Full of materials, sketches, papers all around, models to mess with. It wasn't meant to make you sit behind a desk but rather made you feel like experimenting and test new ideas quickly.

IDEO, the design firm, encourages open spaces, movable whiteboards, and materials accessible all the time. IDEO’s offices had portable whiteboards on wheels, enabling teams to brainstorm anywhere. A movable workspace! How cool is that?

Yves Béhar from Fuseproject who designed for Yale, August, Coway, Tile, Jawbone and many more designed his studio to nurture innovation, much like Frank Gehry. His workspace is a mix of screens, physical models, and natural light!

For my personal workspace, I took a lot of inspiration from Stephen Wolfram's (creator of Mathematica, Wolfram Alpha and Wolfram language) productive desk setup. Here's some documentation on how we went about designing Urban Company's Bengaluru office.

Additionally, these books I referred to (mostly excerpts & videos):

I don't think of workspaces as just places for work — it’s where ideas are born.

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#44: Design solves. Art stays.

A chef's first job is to feed someone. The customer comes and eats the food served. Over time, the chef would keep practicing preparing dishes to recall a childhood memory perhaps. May be how a drumstick curry tasted on a rainy afternoon. The moment is so valuable that they'd want to share it with a guest and welcome them to join them on that rainy afternoon. That's self-expression of that chef. The moment the chef stops feeding and starts sharing is when design ends and art begins. That's where the best cooking lives too!

A designer building an appliance with a light‑glow feature to indicate a function might simply use an LED strip with a warm colour temperature to get the job done. But the designer may also want to express the feeling of warmth, homeliness, and safety they remember from being a child at home at 6 p.m. They want users to feel that same way when they buy the appliance for their own homes.

History remembers the Eames chair, the Braun T3, Leicas, the original Mac, and the list goes on. They are art pieces. Nobody remembers the 'ergonomic home office chair' that topped usability testing in the year XXXX. History is a great filter. It has always preserved objects that make you feel something and discarded the ones with only functions.

Design solves a problem. Art is self-expression. Art is what history will remember. It comes from living with enough texture of experiences that it eventually bleeds into the work you're doing. Live a life worth designing from.

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#43: You were trained to be derivative. Instead, imagine more.

When you start working on a piece that requires designing, it's only natural that we 'research.' It's not always the right decision. What most designers are educated in is research or benchmarking that trains you to arrive at what already exists. In other words, it's derivative work. They keep gravitating towards those methodologies. And derivative work is safe because it's defensible - you have all the data, after all! Original thinking will naturally feel risky because you'll be the only one holding it.

It's important that you hold a point of view. It's a muscle you build. It's like building grip strength with pull-ups.

I have many examples of this. To name a few, there's Teenage Engineering who make extremely opinionated products. Folks I know who own a TE product don't remember signing up for a TE user survey or having a preference for what kind of keyboard they'd have liked to own. Dyson's latest air purifier is a decor object. That design wouldn't have come from benchmarking other air purifiers. It's probably cross-domain imagination.

Learn to imagine. Ban yourself from looking anything up on Pinterest until after you've sketched 10 directions. See what you instinctively knew vs. what you borrowed. Design what the object could look like if its obvious assumption is no longer true - like one generation forward version. Question and learn the why and how of objects. Why this particular shade of grey? How one arrived at this particular shape of stapler or door handle?

Doing activities like these regularly will feel unnatural to folks who default to what's been taught to them. It'll feel incomplete, uncomfortable at first. That's the point. Train anyway. Build opinions and, more importantly, do the hard work required to build them.

Remember this. There are thousands of people who were trained in school to follow a certain set of things, just like you were. Yet, as a whole, we haven’t produced that many great products. There must be a pretty good reason for that.

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#42: Styling vs. designing

The Braun SK-4 phonograph from 1956 did something that sounds obvious now but was radical then: they stopped treating consumer electronics like furniture.

Stereo consoles at the time were heavy wooden cabinets that mimicked domestic furniture and happened to play music. Big gold buttons, orange-peel textured front panels with ornate housings. They were designed to look expensive and blend into traditional living rooms. Retro indeed.

Gugelot and Rams approached it differently. They saw it as a sound machine and designed it accordingly. They replaced the wooden housing with metal and plastic because wood muffled the sound. They restructured the whole unit along a horizontal axis based on technical function. They also stripped out the decorative elements entirely moving to neutral grey and white without luxury accessories.
The press called it "Snow White's coffin" because of the transparent plastic top. It looked nothing like what people expected a radio to be.

The industry then was trying to 'style' the product by dressing up existing technology to fit in homes. Rams 'designed' it to take a form that the technology actually needed. The SK-4 became the standard for Braun's approach and influenced consumer electronics design for decades.

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#41: AI slop

I've started recognising AI writing. They all sound the same no matter who's writing them. They are fairly structured. I’ve been reading for decades. Books, essays, old blogs from RSS days when people wrote badly but honestly. Everyone had what you'd call rough edges in their writing. Now I open LinkedIn and Medium and Substack and it’s like the same person learned to write and decided to speak through all of us. The writing, articulation, voice, perspectives doesn't evolve with time anymore. Topics change but the core craft of expression remains the same now.

Sometimes what gives it away isn’t grammar or em-dashes. It's lack of deep opinion, lack of a concrete point or even how the writing sounds in your head. This AI slop is everywhere now and even in performance reviews folks write before their appraisal cycle.

Folks who are fragmented and struggling on Slack write well articulated long and descriptive versions of their work for performance reviews. Everyone suddenly upgraded in writing and penmanship.

Technology isn't the problem, of course. Maybe we stopped valuing substance and voice as long as it's something acceptable. In that chase, we're making everyone sound identical.

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#40: Vision & ritual board 2026

Rituals are great. Once the things that I feel like doing become more frequent in a given week, they start becoming rituals. Almost like brushing your teeth. I've never created a vision board in the past. Sure there were rough goals in my head for the year ahead but never printed out on a pegboard above my home desk.

This time, I wanted to focus a lot on a few things I wanted to do and keep as a constant reminder and some more that I wanted to bake into my day-to-day more frequently. Constant reminders like going to a distant place with my wife on a long drive. Rituals like using my iPad mini specifically for writing these short notes on Feed, sketching, and using Garage Band to make music.

On a separate note, I've found an all new way to use Instagram. I open it probably for 20ish minutes to consume inspiration and bookmark a lot of music & drum tutorial reels along with some inspiration stuff and occasionally send memes. However, I'm converting into my Flickr. I upload photos I want to keep or remember and delete them from my phone gallery. That way whenever I want to go down the memory lane or show someone something, I go to my Instagram than the dump yard ocean of phone gallery.

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#39: Dumb smart app of the future

My air conditioner is smart. Which means instead of just turning it on, I need an app. The app needs an account. The account needs verification. The verification email goes to an address I haven't checked since 2019. By the time I'm logged in, I could've just walked over and pressed the button. The app sends me notifications. "Your room has reached 23 degrees." I know. I'm sitting in the room. I can feel degrees. The refrigerator also has an app. It takes pictures of what's inside so I can check remotely. Except the camera angle is weird and half the shelves are blocked and I still have to open the door to see if I have eggs. The app tells me my vegetables are expiring. I know this because I put them there three weeks ago and forgot about them, which is a problem the app hasn't solved. It's just made me feel worse about it digitally. The fan in my bedroom connects to my phone via Bluetooth. Sometimes. Other times it just blinks at me angrily until I restart everything including my will to live. There are five speed settings accessible through the app, which is slower than just having a dial I could turn with my actual hand. But we don't do that anymore. We don't use our hands. We use apps that crash, require updates, and occasionally just decide they're done communicating with the device that's three feet away. I've got nine apps to control appliances that used to have switches. Each app works differently. Each has different login requirements. Each promises convenience while delivering the opposite. Yesterday I tried to turn on the fan. The app said "device not found." The fan was running. I could see it. The fan knew it existed. The app disagreed.

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#38: Instructions for living

You've read seven books about productivity. Maybe twelve. You know the Pomodoro Technique, time blocking, deep work, atomic habits. You've highlighted passages. You've told yourself "this one is different." And yet this morning you spent forty-five minutes scrolling instead of doing the one thing you actually needed to do. Because reading about productivity is its own form of procrastination, seductive as hell because it feels like progress. You're learning! Improving! One book away from having your life together. Except you're not. Reading about doing things and actually doing things are separated by a chasm so wide you could fit all your good intentions in there and still have room for everyone's New Year's resolutions and expired gym memberships. You read about minimalism while your closet overflows. You read about better habits while eating cereal for dinner three nights running. You know what you should do. You've known for years. The information isn't the problem. You don't need more information. You need less. But implementation is hard and boring and doesn't give you that dopamine hit of "aha, THIS is the answer!" Implementation is just you, alone, doing the thing, with no revelation, no YouTube productivity guru promising transformation. So you buy another book. Another system. Another app. Another framework that'll definitely work this time. And maybe it would. If you actually did it instead of reading about doing it better. Here's what nobody puts in the books: the gap between knowing and doing isn't an information gap. It's a courage gap. No amount of reading builds that bridge. You have to walk across it. Badly. Awkwardly. So here are your instructions: Close the book. Pick one thing. The thing you've been avoiding. Do it badly. Do it scared. Do it for ten minutes. Don't read about it. Don't optimise it. Just do it, and let it be imperfect. Tomorrow, do it again. That's it.

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#37: Writing for yourself vs. writing for others

I've been writing this thing for 30 minutes. Deleted it twice. Started over four times. And the whole time there's this voice in my head asking "who's this for?" If it's for me, I can say anything. When I write for myself, I can say anything. The weird dream about the talking refrigerator. Why pigeons are just flying rats. Nobody's grading it. Nobody's expecting profundity or insight or a thesis statement. It just flows. Stream of consciousness, no filter, probably terrible but it's mine. I'm not trying to be interesting or funny, or relatable. I'm just thinking out loud with a keyboard. And that's when the good stuff happens. The honest stuff. The thing that makes you go "oh, I thought I was the only one who felt that way." But then I start thinking about craft. About structure. About whether this is even worth reading. And the second I do that, everything halts. Because now I'm performing. Now I'm wondering if I have a point, if I'm getting to it fast enough, if anyone cares about my sandwich theory. The act of considering an audience kills the thing that makes it worth reading in the first place. So I've decided something. I'm writing this for me. Just me. If you happen to be reading it, that's between you and whatever algorithm or impulse brought you here. But I'm not writing TO you. I'm writing NEAR you. Like someone talking to themselves on the subway. You can listen if you want. Or not. Either way, I'm saying the thing about the pigeons. They really are just rats with wings. Anyway, I think I'm done now. Or maybe I'm just tired of thinking about whether I'm done. Same thing, probably.

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#36: Library of good intentions

There are two hundred plus unread books on my shelf. I know because I counted them a few months ago to keep a directory on my website instead of reading any of them. I bought most of them because I genuinely intended to read them. Past tense but intended. Some I bought because a lot of folks on YouTube said I had to read them. Some because the cover looked smart and I wanted to be the kind of person who reads books with covers like that. A few because I was in the bookstore and buying books feels like self-improvement without actually having to improve yourself. It's like joining a gym. The membership makes you feel healthy. Actually going is optional. Here's what I tell myself: I'll read them eventually. When things slow down. When I have time. When I finish the book I'm currently not reading. Still, I keep buying new ones. Last week I bought two more. I walked past these unread books to make room for them. I don't borrow because I make my books dirty and borrowing a book has a deadline and my relationship with reading is apparently allergic to external pressure. Because ownership feels like progress even when the books just sit there judging me. The bookshelf is now less a library and more a monument to who I wish I was. Which is fine. We all need monuments.

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#35: Draft angles

So you design this machine made of plastic, right? Looks beautiful in CAD. Perfect curves, clean lines, everything snaps together like LEGO. Then you start adding the stuff that actually has to go inside. The PCB needs mounting bosses. Okay, add four posts. Wait, the battery sits there, move two posts. Now the second PCB has nowhere to go. Fine, cut a grill, but not too many holes or the plastic gets weak. Oh, and we also want the logo backlit, so now you need a light guide, which means a cavity in the tool, which means a slide, which means money. And don't forget the screws. Six screws holding the two halves together, but they can't go just anywhere because there's a touch PCB ribbon cable running right where you wanted screw boss number three, so you move it, but now the snap fits aren't balanced and one corner feels mushy when you press it. "Can we make this edge sharper and straighter?" No. "Why not?" Because injection moulding, because draft angles, because we live in a physical universe with physical constraints. Then there's the IML film that's supposed to sit flush but keeps getting undulated surfaces during lamination at the edges, and the internal chassis that was supposed to be a perfectly moulded part but got A-surface sink marks which is not acceptable. The PCB and IML needs modification now because screwing will leave air pocket, which makes the touchscreen registration drift, which means recalibration, which means firmware changes, which means another meeting. By the time you're done you've got an assembly with forty-seven components and if even one screw boss cracks during drop testing the whole thing has to be redesigned. My innocent relative asks what I do for a living. I tell him I make things that fit together. He says "like puzzles?" Sure. Except the pieces keep changing shape and everyone has opinions about what the picture should look like and also it has to cost hundreds of bucks less than last year.

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#34: Toyota slow Toyota fast

Started reading The machine that changed the world on Toyota’s lean manufacturing. Toyota's advantage wasn’t speed in the way we usually think about it. Today, we do things like moving people faster, shouting louder, or squeezing more hours out of the day.

On the other hand, what Toyota did looked slower on the surface. They did smaller batches with more stops and checks. They did those to stop problems move forward. Western factories treated defects like a cleanup task. Build first, fix later. Sort of like what we do today.

Toyota treated defects like poison. If something went wrong, the line stopped. That sounds extreme until you realise what it prevents. When defects travel, they compound. Toyota’s insight was simple: stopping early is cheaper than fixing late. And more importantly, stopping teaches the system where it’s broken. This flips the usual logic that we inherited from the West. Instead of rewarding uninterrupted production, they rewarded uninterrupted correctness. It’s uncomfortable because it forces problems into the open. Most organisations would rather hide them until the end.

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#33: Start at the epicentre

When you start anything new, forces pull you in multiple directions. There's stuff you could do, stuff you want to do, and stuff you have to do. The stuff you have to do is where you should begin. Everything else is distraction disguised as preparation. If you're launching a power drill, you could obsess about packaging design, warranty card formatting, instruction manual translations, branded carrying cases. But the first thing requiring attention is whether the drill actually drills holes cleanly and reliably. That's the epicentre. Everything else is secondary.

Ask "If I took this away, would what I'm selling still exist?" A power drill without fancy packaging is still a power drill. Some customers won't like it, but the core offering remains intact. A power drill that doesn't drill holes properly isn't a tool. So figure out what can't be removed. If you can continue without something, it's not the epicentre. When you find it, you'll know instantly. Then focus all energy on making that foundation exceptional. Everything else you build depends on it.

The distractions happen because peripheral decisions feel productive and are less scary than tackling the central problem. Designing premium packaging is easier than engineering a clutch that won't burn out. Choosing between matte black or brushed steel finishes is more comfortable than running ten thousand cycle tests to verify durability. But those activities are procrastination giving you a false sense of product development.

Find your epicentre. Make it great. Everything else is just accessories that can be added incrementally once the foundation proves solid.

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#32: Build your thing

The easiest way to build something good is to build something you actually need. Not something you think other people might want. Not something a market study suggests could work. Something that solves a problem you're experiencing right now, today, that's annoying you enough to fix it.

When you're solving your own problem, the light switches on. You know immediately if something works because you're the user. James Dyson was vacuuming his own house when he noticed his bag vacuum kept losing suction. Dust clogged the bag pores. Real problem, experienced firsthand. He invented the bagless cyclonic vacuum because he needed it.

I bought Vic Firth drumsticks for the first time in 2018. They were amazing. Vic Firth played timpani for the Boston Symphony and couldn't find drumsticks that worked properly, so he started making them in his basement. Eventually he noticed his homemade sticks had different pitches when dropped. That led him to match pairs by moisture, weight, density, and pitch. "The perfect pair" became his product tagline. His company now makes 85,000 drumsticks daily with 62% market share. Bill Bowerman coached track and wanted lighter running shoes, so he poured rubber into his waffle iron. That became Nike's waffle sole. These were people fixing their own immediate problems and discovering massive markets of people with identical needs.

The deeper benefit is you fall in love with what you're making. You understand the problem intimately. You know why the solution matters. There's no substitute for that emotional connection when you're grinding through year three of building a business. When you build what you need, you're also the quality control. You can assess immediately whether something's good or garbage because you're living with it. Build for yourself first, and the passion problem solves itself. You're serving an audience of one who you understand completely—you.

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#31: Expensive guessing

Business schools and investors love plans. Five-year projections. Market analysis. Revenue forecasts broken down by quarter. Strategic roadmaps with color-coded milestones. It all looks professional in a binder. It feels like control. That's the problem—it's feelings, not reality. Unless you're psychic, long-term business planning is creative fiction pretending to be science.

You can't predict the factors that actually matter. A competitor launches something that changes customer expectations overnight. Economic conditions shift. A pandemic happens. A technology you depend on gets deprecated. Your best employee quits. Your worst employee has a breakthrough idea. Tariffs, regulations, viral trends, supply chain disruptions—none of this appears in your plan because you couldn't have known. The plan sits in your drawer looking official while the world moves in directions you never charted.

What's worse: plans become mental prisons. You wrote in January that you'd launch feature X in June, so you march toward June even though you learned in March that customers actually need feature Y. The plan said so. You committed to stakeholders. Changing course feels like failure. This is backward—the most information you have about anything is while you're actually doing it, not six months before you started. Yet we make our biggest decisions at the point of maximum ignorance, then treat those guesses as gospel.

Decide what you're doing this week, not this year. Figure out the next most important thing and do that. Plans are just guesses wearing a suit.

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#30: Stay small

When someone asks "how big is your company?" they're not looking for a small answer. Say you have a hundred employees and you get "Wow, impressive!" Say you have five people and you get "Oh... that's nice" with a patronising smile. We've coded bigness into success. Growth equals winning. Expansion equals ambition. But nobody ever asks the follow-up: why?

Harvard doesn't open campuses in every city to prove it's a great university. A Michelin-starred restaurant with twelve seats isn't trying to become McDonald's. We don't measure excellence in education or food by scale, yet we automatically apply this metric to business. Maybe your company's perfect size is seven people. Maybe it's just you and a laptop in a coffee shop building a tool that ten thousand people love. Scale and quality have zero correlation.

The irony gets deeper. Small businesses dream of being big. Big businesses spend millions on "agility consultants" trying to recapture speed, flexibility to pivot in an afternoon, and direct customer contacts small companies have naturally.

Weight comes in forms beyond headcount. It's locked-in office leases. It's IT infrastructure you're committed to for three years. It's furniture, HR processes, compliance meetings, expense policies. Each thing you add creates gravitational pull. You can't move as easily. The real trap: once you scale up, shrinking means layoffs, damaged morale, restructuring chaos. Stay small deliberately, and you keep your options open.

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#29: Success teaches better than failure

The startup world has turned failure into performance art. Everyone's got a failure story at networking events. Podcasts celebrate "lessons from my failed startup." Conference talks open with "I failed three times before this worked." We've built an entire mythology around failing fast, failing often, failing forward. It's utter nonsense that misses the actual mechanics of learning.

When you fail at something, you get one data point: that specific approach didn't work. You don't know if it was timing, execution, market fit, messaging, or pure bad luck. You're stuck reverse-engineering what went wrong, which is mostly guesswork dressed up as introspection. Meanwhile, you still have no idea what to do next. Failure just proves you showed up.

Success works completely differently. When something succeeds, you see the whole system. You know the sequence: we did X, then Y happened, then Z fell into place. You can map cause and effect. More importantly, you can repeat it and improve it.

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#28: The real world is just an excuse

The phrase "that would never work in the real world" gets thrown around constantly. The real world, as these people describe it, is a depressing graveyard where anything new or unfamiliar loses by default. Only what already exists wins, even when those things are broken and inefficient.

People using "the real world" as a reason are pessimists trying to protect their own worldview. They expect new concepts to fail because they themselves are afraid. Worse, they actively drag others down. When you show up hopeful and ambitious, they weaponise "the real world" to convince you that your ideas are impossible, that you're wasting time.

37signals (the company behind Rework) proves this thinking is garbage. According to "real world" logic, their company shouldn't exist. You can't have employees spread across eight cities on two continents who barely see each other. You can't attract millions of customers without advertising budgets. You can't share your recipes and secrets openly and still beat competition. But they did all of it. They stayed profitable through recessions and bubble bursts while everyone else was following "real world" playbooks.

The real world isn't actually a place. It's an excuse. It's a justification people use for not trying. It has zero to do with you or your capabilities. When someone says something won't work in the real world, what they're really saying is "I'm scared to try this myself, and I need you to be scared too." Don't breathe it in. Their limitations aren't your limitations. Their failures aren't your failures. Build your own reality instead.

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#27: Walking in public

All of us, pedestrians, in our day-to-day lives are doing a cooperative dance whenever we are walking. We are dancing without even knowing we are dancing.

We don’t bump into each other. We have a weird (however, explainable) understanding while walking. While walking, we sense the space around us. These are objects like trees, stones on the walkway, a planter, a staircase, sudden steps, puddle, sand. These are also, and more importantly, people who are around us either walking or standing by the road-side shop or a tobacco shop, juice shop and the likes.

We naturally align to the rhythm of the group pace, we naturally avoid bumping into each other, we subconsciously are looking at each other in different ways.

Sometimes, it’s the body language, a peripheral vision capture when you see someone speeding up towards you or away from you, the speed of the person in front of you, the sound of the racing footsteps coming from behind, the increasing volume of people talking, the sound of the cars and how it might lead some walkers to change their ongoing rhythm.

There’s another interesting thing. People who are either on phone help up against their ear or with earphones on. I’m like that sometimes. Whenever I go for an hour long plus walks alone, I prefer either talking to my parents a bit followed by a podcast.

I miss out on all the signals that keep the natural rhythm of walking with a crowd. I don’t get the ambient sound or don’t pay any attention to them. I don’t hear footsteps, or any sound coming from any other sources.

I’m mostly registering visual cues without realising. I am focusing a lot more to focus on what I’m listening to than what’s around me. Only the absolute unique or absurd thing catches my eye. Most others get ignored.

We were never taught about these. We don’t even know we know this cooperative dance.

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#26: Vanishing footpaths

Footpaths are vanishing. Koramangala 3rd & 4th block are considered among the best residential areas. We’ve been living here for years now. The 80-feet road is our neighbour.

Last night, when I stepped out for a quick walk, I had one new realisation and one hard truth staring back at me. I started from Wipro Park Signal to Sony Signal, sticking to one side of the footpath and back.

There was barely any space to walk. Piles of mud, construction materials, concrete columns, broken drain covers, rusted TMT rods protruding everywhere, leftover garbage from homes and restaurants—clogging every inch. I had to walk on the main road because the footpath simply didn’t exist. But the road wasn’t any better—one lane was unofficially reserved for private vehicles, cabs, and delivery fleet parking.

On my way back, I took 67 photos capturing the sorry state of the footpath; just between Imagine Store on 80-Feet Road and Wipro Park Signal. What was once one of the most convenient residential areas in this part of the city is now a neglected dump yard.

Over the years, Nandini would often call out the poor state of infrastructure while we walked or drove. But last night, it became unavoidable for me.

This road is also lively, packed with pubs. As I passed a few, the music was loud, people were enjoying themselves both inside and those waiting to get in. The noise, the dressed-up crowd—it all had an effect on me.

I calmed down. I slowed down.

Knowing I was out for a simple post-dinner walk, that once I got home, I’d read a few pages of a book and go to sleep while the world around me was still buzzing with music and nightlife… brought me joy.

I felt happy that I no longer needed to be part of that. I didn’t feel left out. I felt energised just in a different way. Physically, the party crowd slows you down, the red light slows you down, the broken footpath slows you down. These are all part of the neighbourhood, and they always will be.

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#25: Lunch box

Lunch tiffin boxes have more value that we give them credit for. Both the lunch box and ones who prepare it for us.

Today as I was heading towards our factory, I noticed a lot of folks heading towards their work on motorcycles. Of course that's an usual sight especially during peak office hours.

However, couple of things become prominent when you observe it from far. Everyone who carry the lunch box don't think about food for the first few hours because somewhere they know it's there.

When they are riding bikes, they are more protective of the lunch carry cases hanging from the bike handle, or their sleeves than the backpack. Without realising.

Without explicitly realising, one appreciates their other half, parents, cook who made sure that food is packed and we don't go hungry.

It's that unsaid comfort, unspotted protection while commuting, unrealised appreciation for the maker, and a little bit of 'taken for granted' that makes you think... lunch boxes are special!

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#24: Text in the world

Next time you're out for a walk, try to find blank views that don't have any text. We were in Indiranagar last night to buy a cabin trolley. More on that later. But I started feeling visually bombarded from looking at stores on either side of the road. Just in time, kitchen ministry to stones, heavy music in different shapes and fonts. Superdry, brooks brothers, alleviate in the same viewing window. Try going for a walk today and observe how every wall is almost filled with some text. It will become evident why some brands feel like screaming, trying too hard while a handful of text, identities will leave enough space around them. That's why I feel calmer when crossing a small bridge, an unattended lane, or even looking at trees. No text, no ads.

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#23: Koramangala's WIP

Koramangala has only become more horrible with broken footpath across the 80-feet road, roads that constantly keep car suspension in check, and year long repair and construction work.

As we keep walking through the lanes and roads of Koramangala, we've almost become blind to the broken pavements, concrete blocks that come on our walking path.

Subconsciously, our legs and eyes know which one to step on and how to manoeuvre through them. Some I know have been lying there for years. Some tiles on the footpath have started to slant.

And that concave shape it took over the years with lakh+ footsteps on them is understandable. Now, while we get upset with the city infrastructure, government and what not... we also get a bit of comfort that every component of the city is aging with us.

It's no longer the flat concrete surface. The grouting is no longer intact. Cracks have formed and now becoming home to grass. The unattended debris too, are getting old!

They will eventually dissolve and become another generation's construction.

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#22: Mall plants

While we were waiting for the elevator in a mall, I saw the kid of another waiting couple just excited and happily jumping around. He would just go around the waiting lobby to the plants, tap their leaves, giggle, and come back. That's the first time after a long time I noticed the plants in a mall closely. The kid would tap on the leaves as he was patting them like a pet. Almost as if he was inviting them to be friends. Everytime he tapped the leaves, he would laugh and come back to his parents to show his excitement. I also noticed the plants were watered well. The little guy made me observe something that I normally won't.

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#21: Hold hands

Nandini and I go for hour long walks a few times every week. We have covered all parts of Koramangala in the last four years and still find something new everytime we step out. A dance studio, an astrologer, a new construction site, interiors of a beautiful house and such. We hold hands and walk. I realised that my palm is actually her steering wheel, brake, accelerator and nudge tool. I'll grab her palm tight if I need her to slow down. Double tap and and slight pull to indicate her to move fast to cross a lane. Grab it string off I want her to look down and stop suddenly for a pothole, rock, or puddle. Just tap a few times fast if I want her to look at something. And maybe a few hundreds of combination gestures and feedback to just navigate around our locality. All of this is without ever rehearsing. Of course. It's just naturally built in and communicated while we keep talking about days, plans and things to do. Hold hands.

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#20: Micro-adjustments

I spent an hour today rearranging the same room I’ve rearranged a hundred times. Moved the study table by a few inches, made space for a future 3D printer, bought transparent shelves to display the tiny die-cast cars I’ve been hoarding since 2015. It’s funny that every time I “organise,” I tell myself it’s for efficiency, but it’s probably just a more respectable form of procrastination.

Builders justify tinkering as progress. Designers disguise control issues as layout experiments. Updated my website too. Fixed a sentence, uploaded a few thoughts I’ll likely rewrite again next week. My library page finally feels current, which means it’ll bother me again in two days. Tonight, I’ll go for a walk with my wife. We haven’t gone in weeks. It’ll probably be nice. Fresh air, actual movement, the illusion of stepping away. But even while walking, I’ll be adjusting something in my head like the next shelf, the next line, the next small fix pretending to be purpose. The body gets rest; the brain keeps rearranging furniture.

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#19: The joy of low stakes

This year I finished Productober. Probably the first time ever. That's 30 days of sketching product ideas, one every day. Just the joy of making something because it existed in my head and wanted out.

It reminded me how much I love low-stakes work. When no one’s watching, judgment disappears. You just play. There’s something beautiful about creating for no reason other than curiosity without the goal of a pitch deck waiting, or a part review next day. Just you, the pencil, and the small satisfaction of turning an idea into form.

The world doesn’t reward that kind of work anymore. It won't given it doesn't produce any value in absolute terms. It's fair. But you should value that kind of work. Every sketch wasn’t good. Some were half-thoughts created in rush. Some I’d redo differently now. But I finished. And that’s what mattered on 30th October really. Showing up without chasing outcomes. It’s funny how low-stakes work can give you back your high-stakes energy. It clears the creative rust. Reminds you what it felt like to make before everything needed justification.

Maybe that’s why I still draw some more after work. It’s the only space left where I don’t owe anyone an explanation.

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#18: Gifting

I love giving people things. Thoughtful ones. A book that changed me. A pen that writes a certain way. A small object that says, “You mattered enough for me to notice this.”

I don’t give for birthdays. I'm not a birthday celebrating person. Never have. I give when I see something that instantly reminds me of a person. Sometimes it’s a friend across the world who’ll get a random parcel three weeks late. Sometimes it’s a teammate who quietly did brilliant work no one praised loudly enough. And mostly to my wife, because honestly, watching her smile when she unwraps something is addictive.

But gifting, for me, isn’t about generosity. It’s about observation. I pay attention. I watch what excites you, what annoys you, what you reach for without thinking. I remember small things you said three months ago. Then one day, you get something that makes sense in a way only you and I understand. That’s the joy. That’s the art.

Good gifting takes homework. It requires tuning into another person’s frequency long enough to understand their taste and what they’ll feel seen by.

When people say “it’s the thought that counts,” they forget that thoughts require time. Care is expensive. You can’t fake it. You can’t mass-produce it. That’s why truly personalised gifts hit different. They come from noticing details no one else can.

Every gift I’ve given has been a small message that says: I care enough to study you.

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#17: Attention span

Some days I don’t even know what I worked on. Yes, still. Even after being in the profession for 16 years. I just know I worked continuously, reactively, and endlessly. Every meeting begins with, “Let’s quickly align,” and ends with, “Let’s circle back.” I want to sit, think, and go deep into one thing but my day is a jigsaw of partial thoughts.

I miss what deep work used to feel like. That strange, immersive quiet when time disappears and the problem becomes a place you live in. But that kind of focus needs protection. And protection takes privilege. It takes saying no, rescheduling, delaying, disappointing someone’s expectation of “speed.” That’s the irony: the same culture that demands innovation denies the conditions that make it possible.

There’s this absurd belief that moving fast is the same as getting somewhere. But all we’re really doing is shifting tabs and calling it progress. Everyone’s tired but no one’s allowed to stop. We glorify being stretched thin as if exhaustion is proof of relevance.

I can’t read long essays anymore without noticing the urge to check something else halfway through. Even while reading this paragraph, maybe you’ve already thought of your next task. That’s how fractured we’ve become.

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#16: Work desk

Your desk says a lot about who you are when nobody’s watching. Mine is a flat wooden standing desk that’s slowly become an ecosystem. There are 6 plants around the monitor creating a pseudo boundary around my desk. I like the subtle shadows they cast. There’s a small stack of index cards on the top right corner of my desk mat. Four pens that are too nice to lend, and a set of charging cables which are always tangled somehow, no matter how many times I try to fix it.

This is my space at work. I clear it before work, rearrange it when I feel overwhelmed, sit at it when I need to remember that I still have agency over something.

Meetings, brainstorms, collaborations are all great in theory. But every builder knows the real work happens in the minutes no one’s watching. Clear thinking happens between those calls. That’s what I protect. Which is why I’m seriously considering buying over-ear headphones. Think of it as a visual shield. A “please don’t” for anyone approaching. I hate over-ear headphones. They’re bulky, sweaty, impractical. But they signal 'don't disturb me.'

Over time, I’ve realised the desk is less about productivity and more about peace. It’s the one space where I decide what enters mentally and physically. It’s where I put things that make me feel anchored: the old Seaboard keyboard from last December, a small ceramic tray that holds my watch and AirPods, a notebook that still feels heavier with 100s of cut-outs.

Maybe that’s all adulthood really is. Trying to carve out a few square feet of control in a life that’s mostly out of it.

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#15: Scarcity

I heard chef Ranveer Brar say something on the TRS podcast that hit me. He spoke about the Nordics. He admired how those countries embrace scarcity. They have short days, long winters, limited ingredients for food and somehow still rank among the happiest places on Earth. Their happiness comes from less done well.

Fewer choices. Simpler meals. Slower rhythms. More presence. He connected it to cooking: when you don’t have 20 spices, you get creative with 3. You focus more. You taste better. Scarcity purifies intent.

He said, “People there feel cleaner.” Cleaner in thought. In emotion. In rhythm. Less storage. Less greed. Fewer distractions. More joy.

I've felt that too. Earlier this year when I did a 10-days stay in Sikkim. Cold town. For people living there, food took time, and days end early. Where there's an elevated sense of survival that quietly teaches you how to live. My food cravings disappeared, I'd stand still after morning workout and gaze at the Kanchenjunga peak for 30-40 straight minutes without even touching my phone. I didn't binge-watch on Netflix, mind was still. Mountains ground you. The silence around you is total silence. I didn't need my bucket of desk accessories, gadgets around to survive. Only essentials mattered. The people there designed their lives around what was available or not available.

But the moment I came back, abundance returned. Noise, notifications, tabs, groceries, plans.

Conditions shape consciousness. We think the opposite of poverty is wealth. Maybe the real opposite is clarity. When you honour your limits, life becomes richer. What's available is 'just enough,' and that's sufficient. We descend into plenty and then greed begins; greed breeds “more,” more breeds “worry,” and worry erodes joy. 

The same sun, air, water, and people exist everywhere; what changes is our “niyat” (intent). With clean intent, little feels like everything; with anxious abundance, everything can feel like nothing.

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#14: Brushing at night

For years I thought it was just toothpaste, brush, spit, done. Then my dentist in Kolkata said with Sensodyne you’re supposed to rub it in with your finger for a minute and keep it for five minutes before brushing. Five minutes. Like a weird dental marinade. I started doing it. And I swear I can feel the difference.

The other trick I’ve learned is that brushing kills cravings. Once I brush, the day is over. No burnt basque cheesecake, which is amazeball max! So now I brush right after my last meal. Here I am, newly obsessed with the ritual of brushing like I invented it. Maybe that’s adulthood. Relearning instructions you ignored as a kid, then pretending you discovered them yourself.

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#13: Instagram feed

Everyone posts stories now. Stories are quick. Stories disappear. Which is perfect, because so do our attention spans. Feeds were supposed to be where friends connected. You posted something. They liked it. They left a comment. You felt seen. Now feeds are graveyards. Scroll long enough and you find a post from someone you actually know, buried under reels, ads, and “suggested” strangers selling you tote bags.

So I’ve started liking feed posts again. Actually commenting. Pretending it’s still 2014 when posting something meant you wanted your friends to see it, not an algorithm. It feels outdated. But at least it feels human.

Feeds demand effort. Stories demand nothing. And nothing always wins. Still, I’ll keep trying. I’ll reply to feed posts. I’ll type full sentences. I’ll resist the fire emoji. I’ll act like it matters. And when no one notices, I’ll probably post about it on my story.

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#12: The last 5%

Nobody talks about how exhausting the last 5% is. The final screws, that one .2mm gap, the edits, the updates that nobody asked for. You can build 95% of something and it still feels like progress. But the last 5%? It’s pure bureaucracy disguised as craftsmanship. The funny part is, most people will never notice the difference between 95% and 100%. Except you. You’ll notice it forever. Which is why you’ll do it anyway. Because you can’t not.

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#11: Ordinary

Somewhere along the way, “ordinary” became the worst insult. It’s why people keep starting podcasts. Why everyone buys the same phone in a different colour. Why every Instagram bio is trying to sound like an accidental philosopher. We’re so afraid of being regular that we’ve made “unique” the new uniform. And in chasing that, we’ve become the most ordinary generation in history. We all want to stand out. Which means nobody does.

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#10: The myth of 'balance'

We keep saying we want balance. Work-life balance. Sleep-screen balance. But balance is fake. Nobody actually wants equal halves of anything. Balance just means you’re failing to commit, politely. Real life is tilting too far into something until it tips you over. Falling asleep at your desk. Eating breakfast at 3 PM. Loving someone too much until it hurts. Building something until you’re broke. Balance is what the productivity gurus sell you so you buy another app to track how unbalanced you are. The truth is, obsession gets things made. Balance gets you yoga pants.

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#9: My online versions

There’s a version of me on LinkedIn that sounds like a TED talk. There’s another one on Instagram that looks like I go outside more than I actually do. Twitter me is opinionated, but only in 280 characters, because apparently that’s all the conviction I’ve got. Facebook me still has photos from college parties where I look suspiciously happier than I remember being. And somewhere, buried under bad search results, is probably still my Orkut profile. And then there’s the website version of me which is neat, polished, written in a voice I wish I always had. None of them are fake. But none of them are me. They’re snapshots. Yet they all live on, collecting likes from strangers who think they’re up to date. Sometimes I wonder if I should delete it all. Start fresh. But then again, at least the versions, broken as they are, give me cover. They’re decoys. You want to know me? Pick whichever one fits the story you already believe. It’ll probably be close enough.

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#8: Meetings

Essentially, a gathering of more than 1 person. Some meetings are pointless. Just people showing up without anything to offer; or worse, without knowing why they’re there. You’ve got someone driving it who doesn’t actually want conflict, just confirmation. Someone shares a doc they should’ve shared yesterday. Someone else adds a comment that sounds smart but moves nothing. You wonder why this couldn’t be async. Meanwhile, the person running it wonders why no one’s participating. They think you’re unprepared. You think they’re unprepared. Everyone thinks the meeting could’ve been better, but no one says it out loud. Because it’s easier to let the calendar invite stay broken than fix how we talk. Good meetings are not for updates. That’s what Slack is for. It’s not alignment. That’s what shared docs are for. A good meeting needs to be worth gathering. Most aren’t. No one’s willing to ask: what are we really here to do? And who’s responsible if it doesn’t happen?

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#7: Stoicism

It’s not journaling. It’s deleting a Slack message before sending it. It’s choosing not to defend yourself in a meeting when you know it won’t matter a week from now. It’s making coffee instead of replying to a passive-aggressive message. It’s holding your face still when something breaks, even though you’ve already played out five failure paths in your head. It’s showing up calm when your brain isn’t. It’s not because you don’t feel things. You feel everything. You’ve just learned not everything needs to be expressed.

It’s also in the personal stuff. Like saying no to drama from friends without needing to explain. Letting silence sit in a room without trying to patch it with a random thing that pops in your head . Choosing not to escalate a fight when you know it’s just about being tired. Not replying to a text just to prove a point. Letting someone misunderstand you. Letting someone think they’re right. It’s watching your parents repeat the same outdated advice and still thanking them. It’s knowing your partner’s having a bad day and not asking them to be okay for your sake. Dropping the sarcasm.

It’s a filter. Between what you feel and what you do. You’re choosing. Not suppressing. Repeatedly.

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#6: The safest bet

People can think long term. Some choose not to. They’re short-term because long-term means risk. Means ambiguity. Means committing to something that might make you look wrong for a while. And some people can’t afford to look wrong. Not even for a day. Not after spending years crafting an image of certainty. So they build in sprints. Announce in hindsight. Only bet on outcomes that are already happening. You think they’re decisive. But they’re just following safety with extraordinary speed. It looks like momentum but is actually fear, neatly disguised as clarity. But it gets things done. Just nothing that lasts.

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#5: Walking alone

Walking alone isn’t silence as popularised. Your head gets louder. All the things you postponed thinking about come back persistently. I, sometimes, avoid what starts coming in the head when there’s no one else around. Walking with others is chatter. It doesn’t challenge anything. It just fills time. You don’t have to finish a thought. You just ride someone else’s.

When I walk alone, there’s nowhere to hide. Not physically, and definitely not mentally. I try to solve problems I don’t have to solve. I replay conversations that ended fine. I remember things I wish I’d said differently. I even start arguments with people who aren’t there. It’s not all bad. Sometimes, I hear myself clearly. I can tell when I’m lying to myself. But it never feels peaceful. It’s not calm. Calm is one of the reasons why I'd go for a walk to begin with. And that’s the point. I keep walking because I want to stop avoiding those loops or unfinished, unattended thoughts. I want to know what’s waiting when the obvious distractions fade.

Some days I get nothing but repetition. It feels like progress. I don’t try to make sense of it. I just keep walking. It’s the only time I’m not pretending I’m fine. I’m just there. In motion.

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#4. Feedback fatigue

Sometimes I want someone to tell me I wasn’t crazy. Not that the work was perfect. It never is. But just that it made sense. That the choices I made weren’t arbitrary. That the hours weren’t wasted. That the thing I saw in my head actually showed up, at least partially, on the screen or in the object or in the line of text.

But that’s not what feedback does. When you’ve spent weeks obsessing over pixels, or phrasing, or wiring diagrams, the last thing you want is someone pointing at the one thing you already knew wasn’t working. It’s not that they’re wrong. They’re usually right. But they’re also late. You’ve already been through this loop with yourself seventeen times. You’ve already tried the other option.

What you want now is relief. Not critique. Just someone to say: I see it. You’re not imagining it. It’s something. But of course, that’s not how teams work. That’s not how design works. That’s not how anything worth making works. So you smile. You nod. You write down the note. You say, “Good point.” Sometimes you even mean it. But inside, you shrink a little. Because you’re not sure how many more iterations you have in you.

You keep going. You want confirmation that you’re not crazy.

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#3. Things I don't tell my parents

There are things I don’t say to my parents. Not because they wouldn’t understand. But because I’m afraid they would.

I don’t talk about how tired I am, because then they’d worry. And I already carry enough worry for all of us. I don't want more. I don’t talk about money in any real sense like how much I make, how much I spend, how much I’m afraid of getting comfortable. I don’t talk about the kind of pressure that comes from building something that looks impressive from the outside but mostly feels like controlled chaos from the inside. I don’t talk about the nights I sleep badly. Or the days I wake up angry for no clear reason.

I tell them I’m fine. I tell them it’s all going well. And technically, it is. But not in the way they think. My mother sometimes asks if I’ve eaten. I always say yes. Even when I haven’t. She asks if I’m taking breaks. I say yes again. Even when I’m answering that question while replying to Slack on my other screen. My dad tells me the same things but in his 'dad' language of least number of words.

I’m just editing the version of myself they get to see. Because the full version wouldn’t land. Or it would land too hard. And then I’d have to take care of their reaction. So I don’t go there. I keep it at surface level. I share photos. Talk about the good things.

I think they know. Parents always know. But we all pretend. They ask nothing deeper. It works. Mostly.

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#2. Coffee mug & busy people

I’ve noticed I refill my mug more on days I feel behind. I’m not sure when it started. It’s not the caffeine. I don’t even finish the coffee half the time. It’s just something to hold. I’ll get up in the middle of a draft, microwave what’s left, stare at the wall while it heats. Sometimes I drink it, sometimes I don’t. Lately I don’t. But I still do the whole routine. It gives the day some shape. Like a loop I can keep repeating when I don’t know what else to do.

And I watch other people do it too. Especially the ones who always look busy. Always walking around with a mug in hand, even when it’s empty. There’s something about it. You don’t question someone holding a mug. You assume they’re mid-task and focused. Maybe not. I don’t know. It’s just a mug. But it’s always in my hand.

OFFCUT

#1. The 'after-this-week' lie

I have a habit of telling myself that after this week, things will settle. That once I get through these three meetings, close this one thread, approve this one design, reply to that one long message I’ve been ignoring, I’ll feel different. Like peace is just slightly backlogged.

But somehow, every time I “clear the deck,” 20 new tabs open in my head. Some of them are work. Some are not. I start wondering if I should switch phones. If I need a different desk chair for better back relief. If that friend I haven’t messaged in six months thinks I’m avoiding them. It all arrives at once, disguised as urgency.

I’ve started to realise that I’m just moving things to different surfaces. My brain, my body, my Notes app. They’re all cluttered, just differently labeled. Sometimes I fantasise about being the kind of person who lets things go. Who closes the laptop at 8PM and doesn’t think about product decisions while taking a walk. I even try it. For a day or two, I’ll walk slower, talk less, drink tea without watching a teardown video on the side.

But eventually the itch returns. The need to sort, solve, define, fix, optimise, improve. The idea that peace is something to be earned through completion. It’s ridiculous, of course.

The inbox never ends. The loop never closes. But I still fall for it. I say, “After this week.” I say it again the week after. And the week after that. Some weeks I even believe it. But deep down I know that what I’m really craving is relief from the performance of being productive. That version of me who always has a plan, who always has a system, who always knows what’s next. That version of me is exhausting. And yet I keep trying to become him. Just for one more week.

LIBRARY

The Huawei story

Tian Tao

An authorised account of Huawei's first twenty-five years, written with access to Ren Zhengfei's internal memos. Reads as company-approved, which is itself informative.

Big Ones

LIBRARY

Becoming Steve Jobs

Brent Schlender

Written against the Isaacson biography, arguing Jobs got substantially better at his job between NeXT and the iPod. Sourced from people close to him.

Big Ones
Biographies

LIBRARY

After Steve: How Apple became a trillion-dollar company and lost its soul

Tripp Mickle

Mickle on Apple after 2011, structured around Cook and Ive pulling in different directions. Ends up being a book about what happens when operations wins.

Big Ones
Work, culture & teams

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507 mechanical movements

Henry T. Brown

507 line drawings of linkages, gears, ratchets and escapements, two sentences each, published 1868. A lookup book for when a mechanism has to do something and you cannot picture the arrangement.

Hardware engineering

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A manual for writers of research papers, theses, and dissertations

Kate L. Turabian

Turabian's citation and structure manual. Reference only, and the standard one.

Reading & writing

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American Gods

Neil Gaiman

Old gods brought to America by immigrants are losing ground to new ones built from television and money. Road novel underneath the mythology.

Fiction

LIBRARY

A little history of the world

E. H. Gombrich

Gombrich wrote this for children in 1935, in six weeks, covering everything from the stone age to the first world war. Still the clearest short history there is.

Food, travel & culture

LIBRARY

A Project Guide to UX Design: For User Experience Designers in the Field or in the Making

Carolyn Chandler

Runs through a UX project in order, from kickoff to handoff, with the documents each stage produces. Written for people who have to run the project, not just design it.

Software design

LIBRARY

Beyond logos

Clare Dowdy

Identity work beyond the mark itself. Case studies at length, heavy on the artwork.

Art & design

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Books vs cigarettes

George Orwell

Orwell essays, including the title one where he works out what he actually spends on books against tobacco. Short and mostly about money and class.

Reading & writing

LIBRARY

Cut in half: The hidden world inside everyday objects

Mike Warren

Everyday objects sliced through the middle with a waterjet and photographed. A camera lens, a running shoe, a lock.

Hardware engineering

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Careless people: A story of where I used to work

Sarah Wynn-Williams

Seven years inside Facebook's policy team, written by someone who was in the rooms. Meta went to arbitration to stop her promoting it.

Work, culture & teams

LIBRARY

Design of machine elements

Virgil Moring Faires

Standard machine design textbook. Shafts, bearings, gears, springs, fasteners, with the calculations.

Hardware design
Hardware engineering

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Designing with Data: Improving the User Experience with A/B Testing

Rochelle King

How to run A/B tests without letting them make the design decisions for you. Written by people who ran them at Etsy and Netflix.

Software design

LIBRARY

Confessions of a public speaker

Scott Berkun

Berkun on speaking, written by someone who does it for a living and is candid about the bad rooms. Includes what to do when nobody laughs.

Life & productivity

LIBRARY

CULTure at Zomato

Deepinder Goyal, Ashish Goel, Naina Sahni

Zomato's own account of how it built its culture. Company-published, and reads that way.

Work, culture & teams

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Business adventures

John Brooks

Twelve New Yorker pieces from the 1960s on corporate failures, including the Edsel launch and the rise of Xerox. Reporting rather than case studies.

Business & finance

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Checklist manifesto

Atul Gawande

Gawande notices pilots use checklists and surgeons do not, tests it across eight hospitals and publishes the mortality data. The rest of the book is the resistance he met.

Life & productivity

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Building Products for the Enterprise

Blair Reeves

Product management where the buyer and the user are different people. Covers the parts consumer product advice skips entirely.

Software design

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Fuseproject: Designing ideas

Yves Béhar

Béhar's studio work collected, product by product, with the reasoning behind each.

Hardware design

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Enterprise Search

Martin White

How search works inside organisations, where the content is messy and the users have no patience. Reference.

Software design

LIBRARY

Designing Bots: Creating Conversational Experiences

Amir Shevat

How to design a bot conversation, covering error states and handoff to a human. Written at the peak of the chatbot wave and still the sensible version of it.

Software design

LIBRARY

Designing Voice User Interfaces: Principles of Conversational Experiences

Cathy Pearl

Pearl on voice interface design from her time at Google. Deals with the hard parts, like what happens when the system mishears.

Software design

LIBRARY

Finite and Infinite games

James P. Carse

Carse distinguishes games played to win from games played to keep playing. Written in numbered propositions and closer to philosophy than strategy.

Mental models & behavioral

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Create This Book

Moriah Elizabeth

A book of drawing and writing prompts with blank pages to fill. Nothing to read.

Thinking tools
Creativity

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Gordon Ramsay's great escape

Gordon Ramsay

Ramsay travelling through India, cooking with people who know the food better than he does. Recipes throughout, but not the point.

Food, travel & culture

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Everyone can cook

Eric Akis

Basic technique-first cookbook aimed at people starting from nothing.

Food, travel & culture

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Braun: Designed to keep

Klaus Klemp

The Braun catalogue photographed properly, product by product. Shows how narrow the rules were and how much came out of them.

Big Ones

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Dieter rams: The complete works

Klaus Klemp

Every Braun and Vitsoe product Rams worked on, catalogued and photographed. Reference more than argument.

Hardware design

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100 more things every designer needs to know about people

Susan Weinschenk

Weinschenk's second run at the same idea: research findings from psychology, one per spread, aimed at people designing interfaces. Reference rather than argument.

Observation & research

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100 things every designer needs to know about people

Susan Weinschenk

A hundred findings from perception, memory and motivation research, each on a single spread with the study cited. Reference rather than argument.

Observation & research

LIBRARY

1000+ little habits

Marc Chernoff

Short prompts on habit and routine, one or two lines each. Built for dipping into.

Thinking tools

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101 essays that will change the way you think

Brianna Wiest

Short essays on self-knowledge and attention, mostly written for the internet before being collected. Uneven, and the good ones are early.

Thinking tools

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40 days of dating

Jessica Walsh

Two friends in New York date each other for forty days and publish their journals side by side. The gap between his entry and hers on the same evening is the whole thing.

Creativity

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5 very good reasons to punch a dolphin in the mouth

Matthew Inman

Collected comics from The Oatmeal. Mostly about small daily irritations.

Humour & quotes

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50 Big Ideas You Really Need to Know

Ben Dupré

Fifty concepts from science, politics and philosophy, four pages each with a timeline down the margin.

Thinking tools

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99 ways to tell a story: Exercises in style

Matt Madden

Madden draws the same one-page comic 99 times, changing only the technique. Layout, viewpoint, genre, style.

Thinking tools
Graphic Novel

LIBRARY

A brief history of everything

Ken Wilber

Wilber's attempt to fit physics, biology, psychology and religion into one developmental scheme. Written as an interview with himself.

Mental models & behavioral

LIBRARY

A brief history of time

Stephen Hawking

Hawking on relativity, black holes and the shape of the universe, written for people with no maths. The chapter on the arrow of time is the one that sticks.

Big Ones

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A game of thrones

George R. R. Martin

First of the series. Political manoeuvring across several families, told in rotating viewpoint chapters.

Graphic Novel
Fiction

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A gentleman in moscow

Amor Towles

A count is sentenced to house arrest in a Moscow hotel in 1922 and stays thirty years. The entire book happens inside one building.

Fiction

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A history of video games in 64 objects

World Video Game Hall of Fame

The World Video Game Hall of Fame tells the industry's history through 64 physical things. Cartridges, cabinets, controllers, packaging.

Gaming

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A man called ove

Fredrik Backman

A widower who has given up on people is interrupted by neighbours who will not leave him alone. Comic on the surface and not underneath.

Fiction

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Addiction by design

Natasha Dow Schüll

Fifteen years of fieldwork on slot machine design and the state players call the zone, built on the machines' own engineering documents. Every dark-pattern argument in software is here first.

Observation & research

LIBRARY

Akira: Vol. 1

Katsuhiro Ōtomo

Otomo's Neo-Tokyo, drawn at a density most comics never attempt. Worth owning in print because the paper size does half the work.

Graphic Novel

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Alchemy

Rory Sutherland

Sutherland argues that the things which work in marketing usually make no economic sense, and that this is the point. Makes the strongest available case for testing the idea that sounds stupid.

Thinking tools

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Alibaba

Duncan Clark

How Jack Ma built Alibaba from a flat in Hangzhou, written by an insider who ran international operations there.

Biographies

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A swim in a pond in the rain

George Saunders

Saunders takes seven Russian short stories and works through each line by line, explaining what the writer is doing and why. Essentially a writing class transcribed.

Fiction

LIBRARY

A whack on the side of the head

Roger von Oech

Exercises built around ten mental locks, like looking for the right answer, being practical, avoiding ambiguity. Works as a workbook with a pen, not as a read.

Creativity
Thinking tools

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About face: The essentials ofeveryday design

Alan Cooper

Cooper's interaction design textbook. Goal-directed design, personas and the full pattern vocabulary, at textbook length.

Art & design

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Actionable gamification

Yu-kai Chou

Chou's Octalysis framework, breaking motivation into eight drives and applying them to product design. Systematic to the point of being mechanical.

Gaming

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Animal farm

George Orwell

Farm animals overthrow the farmer and rebuild the same hierarchy. Short enough to read in a sitting.

Fiction

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Anything you want

Derek Sivers

Sivers on building and selling CD Baby, in about forty very short chapters. Argues most of business advice is aimed at companies you would not want to run.

Life & productivity

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Articulating design decisions

Tom Greever

Greever on defending design work to people who can approve or kill it. Structured around the conversation rather than the artefact.

Work, culture & teams

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Atlas shrugged

Ayn Rand

Rand's case for individualism, delivered through a collapsing industrial America and a very long speech.

Fiction

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Attention factory

Matthew Brennan

How ByteDance built TikTok, written by someone who worked in Chinese tech. Focuses on the recommendation engine as the actual product.

Thinking tools

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Autobiography of a yogi

Paramahansa Yogananda

Yogananda's account of his training in India and his move to America in the 1920s. The book that carried Indian spiritual practice into the West.

Life & productivity

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Batmobile: The complete history

Mark Cotta Vaz

Every version of the car from 1939 onward, with the design decisions and the people behind them.

Art & design

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Beyond order

Jordan B. Peterson

Peterson's second set of rules, structured as twelve chapters of argument and anecdote.

Life & productivity

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Biomimicry

Janine M. Benyus

Benyus on designing by copying biological solutions. Reads as a survey of examples across materials, energy and manufacturing.

Observation & research
Creativity

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Bird by bird

Anne Lamott

Lamott on writing, built around one instruction: let the first draft be bad on purpose. Short chapters, mostly anecdote.

Reading & writing

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Blood, sweat and pixels

Jason Schreier

Ten accounts of games being made, each one going wrong in a different way. Schreier got people to talk about crunch on the record.

Gaming

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Build

Tony Fadell

Fadell on building the iPod, the iPhone and Nest, written as short chapters of advice. Direct to the point of blunt about managing and being managed.

Big Ones

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Build, Don't Talk

Raj Shamani

Raj Shamani on career and money for a young Indian audience. Short chapters, heavy on anecdote.

Work, culture & teams

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Building a second brain

Tiago Forte

Forte's system for capturing and organising notes so you can find things later. The method is four steps and the book is mostly about sticking to them.

Life & productivity

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Building a storybrand 2.0

Donald Miller

Miller's argument is that a company should cast the customer as the hero and itself as the guide. A single framework, applied repeatedly.

Work, culture & teams
Art & design

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Built to last

Jim Collins

Collins and Porras compared eighteen long-lived companies against direct competitors to find what the survivors shared. Some of the conclusions have aged badly, which is worth reading for on its own.

Work, culture & teams

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Business model generation

Alexander Osterwalder

The business model canvas and the nine blocks it splits a company into. Designed as a workbook, and it works better used that way than read.

Business & finance

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Business model you

Tim Clark

The same canvas from the business model book, applied to a single career instead of a company.

Life & productivity

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Cad monkeys, dinosaur babies and T-shaped people

Warren Berger

Berger interviewed several hundred designers about how they actually work. The useful parts are where they contradict each other.

Hardware design

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Chief design officers at work

Jaleh Afshar

Interviews with design leaders about how they got the seat and what they do once they have it. Format is straight question and answer.

Work, culture & teams

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Citizen first, designer second

Rejane Dal Bello

Indian design practice argued from a civic starting point rather than a commercial one.

Art & design

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Clear thinking

Shane Parrish

Parrish on the decisions you make before you know you are deciding. Short, and the first section on defaults is the part worth having.

Mental models & behavioral

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Continuous discovery habits

Teresa Torres

Torres on interviewing customers every week rather than in bursts. Gives you the opportunity solution tree, which is the part people take away.

Observation & research

LIBRARY

Cracking the PM interview

Gayle Laakmann McDowell

Interview preparation for product roles. Reference, and best read close to the interview.

Work, culture & teams

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Creative acts for curious people

Sarah Stein Greenberg

Exercises from the Stanford d.school, each one an activity with a time and materials list.

Creativity

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Creative Block

Danielle Krysa

Fifty artists on how they get unstuck, with their work alongside. Interview format.

Thinking tools
Creativity

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Creative Selection

Ken Kocienda

The whole book centres on Apple's demo culture. Build the thing, show it, get criticism, repeat. Shows how really hard details get backed into Apple's products.

Big Ones

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Creative struggle

Gavin Aung Than

Graphic essays on artists and the difficulty of making things. Short, illustrated throughout.

Creativity
Graphic Novel

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Creativity, inc.

Ed Catmull

Catmull on running Pixar, structured around the mechanisms they built to catch bad films early. The Braintrust chapter is the one people quote.

Big Ones

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Daily Rituals

Mason Currey

How 161 writers, artists and composers arranged their working days. Currey keeps each to a page or two and makes no argument.

Thinking tools

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Data Points

Nathan Yau

Yau on treating data as a material with its own properties before choosing a chart. Practical and heavily illustrated.

Data Visualisation

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Days at the morisaki bookshop

Satoshi Yagisawa

A woman moves into the room above her uncle's second-hand bookshop in Jimbocho. Small, quiet, mostly about the shop.

Fiction

LIBRARY

Dear data

Giorgia Lupi

Two designers posted each other a hand-drawn postcard every week for a year, each one visualising something small they had counted, like complaints, doors, laughter.

Data Visualisation

LIBRARY

Death Note: The complete box set

Tsugumi Ohba

A student finds a notebook that kills anyone whose name is written in it, then a detective starts looking for him. Almost entirely two people out-thinking each other.

Graphic Novel

LIBRARY

Decode and conquer

Lewis C. Lin

Product management interview frameworks, question by question. Reference.

Software design

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Deep Work

Cal Newport

Newport's case that uninterrupted concentration is getting rarer and therefore more valuable. Half argument, half instructions for arranging a week.

Work, culture & teams

LIBRARY

Demand side sales

Bob Moesta

Moesta applies jobs-to-be-done to selling, starting from what makes someone switch rather than what makes a product good.

Work, culture & teams

LIBRARY

Design as art

Bruno Munari

Munari takes apart an orange, a pea pod, a lamp and treats each as a finished design. Four pages on the orange alone. Shows that product thinking arrived fully formed in 1966.

Art & design

LIBRARY

Design by Ikea

Sara Kristoffersson

An academic history of how Ikea's design method and supply chain shaped what the products became.

Big Ones
Hardware design

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Design Interactions

Anthony Dunne

Work from the RCA programme Dunne ran, where the brief is usually a question rather than a product.

Hardware design
Software design

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Design is storytelling

Ellen Lupton

Lupton applies narrative structure like arc, character and scene to interface and product decisions. Short and heavily illustrated.

Creativity
Software design

LIBRARY

Designed to Win: The Story of Tata Elxsi

Sujata Kelkar Shetty

How Tata Elxsi turned itself into a design and engineering services business. Company history, sanctioned.

Biographies
Business & finance

LIBRARY

Designing brand identity

Alina Wheeler

Wheeler's process manual for identity work, from research to rollout, with case studies at the back. The standard reference.

Art & design

LIBRARY

Designing news

Francesco Franchi

Franchi on information design in newspapers and magazines, drawing on his own work at IL. Mostly a portfolio with argument attached.

Art & design

LIBRARY

Designing smart objects in everyday life

Marco C. Rozendaal

Connected product design, covering what changes when an object has a network behind it.

Hardware design

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Digital minimalism

Cal Newport

Newport's case for deliberately removing most optional technology from your life, with a thirty-day reset to do it.

Work, culture & teams
Life & productivity

LIBRARY

Do interesting

Russell Davies

Davies on noticing things and acting on them, in short chapters with exercises. Part of the Do Book series, so it is small and quick.

Creativity

LIBRARY

Do the work

Steven Pressfield

Pressfield on resistance, which is his name for whatever stops you starting. Very short, closer to a pep talk than a method.

Creativity

LIBRARY

Don't make me think

Steve Krug

Krug's usability book, built on the idea that every question a page raises costs the user something. Short chapters, redrawn examples, still the first thing to hand someone.

Work, culture & teams

LIBRARY

Don't shoot the dog!

Karen Pryor

Pryor on shaping behaviour through reinforcement, drawn from training dolphins. The applications to people are left for you to notice.

Work, culture & teams

LIBRARY

Dream with your eyes open

Ronnie Screwvala

Ronnie Screwvala on building UTV and selling it to Disney. Indian entrepreneurship told through deals.

Biographies

LIBRARY

Drive

Scott Robertson

Automotive design sketching, page after page of car renders and process. Portfolio rather than instruction.

Sketching
Art & design

LIBRARY

Ego is the enemy

Ryan Holiday

Holiday on ambition getting in its own way, structured in three parts around aspiring, succeeding and failing. Short chapters, historical examples.

Life & productivity

LIBRARY

Emotion by design

Greg Hoffman

Greg Hoffman on Nike's brand and creative work, written by someone who ran it. Company-flavoured but specific about the campaigns.

Art & design

LIBRARY

Engineering for Industrial Designers and Inventors

Thomas Ask

The engineering an industrial designer needs to talk to engineers. Statics, materials, motors, tolerance, worked through with examples.

Hardware design
Hardware engineering

LIBRARY

Every Day I Read: 53 Ways to Get Closer to Books

Steve Leveen

Fifty-three short prompts about reading more and reading better. More of a nudge book than a method.

Reading & writing

LIBRARY

Everybody loves a good drought

P. Sainath

Sainath spent years reporting from India's poorest districts, and the pieces are about the economics of poverty rather than its imagery. Still the benchmark for Indian field reporting.

Observation & research

LIBRARY

Everybody writes

Ann Handley

Handley on writing for marketing, covering grammar, structure and process in short numbered chapters. Reference.

Reading & writing

LIBRARY

Everything I know about life I learned from powerpoint

Russell Davies

Davies on PowerPoint as a way of thinking rather than just a way of presenting. Short, essay-length.

Creativity

LIBRARY

Extra lives

Tom Bissell

Bissell on why he plays video games, written honestly enough to include the parts he is not proud of. Criticism rather than reporting.

Gaming

LIBRARY

Factfulness

Hans Rosling

Rosling on why educated people get basic world statistics wrong, built around thirteen questions most readers fail. Ends with instincts to check yourself against.

Observation & research
Mental models & behavioral

LIBRARY

Flatland: A Romance of Many Dimensions

Edwin A. Abbott

A two-dimensional world visited by a sphere, written in 1884. Half geometry lesson, half satire of Victorian class.

Fiction

LIBRARY

Founders at work

Jessica Livingston

Livingston interviewed founders of early tech companies about the beginning specifically, before it worked. Question and answer throughout.

Thinking tools
Work, culture & teams

LIBRARY

Freakonomics

Steven D. Levitt

Levitt applies economics to questions economics usually ignores, like cheating teachers and estate agents. Some of the findings have been contested since.

Mental models & behavioral

LIBRARY

From South Korea

Jon Dowling

Photography and design work out of South Korea, presented as a survey.

Food, travel & culture

LIBRARY

Gamestorming

Dave Gray

Eighty-odd workshop games for groups trying to think together, each with materials, time and steps. Reference for running sessions.

Creativity
Work, culture & teams

LIBRARY

Generating product ideas

Artiom Dashinsky

Methods for coming up with product concepts, laid out as repeatable exercises.

Creativity
Work, culture & teams
Software design

LIBRARY

Getting gamers

Jamie Madigan

Madigan on the psychology behind why games hold attention. Academic in sourcing, readable in tone.

Gaming

LIBRARY

Ghost world

Daniel Clowes

Two teenagers finish school and slowly stop being friends. Clowes lets almost nothing happen, deliberately.

Graphic Novel
Fiction

LIBRARY

Good charts

Scott Berinato

Berinato on making business charts that argue rather than decorate. The four-type grid at the front is the part people take away.

Data Visualisation

LIBRARY

Good strategy Bad strategy

Richard P. Rumelt

Rumelt's argument is that most strategy documents contain no strategy, only goals. The kernel he proposes is diagnosis, policy, action.

Mental models & behavioral
Work, culture & teams

LIBRARY

Good to great

Jim Collins

Collins compared eleven companies that outperformed their sector for fifteen years. Several have since collapsed, which makes it a better book about method than about conclusions.

Work, culture & teams

LIBRARY

Masters of doom

David Kushner

How id Software built Wolfenstein and Doom. One man solved the rendering, the other made it a game, then the partnership broke.

Gaming

LIBRARY

Plato and a Platypus walk into a bar

Thomas Cathcart

Philosophy explained through jokes, each one demonstrating the fallacy being discussed. Gives you the vocabulary faster than a textbook does.

Humour & quotes
Thinking tools

LIBRARY

Predictably Irrational

Dan Ariely

Behavioural economics through experiments, the Economist subscription pricing one being the standout. Ariely's later work has had data-integrity problems, so take the studies as prompts rather than proof.

Mental models & behavioral

LIBRARY

The back of the napkin

Dan Roam

Roam's claim is that any problem can be worked out with six kinds of picture and no drawing skill. The framework holds up, the corporate examples do not.

Sketching

LIBRARY

Thing explainer

Randall Munroe

Munroe explains some of the most complex man-made things with only the thousand most common English words.

Visual reference

LIBRARY

Am I overthinking this?

Michelle Rial

Everyday worries turned into charts and diagrams, many built from real objects photographed on a table. Reads in one sitting.

Humour & quotes
Life & productivity

LIBRARY

BIg ideas, little pictures

Jono Hey

Hand-drawn one-panel explanations from Sketchplanations, one concept per page, from the Doppler effect to the Overton window.

Visual reference
Creativity

LIBRARY

Book of branding

Radim Malinic

A working designer's guide to building a brand identity, from brief to delivery, using his own studio's projects.

Art & design

LIBRARY

Book of ideas: Vol. 1

Radim Malinic

Malinic on creative work: finding ideas, staying motivated, running a practice. Short chapters on heavily designed pages.

Art & design

LIBRARY

Book of ideas: Vol. 2

Radim Malinic

Second volume in the same format, with more on process and the business side of creative work.

Art & design

LIBRARY

City guides: Barcelona

Monocle

Monocle's pocket guide to Barcelona. Hotels, food, shops and a few short essays on the city.

Food, travel & culture

LIBRARY

Creativity

Catmull on running Pixar and Disney Animation: the Braintrust, daily reviews, and why every early film is bad before it gets good.

Creativity

LIBRARY

Dan and Phil go outside

Dan Howell

Photo book from Dan and Phil's world tour, with their commentary.

Creativity

LIBRARY

Dance first. think later

Kathryn Petras

618 rules to live by, collected from quotations and arranged by theme.

Humour & quotes

LIBRARY

Dig your well before you are thirsty

Harvey Mackay

Mackay on building a network before you need it. Mostly practical advice on staying in touch with people.

Work, culture & teams

LIBRARY

Do you matter? How great design will make people love your company

Robert Brunner

Brunner, who ran Apple's industrial design group before Jony Ive, on why design has to be company strategy and not a service department.

Art & design

LIBRARY

Everything

A teenager allergic to the outside world falls for the boy next door. Young adult, quick read.

Life & productivity

LIBRARY

Execution

Larry Bossidy

Bossidy and Charan on why strategies fail in the doing. Built around three processes: people, strategy and operations.

Work, culture & teams

LIBRARY

Flatlands

Edwin A. Abbott

A square living in a two-dimensional world is visited by a sphere. Written in 1884 as a satire of Victorian class, and still the clearest way into thinking about dimensions.

Fiction

LIBRARY

Get naked

Patrick Lencioni

A fable about consulting. You win clients by being willing to look foolish, ask obvious questions and admit mistakes.

Graphic Novel

LIBRARY

God explained in a taxi ride

Paul Arden

Arden's short illustrated take on religion, laid out like one of his advertising books.

Fiction

LIBRARY

Google

Steven Levy

Levy's inside account of Google, from the search algorithm to Android and China, with more access than any other writer got.

Big Ones

LIBRARY

Grand designs

Kevin McCloud

Houses from the TV series, each shown with plans and the story of the build.

Art & design

LIBRARY

Great at work

Morten T. Hansen

Hansen surveyed 5,000 people to find what top performers do differently. The first finding, do less then obsess, carries the book.

Work, culture & teams

LIBRARY

Grit: The power of passion and perseverance

Angela Duckworth

Duckworth argues sustained effort matters more than talent, with West Point cadets and spelling bee finalists as evidence.

Work, culture & teams

LIBRARY

Hell yeah or no

Derek Sivers

Short essays by Sivers on what is worth doing. Each fits on a page or two.

Life & productivity

LIBRARY

Hidden Genius

Polina Marinova Pompliano

Profiles of high performers from Pompliano's newsletter The Profile, grouped by the trait they share.

Mental models & behavioral

LIBRARY

HIdden potential

Adam Grant

Grant on how people grow beyond what their starting point predicts. Character skills and learning systems over raw talent.

Work, culture & teams

LIBRARY

How not to be wrong

Jordan Ellenberg

Ellenberg shows where everyday reasoning breaks without maths: linear thinking, regression to the mean, lotteries. Opens with the WWII bomber armour problem.

Mental models & behavioral

LIBRARY

How to know everything

Elke Wiss

A Dutch philosopher on asking better questions, Socratic style, with exercises for everyday conversations.

Observation & research

LIBRARY

How to live

Derek Sivers

Twenty-seven short chapters, each giving a different and often contradictory answer to how to live.

Life & productivity

LIBRARY

How to take smart notes

Sönke Ahrens

Ahrens explains Luhmann's slip-box: permanent notes in your own words, linked by number. Most of the book is about why writing is thinking.

Reading & writing

LIBRARY

How to travel

The School of Life

The School of Life on travelling to change how you feel rather than to tick off sights. Short essays.

Food, travel & culture

LIBRARY

How We Learn: The New Science of Education and the Brain

Stanislas Dehaene

Dehaene on the four pillars of learning from neuroscience: attention, active engagement, error feedback and consolidation.

Work, culture & teams
Thinking tools

LIBRARY

How will you measure your life?

Clayton M. Christensen

Christensen applies his business theories to career, family and integrity. The marginal cost chapter, on breaking a principle just this once, is the one people remember.

Life & productivity

LIBRARY

Hyperbole and a half

Allie Brosh

Brosh's comics on childhood, dogs and depression, drawn in a deliberately crude style. The two depression chapters are why it is famous.

Graphic Novel

LIBRARY

I think, therefore I draw

Daniel Klein

Philosophy explained through cartoons, one gag per idea. From the authors of Plato and a Platypus.

Thinking tools

LIBRARY

Ideas are your only currency

Rod Judkins

Short provocations on thinking differently from a Central Saint Martins lecturer.

Thinking tools
Creativity

LIBRARY

Ignore everybody

Hugh MacLeod

MacLeod's 40 rules for creative work, each paired with one of his cartoons drawn on the back of business cards.

Creativity
Thinking tools

LIBRARY

Indian anthropometric dimensions

Debkumar Chakrabarti

Body measurements of Indian adults compiled at NID, with tables for designing chairs, workspaces and products. A reference for anyone designing for Indian bodies.

Hardware design

LIBRARY

Indian style

Deidi von Schaewen

Photographs of Indian interiors, from palaces to village homes.

Food, travel & culture

LIBRARY

Industrial design - A to Z

Charlotte Fiell

An alphabetical survey of industrial designers and companies, one entry per page with product photographs.

Hardware design

LIBRARY

Intercom on starting up

Des Traynor, Eoghan McCabe, Paul Adams

Intercom's founders on building a startup: product, marketing and early hiring. Short essays from their blog.

Work, culture & teams

LIBRARY

Inventing the medium

Janet H. Murray

Murray's textbook on designing for digital media as its own medium, organised around four properties: procedural, participatory, spatial and encyclopedic.

Hardware design
Software design

LIBRARY

Invisible Cities

Italo Calvino

Marco Polo describes 55 cities to Kublai Khan, each a page or two long. They may all be Venice.

Thinking tools
Fiction

LIBRARY

Iron man manual

Daniel Wallace

An in-universe technical manual of Tony Stark's suits, with cutaways and specs.

Art & design

LIBRARY

It does not have to be crazy at work!

Jason Fried

Fried and Hansson on running Basecamp without long hours, chat overload or growth for its own sake.

Work, culture & teams

LIBRARY

It's lonely at the centre of the earth

Zoe Thorogood

Thorogood's autobiographical comic about depression, drawn in a different style every few pages.

Graphic Novel
Fiction

LIBRARY

Joyful

Ingrid Fetell Lee

Lee identifies ten aesthetics of joy, like roundness, abundance and colour, and shows how they appear in objects and places.

Life & productivity

LIBRARY

Keep Going

Austin Kleon

Ten short rules for staying creative over years, not days. The third of Kleon's small books.

Thinking tools

LIBRARY

Laws of UX

Jon Yablonski

Yablonski turns psychology findings like Hick's law and Jakob's law into interface rules, one per chapter.

Software design

LIBRARY

Leaders eat last

Simon Sinek

Sinek on why people trust leaders who put their safety first. Built on Marine Corps stories and brain chemistry.

Work, culture & teams

LIBRARY

Lean in

Sheryl Sandberg

Sandberg on women and leadership, drawing on her years at Google and Facebook.

Work, culture & teams

LIBRARY

Let my people go surfing

Yvon Chouinard

Chouinard on running Patagonia, one chapter each on product, environment and business philosophy.

Big Ones
Biographies

LIBRARY

Liespotting

Pamela Meyer

Meyer on spotting deception in words and body language, written for business settings.

Observation & research

LIBRARY

Listen like you mean it

Ximena Vengoechea

A UX researcher on listening in everyday conversations, using techniques borrowed from user interviews.

Observation & research

LIBRARY

Loonshots

Safi Bahcall

Bahcall uses phase transitions from physics to explain why big organisations kill radical ideas, and how Vannevar Bush and Theodore Vail kept them alive.

Thinking tools
Creativity

LIBRARY

Losing my virginity

Richard Branson

Branson's autobiography, from a student magazine to Virgin Records, an airline and balloon crossings.

Biographies

LIBRARY

Made to stick

Chip Heath

The Heaths on why some ideas stick: simple, unexpected, concrete, credible, emotional, stories. Each principle with before and after examples.

Work, culture & teams

LIBRARY

Magic words

Jonah Berger

Berger on which words change behaviour, from using nouns instead of verbs to asking for advice instead of feedback.

Reading & writing

LIBRARY

Making ideas happen

Scott Belsky

Belsky on why most creative ideas die in execution, and his system of action steps, references and backburner items.

Creativity

LIBRARY

Malgudi days

R. K. Narayan

Narayan's short stories set in a fictional South Indian town. Small lives, drawn exactly.

Fiction

LIBRARY

Mapping experiences

James Kalbach

Kalbach on journey maps, service blueprints and experience maps: when to use which and how to make them.

Software design

LIBRARY

Marks of excellence

Per Mollerup

Mollerup's history and taxonomy of trademarks, from heraldry to corporate logos, classified by type.

Art & design

LIBRARY

Married to Bhutan

Linda Leaming

An American woman moves to Bhutan and marries a local painter. Memoir.

Food, travel & culture

LIBRARY

Meanwhile

Jason Shiga

A choose-your-path comic with tabs to follow between pages. 3,856 possible stories about a boy and a mad scientist.

Graphic Novel
Fiction

LIBRARY

Metamorphosis

Franz Kafka

Gregor Samsa wakes up as an insect and his family has to deal with it. About 70 pages.

Fiction

LIBRARY

Million dollar weekend

Noah Kagan

Kagan's method for starting a business in a weekend: ask, validate with pre-sales, then build.

Work, culture & teams

LIBRARY

Mindset

Carol S. Dweck

Dweck's fixed versus growth mindset, with examples from school, sport and business.

Life & productivity
Work, culture & teams

LIBRARY

More shit my dad says

Justin Halpern

More of Halpern's father's blunt remarks, with the stories behind them.

Humour & quotes

LIBRARY

Multipliers

Liz Wiseman

Wiseman on leaders who make their teams smarter and those who drain them, with five disciplines of the first kind.

Work, culture & teams

LIBRARY

My Gita

Devdutt Pattanaik

Pattanaik reads the Bhagavad Gita by theme rather than verse, with his own line drawings.

Fiction

LIBRARY

Navigating ambiguity

Andrea Small

A Stanford d.school guide to working when the problem itself is unclear. Short and illustrated.

Hardware design
Work, culture & teams
Software design

LIBRARY

Am I overthinking this? a journal

Michelle Rial

The journal version of Rial's chart book. The prompts ask you to chart your own worries instead of reading hers.

Thinking tools

LIBRARY

Beyond engineering

Robert Pool

Pool on how technology gets shaped by things outside engineering: regulation, public fear, money and history. The nuclear power chapters carry most of the argument.

Hardware engineering

LIBRARY

Do One Thing Every Day That Makes You Smarter: A Journal

Robie Rogge

A journal with one small prompt a day to learn something new.

Thinking tools

LIBRARY

Do one thing everyday that scares you: A journal

Robie Rogge

A journal of small daily dares, one prompt a page.

Thinking tools

LIBRARY

Guide to information graphics

Dona M. Wong

A rulebook for charts from the Wall Street Journal's former graphics director. Short, specific rules on scales, colour and labels.

Data Visualisation

LIBRARY

Hidden in plain sight

Jan Chipchase

Chipchase spent years watching how people from Kabul to Tokyo use phones and money. A field guide to seeing why people do what they do.

Observation & research

LIBRARY

House of Huawei

Eva Dou

Eva Dou's history of Huawei, from Ren Zhengfei's army years to US sanctions. Reported from outside, not authorised.

Big Ones

LIBRARY

How Google works

Eric Schmidt

Schmidt and Rosenberg on managing what they call smart creatives. Hiring, decisions and culture as practised at Google.

Work, culture & teams

LIBRARY

How things work

Louis Bloomfield

A physics textbook organised around objects: skates, bicycles, clocks, microwave ovens. Each chapter starts from the thing and works back to the principle.

Hardware engineering
Hardware design

LIBRARY

How to build a car

Adrian Newey

Newey on forty years designing racing cars, told car by car with his own drawings. Aerodynamics explained by the person who shaped it.

Hardware engineering
Big Ones

LIBRARY

How to design cars like a pro

Tony Lewin

How car design studios work, from sketch to clay model to production, with case studies from major manufacturers.

Sketching

LIBRARY

How to draw

Scott Robertson

Robertson's perspective course for designers. Learn to construct objects in space, then draw anything. Exercises build from lines to complex forms.

Sketching

LIBRARY

How to read a book

Mortimer J. Adler

Adler's 1940 manual on reading at four levels, from basic to comparing many books on one subject. Includes how to read each kind of book.

Reading & writing

LIBRARY

I will teach you to be rich

Ramit Sethi

Sethi's six-week plan for automating money: accounts, credit, investing, conscious spending. Written for American systems but the logic transfers.

Business & finance

LIBRARY

Information dashboard design

Stephen Few

Few on designing dashboards that can be read at a glance. Bad examples annotated, then rebuilt.

Data Visualisation

LIBRARY

Information design Workbook

Kim Baer

Case studies of information design projects, from wayfinding to reports to interfaces, with the process shown.

Data Visualisation

LIBRARY

Insanely simple

Ken Segall

Segall, the ad man who named the iMac, on simplicity as Apple's working method. Stories from the agency side.

Big Ones

LIBRARY

Inside Apple

Adam Lashinsky

Lashinsky on how Apple is organised: secrecy, directly responsible individuals and a functional structure. Reported from outside through former employees.

Hardware design
Big Ones

LIBRARY

Invention by design

Henry Petroski

Petroski follows how the paper clip, zip, fax machine and bridges got their shapes. Every case comes down to constraints.

Hardware engineering

LIBRARY

It was the best of sentences, it was the worst of sentences

June Casagrande

A guide to writing clear sentences, with grammar explained through bad examples.

Reading & writing

LIBRARY

Jony Ive

Leander Kahney

Kahney's biography of Ive, from Newcastle Polytechnic to Apple's design studio. Strong on the product histories, thin on Ive himself since he did not take part.

Big Ones
Hardware design
Biographies

LIBRARY

Knowledge is beautiful

David McCandless

McCandless's second infographic collection. Big datasets turned into full-page visuals.

Data Visualisation

LIBRARY

Lateral thinking

Edward de Bono

De Bono's textbook on deliberately breaking patterns in thinking, with exercises. The book that coined the term.

Mental models & behavioral
Creativity

LIBRARY

Let's Talk Money

Monika Halan

Halan's plain guide to personal finance in India: insurance, mutual funds and a simple three-account system.

Business & finance

LIBRARY

Level up!

Scott Rogers

Rogers's guide to video game design: levels, characters, cameras and controls, illustrated with his own cartoons.

Gaming

LIBRARY

Lost and founder

Rand Fishkin

Fishkin on the startup myths he learnt the hard way building Moz: funding, growth and being CEO.

Work, culture & teams
Biographies

LIBRARY

Main street millionaire

Codie Sanchez

Sanchez's case for buying boring small businesses like laundromats instead of starting startups.

Business & finance

LIBRARY

Make wearable electronics: 2nd edition

Kate Hartman

Hartman's project book on building circuits into clothing, from conductive thread to sensors.

Hardware engineering

LIBRARY

Making It, Third edition

Chris Lefteri

Lefteri's reference of manufacturing processes, each with a diagram, typical products, costs and volumes.

Hardware design
Hardware engineering

LIBRARY

Manufacturing processes for design professionals

Rob Thompson

Thompson photographs each process on the factory floor, step by step, from blow moulding to CNC machining.

Hardware engineering

LIBRARY

Meditations

Marcus Aurelius

Marcus Aurelius's private notes to himself while running an empire at war. Never meant to be published.

Life & productivity

LIBRARY

Michel Vaillant Legendary Races 1: In the Hell of Indianapolis

Jean Graton

A Michel Vaillant racing comic set at the Indianapolis 500.

LIBRARY

Microcopy: The complete guide

Kinneret Yifrah

Yifrah on writing the small text in interfaces: buttons, error messages, empty states and forms.

Reading & writing

LIBRARY

Nendo

Nendo

A monograph of Oki Sato's studio, with hundreds of projects, each built on a small twist to an ordinary object.

Hardware design

LIBRARY

Never Enough

Andrew Wilkinson

Wilkinson on building Tiny and getting rich, then finding money did not fix the anxiety behind it.

Biographies

LIBRARY

Never lose a customer again

Joey Coleman

Coleman maps the first 100 days with a new customer in eight phases, with examples of small gestures that keep them.

Work, culture & teams

LIBRARY

Nike

Sam Grawe

Phaidon's book on Nike's design culture, told through its products, studios and designers.

Big Ones

LIBRARY

Nine Lies about work

Marcus Buckingham

Buckingham and Goodall take apart workplace beliefs like cascading goals and 360 feedback, using survey data.

Work, culture & teams

LIBRARY

No rules rules

Reed Hastings

Hastings and Erin Meyer on Netflix's culture: build talent density, add candour, then remove controls like the travel policy.

Work, culture & teams
Big Ones

LIBRARY

Notes of a dirty old man

Charles Bukowski

Bukowski's columns for an LA underground paper from the late 1960s.

Life & productivity

LIBRARY

Nudge

Richard H. Thaler

Thaler and Sunstein on choice architecture: defaults, framing and how small design changes shift behaviour.

Mental models & behavioral

LIBRARY

Nuts and bolts

Roma Agrawal

Agrawal, a structural engineer who worked on the Shard, picks seven small inventions: nail, wheel, spring, magnet, lens, string and pump. Each is traced to the big things built on it.

Hardware design
Hardware engineering

LIBRARY

Obviously awesome

April Dunford

Dunford's step-by-step method for product positioning, with worked examples from her startups.

Work, culture & teams

LIBRARY

Oh sh*t what now?

Craig Oldham

Oldham's blunt advice for design graduates entering the industry.

Art & design

LIBRARY

On looking

Alexandra Horowitz

Horowitz walks the same Manhattan block eleven times with different companions: a geologist, a typographer, her toddler, her dog. Each walk shows something the last one missed.

Observation & research

LIBRARY

On writing well

William Zinsser

Zinsser on non-fiction writing: clutter, simplicity, the reader. The book follows its own advice.

Reading & writing

LIBRARY

Open circuits

Windell Oskay

Photographs of electronic components cut in half: resistors, capacitors, LEDs, chips. The insides of parts you only ever see from outside.

Hardware engineering

LIBRARY

Option B

Sheryl Sandberg

Sandberg on grief after her husband's sudden death, written with Adam Grant on building resilience.

Work, culture & teams

LIBRARY

Origins of Form: The Shape of Natural and Man-Made Things

Christopher Williams

How forces and materials shape both natural and man-made objects. Structure, growth and tools explained with diagrams.

Art & design
Hardware design

LIBRARY

Outliers

Malcolm Gladwell

Gladwell on why success depends on timing and circumstance: 10,000 hours, Canadian hockey birthdays, Korean Air.

Work, culture & teams
Business & finance

LIBRARY

Outlive

Peter Attia

Attia on extending healthspan through exercise, nutrition, sleep and early testing. Heavy on zone 2 training and strength.

Life & productivity

LIBRARY

Perennal seller

Ryan Holiday

Holiday on making work that sells for years, not weeks. Half on making, half on marketing.

Creativity
Thinking tools
Business & finance

LIBRARY

Perspective made easy

Ernest R. Norling

A 1939 perspective primer with simple step-by-step diagrams. Still in print.

Sketching

LIBRARY

Phantoms in the brain

V. S. Ramachandran

Ramachandran on phantom limbs and other neurological cases, and what they reveal about the brain. The mirror box experiment is here.

Mental models & behavioral

LIBRARY

Pivot

Jenny Blake

Blake's method for changing careers in small steps rather than one leap.

Work, culture & teams

LIBRARY

Play bigger

Al Ramadan

Category design: the argument that winning companies create a new market category and define it. From three Silicon Valley consultants.

Work, culture & teams

LIBRARY

Power vs force: The hidden determinants

David R. Hawkins

Hawkins's map of consciousness levels from shame to enlightenment, calibrated with muscle testing.

Mental models & behavioral

LIBRARY

Practical Electronics for Inventors

Paul Scherz

A thick electronics reference, from basic theory to microcontrollers, written for makers rather than engineers.

Hardware engineering

LIBRARY

Practical UI Patterns for Design Systems

Diana MacDonald

MacDonald on documenting and naming UI patterns so a design system stays consistent.

Software design

LIBRARY

Pre-suasion

Robert B. Cialdini

Cialdini on what happens before the ask: how attention and framing prime people to say yes.

Thinking tools
Mental models & behavioral

LIBRARY

Premchand Ki Shreshth Kahaniyan (Hindi)

Munshi Premchand

A selection of Premchand's Hindi short stories about village life, caste and poverty in early twentieth century India.

Fiction

LIBRARY

Pretty much everything

Aaron James Draplin

Draplin's monograph: logos, posters, Field Notes and his working rules.

Art & design

LIBRARY

Priceless

William Poundstone

Poundstone on how prices are set using anchoring and other biases, from restaurant menus to luxury brands.

Work, culture & teams
Observation & research

LIBRARY

Principles

Ray Dalio

Dalio's rules for life and management at Bridgewater, numbered and cross-referenced. The first third is his life story.

Life & productivity

LIBRARY

Product design and development

Karl T. Ulrich

The standard engineering-school textbook on product development: concept selection, architecture, prototyping and cost.

Hardware design
Hardware engineering

LIBRARY

Product-led growth

Wes Bush

Bush on letting the product sell itself through free trials and freemium, with frameworks for choosing a model.

Work, culture & teams
Software design

LIBRARY

Product-led onboarding

Ramli John

John on getting new users to value quickly through tours, emails and checklists.

Software design

LIBRARY

Purple Cow

Seth Godin

Godin's case that only remarkable products get noticed. Short.

Business & finance

LIBRARY

Quiet

Susan Cain

Cain on introverts in a culture built for extroverts, from Harvard Business School to open-plan offices.

Work, culture & teams

LIBRARY

Radical Candor

Kim Malone Scott

Scott's two-by-two for feedback: care personally, challenge directly. Examples from Google and Apple.

Work, culture & teams

LIBRARY

Rahul Bajaj: An Extraordinary Life

Gita Piramal

Piramal's biography of Rahul Bajaj and the scooter company he ran through the licence raj.

Biographies

LIBRARY

Read This if You Want to Take Great Photographs

Henry Carroll

Carroll's short photography course: composition, exposure, light and lenses, each shown with a famous photograph.

Art & design

LIBRARY

Reality is broken

Jane McGonigal

McGonigal argues games meet needs that real life fails to, and that game design can fix work and school.

Gaming

LIBRARY

Rebel Talent

Francesca Gino

Gino's research on when breaking rules pays off at work.

Work, culture & teams

LIBRARY

Remaking the world

Henry Petroski

Petroski's essays on engineers and the things they built.

Observation & research

LIBRARY

Remote

Jason Fried

Fried and Hansson's case for remote work, written years before 2020.

Work, culture & teams

LIBRARY

ReWork: Change the way you work forever

Jason Fried

Short essays from Basecamp's founders against conventional business advice. Planning is guessing, meetings are toxic.

Work, culture & teams

LIBRARY

Rocket surgery made easy

Steve Krug

Krug's do-it-yourself usability testing: three users, one morning a month, fix the worst problems first.

Software design

LIBRARY

Sabrina

Nick Drnaso

A woman disappears and the people around her get pulled into online conspiracy theories. Drawn in a flat, still style.

Graphic Novel
Fiction

LIBRARY

Sagmeister and walsh

Stefan Sagmeister

Monograph of Stefan Sagmeister and Jessica Walsh's studio work.

Art & design

LIBRARY

Same as ever

Morgan Housel

Housel on the things that do not change: risk, expectations, stories. Short chapters.

Life & productivity

LIBRARY

Samsung rising

Geoffrey Cain

Cain's history of Samsung, from a dried fish trader to Galaxy phones, including the Note 7 fires.

Big Ones

LIBRARY

Sapiens: Vol. 1

Yuval Noah Harari

The graphic novel version of Sapiens. The first volume covers the birth of humankind.

Graphic Novel

LIBRARY

Sapiens: Vol. 2

Yuval Noah Harari

Second volume of the graphic Sapiens, on the pillars of civilisation.

Graphic Novel

LIBRARY

Savour Mumbai

Vikas Khanna

Khanna's photographic tribute to Mumbai's food, from street stalls to old cafes.

Food, travel & culture

LIBRARY

Search Patterns: Design for Discovery

Peter Morville

Morville and Callender on designing search and discovery, with patterns for autocomplete, filters and results.

Software design

LIBRARY

Self-Compassion

Kristin Neff

Neff's research on treating yourself as you would a friend, with exercises.

Life & productivity

LIBRARY

Seven brief lessons on physics

Carlo Rovelli

Rovelli explains relativity, quantum mechanics and black holes in seven short essays. About 80 pages.

Thinking tools

LIBRARY

Several short sentences about writing

Verlyn Klinkenborg

Klinkenborg on writing, set in short lines like a poem. Every sentence is meant to stand on its own.

Reading & writing

LIBRARY

Shit my dad says

Justin Halpern

Halpern's father's blunt remarks, first posted on Twitter, then collected with stories.

Humour & quotes

LIBRARY

Shoe Dog

Phil Knight

Knight's memoir of building Nike, from selling Japanese running shoes out of a car to the 1980 IPO. A cash crisis in almost every chapter.

Big Ones
Biographies

LIBRARY

Shoot Like Wes: A Practical Guide to Wes Anderson Photography

Tania Braukamper

A practical guide to symmetry, colour and framing in the style of Wes Anderson, for photographers.

Art & design

LIBRARY

Show me the numbers

Stephen Few

Few on tables and graphs for business: which chart for which comparison, and why most software defaults are wrong.

Data Visualisation

LIBRARY

Show your work!

Austin Kleon

Kleon on sharing your process in public so people can find you. Ten short chapters.

Thinking tools

LIBRARY

Six easy pieces

Richard P. Feynman

Six of Feynman's introductory lectures, on atoms, energy, gravity and quantum behaviour, for non-physicists.

Thinking tools

LIBRARY

Six thinking hats

Edward de Bono

De Bono's method for meetings. Everyone wears the same coloured hat at the same time: facts, feelings, risks, benefits, ideas, process.

Thinking tools

LIBRARY

Sketching product design presentations

Roselien Steur

Eissen and Steur on presentation sketches for product designers: layout, colour and rendering, with student and studio examples.

Hardware design

LIBRARY

Sketching the basics

Koos Eissen

Perspective sketching for product designers, from ellipses to shading, by two TU Delft teachers.

Sketching

LIBRARY

Slay the dragon

Robert Denton Bryant

Writing for video games: story structure, characters and dialogue, from two industry writers.

Gaming

LIBRARY

Slow productivity

Cal Newport

Newport's three principles: do fewer things, work at a natural pace, obsess over quality.

Life & productivity

LIBRARY

Small things considered

Henry Petroski

Petroski on everyday objects, from the toothbrush to the doorknob, and the compromises built into each.

Observation & research

LIBRARY

Smart brevity

Mike Allen

Axios's founders on writing short: a strong first sentence, why it matters, then bullets.

Reading & writing

LIBRARY

So good they can't ignore you

Cal Newport

Newport argues skill comes before passion. Build career capital first, then trade it for control over your work.

Work, culture & teams

LIBRARY

Soft city

Jonathan Raban

Raban's 1974 essays on living in London and how people build the city in their heads.

Observation & research

LIBRARY

Speculative everything

Anthony Dunne

Dunne and Raby on design that asks questions instead of solving problems: speculative and critical design.

Creativity
Thinking tools

LIBRARY

Sprint how to solve big problems and test new ideas in just five days

Jake Knapp

Google Ventures' five-day process: map, sketch, decide, prototype, then test with five users.

Software design

LIBRARY

Steal like an artist

Austin Kleon

Kleon's ten rules for creativity, starting with copying your heroes. Readable in an hour.

Thinking tools

LIBRARY

Steal this Computer Book 4.0

Wallace Wang

Wang's guide to hacking culture, viruses and online scams, from the early 2000s.

Software design

LIBRARY

Stillness is the key

Ryan Holiday

Holiday on stillness of mind, spirit and body, with stories from Kennedy to Tiger Woods.

Life & productivity

LIBRARY

Stories for boys who want to be different

Ben Brooks

Short stories about real boys and men who did not fit the mould.

Visual reference

LIBRARY

Structures or why things don't fall down

J. E. Gordon

Gordon explains why bridges, bones and boats stand up or fail, with almost no maths. Tension, compression and shear.

Hardware engineering

LIBRARY

Sum

David Eagleman

Forty short fictions about possible afterlives, each a few pages long.

Fiction
Creativity
Life & productivity

LIBRARY

Super normal

Jasper Morrison

Morrison and Fukasawa collect ordinary objects that are good precisely because nobody notices them.

Hardware design

LIBRARY

Ten principles for good design

Dieter Rams

Rams's ten principles, each shown with his Braun and Vitsoe products.

Hardware design

LIBRARY

Terribly tiny tales: Volume 1

Chintan Ruparel

Very short stories from the Terribly Tiny Tales platform.

Fiction

LIBRARY

Tetris

Box Brown

Box Brown's comic history of Tetris, from Alexey Pajitnov in Moscow to the licensing fight over Nintendo.

Gaming

LIBRARY

The $100 startup

Chris Guillebeau

Guillebeau studied people who started businesses with under $100. Case studies and one-page plans.

Business & finance

LIBRARY

The 2 hour cocktail party

Nick Gray

Gray's playbook for hosting small networking parties: name tags, a fixed end time, icebreakers.

Life & productivity
Food, travel & culture

LIBRARY

The 3-minute rule

Brant Pinvidic

A TV producer's method for pitching anything in three minutes.

Work, culture & teams

LIBRARY

The 48 laws of power

Robert Greene

Greene's 48 rules of power, each illustrated with episodes from history.

Work, culture & teams
Life & productivity

LIBRARY

The 5 types of wealth

Sahil Bloom

Bloom's five types of wealth: time, social, mental, physical and financial, with a scorecard for each.

Life & productivity

LIBRARY

The 7 habits of highly effective people

Stephen R. Covey

Covey's seven habits, from be proactive to sharpen the saw. Home of the circle of influence.

Life & productivity

LIBRARY

The A-Z of modern design

Bernd Polster

An alphabetical reference of twentieth century designers and objects.

Hardware design

LIBRARY

The Accidental Billionaires: Sex, Money, Betrayal and the Founding of Facebook

Ben Mezrich

Mezrich's dramatised account of Facebook's founding at Harvard. The basis for The Social Network.

Big Ones
Biographies

LIBRARY

The advertising concept book

Pete Barry

Barry on generating advertising ideas, with hundreds of rough layouts drawn for the book.

Reading & writing

LIBRARY

The almanack of Naval Ravikant

Eric Jorgenson

Naval's tweets and podcast answers on wealth and happiness, compiled by Jorgenson. Free online.

Life & productivity

LIBRARY

The amazing book is not on fire

Dan Howell

Dan and Phil's book of games, stories and photos, tied to their YouTube channel.

Creativity

LIBRARY

The Ambuja Story

Narotam Sekhsaria

Sekhsaria on building Ambuja Cements from one plant in Gujarat into a market leader.

Business & finance

LIBRARY

The art of creative thinking

Rod Judkins

89 short chapters on seeing things differently, from a Central Saint Martins lecturer.

Creativity

LIBRARY

The art of district 9

Daniel Falconer

Concept art for District 9: the aliens, their ships and the Johannesburg setting.

Art & design

LIBRARY

The art of innovation

Tom Kelley

Tom Kelley on how IDEO works: observation, brainstorming rules and fast prototyping.

Work, culture & teams

LIBRARY

The art of mass effect: Andromeda

BioWare

Concept art from Mass Effect: Andromeda.

Art & design

LIBRARY

The art of noticing

Rob Walker

131 exercises for paying attention to the world around you.

Observation & research

LIBRARY

The Art of Spending Money

Morgan Housel

Housel on the psychology of spending rather than saving.

Business & finance

LIBRARY

The art of stress-free productivity

David Allen

Allen's Getting Things Done: capture everything, decide the next action, review weekly.

Life & productivity

LIBRARY

The art of thinking clearly

Rolf Dobelli

Dobelli's 99 cognitive biases, about three pages each.

Mental models & behavioral

LIBRARY

The art of travel

Alain de Botton

De Botton on why we travel and why it often disappoints, each chapter paired with a writer or artist.

Food, travel & culture

LIBRARY

The art of war

Sun Tzu

Sun Tzu's thirteen chapters on strategy, roughly 2,500 years old.

Work, culture & teams
Thinking tools

LIBRARY

The artist's way

Julia Cameron

Cameron's twelve-week course for blocked creatives. Morning pages and artist dates.

Thinking tools

LIBRARY

The believing brain

Michael Shermer

Shermer on how beliefs come first and reasons follow, from ghosts to politics.

Mental models & behavioral

LIBRARY

The best American infographics 2013

Gareth Cook

A selection of the year's best infographics, edited by Gareth Cook with an introduction by David Byrne.

Data Visualisation

LIBRARY

The big book of dashboards

Steve Wexler

Twenty-eight real business dashboards, each critiqued, with notes on what works.

Data Visualisation

LIBRARY

The birth of Korean cool

Y. Euny Hong

Hong on how South Korea engineered its pop culture exports, mixed with her own years in a Seoul school.

Food, travel & culture

LIBRARY

The black swan

Nassim Nicholas Taleb

Taleb on rare events that nobody predicts and everyone explains afterwards.

Mental models & behavioral

LIBRARY

The book of circles

Manuel Lima

Lima's visual history of circular diagrams, from medieval charts to data visualisation.

Data Visualisation

LIBRARY

The book of trees

Manuel Lima

Lima's history of the tree diagram as a way to organise knowledge.

Data Visualisation

LIBRARY

The book on the bookshelf

Henry Petroski

Petroski on how books came to stand upright with spines out, from chained libraries to modern shelves.

Reading & writing

LIBRARY

The boy, the mole, the fox and the horse

Charlie Mackesy

Mackesy's drawings with short lines of dialogue about kindness and friendship.

Graphic Novel

LIBRARY

The brand gap

Marty Neumeier

Neumeier's short illustrated argument that a brand is what customers feel, not what the company says.

Work, culture & teams
Art & design

LIBRARY

The broken ear

Hergé

Tintin chases a stolen idol into a South American republic.

Graphic Novel
Fiction

LIBRARY

The cartoon introduction to economics : vol. 1

Yoram Bauman

Microeconomics as a comic.

Business & finance

LIBRARY

The cartoon introduction to economics : vol. 2

Yoram Bauman

Macroeconomics as a comic.

Business & finance

LIBRARY

The CEO factory

Sudhir Sitapati

Sitapati on how Hindustan Unilever trains managers who go on to run other companies.

Work, culture & teams

LIBRARY

The change book

Mikael Krogerus

Fifty models on change, one diagram each, from the authors of The Decision Book.

Thinking tools

LIBRARY

The choice factory

Richard Shotton

Shotton's 25 behavioural biases for advertisers, each backed by an experiment.

Work, culture & teams
Reading & writing

LIBRARY

The comic book story of video games

Jonathan Hennessey

Video game history as a comic, from early computers to modern consoles.

Gaming

LIBRARY

The communication book

Mikael Krogerus

Forty-four models for communication, one diagram each.

Thinking tools

LIBRARY

The company of strangers

Paul Seabright

Seabright on how humans came to trust strangers enough to trade, and the economy that grew from it.

Observation & research

LIBRARY

The complete maus

Art Spiegelman

Spiegelman records his father's Holocaust survival, with Jews drawn as mice and Nazis as cats. Also about the son doing the interviewing.

Graphic Novel

LIBRARY

The Concise Mastery

Robert Greene

The short version of Greene's Mastery: apprenticeship, mentors and long practice.

Work, culture & teams

LIBRARY

The copywriter's handbook

Robert W. Bly

Bly's reference on writing ads, letters and web copy. Headlines, benefits, the call to action.

Reading & writing

LIBRARY

The courage to be disliked

Ichiro Kishimi, Fumitake Koga

A dialogue between a philosopher and a young man on Adler's psychology. The past does not decide who you are.

Life & productivity

LIBRARY

The creative act

Rick Rubin

Rubin's short passages on creativity as paying attention. Written like a book of sayings.

Creativity
Thinking tools

LIBRARY

The culture map

Erin Meyer

Meyer's eight scales for how cultures differ, from giving feedback to building trust. For anyone working across countries.

Work, culture & teams
Food, travel & culture

LIBRARY

The daily laws

Robert Greene

366 short readings from Greene's books, one for each day.

Life & productivity

LIBRARY

The daily stoic

Ryan Holiday

366 stoic passages with a short commentary on each.

Life & productivity

LIBRARY

The data journalism handbook

Jonathan Gray

Chapters from newsrooms on finding stories in data.

Data Visualisation

LIBRARY

The decision book

Mikael Krogerus

Fifty decision models as diagrams, from the Eisenhower matrix to the long tail.

Thinking tools

LIBRARY

The definitive book of body language

Allan Pease

The Peases on reading gestures, handshakes and posture.

Observation & research

LIBRARY

The design of everyday things

Don Norman

Norman on affordances, signifiers and mapping, starting from doors that need signs to explain them.

Hardware design

LIBRARY

The Doodle revolution

Sunni Brown

Brown argues doodling helps you think, and sets out a visual language for work.

Sketching

LIBRARY

The Elements of Style

William Strunk Jr., E. B. White

Strunk and White's rules for clear English. This edition is illustrated by Maira Kalman.

Graphic Novel
Reading & writing

LIBRARY

The essays of Warren Buffet

Lawrence A. Cunningham

Buffett's shareholder letters, rearranged by topic by Cunningham.

Business & finance

LIBRARY

The evolution of useful things

Henry Petroski

Petroski argues form follows failure. Forks, paper clips and zips improved by fixing whatever annoyed people.

Observation & research
Hardware design

LIBRARY

The Five Dysfunctions of a team

Patrick Lencioni

A fable about a new CEO fixing her leadership team. The pyramid starts with absence of trust.

Work, culture & teams

LIBRARY

The formula: The science behind why people succeed or fail

Albert-László Barabási

Barabási uses network data to show that performance and success are measured by different things.

Life & productivity

LIBRARY

The fountainhead

Ayn Rand

Rand's architect Howard Roark refuses to compromise his buildings.

Fiction

LIBRARY

The functional art

Alberto Cairo

Cairo on infographics as tools for understanding, with interviews of newsroom designers.

Data Visualisation

LIBRARY

The fundamentals of product design

Richard Morris

An introduction to the product design process, from research to prototype, with case studies.

Hardware design

LIBRARY

The golden tap

Kashyap Deorah

Deorah on hyper-funded Indian startups and where the money actually flows.

Work, culture & teams

LIBRARY

The Great Indian Novel

Shashi Tharoor

Tharoor retells the Mahabharata as India's independence struggle.

Fiction

LIBRARY

The happiness advantage

Shawn Achor

Achor argues happiness comes before success, and gives seven principles to act on it.

Life & productivity

LIBRARY

The happiness project

Gretchen Rubin

Rubin spends a year testing happiness resolutions, one theme a month.

Life & productivity

LIBRARY

The happiness trap

Russ Harris

Harris introduces acceptance and commitment therapy: stop fighting difficult thoughts and act on your values.

Life & productivity

LIBRARY

The hard thing about hard things

Ben Horowitz

Horowitz on a CEO's worst days at Loudcloud and Opsware: layoffs, firing friends, nearly going under.

Work, culture & teams

LIBRARY

The Hardware hacker

Andrew "Bunnie" Huang

Bunnie Huang on making hardware in Shenzhen: factory visits, chumby, Novena and the open-copy culture he calls gongkai.

Hardware design
Hardware engineering

LIBRARY

The hardware startup

Renée DiResta

Taking a hardware product from prototype to production: funding, manufacturing and distribution.

Hardware design
Big Ones

LIBRARY

The hungry brain

Stephan J. Guyenet

Guyenet on why the brain drives overeating, from food reward to leptin.

Life & productivity

LIBRARY

The industrial design reader

Carma Gorman

An anthology of writing on industrial design from the 1850s onwards.

Hardware design

LIBRARY

The Industrial Design Reference & Specification Book

Dan Cuffaro

A reference on the industrial design process, materials and manufacturing, one topic per spread.

Hardware design

LIBRARY

The industries of the future

Alec Ross

Ross on robotics, genomics, digital money and big data, drawing on his time at the State Department.

Observation & research

LIBRARY

The infographic history of the world

James Ball

World history from the big bang onwards, told in infographics.

Data Visualisation

LIBRARY

The innovators

Walter Isaacson

Isaacson on the people behind computers and the internet, from Ada Lovelace to Google. Collaboration over lone genius.

Big Ones
Biographies

LIBRARY

The lean startup

Eric Ries

Ries's build, measure, learn loop and the minimum viable product.

Work, culture & teams

LIBRARY

The left hand of darkness

Ursula K. Le Guin

An envoy visits a planet where people have no fixed sex. Le Guin, 1969.

Fiction

LIBRARY

The Life-Changing Manga of Tidying Up

Marie Kondo

The KonMari method as a manga, following a woman sorting out her apartment.

Life & productivity

LIBRARY

The little book of hygge

Meik Wiking

Wiking on the Danish idea of cosiness: candles, friends, comfort.

Food, travel & culture

LIBRARY

The little book of lykke

Meik Wiking

Wiking travels to find what makes people happy in different countries.

Food, travel & culture

LIBRARY

The making of a manager

Julie Zhuo

Zhuo on becoming a manager at 25 at Facebook: meetings, feedback and hiring.

Work, culture & teams

LIBRARY

The Making of Hero: Four Brothers, Two Wheels and a Revolution That Shaped India

Sunil Kant Munjal

Sunil Kant Munjal on how his father and uncles built Hero Cycles and then Hero Honda.

Business & finance
Biographies

LIBRARY

The Maruti Story

R. C. Bhargava

Bhargava on Maruti from 1981: the Suzuki partnership, the Maruti 800 and learning to make cars in India.

Business & finance

LIBRARY

The mountain is you!

Brianna Wiest

Wiest on self-sabotage and how to get out of your own way.

Life & productivity

LIBRARY

The one device

Brian Merchant

Merchant goes to mines, factories and labs to trace the iPhone's parts and the people behind them.

Big Ones

LIBRARY

The pencil

Henry Petroski

Petroski's history of the pencil, from graphite mining to Thoreau's family business. A history of engineering through one object.

Hardware design
Hardware engineering

LIBRARY

The people of the indus

Nikhil Gulati

A comic about the Indus Valley civilisation.

Food, travel & culture
Graphic Novel

LIBRARY

The personal MBA

Josh Kaufman

Kaufman's summary of business concepts, from value creation to systems, without the MBA.

Business & finance

LIBRARY

The practicing mind

Thomas M. Sterner

Sterner on focusing on process over outcome, from piano practice to golf.

Thinking tools

LIBRARY

The psychology book

Catherine Collin

DK's Big Ideas book on psychology, one thinker per spread.

Mental models & behavioral

LIBRARY

The psychology of money

Morgan Housel

Housel's twenty short stories about how people behave with money.

Business & finance

LIBRARY

The quotable tycoon

David Olive

Quotations from business leaders, arranged by topic.

Humour & quotes

LIBRARY

The rational animal

Douglas T. Kenrick, Vladas Griskevicius

Kenrick and Griskevicius on how evolutionary motives shape everyday decisions.

Thinking tools

LIBRARY

The Rise of Asian Paints

Anupam Gupta

How Asian Paints grew from a small Bombay garage operation into India's largest paint company.

Business & finance

LIBRARY

The sketchnote handbook

Mike Rohde

Rohde's visual note-taking method: lettering, containers, arrows and simple people.

Sketching

LIBRARY

The sketchnote handbook: Advanced

Mike Rohde

Rohde's follow-up, with more advanced sketchnoting techniques.

Sketching

LIBRARY

The startup way

Eric Ries

Ries applies the lean startup to big companies, drawing on his work with GE.

Work, culture & teams

LIBRARY

The Steal Like An Artist journal

Austin Kleon

A journal with prompts built from Steal Like an Artist.

Thinking tools

LIBRARY

The story of philosophy

Will Durant

Durant on the lives and ideas of the great philosophers, from Plato to Dewey.

Life & productivity

LIBRARY

The subtle art of not giving a fuck

Mark Manson

Manson on choosing what to care about.

Life & productivity

LIBRARY

The Taj: A story of mughal India

Diana Preston

Shah Jahan, Mumtaz Mahal and the building of the Taj Mahal.

Food, travel & culture

LIBRARY

The tanishq story

Vinay Kamath

How Titan built Tanishq into India's first national jewellery brand.

Big Ones

LIBRARY

The tao of Charlie Munger

David Clark

Munger's quotes on investing and life, with commentary.

Business & finance

LIBRARY

The tao of coaching

Max Landsberg

Landsberg's short guide to coaching at work, told partly as a story.

Work, culture & teams

LIBRARY

The team that managed itself

Christina Wodtke

Wodtke's fable about a new manager learning to run a team.

Work, culture & teams

LIBRARY

The ten faces of innovation

Tom Kelley

Kelley's ten roles in an innovation team, from anthropologist to storyteller.

Creativity

LIBRARY

The things we make

Bill Hammack

Hammack on the engineering method, told through the stories of how things get made.

Hardware design
Hardware engineering

LIBRARY

The three body problem

Liu Cixin

Liu Cixin's first contact story, starting in the Cultural Revolution.

Fiction

LIBRARY

The Toyota way

Jeffrey K. Liker

Liker's fourteen principles behind Toyota's production system and culture.

Big Ones

LIBRARY

The travelling belly

Kalyan Karmakar

Kalyan Karmakar's food memoir of eating across India.

Food, travel & culture

LIBRARY

The ultimate history of video games

Steven L. Kent

Kent's oral history of video games, from pinball to the PlayStation.

Gaming

LIBRARY

The ultimate history of video games: Vol. 2

Steven L. Kent

The second volume of Kent's history, picking up where the first left off.

Gaming

LIBRARY

The unfair advantage

Ash Ali, Hasan Kubba

Ali and Kubba's MILES framework for spotting a founder's hidden advantages.

Life & productivity
Work, culture & teams

LIBRARY

The User Experience Team of One: A Research and Design Survival Guide

Leah Buley

Buley's methods for doing UX when you are the only designer in the company.

Software design

LIBRARY

The visual display of quantitative information

Edward R. Tufte

Tufte on graphical excellence: data ink, chartjunk, small multiples. He self-published it to control the printing.

Data Visualisation

LIBRARY

The visual MBA

Jason Barron

An MBA's core ideas as sketchnotes.

Work, culture & teams
Visual reference

LIBRARY

The war of art

Steven Pressfield

Pressfield on Resistance, the force that stops you doing your work.

Thinking tools
Creativity

LIBRARY

The way things work

David Macaulay

Macaulay explains machines with detailed cutaways and a woolly mammoth. The drawings do the work.

Hardware engineering
Hardware design

LIBRARY

The Xiaomi way

Li Wanqiang

Li Wanqiang on Xiaomi's fan-driven marketing and product development.

Big Ones

LIBRARY

The Year of Magical Thinking

Joan Didion

Didion on the year after her husband's sudden death, while her daughter lay ill in hospital.

Biographies

LIBRARY

The year without pants

Scott Berkun

Berkun works as a manager at Automattic, the company behind WordPress, and reports on remote work from inside.

Work, culture & teams

LIBRARY

Things are what you make of them

Adam J. Kurtz

Kurtz's handwritten advice for creative people.

Creativity

LIBRARY

Things come apart 2.0

Todd McLellan

McLellan photographs objects taken apart with every part laid out, from a typewriter to a piano.

Hardware engineering

LIBRARY

Think like a freak

Steven D. Levitt

Levitt and Dubner on approaching problems differently: say I don't know, think like a child.

Thinking tools
Business & finance

LIBRARY

Think Like a Street Photographer

Matt Stuart

Matt Stuart on street photography: patience, observation and luck.

Art & design

LIBRARY

Thinking in Systems

Donella H. Meadows

Meadows on stocks, flows and feedback loops, and the places to intervene in a system.

Thinking tools
Mental models & behavioral

LIBRARY

This is a prototype

Scott Witthoft

A d.school guide to prototyping early and cheaply.

Work, culture & teams

LIBRARY

Timelines of everything

DK

DK's timelines from the big bang to today.

Visual reference

LIBRARY

Tiny beautiful things

Cheryl Strayed

Strayed's Dear Sugar advice columns.

Life & productivity

LIBRARY

Tiny habits

B. J. Fogg

Fogg's behaviour model: make habits tiny, anchor them to routines, celebrate.

Thinking tools

LIBRARY

Titan

Ron Chernow

Chernow's biography of John D. Rockefeller.

Big Ones

LIBRARY

To engineer is human

Henry Petroski

Petroski on failure as the engine of engineering, from collapsed bridges to the Hyatt walkway.

Hardware engineering

LIBRARY

To:ky:oo

Liam Wong

Liam Wong's neon night photographs of Tokyo.

Art & design

LIBRARY

Tomorrow and tomorrow and tomorrow

Gabrielle Zevin

Two friends make video games together over thirty years.

Fiction

LIBRARY

Tools of titans

Tim Ferriss

Ferriss's notes from his podcast guests, sorted into health, wealth and wisdom.

Life & productivity

LIBRARY

Traction

Gabriel Weinberg

Nineteen marketing channels and the bullseye framework for choosing one.

Software design

LIBRARY

Tragic design

Jonathan Shariat

Shariat and Saucier on design that hurts people, from medical software to dark patterns.

Software design

LIBRARY

Tribal leadership

David Logan

Logan's five stages of workplace tribes, from life sucks to life is great.

Work, culture & teams

LIBRARY

Tribe of mentors

Tim Ferriss

Ferriss sends the same eleven questions to over a hundred people and prints the answers.

Thinking tools

LIBRARY

Trillion dollar coach

Eric Schmidt, Jonathan Rosenberg, Alan Eagle

Lessons from Bill Campbell, who coached Jobs, Page and Schmidt.

Work, culture & teams

LIBRARY

Twenty-first Century Design

Marcus Fairs

Fairs's survey of design since 2000, mostly products and furniture, with short texts.

Hardware design

LIBRARY

Ultimate family visual dictionary

DK

DK's visual dictionary, with every object labelled.

Visual reference

LIBRARY

Understanding comics

Scott McCloud

McCloud explains how comics work, in comics. The idea of closure between panels is the core of it.

Graphic Novel
Observation & research

LIBRARY

Unfolding the napkins

Dan Roam

Roam's workbook version of The Back of the Napkin.

Sketching

LIBRARY

Universal methods of design

Bruce Hanington

A hundred research methods for designers, one per spread.

Art & design

LIBRARY

Universal principles of design

William Lidwell

One design principle per spread, each with an example.

Art & design

LIBRARY

Universal principles of UX

Irene Pereyra

Pereyra's principles for UX, one per spread.

Software design

LIBRARY

Unreasonable hospitality

Will Guidara

Guidara on running Eleven Madison Park and giving guests more than they expected.

Work, culture & teams

LIBRARY

User friendly

Cliff Kuang

Kuang and Fabricant on the history of user-centred design, from Three Mile Island to the iPhone.

Observation & research

LIBRARY

Username: Evie

Joe Sugg

Joe Sugg's graphic novel about a girl who escapes into a virtual world.

Graphic Novel
Fiction

LIBRARY

Uzumaki

Junji Itō

A town becomes obsessed with spirals. Junji Ito's horror manga.

Graphic Novel

LIBRARY

Value proposition design

Alexander Osterwalder

Osterwalder's canvas for matching products to customer jobs, pains and gains.

Work, culture & teams
Software design

LIBRARY

Visual meetings

David Sibbet

Sibbet on using graphics and sticky notes to run meetings.

Sketching
Work, culture & teams

LIBRARY

Visualize this

Nathan Yau

Yau's hands-on guide to making charts with code and tools.

Data Visualisation

LIBRARY

Watchmen

Alan Moore

Moore and Gibbons on retired superheroes in 1985, with the Cold War close to nuclear war.

Graphic Novel

LIBRARY

Ways of seeing

John Berger

Berger on how we look at images, from oil painting to advertising. Based on his 1972 BBC series.

Observation & research

LIBRARY

Welcome to the new world

Jake Halpern

Halpern and Sloan's comic about a Syrian refugee family arriving in the US.

Graphic Novel

LIBRARY

What got you here won't get you there

Marshall Goldsmith

Goldsmith's twenty habits that hold successful people back, like adding too much value.

Work, culture & teams

LIBRARY

What if?

Randall Munroe

Munroe answers absurd hypothetical questions with real physics.

Creativity
Thinking tools

LIBRARY

What if? 2

Randall Munroe

More absurd questions, answered just as seriously.

Thinking tools
Creativity

LIBRARY

Whatever you think, think the opposite

Paul Arden

Arden's short book on risk and doing the opposite of what seems sensible.

Life & productivity

LIBRARY

Where good ideas come from

Steven Johnson

Johnson's seven patterns behind innovation, from the adjacent possible to the slow hunch.

Creativity

LIBRARY

Who gets what and why

Alvin E. Roth

Roth, who won a Nobel for this work, on matching markets: kidney exchange, school choice, medical residencies.

Observation & research

LIBRARY

Who moved my cheese

Spencer Johnson

A parable about mice and little people handling change.

Mental models & behavioral

LIBRARY

Why not?

Barry J. Nalebuff

Nalebuff and Ayres's tools for solving problems and inventing things.

Art & design

LIBRARY

Winning the story wars

Jonah Sachs

Sachs on storytelling in marketing, built on myth structure.

Reading & writing

LIBRARY

Wordless diagrams

Nigel Holmes

Holmes explains everyday tasks with diagrams alone, no words.

Creativity

LIBRARY

Words that sell

Richard Bayan

Bayan's thesaurus of persuasive words and phrases for copywriters.

Reading & writing

LIBRARY

Work rules!

Laszlo Bock

Bock on Google's people practices: hiring, performance reviews and perks.

Work, culture & teams

LIBRARY

Working

Studs Terkel

Terkel's interviews with over a hundred working people about what they do all day.

Observation & research

LIBRARY

Writing to learn

William Zinsser

Zinsser on writing as a way to learn any subject.

Reading & writing

LIBRARY

Yes! 50 financially proven ways to be persuasive

Robert Cialdini

Fifty short findings on persuasion from Cialdini and colleagues.

Reading & writing
Thinking tools

LIBRARY

Zag

Marty Neumeier

Neumeier on radical differentiation. If everyone zigs, zag.

Art & design
Work, culture & teams

LIBRARY

Zen and the art of motorcycle maintainence

Robert M. Pirsig

Pirsig's motorcycle trip with his son turns into an inquiry into quality.

Life & productivity

LIBRARY

Zero to One: Notes on Start Ups, or How to Build the Future

Peter Thiel

Thiel's lectures on startups: monopoly over competition, secrets, and being the last mover.

Work, culture & teams

LIBRARY

Siddhartha: An Indian tale

Hermann Hesse

A young man in the Buddha's time leaves home to find enlightenment by living it rather than being taught it. Hesse.

Fiction

LIBRARY

Microinteractions: Designing with Details

Dan Saffer

Saffer on the small moments inside products: triggers, rules, feedback, loops and modes.

Software design

LIBRARY

Triggers

Marshall Goldsmith

Goldsmith on the environmental triggers that shape behaviour, and the daily questions he uses to change them.

Life & productivity
Work, culture & teams

LIBRARY

The lego story

The Lego company's history, from Ole Kirk Christiansen's wooden toys to the plastic brick.

Big Ones
Art & design
Big Ones
Biographies
Business & finance
Creativity
Data Visualisation
Fiction
Food, travel & culture
Gaming
Graphic Novel
Hardware design
Hardware engineering
Humour & quotes
Life & productivity
Magazines
Mental models & behavioral
Observation & research
Reading & writing
Sketching
Software design
Thinking tools
Visual reference
Work, culture & teams
App
Career
CMF
Design & craft
Engineering
Feature
Fieldwork
Form factor
Hardware UX
IoT
Magazine
Making hardware
Native RO
Sensor
Team & hiring
Thinking
Engineering
Hardware UX
Sensor
Form factor
CMF
IoT
Feature
App
WorkAbout