Amit Das
I build hardware, design software. This website is where I share what I’m working on, what I’m learning, and write about things I find useful or inspiring.
Working at
Urban Company
Position
SVP of Native & Design
Location
Bengaluru
Blog series
6 posts
Odd pairings. Fresh thinking. Cross-pollination in design.
Blog series
10 posts
Hardware with heart. The design story of Native M1/M2.
Newly
Launched
Inspiration board. The mood board
I actually use.
Newly
Launched
Library. Books
that shape my thinking.
Some of my work
Bits and pieces from a longer, less visible process.
Native Lock Pro
2024
Hardware Design, App Design , Native
World's first intelligent lock. Designed like a masterpiece, built like a tank. Easiest smart door lock you'll use and fall in love with.
Native Lock Pro
2024
Hardware Design, App Design , Native
World's first intelligent lock. Designed like a masterpiece, built like a tank. Easiest smart door lock you'll use and fall in love with.
Native RO Water Purifier
2023
Hardware Design, App Design , Native
We built India's first RO water purifiers that don't need servicing for 2 years. We didn't just build it, we designed it look like a boss too!
Native RO Water Purifier
2023
Hardware Design, App Design , Native
We built India's first RO water purifiers that don't need servicing for 2 years. We didn't just build it, we designed it look like a boss too!
Align Design System
2021
Design System, App revamp, Urban Company
New fonts, new colours. Brand new way for designers & developers to create new flows & screens. We created a state-of-the-art design system to build our apps & website.
Align Design System
2021
Design System, App revamp, Urban Company
New fonts, new colours. Brand new way for designers & developers to create new flows & screens. We created a state-of-the-art design system to build our apps & website.
UC app revamp
2021
App design, Urban Company
Selling objects are easy. Selling services are hard. We revamped both our customer and partner apps to make them consistent, clean, and super simple to use.
UC app revamp
2021
App design, Urban Company
Selling objects are easy. Selling services are hard. We revamped both our customer and partner apps to make them consistent, clean, and super simple to use.
'Ask' by Cuddle.ai
2019
AI, Business Intelligence, App design, Product
A simple text box where you could ask anything and everything from your data. In natural language. Just like you'd use 'Google'. Made for mobile-first and desktop as well.
'Ask' by Cuddle.ai
2019
AI, Business Intelligence, App design, Product
A simple text box where you could ask anything and everything from your data. In natural language. Just like you'd use 'Google'. Made for mobile-first and desktop as well.
Crux Intelligence
2018
App design, Product, Business Intelligence
AI before it became a thing. BI on mobile is unheard of. We made the first ever business intelligence & data analytics app. Look up data, search for insights, create reports, and share analysis with colleagues. On the go.
Crux Intelligence
2018
App design, Product, Business Intelligence
AI before it became a thing. BI on mobile is unheard of. We made the first ever business intelligence & data analytics app. Look up data, search for insights, create reports, and share analysis with colleagues. On the go.
Cuddle Sales Assistance
2020
App design, Product
Track on-field meetings, sales targets, directions to next meeting, monthly sales leaderboard. Everything in one app.
Cuddle Sales Assistance
2020
App design, Product
Track on-field meetings, sales targets, directions to next meeting, monthly sales leaderboard. Everything in one app.
Work experience
2020 — present
Bengaluru
Urban Company & Native
SVP, Native & Design
Came back because the job felt unfinished. What started as fixing the messiness of a services marketplace slowly drifted into hardware, where I now spend most of my time sketching, engineering, and building Native’s first products.
2020 — present
Bengaluru
Urban Company & Native
SVP, Native & Design
Came back because the job felt unfinished. What started as fixing the messiness of a services marketplace slowly drifted into hardware, where I now spend most of my time sketching, engineering, and building Native’s first products.
2018 — 2020
Mumbai
Cuddle.ai/ Fractal Analytics
Head of Design & Data Visualisation
Worked on the odd idea of making enterprise data feel like Google search. We tried to remove jargon, make answers immediate, and see how far design could stretch to make BI usable by people who weren’t analysts.
2018 — 2020
Mumbai
Cuddle.ai/ Fractal Analytics
Head of Design & Data Visualisation
Worked on the odd idea of making enterprise data feel like Google search. We tried to remove jargon, make answers immediate, and see how far design could stretch to make BI usable by people who weren’t analysts.
2016 — 2018
Gurgaon
Urban Company
VP, Design
My first run here was pure zero-to-one. We were figuring out how to make on-demand services work in India when even the idea sounded improbable, and building the design team from scratch was a crash course in scale.
2016 — 2018
Gurgaon
Urban Company
VP, Design
My first run here was pure zero-to-one. We were figuring out how to make on-demand services work in India when even the idea sounded improbable, and building the design team from scratch was a crash course in scale.
2016 — 2016
New Delhi
Intelligent Interfaces
Co-founder & Head of Data Visualisation
Tried to build something like Jarvis for India’s big organisations. We didn’t pull it off, but it opened my eyes to what’s possible when you let yourself imagine a little beyond what’s practical.
2016 — 2016
New Delhi
Intelligent Interfaces
Co-founder & Head of Data Visualisation
Tried to build something like Jarvis for India’s big organisations. We didn’t pull it off, but it opened my eyes to what’s possible when you let yourself imagine a little beyond what’s practical.
2015 — 2016
Mumbai
Housing.com
VP, Design
That year at Housing was short and chaotic. Designing how people search for homes taught me more about human behavior than any formal study could have, especially in how much emotion sits under a “rational” purchase.
2015 — 2016
Mumbai
Housing.com
VP, Design
That year at Housing was short and chaotic. Designing how people search for homes taught me more about human behavior than any formal study could have, especially in how much emotion sits under a “rational” purchase.
2014 — 2015
Bengaluru
Fusion Charts
Head of Design
Learned how to make data less boring. A lot of it was about turning stiff dashboards into something you’d actually want to look at, which ended up becoming the base layer for how I think about information.
2014 — 2015
Bengaluru
Fusion Charts
Head of Design
Learned how to make data less boring. A lot of it was about turning stiff dashboards into something you’d actually want to look at, which ended up becoming the base layer for how I think about information.
2012 — 2014
Pune
Fab.com
Product Designer
My first proper design job. Built apps, made plenty of mistakes, and got to see what it takes to keep improving the same product over and over instead of chasing new ideas.
2012 — 2014
Pune
Fab.com
Product Designer
My first proper design job. Built apps, made plenty of mistakes, and got to see what it takes to keep improving the same product over and over instead of chasing new ideas.
2011 — 2012
Pune
Kria Interactive
Founder
My first 'start-up' where we built games, websites, web apps, creative merchandising for some of the biggest brands of the country.
2011 — 2012
Pune
Kria Interactive
Founder
My first 'start-up' where we built games, websites, web apps, creative merchandising for some of the biggest brands of the country.
2010 — 2011
Mumbai
Raa Studios/Gozoop
Creative Head
Started as a PHP developer and quickly graduated to do all things from talking to clients to designing to building to testing to shipping the final product.
2010 — 2011
Mumbai
Raa Studios/Gozoop
Creative Head
Started as a PHP developer and quickly graduated to do all things from talking to clients to designing to building to testing to shipping the final product.
Amit Das
I build hardware, design software. This website is where I share what I’m working on, what I’m learning, and write about things I find useful or inspiring.
Working at
Urban Company
Position
SVP of Native & Design
Location
Bengaluru
Blog series
6 posts
Odd pairings. Fresh thinking. Cross-pollination in design.
Blog series
10 posts
Hardware with heart. The design story of Native M1/M2.
Newly
Launched
Inspiration board. The mood board
I actually use.
Newly
Launched
Library. Books
that shape my thinking.
Some of my work
Bits and pieces from a longer, less visible process.
Native Lock Pro
2024
Hardware Design, App Design , Native
World's first intelligent lock. Designed like a masterpiece, built like a tank. Easiest smart door lock you'll use and fall in love with.
Native RO Water Purifier
2023
Hardware Design, App Design , Native
We built India's first RO water purifiers that don't need servicing for 2 years. We didn't just build it, we designed it look like a boss too!
Align Design System
2021
Design System, App revamp, Urban Company
New fonts, new colours. Brand new way for designers & developers to create new flows & screens. We created a state-of-the-art design system to build our apps & website.
UC app revamp
2021
App design, Urban Company
Selling objects are easy. Selling services are hard. We revamped both our customer and partner apps to make them consistent, clean, and super simple to use.
'Ask' by Cuddle.ai
2019
AI, Business Intelligence, App design, Product
A simple text box where you could ask anything and everything from your data. In natural language. Just like you'd use 'Google'. Made for mobile-first and desktop as well.
Crux Intelligence
2018
App design, Product, Business Intelligence
AI before it became a thing. BI on mobile is unheard of. We made the first ever business intelligence & data analytics app. Look up data, search for insights, create reports, and share analysis with colleagues. On the go.
Cuddle Sales Assistance
2020
App design, Product
Track on-field meetings, sales targets, directions to next meeting, monthly sales leaderboard. Everything in one app.
Recent posts
Work experience
2020 — present
Bengaluru
Urban Company & Native
SVP, Native & Design
Came back because the job felt unfinished. What started as fixing the messiness of a services marketplace slowly drifted into hardware, where I now spend most of my time sketching, engineering, and building Native’s first products.
2018 — 2020
Mumbai
Cuddle.ai/ Fractal Analytics
Head of Design & Data Visualisation
Worked on the odd idea of making enterprise data feel like Google search. We tried to remove jargon, make answers immediate, and see how far design could stretch to make BI usable by people who weren’t analysts.
2016 — 2018
Gurgaon
Urban Company
VP, Design
My first run here was pure zero-to-one. We were figuring out how to make on-demand services work in India when even the idea sounded improbable, and building the design team from scratch was a crash course in scale.
2016 — 2016
New Delhi
Intelligent Interfaces
Co-founder & Head of Data Visualisation
Tried to build something like Jarvis for India’s big organisations. We didn’t pull it off, but it opened my eyes to what’s possible when you let yourself imagine a little beyond what’s practical.
2015 — 2016
Mumbai
Housing.com
VP, Design
That year at Housing was short and chaotic. Designing how people search for homes taught me more about human behavior than any formal study could have, especially in how much emotion sits under a “rational” purchase.
2014 — 2015
Bengaluru
Fusion Charts
Head of Design
Learned how to make data less boring. A lot of it was about turning stiff dashboards into something you’d actually want to look at, which ended up becoming the base layer for how I think about information.
2012 — 2014
Pune
Fab.com
Product Designer
My first proper design job. Built apps, made plenty of mistakes, and got to see what it takes to keep improving the same product over and over instead of chasing new ideas.
2011 — 2012
Pune
Kria Interactive
Founder
My first 'start-up' where we built games, websites, web apps, creative merchandising for some of the biggest brands of the country.
2010 — 2011
Mumbai
Raa Studios/Gozoop
Creative Head
Started as a PHP developer and quickly graduated to do all things from talking to clients to designing to building to testing to shipping the final product.